Marketing Espresso

Send us Fan Mail CRMs! Do you need one? What is a CRM Customer Relationship Management (CRM) system?  You asked I am delivering! What part do CRMs play in driving business success (and customer relationship success... and sales success... and pipeline success... and you get the point.)  Whether you're a solopreneur, a small business owner, or managing a large team, understanding and implement...

Send us Fan Mail So you're finding people don't want to pay your prices... Is your pricing strategy wrong OR are you just not positioning yourself right in your marketing? I have Tahnee Sanders on to discuss just this! Tahnee shares her journey from journalism to entrepreneurship, offering practical strategies to justify your pricing by showcasing your processes, highlighting the benefit...

Send us Fan Mail Last week I spoke about If you have a team, and they're not a part of your marketing strategy you are truly missing a vital piece of the marketing puzzle. This week, I dive (again) into the critical importance of involving your entire team in the marketing efforts of your business. But also give practical advice of HOW to get them involved. Drawing from my 15+ years of experi...

Send us Fan Mail Marketing can be done so much more efficiently and easily with the right tech... But how do you know what tech is the right tech!? Well today we have someone who specialises in this space joining us to chat about what tech might be right for your business - note: he is from High Level so there could be a llliittttllleee bit of bias towards that platform, however still great to lea...

Send us Fan Mail If your team isn't on your marketing journey - then you don't have a marketing journey! In this episode of Marketing Espresso, I delve into the pivotal role teams play in successful marketing strategies.  I stand by this statement because more often than not your teams are the ones with the greatest access to your customers, and therefore are making or breaking the brand...

Send us Fan Mail I always love getting a guest back on the show and Aleyx Ward is no exception!  In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research.  Aleyx is going to give us her secret research sauce... asking your customers questions!  It seems so simple but we miss it so often, when was the last time you asked your customers what they want and nee...

Send us Fan Mail Everyone is looking for that silver bullet in marketing... And LinkedIn seems to now be "on trend." With people flooding to the platform because (and I am sure you've heard it) only 1% of users generate content so you have to be in that top 1% - LinkedIn is now flooded with every man and his dog following the current recipe for success (becoming the worlds best stor...

Send us Fan Mail In this episode of Marketing Espresso, I'm thrilled to welcome back Suzanne Reilley, an acclaimed business coach, marketing strategist, and copy advisor specialising in professional service businesses and online course creators. We're diving deep into the significance of streamlining the user journey and how using your customers, and conducting customer research can elev...

Send us Fan Mail I on-board clients monthly... Whether it be to work with them on their strategy in quick sessions for a few months or engage in a longer-term project getting their entire business on the right marketing track... But regardless of the type of business, the industry, their service there are key things that always rear their head. In this ep I dive into real-time insights about the c...

Send us Fan Mail I often say it, the key to social media success is in the name... SOCIAL media, so I have the queen of the DMS Katrina Collins here to help you level up your use of social media as a channel. Katrina has helped countless businesses achieve online success with her hands-on experience and self-taught journey.  We're diving into non-passive strategies for social media, emphasisi...

Send us Fan Mail What even is content marketing? Do I need it?  Well, today I am answering those questions... plus whether it is still relevant in todays marketing and digital landscape. I breakdown how storytelling, case studies, and creating valuable content help connect with your audience and build your brand.  Plus, we tackle the ongoing debate of quality versus quantity in content creation an...

Send us Fan Mail Whether you want to believe it or not... Your website IS your digital shopfront...  And your social media presence means nothing if they're not getting a seamless experience across all platforms/channels and interactions.  You're probably sick of me harping on about this... So I brought in backup in the form of Zoe Scott - a design legend who knows a thing or two about t...

Send us Fan Mail The customer journey - one of the most important and most overlooked parts of your marketing strategy!  So today I am delving into the importance of focusing on the customer journey over other marketing efforts.  Despite the power of word-of-mouth and referrals, many business owners overlook the customer journey to focus on social media and email marketing.  I share my personal ex...

Send us Fan Mail In this episode of Marketing Espresso, I'm thrilled to welcome PR and communications expert Lexy Mann. Many of you have asked about how to get more visibility and the vital role PR specialists play, so we dive deep into these topics.  Lexy shares her extensive experience working with international firms, emphasising the importance of collaboration over competition for success...

Send us Fan Mail  If you've ever felt that your Instagram following needs to be higher for your business to be "successful" then you're not alone.  In this episode of Marketing Espresso, I address the pervasive imposter syndrome linked to Instagram followings and the misconception that massive social media presence equals business success. I share insights from my work with sev...

Send us Fan Mail In this episode of Marketing Espresso, I sit down with the incredible Stephanie Brown to dive into the concept of finding your marketing dream job.  Steph helps ambitious Marketers and Creatives identify their career purpose and land their next perfect role faster. Stephanie shares her extensive experience in marketing for top-tier brands like Nike and Apple before moving on to cr...

Send us Fan Mail Do you find yourself just plucking numbers out of thin air when it comes to setting marketing benchmarks?  Well here are my tips for actually setting up realistic benchmarks based on data and history! I'm discussing the importance of understanding your business goals, tracking relevant metrics, and setting achievable targets based on your specific circumstances.  Additionally...

Send us Fan Mail Let's change it up from Marketing for an episode - well kind of, this can also link back into marketing and budgets! In this episode of Marketing Espresso, I chat with Ellie Osborn, a seasoned finance and mortgage broker, about essential financial strategies for business owners. Ellie shares insights on acquiring business assets, managing cash flow, and overcoming financial h...

Send us Fan Mail What are some key things you can do regardless of where you're at in your business or marketing journey that will set you up for success?  Well I hate to say it, but it's the boring stuff... Those crucial unsexy elements like setting up systems, processes and of course... mapping out your strategy to determine what you need and the direction you want to be headed. No poi...

Send us Fan Mail In this episode of Marketing Espresso, I'm joined again by the incredible Nicky and Ness. Tune in as we delve into the concept of healthy hustle, entrepreneurial addiction, and the importance of balancing business and life goals. Grab a notepad and get ready to transform your approach to work! Nicky and Ness are seasoned business leaders and coaches with over 50 years of comb...

Send us Fan Mail When was the last time you took stock of the activities you do in your business and measured the success of them? (Marketing or otherwise.) Today I am taking you through one of the first things I do when I sit down with business owners, that is the 'stop, start and continue method' This method helps align marketing efforts with business goals and to assess the effectiven...

Send us Fan Mail In today's episode we are diving into some topics that I think are so important not only for marketing, but life and your overall business success. Sari-Elle Kraemer is nothing short of extraordinary, and I know she is just the guest you need to really pump you up to hit those 2025 goals you've set yourself - and maybe challenge yourself to push yourself a little further...

Send us Fan Mail We're back!!!  It’s 2025, and I'm kicking off the year with a deep dive into what’s hot, what’s not, and how to not screw up your marketing this year.  This episode? It’s got it all. From the trends that actually matter to the ones you should just straight-up ignore, we’re talking strategy, connection, and a whole lot of truth bombs. If you’re serious about leveling up y...

Send us Fan Mail It's the last episode for 2024!! How did we get here so quickly? It wouldn't be the final episode of the year if I didn't spend time reflecting on the year that was, and yapping about some predictions for the year ahead! Major trends I saw this year? The shifting from digital to real-world connections, personalized email marketing, and brand authenticity.  Yep who e...

Send us Fan Mail Do you think of planning and roll your eyes? Or maybe you think of planning and get so excited to get paper and coloured pens at the ready! Whatever camp you sit in, one thing Michelle Broadbent is going to bring home in this episode is the importance of actually have a plan to guide you (so you don't drift aimlessly and without focus.) Whether you hate or love it, Michelle i...