Marketers of Technology

In this episode of Marketers of Technology, we speak with Jordan Gadapee , Chief Marketing Officer at Vida Global , an AI agent platform that enables medium-to-enterprise-scale businesses to white-label and resell AI agents to their own customers. Jordan brings a brand-first background rooted in graphic design and Silicon Valley startups, and shares how Vida Global navigates one of the hardest cha...

In this episode of Marketers of Technology, we speak with Ishita Jaiswal , Head of Growth at Multimodal , an AI platform helping credit unions and community banks automate their core lending workflows. Selling AI into one of the most regulated, trust-sensitive verticals in existence forced Ishita to throw out most of the B2B SaaS marketing playbook and build something entirely different — a motion...

In this episode of Marketers of Technology, we speak with Trevor Lynn , Head of Marketing at Roboflow , a computer vision platform that gives developers and enterprises the tools to build visual AI on top of images, video, and camera streams. With over a million developers and 16,000 organizations on the platform, Roboflow sits at a unique intersection of infrastructure and application — and Trevo...

In this episode of Marketers of Technology, we speak with Kim Pendergrass , VP of Marketing at Earlytrade , an early payment negotiation platform built for the US construction industry. Earlytrade operates as a two-sided marketplace connecting general contractors and subcontractors, enabling them to negotiate accelerated payment discounts at scale — addressing a systemic problem where subcontracto...

In this episode of Marketers of Technology, we speak with Thomas (Tom) Butta , Chief Commercial and Marketing Officer at Quantum XChange, a company building post-quantum cryptographic protection for the networks that carry the world's most sensitive data in motion. With presidential executive orders on quantum computing dropping the day before recording, Tom brings the rare perspective of a ca...

In this episode of The Marketing Front Lines, we speak with Rachel Sterling , CMO of Identity Digital , the world's largest domain registry operating nearly 300 top-level domains. Rachel comes to this role with deep roots in Big Tech — including a long tenure at Google and a stint at YouTube managing GDPR compliance — but now occupies a deliberately invisible corner of the internet: the infras...

In this episode of The Marketing Front Lines, we speak with George Kapellos , Global Marketing and Communications Director at Nyobolt , a Cambridge-based deep tech company pioneering high-power, fast-charging energy storage solutions for power-demanding industries including AI data centers, warehouse automation robots, electric vehicles, and humanoids. George runs marketing as a one-man team insid...

In this episode of The Marketing Front Lines, we speak with Rebekah Bastian , CMO at mpathic , a company working with foundational AI model builders and enterprise AI application developers to prevent harmful or unwanted model behaviors. Rebekah's path to CMO came through product leadership — including 15 years at Zillow from the founding team — before taking on her first official marketing ti...

In this episode of The Marketing Front Lines, we speak with Maggie Pote , Head of Marketing and Community at Sandstone , an AI platform built to connect in-house legal teams with the broader business. Sandstone launched publicly in January 2026, and Maggie has spent the first five months building a brand in one of the most crowded, VC-saturated spaces in tech — legal AI. Rather than compete on fea...

In this episode of The Marketing Front Lines, we speak with Brady Nagel , Head of Marketing at Pact Labs , an on-chain infrastructure platform connecting stablecoins to fintechs and legacy financial institutions across the globe. Operating in one of the most trust-sensitive categories in B2B tech — Web3 and tokenized finance — Brady has had to build a marketing playbook that makes abstract, unfami...

In this episode of The Marketing Front Lines, we speak with ⁠Kusum Chanrai⁠ , Marketing Advisor and former growth marketing leader at Culture Amp. Kusum built Culture Amp's organic growth engine from the ground up — turning a paid-dependent funnel into a machine where 20% of leads and customers came from organic content within a single quarter, while cutting cost per lead by 50%. The conversat...

In this episode of The Marketing Front Lines, we speak with Anna Savina , Head of Marketing at Archetype AI . Archetype AI is building Newton, a physical AI foundation model that works with sensor data from existing industrial equipment — conveyor belts, turbines, energy grids, automotive systems — to give operators real-time insights and enable predictive maintenance across industries. Unlike LLM...

Shownotes & Key topics discussed: In this episode of The Marketing Front Lines, we speak with Justin Vogel , Co-Founder & CMO of Safary , the leading customer data platform for crypto. Before Safary existed as a product, Justin spent two years building the industry it would eventually serve — mapping every growth leader in crypto, forming the first invite-only operator community, and estab...

In this episode of The Marketing Front Lines, we speak with Brian Fiore-Silfvast , Head of Marketing at Integrate — one of the first ultra-secure, AI-enabled project management platforms built for running complex defense and government programs. Brian joined as Integrate's first marketing hire, inheriting a strong brand skeleton built by a co-founder with a product and creative background, and...

As AI compresses the cost of content production toward zero, the question B2B marketers now face isn't how to produce more — it's what only a human can actually say. In a recent episode of The Marketing Front Lines, we sat down with Kevin Lynch , a veteran B2B content marketer whose career spans PR, journalism, and SaaS marketing across verticals from logistics to Microsoft to enterprise s...

In this episode of The Marketing Front Lines, we speak with Thalía Diedrick , VP of Marketing at GoTu — a dental industry marketplace connecting practices with dental professionals. Thalía took her marketing team from 13 people to 3 and simultaneously cut quarterly spend from $1.2M to $260K, a 78% reduction. Rather than treating that contraction as a crisis, she used it as a forcing function to re...

Sift is a late-stage fraud management platform helping companies detect and prevent fraud across payments and account takeovers. In a recent episode of The Marketing Front Lines, we sat down with Johannes Hoech , CMO at Sift , to get into the actual mechanics of what's working — and what's dying — in B2B pipeline building right now. Johannes brings a rare combination: a decade in product m...

In this episode of The Marketing Front Lines, we speak with Nis Frome , a marketing consultant who spent seven years co-founding and scaling Feedback Loop — an on-demand market research platform that navigated the political minefield of selling into Fortune 500 R&D teams. After selling the company in 2021, Nis transitioned to fractional consulting, where he now works with B2B SaaS companies ma...

In this episode of The Marketing Front Lines, we speak with Kamron Kunce , the first-ever CMO in the 70-year history of RJ Young , a Southeast-based leader in print and technology solutions. Kamron was brought in to do something no one had done before: transform a sales-driven organization's marketing function from a silo into a genuine revenue growth partner. He shares how he's built a le...

In this episode of The Marketing Front Lines, we speak with Rod Hess , a seasoned B2B marketer whose career spans SEO, content strategy, email, social, and growth — with deep roots in the startup world. Rod shares his perspective on why the fundamentals of marketing have never changed, why authenticity can't be manufactured, and what it actually means to build content that outlasts algorithm u...

In this episode of The Marketing Front Lines, we speak with James Allgood , Head of Marketing at CompScience , an AI-powered workers' compensation and safety analytics platform. James has spent his career marketing disruptive technologies into industries built to resist them — finance, insurance, food traceability, pharma — and he's developed a distinctly psychological approach to B2B mark...

In this episode of The Marketing Front Lines, we speak with ⁠ Kuba Poraj-Kuczewski ⁠ , VP of Marketing at ⁠ Pest Share ⁠ . Pest Share is building an on-demand pest control platform for large-scale property managers — a category it is essentially creating from scratch. With a total addressable audience of roughly 5,000 to 7,000 companies and 10,000 to 20,000 decision-makers nationally, Kuba is exec...

Jerome Stewart has a CMO's job and a front-row seat to something most operators are still trying to process. As CMO at Conviva — a mid-sized AI company with aggressive growth targets — he's not just advising clients on agentic AI adoption, he's living it internally: rebuilding core marketing assets with Claude, learning from direct reports who are moving faster than he is, and figuring...

In this episode of The Marketing Front Lines, we speak with Nicholas Frank , Senior Director of Content, Digital, and Thought Leadership at MRI Software . MRI is a global real estate software company serving commercial, multifamily, and investment markets. Over the past year, Nicholas has led a fundamental repositioning of the company's content strategy — moving away from sector-specific, pipe...

Indeed was shipping over 3,000 pieces of content per quarter across YouTube, LinkedIn, SEM, events, career guides, and employer thought leadership — and running out of road. Volume had been the strategy because search rewarded it. But when the ground shifted, the model broke. Aidan McLaughlin , Senior Director of Content Marketing at Indeed , helped engineer the fix: a Content Center of Excellence...