Marketers of Technology

In this episode of The Marketing Front Lines, we speak with Alexandra Ferraro , Head of Marketing at Intelligencia AI . After stepping into a role where she had to build a marketing function from scratch, Alex shares her playbook for establishing and executing effective marketing strategies for healthcare technology startups. From focusing on high-impact, niche events to establishing critical rela...

In this episode of The Marketing Front Lines, we speak with Chris Hood , CMO of PolyAPI and author of the bestselling book on artificial intelligence. With over 35 years in marketing, Chris brings a unique perspective shaped by his experiences in entertainment marketing, from movie theaters to hit shows like American Idol and 24. As a self-described "AI realist," Chris cuts through the hype to del...

In this episode of The Marketing Front Lines, we speak with Brynne Hazzard , Director of Global Marketing at FYLD . FYLD provides AI-powered technology for industrial companies with dispersed workforces including utilities, construction, manufacturing, and oil & gas. Brynne shares her approach to global account-based marketing, explaining how her small but mighty team drives pipeline and reven...

In this special episode of The Marketing Front Lines, we speak with Michael Gramp p, Chief Economist and Head of Thought Leadership at Deloitte Switzerland . With over 13 years leading Deloitte's thought leadership team, Michael shares his strategic approach to creating compelling, data-driven content that builds client relationships and positions Deloitte as an industry authority. From discoverin...

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Alex Lamascus , Director of Thought Leadership at Workato , a leader in automation and integration that has raised $415 Million in funding. Here are the most interesting points from our conversation: Defin...

Welcome to Marketing From the Front Lines , where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Laura Lawton , Director of External Communications at Torc Robotics , a leading player in autonomous driving technology. Key Points from the Conversation: Transition from Journalism to Communications: Lau...

In this episode of Marketing from the Frontlines, we talk with Dan Lowden , CMO of Blackbird AI , who shares his battle-tested marketing playbook developed across eight successful exits. Blackbird AI is pioneering the emerging category of "narrative intelligence," helping organizations protect themselves from narrative attacks that cause financial and reputational harm. With misinformation, disinf...

In this episode of The Marketing Front Lines, we speak with Angella Gronenthal , VP of Marketing at Nice Healthcare . Having transitioned from fashion styling through Tesla's zero-budget marketing era to healthcare innovation, Gronenthal brings a unique perspective to healthcare marketing. At Nice Healthcare, she's revolutionizing how healthcare companies communicate with underserved populations b...

In this episode of The Marketing Front Lines, we speak with Abby Ross , Head of Channel Marketing at Hydrolix , a streaming data lake company powering observability, security, and machine learning solutions. With a background spanning television news reporting and public relations, Abby brings a unique perspective to B2B tech marketing. She shares her experience building successful channel marketi...

In this episode of The Marketing Front Lines, we speak with Ava Barnes , VP of Brand & Community at Alvys . As the marketing leader of a rapidly growing logistics software company, Ava has built a revenue-focused marketing engine that drove 5X growth in 2024. Coming from a psychology background, she's brought a unique perspective to B2B tech marketing, focusing on understanding customer motiva...

In this episode of The Marketing Front Lines, Linda Watkins , SVP of Marketing at Edge Impulse , unpacks her playbook for scaling developer marketing and experimenting with AI-driven content strategies. Through a combination of high-impact webinars, integrated developer relations, and strategic AI experimentation, her team has built a comprehensive marketing engine that drives both technical adopt...

In this episode of The Marketing Front Lines, we speak with Don Halliwell , Head of Marketing at TrustLayer , who is reimagining B2B PR and media relations for the digital age. Drawing from his experience managing communications during BlackBerry's transformation from an 81% market share leader to its pivot into cybersecurity, Don shares how he's now building influence in the niche insurance tech...

In this episode of The Marketing Front Lines, we speak with Michael Chang , Director of Marketing at ArteraAI , a company revolutionizing cancer treatment through AI-powered personalization. Michael shares insights from his extensive experience in healthcare marketing, discussing how ArteraAI uses machine learning and computer vision to analyze cancer biopsies and provide personalized treatment re...

In this episode of The Marketing Front Lines, we speak with Verena Gerhardus , Director of Growth at Nelly , a B2B health tech company revolutionizing the patient journey for medical practices. Since joining pre-Series A, Verena has helped scale Nelly from 30 to 100 employees while building a high-performing marketing organization focused on efficient growth. Through their digital platform that st...

In this episode of Marketing Front Lines, we speak with Meredith Blechman , Head of Marketing at Archive , a Series A startup powering circular commerce for major retail brands. Archive is transforming how brands approach sustainability and secondary markets by enabling direct resale, repair, and recycling programs. Through their platform, companies like The North Face, New Balance, and Oscar de l...

In this episode of The Marketing Front Lines, we speak with Matt Krebsbach , Senior Vice President of Thought Leadership & Brand Awareness at Acquia . Drawing from his rich background spanning politics, agency work, and in-house leadership roles at tech giants like Bazaar Voice and Sitecore, Matt shares his philosophy on strategic communications versus traditional PR. He offers a masterclass i...

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Kareem Azees , Head of Marketing at ResQ , a restaurant technology platform that's raised over $40 Million in funding. Here are the most interesting points from our conversation: From Growth Hacking to Ful...

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today’s episode, we’re speaking with Marina Azcarate , Head of Marketing at Mitiga Solutions , a deep-tech company that helps organizations manage climate risk.  Here are the most interesting points from our conversation: Barcelona’s Tech Eco...

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Camila Panizzi Luz , Director of Global Marketing at Smartex , a cutting-edge company revolutionizing fabric inspection through AI-powered solutions. Here are the most interesting points from our conversat...

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Holly Tate , CMO at Leadr , a people development platform. Here are the most interesting points from our conversation: Blending Creativity with Business Savvy: Holly’s career in marketing was shaped by her...

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Iris Pfeifer , VP of Growth at Wisetack , a company simplifying embedded financing for service businesses. Wisetack has raised $64 Million. Here are the most interesting points from our conversation: Bridg...

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Chris Johnson , Growth Marketing Lead at Gun.io , a specialized freelance marketplace for senior software developers. Here are the most interesting points from our conversation: Background Transition: Chri...

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Alex Siminoff , Director of Marketing at Parity , a cutting-edge company optimizing HVAC systems to save on utility costs and reduce CO2 emissions. Here are the most interesting points from our conversatio...

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Yasmin Graeml , Marketing & Communications Leader at Flourish Fi , a cutting-edge platform dedicated to enhancing financial engagement and loyalty. Here are the most interesting points from our convers...

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Colby Proffitt , VP of Marketing at Shift5 , a cybersecurity and predictive maintenance platform for critical transportation infrastructure that's raised $90 Million in funding. Here are the most interesti...