Marketers of Technology

Renee Calabro , Chief Marketing Officer at TS Imagine , joins Marketers of Technology to explain how she markets TSIQ, a new AI platform for capital markets, to financial institutions that may not even be allowed to use AI. With more than 25 years in financial-services PR and communications, Renee shares why trust drives adoption, how educational marketing and thought leadership work on both sides...

David Cardiel , Chief Marketing Officer at NetVendor and founding partner of fractional marketing firm ArcWright, joins Marketers of Technology to share how he walks into B2B SaaS companies where sales carries the pipeline and builds marketing into a measurable revenue engine. With 20-plus years of experience, including go-to-market leadership through the acquisitions of TrendKite by Cision and Pa...

Ralf Paschen⁠ , Founder and Managing Director of ⁠GTM Consult⁠ , joins Marketers of Technology to share what he has learned moving from a data center to enterprise sales, product marketing and CMO roles at software companies that were acquired, and now advising CEOs on go-to-market strategy. Ralf explains why he ties marketing bonuses to revenue to end the sales and marketing blame game, why the U...

Travis Cameron , Senior Vice President of Marketing at AIA Contract Documents , joins Marketers of Technology to explain how a nearly 140-year-old company that sells standard construction contracts runs a modern, data-driven demand engine. With almost 20 years in marketing across agencies, SaaS and private equity, Travis shares why he moved to a first-party prospect database, how a social-proof ca...

Tzvi Vaknin , a fractional CMO and marketing consultant who began as a junior SEO in 2013 and went on to lead demand generation at NetApp, joins Marketers of Technology to share how he helps SaaS companies build go-to-market from scratch. He walks through a real-estate SaaS case where founder-led LinkedIn thought leadership ads turned a small budget into 16 qualified meetings in one month, explain...

Jason Alafgani , Head of Marketing at Caddi , joins Marketers of Technology to explain how a one-person marketing team puts out the output of a ten-person team by treating every Claude Code terminal tab as a different teammate. Caddi builds hybrid AI agents for operations-heavy work at law firms and wealth management firms, where accuracy has to be repeatable. Jason shares how he works with AI on...

Stefan Bader , Co-Founder and CEO of Cello , joins Marketers of Technology to explain how a Munich-based team of 24 built a referral and affiliate platform for B2B software and a brand campaign that punches above its weight. Stefan shares how a gap he spotted as a commercial leader became Cello, why cash is the incentive that works in B2B referrals, how the GTM10 Awards turned into a sponsor-funde...

Jeremy Byars , Chief Marketing Officer at United Systems & Software , joins Marketers of Technology to explain how he markets software, metering and managed IT to utilities and local governments, an industry with razor-thin budgets, high turnover and no direct competitors to play buyers against. Jeremy started as an educator with degrees in English and writing, moved through customer service,...

In this episode of Marketers of Technology, Andres talks with Malte Landwehr , Chief Product Officer and Chief Marketing Officer at Peec AI , the Berlin-based platform that helps brands measure and improve their visibility in AI search. Malte's path runs from building websites and SEO as a teenager to co-founding an SEO agency, five years at Searchmetrics, and five years of in-house SEO at Ide...

Scott Logan , Head of Growth at Wyllo , joins Marketers of Technology to break down how he is building demand generation from scratch at a young risk-intelligence company that helps e-commerce merchants fight payment, returns and policy fraud without hurting customer experience. Scott came up through sales and marketing operations, has built demand gen teams at companies from startups to public en...

In this episode of Marketers of Technology, Andres talks with Katie Sadler , Founder and Principal at SDLR Consulting , which helps B2B companies with complex sales turn market interest into growth. Katie has worked across higher education, software, the outdoor industry, and insurtech, founding the marketing department at Digisure and serving as CMO at CLARA Analytics before launching her fractio...

In this episode of Marketers of Technology, Andres talks with Swati Gupta , Head of Marketing and Product Marketing at Heron , an underwriting automation platform that turns small business funding applications into decision-ready deals in minutes. Swati started in strategy consulting, joined Heron as a founder associate at the seed stage, and became its first and still only marketer at a company o...

In this episode of Marketers of Technology, Andres talks with Julie Maeker , Head of Marketing at Plancraft , a Hamburg-based company that develops cloud software to streamline quotes, invoices, reports, and project management for tradespeople and construction businesses. Julie's path runs from business administration in Münster and strategic marketing in Lisbon to performance, growth, and cam...

In this episode of Marketers of Technology, Andres talks with Matthew Lattanzio , Founder and CEO of Supply and Demand Consulting , a fractional CRO and CMO practice that also provides demand generation services. Matthew has spent more than 15 years in sales and marketing leadership, including as head of revenue at 7shifts, where he helped grow the company from about $4 million to $20 million in r...

In this episode of Marketers of Technology, Andres talks with Kayleeann Maritz , Chief Marketing Officer at GoReport , the software platform that helps surveyors and property professionals capture inspection data digitally and turn it into professional reports across the built environment. With more than twenty years in marketing and a psychology degree behind her, Kayleeann explains how she marke...

In this episode of Marketers of Technology, Andres talks with Thalía Diedrick , Chief Marketing Officer at GoTu , the dental talent marketplace that connects dental offices with hygienists, dental assistants, and associate dentists for shifts. Thalía traces her path from a philosophy and formal logic background to marketing operations, and explains how she took her team from 13 people spending abo...

In this episode of Marketers of Technology, Andres talks with Timo Pelz , Vice President of Marketing at Clever , the identity platform for education that connects students and teachers with the digital apps they use for learning and is part of the Kahoot family of companies. Timo, who previously led business marketing at Reddit and spent years at Facebook and Instagram, shares how he operationali...

In this episode of Marketers of Technology, Andres talks with Philipp Blankenagel , Vice President of Marketing and Communications at re:cap , the AI-native platform that helps growth-focused tech companies and SMEs find the right capital strategy and financing instruments. Having been the first marketing and communications hire at both Solaris and re:cap, Philipp walks through how years of brand...

In this episode of Marketers of Technology, Andres talks with ⁠Elizabeth Arnold⁠ , Chief Growth Officer at ⁠ViralMoment⁠ , the AI intelligence layer on top of public social video data, now part of Sprinklr after its recent acquisition. Elizabeth's path runs from selling a hotel in Costa Rica to paid media at Accenture, boutique agencies, and startup leadership from seed stage through acquisiti...

In this episode of Marketers of Technology, we speak with Giles House , Founder and Chief AI Officer of Vailance . Giles argues that most pipeline problems are messaging problems, and that positioning should run as a governed, living system across go-to-market rather than a deck that gathers dust. He shares how call transcripts turned a skeptical sales team into adopters, when category creation is...

Neato is a 2P eCommerce acceleration partner for middle market to enterprise CPG brands, buying inventory as seller of record and operating Amazon, marketplaces, D2C, social commerce, advertising, and fulfillment as a single retail business. In a recent episode of Marketers of Technology, we sat down with Arun Srinivasan , VP of Marketing of Neato , to learn how a nine-month mandate to double reve...

TransUnion's marketing solutions business helps consumer brands and their agencies identify, reach, and measure their marketing to individual consumers, using the same data and identity infrastructure that powers TransUnion's core credit bureau business. In a recent episode of Marketers of Technology, we sat down with Allyson Dietz , Marketing Strategy Lead of TransUnion , to learn how the...

In this episode of Marketers of Technology, Andres talks with David Haas , Chief Marketing Officer of Haas Marketing Company, a digital marketing and modern tech stack agency that helps growing companies scale through search optimization, paid media, and outbound sales automation. With more than thirty years in marketing, half of it built around live events and half around web and content, David e...

In this episode of Marketers of Technology, Andres talks with Katie Hayes , Head of Marketing at Ozone API , the standards-based platform that handles the complexity of open banking and open finance for banks and financial institutions worldwide. As Ozone API's first marketing hire, Katie has spent four and a half years building the department from a barely functional website into a global bra...

Native Commerce makes it possible for anyone to turn an idea into an online business, then launch and grow it from one place, combining an AI-built storefront with deep e-commerce fulfillment and logistics expertise. In a recent episode of Marketers of Technology, we sat down with James Wall , VP of Brand and Marketing at Native Commerce , to learn why the company is deliberately running two compl...