Marketing Espresso

Send us Fan Mail In this episode of Marketing Espresso , I break down the toxic marketing expectations being fuelled by Instagram, LinkedIn, TikTok, and every so-called marketing “guru” promising overnight success. I dive into why instant wins and shiny funnel templates aren’t sustainable for most businesses, especially here in Australia, where our market is significantly smaller than what those f...

Send us Fan Mail In this episode of Marketing Espresso , I’m joined by Leanne Shelton, founder of Human Edge AI Training and author of AI Human Fusion . We dive into what it means to adopt a human-first approach to AI and why embracing AI isn’t about replacing people, but empowering them. Leanne shares how she pivoted her SEO copywriting business by embracing AI instead of fearing it, and how she&...

Send us Fan Mail In this episode of Marketing Espresso , I tackle one of the most common frustrations I hear from business owners: “I don’t have time to market!” Whether you’re juggling client work, running a team, or just trying to survive the daily grind, marketing often gets pushed to the bottom of the list. But here's the thing - if you’re not intentionally marketing your business, you&ap...

Send us Fan Mail In this episode of Marketing Espresso , I sit down once again with Katrina Collins - founder of a global digital media marketing agency and champion of data-led strategy. If you missed our previous conversation, make sure to catch up, because this follow-up dives even deeper into the power of analytics. We’re breaking down what makes data not just important, but delicious. Katrina...

Send us Fan Mail In this episode of Marketing Espresso, I take a deep dive into the concept of below the line marketing and explain how it can be a game-changer for businesses that are tired of chasing likes and views. I also share a few personal anecdotes from my time at a recent networking event and explain how strategic marketing can be simplified and energised, just like your morning espresso....

Send us Fan Mail In this episode, I sit down with the brilliant Tahnée Sanders to dive deep into one of the most asked questions in business: how do I get more enquiries? We cut through the noise and call out the BS advice that's often thrown around online about low-ticket offers, funnels, and quick wins. If you’ve ever felt pressure to launch a $27 product or been told to "just run some...

Send us Fan Mail Let's chat marketing Jargon!  In this solo episode of Marketing Espresso , I unpack the marketing jargon we don’t talk about enough anymore - "Above the Line" marketing. As someone with deep experience across both corporate and SME environments, I’m here to help you understand what this term means, why it still matters, and how it fits into a broader marketing strat...

Send us Fan Mail Have you ever found yourself following some online trend for your brand, because everyone else is doing it, and you're worried that if you don't, you'll miss out on some new followers or engagement or whatever everyone else is getting from doing it? In this episode, I’m joined again by brand strategist and friend Bec Hughes, and we're chatting all things Fast C...

Send us Fan Mail Have you guerrilla marketing?  Probably not because all we hear about these days are digital marketing channels! Well, I am taking it back to a time when creativity and marketing went hand in hand. How do you stand out in a crowded channel? Create a new channel!  In this episode of Marketing Espresso, I am exploring the concept of guerrilla marketing and why it still holds power i...

Send us Fan Mail It's one of my favourite topics to discuss because so often it is a business's missing link in their marketing - a siloed marketing team that is disconnected from the sales team, and more often than not, the other teams that are customer-facing also. So you know, when I am passionate about something, I'll bring in an expert to chat about the topic with me. In this e...

Send us Fan Mail Is AI Going to Take Over Marketing? Let’s Talk About It Lately, I’ve been having a lot of conversations with business owners and marketers who are wondering the same thing - is AI going to take over marketing ? And more importantly, should we be worried about our jobs ? In this episode of Marketing Espresso, I’m sharing my honest thoughts on the rise of AI in marketing. Yes, it’s...

Send us Fan Mail Why Brand Marketing Isn’t Dead (And Might Just Be Making a Comeback) You know that feeling when you know you’re onto something, but the whole industry seems to be sprinting in the opposite direction? That’s been me with brand marketing lately. I’ve been shouting into the LinkedIn void about how we’ve lost touch with the art (and power) of building a brand. So I called in back-up -...

Send us Fan Mail Brand marketing - yep, despite being inundated for years with digital marketing trends, brand marketing is coming back! (And so it should!) Today I am discussing the resurgence of influencer marketing and how it's being influenced by current digital trends. I am going to chat through some recent specific campaigns that have been launched, which use brand marketing and influen...

Send us Fan Mail AI can do it all... So why, when we can use it to produce our next LinkedIn headshot, or our next blog post or our next stock image, would we ever need to invest in photography, content writing or anything creative again? It's a great question and one I think is going to come up more and more. The temptation to get AI to do it quickly and make us look perfect is hard to resis...

Send us Fan Mail This episode, I’m hijacking our usual marketing talk to dive deep into a more personal journey as I hit my 37th birthday on the 20th April. Join me as I reflect on what it's like to be in your late thirties, navigating life as a business owner, and the evolving definitions of success and creativity.  We’ll explore how societal expectations have shifted, the importance of reco...

Send us Fan Mail You hear me say it all the time, I even wrote a white paper about it - now I have a fellow Marketier to send you the message!  In this episode of Marketing Espresso, I had the pleasure of chatting with Tania Fielding, an award-winning marketing strategist with over 20 years of experience. We dive deep into the role of social media within a broader marketing strategy, emphasising t...

Send us Fan Mail It's my business birthday and that can only mean ONE thing - a reflection episode... In this episode of Marketing Espresso, I dive into the raw and unfiltered truth about being in business for five years.  From battling bouts of self-doubt and impostor syndrome to fighting against the generic 'sales-bro' marketing advice inundating the industry, I share my personal...

Send us Fan Mail I love getting a guest back on - and in this episode I welcome back Dan Nikas,  Dan shares with us his strategies that have driven 20-30% of revenue for his global fitness apparel brand, Gear Bunch.  We discuss the evolution of Facebook advertising and how it has shifted from the 'gold rush days' to a more nuanced approach that requires multiple touchpoints to build cons...

Send us Fan Mail CRMs! Do you need one? What is a CRM Customer Relationship Management (CRM) system?  You asked I am delivering! What part do CRMs play in driving business success (and customer relationship success... and sales success... and pipeline success... and you get the point.)  Whether you're a solopreneur, a small business owner, or managing a large team, understanding and implement...

Send us Fan Mail So you're finding people don't want to pay your prices... Is your pricing strategy wrong OR are you just not positioning yourself right in your marketing? I have Tahnee Sanders on to discuss just this! Tahnee shares her journey from journalism to entrepreneurship, offering practical strategies to justify your pricing by showcasing your processes, highlighting the benefit...

Send us Fan Mail Last week I spoke about If you have a team, and they're not a part of your marketing strategy you are truly missing a vital piece of the marketing puzzle. This week, I dive (again) into the critical importance of involving your entire team in the marketing efforts of your business. But also give practical advice of HOW to get them involved. Drawing from my 15+ years of experi...

Send us Fan Mail Marketing can be done so much more efficiently and easily with the right tech... But how do you know what tech is the right tech!? Well today we have someone who specialises in this space joining us to chat about what tech might be right for your business - note: he is from High Level so there could be a llliittttllleee bit of bias towards that platform, however still great to lea...

Send us Fan Mail If your team isn't on your marketing journey - then you don't have a marketing journey! In this episode of Marketing Espresso, I delve into the pivotal role teams play in successful marketing strategies.  I stand by this statement because more often than not your teams are the ones with the greatest access to your customers, and therefore are making or breaking the brand...

Send us Fan Mail I always love getting a guest back on the show and Aleyx Ward is no exception!  In this episode, we dive deep into the often overlooked but crucial aspect of marketing: research.  Aleyx is going to give us her secret research sauce... asking your customers questions!  It seems so simple but we miss it so often, when was the last time you asked your customers what they want and nee...

Send us Fan Mail Everyone is looking for that silver bullet in marketing... And LinkedIn seems to now be "on trend." With people flooding to the platform because (and I am sure you've heard it) only 1% of users generate content so you have to be in that top 1% - LinkedIn is now flooded with every man and his dog following the current recipe for success (becoming the worlds best stor...