Marketing Espresso

Send us Fan Mail Lifecycle marketing is one of those core bits of marketing that has definitely been forgotten about with the rise of digital & social media marketing and all the things that have come along with it. However understanding lifecycle marketing for your business, and where in the cycle your customers are sitting is a game changer. It's refreshing to sit with another marketing...

Send us Fan Mail Reporting is not a dirty word, how to report, what to report on, what do numbers even mean. One of my good colleagues and friends Michelle Kvello (who has been on this podcast a few times) always says when it comes to your finances "your numbers tell a story." Well let me tell you, it is the same with your marketing... I'm taking you on a journey of my career today...

Send us Fan Mail So how do you make cashola? Well, I have money expert Justine McClean back to chat just about that. We discuss essential strategies for increasing business profitability, particularly by understanding costs, pricing services with profit in mind, and avoiding detrimental discounts. Justine shares insights from her extensive experience, emphasising the significance of having a goal-...

Send us Fan Mail The full question was: When balancing where to spend your marketing $$ which do you recommend to outsource, what do you recommend to keep in-house? So lets talk about this balance of what to outsource and what you can keep on your own plate, or build talent up internally. I believe in outsourcing highly technical tasks like AdWords, SEO, and website creation to specialists while l...

Send us Fan Mail There aren't many industries tech hasn't revolutionised... Including the world of CFOs, accountants, bookkeepers and numbers ninjas. So today I have Hilary O'Dwyer and we're chatting how  to better understand and manage their finances using tools like Xero and Hubdoc. Hilary shares insights on self-serving financial management, running essential reports, and or...

Send us Fan Mail Another great question from my awesome listeners and the answer is as always... it depends! Or Yes & no. There are challenges in creating content that works across all platforms because not all platforms want the same kind of content. However, in the essence of time... sometimes if your strategy isn't heavily reliant on social media repurposing cross-platform works well....

Send us Fan Mail There is nothing more I love talking about than content and AI... Because I find so much sh*t content online at the moment, adding to the noise that people are putting out to just be in peoples feeds. But is it worth just adding to the noise with content that isn't engaging, thought provoking or even interesting? I am joined by my fav content unicorn, Charlotte Lane. We'...

Send us Fan Mail When did marketing become "social media?" Well today I am here to remind you that social media shouldn't make up more than 15% of your overall marketing strategy... Want more of my thoughts on social media marketing and where it should fit, then download my White Paper "Social Media Won't Save Your Marketing" Get your copy here. DOWNLOAD MY CONTENT PL...

Send us Fan Mail Passive income, either you've been living under a rock or you've heard the hype about Passive income - hell maybe you've been trying to chase this elusive dream. Today I have a real-life master of "passive income" on the show to talk about the realities of it, and is it Reeeaaalllllyyyy passive? Does it live up to the I am laying on a beach and doing no wo...

Send us Fan Mail Whenever I ask for questions for the poddy Email Marketing questions come at me the most... so lets talk email marketing - I know there's been a few eps on it, but to save you scrolling and because in the past three years there's been shifts, lets talk about it again. I'm covering: What content should be included in EDMs, emphasising making them client-focused and p...

Send us Fan Mail Yes you need a website, and yes if it is optimised correctly it WILL drive leads (and therefore sales.) There are plenty of business owners who will happily boast about how they built their business without a website, but imagine how much money they left on the table!! Don't believe me? I have Belinda Irvine back in the hot seat today to talk through how to optimise your home...

Send us Fan Mail I’ve never really understood, but always been fascinated by just how enthused people get with their sporting teams… Like why would you cry if they don’t win? Seriously it’s just a game. In my corporate career, I was always getting free tickets to games, and of course, I would go. I went to countless NRL games several swannies matches (AFL) and even a few Sydney Kings matches (bask...

Send us Fan Mail We know storytelling impacts marketing, but today I have the expert in this, Aleyx Ward joining me to reiterate this fact and hopefully convince you - and give some useful insights as to how to story tell in your marketing. Aleyx shares insights on the importance of crafting effective brand stories, understanding your ideal clients, and the impact of personal branding.  The conver...

Send us Fan Mail The full question gifted to me for this episode was: "If you have next to no marketing in place, of all the places to start, what is the number 1 starting point" Well... I think given my background you can assume that I am going to answer this with "a well-thought-out strategy." However hear me out, I am going to give you actionable pointers as to how to create...

Send us Fan Mail Don't believe women lead differently than men? Think again... Today I have Ros on the show and she has spent years researching the different ways women lead and how to nurture those ways to make better leadership teams, but more than that increase your profits! We're going deep on how the Industrial Revolution changed the way we work... and not for the better (for men or...

Send us Fan Mail Ahhh yes the age-old debate and constant battle between sales and marketing continues. But this time I really want to dive into what actually is marketing vs what is sales (and why they HAVE to work together.) I am highlighting the importance of integrating marketing and sales efforts, particularly in engaging potential customers and moving them through the funnel to conversion. ...

Send us Fan Mail In this episode, I am welcoming back Zora Artis, an expert in alignment, communication, and brand strategy. We're discussing the responsible and effective integration of AI in business, focusing on its potential to enhance alignment with organizational goals. Zora is sharing her insights from her experience, including her collaboration work with other AI experts in their fiel...

Send us Fan Mail I get asked this question a lot, because I think everyone is aware of the importance of moving people into your email list to help deepen the relationship. So how do you grow your email list? I cannot emphasise enough the importance of offering high-value content and nurturing relationships with your audience.  In this episode I am talking lead magnets, the importance of respectfu...

Send us Fan Mail Ever thought about writing a book? Then you should probably listen to this episode. I've got Susan Dean back and she is sharing the story of starting her publishing company and why she wanted to work with great minds to share their story in written form. We're discussing the importance of writing a book, not just for entrepreneurs but for anyone with a valuable story or...

Send us Fan Mail It is so common for business owners to hear "you have to be the face of your business" and honestly I meet a lot of business owners who really aren't comfortable with it... So what if you don't want to be the main character? Today I am discussing the concept of 'main character syndrome' and its implications for marketing and branding. I'm chattin...

Send us Fan Mail I'm so excited to have Tara Ladd back with me today! We're chatting all things the importance of design thinking and its impact on branding. We're also discussing how creativity and innovation play a pivotal role in business success, the importance of aligning marketing strategies with company culture, and how first impressions and perception can significantly influ...

Send us Fan Mail If you follow me on socials you'll be aware that I've been very vocal about AI and how it should and shouldn't be used in your marketing and content creation. And I love that you've asked me this question. 'How is AI going to change marketing?'  So lets chat about the polarising effects of AI, like everything there is light and shade. Yep I am going t...

Send us Fan Mail When you think about leadership what comes to mind? Believe it or not, in some aspect of your life you are a leader... Today I have the wonderful Maree McPherson back to talk to us about the concept of 'leaning into leadership.' Maree is going to talk about the importance of connection, curiosity, and captivation in effective leadership and Maree provides practical tips...

Send us Fan Mail In this episode I am answering another one of your burning questions! So what is the difference between a marketer and a strategist - this is quite the question! So I am breaking it down by highlighting the different roles and specialised skill sets that exist within marketing, and how to find the right person for you, or how to identify what you might need in the way of a markete...

Send us Fan Mail In this special 300th episode of Marketing Espresso, I am taking you down memory lane and reflecting on my podcast journey since launching in July 2021. I'm going to offer some practical advice on starting a podcast, highlighting as always the importance of consistency and passion.  I also want to share the realities of podcasting as a marketing tool and the significance of c...