Marketers of Technology

In this episode of The Marketing Front Lines, we speak with Thorsten Karras , Head of Marketing at Satellite Office — a premium serviced office and business address provider operating across Germany, Switzerland, and soon Italy. Thorsten brings a decade-plus of marketing experience shaped entirely by considered, high-ticket purchases: lighting, B2B, and now luxury workspace. His philosophy is buil...

Catherine Aleksidze has spent 12 years building marketing functions at the intersection of brand, data, and commercial growth — from developing monetized B2B advertising products at Zalando Marketing Solutions to leading demand generation at Radius , a global fleet management and mobility company now pushing deeper into the German market. Her through-line: marketing only earns its seat at the tabl...

Scrunch is building the measurement and optimization layer for the AI search era — helping marketers understand how their brands show up inside ChatGPT, Perplexity, Gemini, and beyond. In this episode of The Marketing Front Lines, we sat down with Kevin White , Head of Marketing at Scrunch , to cut through the noise on what's real, what's myth, and what's actually worth doing in AI sea...

In this episode of The Marketing Front Lines, we sit down with Daniel Frohnen , Founder and Fractional CMO at FrohnenGTM , for a masterclass on category design. Dan has worked across the full startup spectrum — from $2M seed-stage companies to Series C organizations scaling past $180M ARR — and he's developed a proprietary framework called the Category Momentum Model that he uses to help B2B f...

In this episode of The Marketing Front Lines, we sit down with Andrea Bailiff-Gush , Head of Marketing at Reco , a SaaS security and AI governance company. While most guests on shows like this make the case for category creation, Andrea does the opposite — drawing on a failed category launch, years in cybersecurity marketing, and a front-row seat to the AI security space to explain why the strateg...

In this episode of The Marketing Front Lines, we sit down with Adam Haskew , Associate Director of Brand Experience at Redis . Adam leads the verbal identity of the Redis brand — everything from trade show copy to website language — as one of three people on the Brand Experience team. Faced with a small team, a growing content demand, and an organization already reaching for AI tools, Adam didn&#3...

In this episode of The Marketing Front Lines, we speak with Alex Mann , Head of Growth at Lunos , an AI startup transforming accounts receivable. In a crowded market where every B2B AI company looks identical—same fonts, same color schemes, same website layouts—Alex took a radically different approach. Instead of pouring money into LinkedIn ads and traditional demand generation, he brought a horse...

In this episode of The Marketing Front Lines, we speak with Josephine Degener , Head of Marketing at Everphone . Everphone is pioneering the device-as-a-service model in Europe, offering companies a subscription-based approach to managing their device fleets. Coming from a retail background in luxury, mass market, and fast fashion, Josephine brings a unique customer-centric perspective to B2B tech...

In this episode of The Marketing Front Lines, we speak with Sam Kellett , Head of Marketing at ProfitMetrics , a Copenhagen-based company that helps e-commerce brands and marketing agencies measure real profitability instead of vanity metrics. ProfitMetrics replaces traditional ROAS (return on ad spend) with POAS (profit on ad spend), giving companies visibility into gross profit by accounting for...

In this episode of The Marketing Front Lines, we speak with Franklin Morris, VP of Marketing at Alloy.ai, a data management and analytics company serving consumer goods brands like Crayola, Bic, and Valvoline. Franklin shares his transition from traditional content marketing—SEO blogs and gated ebooks—to a radically different playbook focused on high-intent buyers, LLM optimization, and zero-click...

In this episode of The Marketing Front Lines, we speak with Varda Bachrach , Director of Marketing at ChargeAfter . ChargeAfter operates in the specialized world of embedded lending for point-of-sale financing, serving enterprise clients including CFOs and C-level decision makers. As a solo marketing leader, Varda has navigated the seismic shift in how buyers discover information, positioning Char...

In this episode of The Marketing Front Lines, we speak with Steve Keifer , CMO of Ordway . Ordway serves recurring revenue businesses with finance automation software, targeting fractional CFOs and back-office teams at early-stage SaaS companies. Operating with a lean team of 10 across outbound, inbound, and brand functions, Steve has built a scalable marketing operation that generates approximate...

In this episode of The Marketing Front Lines, we speak with Cindy Goodrich , CMO of Empathy . Empathy is building the category of loss support and life hardship benefits, partnering with eight of the top ten life insurance companies in the US to provide comprehensive support during life's most difficult moments. Starting as a consumer company before pivoting to enterprise distribution through insu...

In this episode of The Marketing Front Lines, we speak with Jen Bruursema , Senior Director of Marketing and PR at DELFI Diagnostics . DELFI is transforming early cancer detection through blood-based testing, using AI machine learning and whole genome sequencing to identify cancer signals before traditional screening methods. Their FirstLook Lung product represents a new paradigm in lung cancer sc...

In this episode of The Marketing Front Lines, we speak with Beatriz Gomez , CMO at Ontop , a global payroll and fintech platform. After eight years at BNP Paribas, one of the world's largest banks, Beatriz made the leap to startup life and discovered her passion for community-driven marketing strategies. At Ontop, she's pioneered a high-touch, in-person event strategy that targets startup founders...

In this episode of The Marketing Front Lines, we speak with Ksenija Rohrkamp , Director of Marketing at Buynomics . Ksenija is on her third category creation journey in B2B SaaS, currently leading marketing for revenue growth management (RGM) software targeting enterprise CPG companies like Unilever, Nestlé, and Coca-Cola. With experience spanning data protection software during GDPR's emergence,...

In this episode of The Marketing Front Lines, we speak with Rebecca Corliss , VP of Marketing at GrowthLoop . After nearly a decade at HubSpot beginning as employee #45, Rebecca now leads marketing for a composable CDP that helps enterprise organizations like Costco leverage their data cloud for sophisticated audience segmentation. As B2B marketing faces seismic shifts—web traffic plummeting, LLMs...

In this episode of The Marketing Front Lines, we speak with Raphaël Morgulis , Head of Marketing at Verity . Verity has deployed autonomous drone systems across 150+ warehouse sites for clients including UPS, DSV, and Maersk, solving the critical challenge of real-time inventory accuracy in logistics operations. Raphael shares how Verity navigates B2B hardware marketing in the warehousing sector,...

In this episode of The Marketing Front Lines, we speak with Joyce Yeung , VP of Marketing at Pico MES . Joyce brings a contrarian perspective forged through experience at both enterprise (GE) and four different startups. At Pico MES, a 25-person manufacturing software company, she leads a lean two-person marketing team with a $500K annual budget. When faced with a sudden 30% budget cut mid-year wh...

In this episode of The Marketing Front Lines, we speak with Danielle Pederson , CMO of Amaze , a creator-powered commerce platform that transforms viral moments into revenue. Amaze uses AI-driven intelligence to anticipate and capitalize on content spikes, converting fan engagement into sales for creators across all platforms and verticals. As the creator economy matures beyond traditional monetiz...

In this episode of The Marketing Front Lines, we speak with Maria Urs , Head of Marketing at VirTra , a company creating immersive training simulators for law enforcement, military, and security personnel. VirTra builds 180-degree and 300-degree simulation environments that train officers on split-second decision-making, de-escalation tactics, and use of force scenarios. With 70-80% of their custo...

In this episode of The Marketing Front Lines, we speak with Kaitlyn Chiu , Head of Marketing at Partful . Partful creates digital parts catalog and work instruction software for OEMs—a highly specialized B2B SaaS product in a niche manufacturing space. Coming from a fashion marketing background, Kaitlyn brings an unconventional perspective to technical B2B marketing, emphasizing the emotional dime...

In this episode of The Marketing Front Lines, we speak with Jillian Childs , VP of Marketing at Turntide Technologies . Turntide designs, manufactures, and engineers electric motors, power electronics, and battery systems for OEMs across construction, motorsports, marine, and agriculture industries. With a lean marketing team of four targeting multiple industries with complex regulations, Jillian...

In this episode of The Marketing Front Lines, we speak with Lindsay Powers , SVP of Marketing at STACK Construction Technologies . STACK is one of the only cloud-based construction software platforms supporting the entire project lifecycle from bid through build and beyond. Lindsay shares how she's built marketing-sales alignment, deployed a custom GPT to identify content gaps, and established cla...

In this episode of The Marketing Front Lines, we speak with Tara Robertson , Director of Marketing at ContactMonkey . Tara is navigating one of the most critical transitions in B2B marketing: migrating from the traditional lead generation playbook to a modern, account-based approach. With eight months into her role, she's rebuilding ContactMonkey's marketing strategy while managing a seven-person...