Marketers of Technology

In this episode of The Marketing Front Lines, we speak with Carl Standertskjold-Nordenstam , Head of Marketing at Inbolt . Inbolt is bringing vision and AI to industrial robotics, giving blind factory robots the ability to see and adapt in real-time. Operating across 100+ factories globally with major automotive manufacturers like Stellantis, Toyota, and Ford, Carl runs a lean one-person marketing...

In this episode of The Marketing Front Lines, we speak with Julie Preiss , Chief Marketing Officer of Centripetal . With over a decade in cybersecurity marketing, Julie has navigated one of B2B tech's most crowded and commoditized markets. In an industry where thousands of vendors sound identical—from Fortune 100 portfolio players to niche point solution startups—Julie shares her battle-tested fra...

In this episode of The Marketing Front Lines, we speak with Becky Brooks , Head of Marketing at MCP Manager . As AI capabilities rapidly evolve, a new protocol is fundamentally changing how marketers can leverage artificial intelligence in their daily work. MCP (Model Context Protocol) transforms AI from a text generation tool into a powerful digital colleague capable of accessing and manipulating...

Eden Green Technology is transforming agriculture through advanced vertical farming technology, bringing sustainable food production into the modern era. With an annual marketing budget of $500,000, the company has built a distinctive presence across multiple channels while competing in the traditionally uncreative AgTech space. In a recent episode of Category Visionaries, we sat down with Bryson...

In this episode of The Marketing Front Lines, we speak with Ryan Mattison , VP of Corporate Marketing at Cribl . Cribl has built one of the strongest brands in the infrastructure space by prioritizing authentic storytelling over sanitized marketing. Ryan shares how Cribl's founding team embedded their practitioner DNA into every aspect of the company—from product roadmap decisions to customer supp...

In this episode of The Marketing Front Lines, we speak with Natalie Taylor , Head of Marketing at Capsule . Capsule is an AI-powered video editing platform built exclusively for enterprise brands that need to scale video production while maintaining strict brand compliance. After raising their Series A earlier this year, Capsule has found product-market fit by solving a critical pain point: creati...

In this episode of The Marketing Front Lines, we speak with David Benowitz , VP of Strategy and Marketing Communications at BRINC . BRINC is a US-based drone manufacturer focused exclusively on public safety customers—police departments, fire departments, and SWAT teams. Starting with an incredibly narrow focus on SWAT team drones, BRINC built their brand by deeply understanding their customer and...

In this episode of The Marketing Front Lines, we speak with Sarah Stadler , a startup marketing leader and fractional CMO who has built marketing programs from the ground up at multiple B2B startups, including Datalogix, which sold to Oracle for over $1 billion. Sarah challenges the prevailing obsession with marketing metrics and makes a compelling case for why B2B marketers need to escape analysi...

In this episode of The Marketing Front Lines, we speak with Nate Smoyer , Head of Marketing at Lula . Lula provides maintenance coordination technology for scattered-site property managers across the U.S., combining software that plugs into existing property management platforms with a vetted vendor network. After running a 240+ episode proptech podcast called Tech Nest, Nate joined Lula to build...

In this episode of The Marketing Front Lines, we speak with Aimen Chouchane , Head of Marketing at IntelexVision . IntelexVision is an AI-powered video analytics platform transforming the global security and safety industry by adding highly contextualized intelligence to CCTV footage. As the company's first marketing hire, Aimen is building a comprehensive go-to-market strategy that bridges tradit...

In this episode of The Marketing Front Lines, we speak with Jack McInnes , Director of Marketing at Corti AI , an AI platform company serving the healthcare technology industry. Corti AI started as a research group from a Copenhagen university and has evolved into a developer-focused platform that enables health tech organizations, EHR companies, and healthcare professionals to build AI-powered ap...

In this episode of The Marketing Front Lines, we speak with Joelle Gropper Kaufman , Strategy and Revenue Catalyst of GTM Flow . Joelle brings 25+ years of CMO and CRO experience, from pioneering AI-powered book recommendations at Barnes & Noble in 1996 to leading marketing at enterprise security and martech companies. Her career spans the evolution of web services security at RSA, XML acceler...

In this episode of The Marketing Front Lines, we speak with Matthew Howard , SVP & CMO at Virtru . Matthew brings a unique perspective shaped by his early career in enterprise sales, which taught him the critical discipline of customer discovery and budget-based market validation. At Virtru, he's positioning the company at the forefront of a tectonic shift in cybersecurity—moving from perimete...

In this episode of The Marketing Front Lines, we speak with Nikki Stones , VP of Marketing at Ben , a rewards and benefits platform serving global enterprises. After joining Ben a year ago during their critical transition from SMB to enterprise, Nikki orchestrated a complete marketing transformation—shifting budget from paid search to brand-building initiatives, launching an in-house podcast studi...

In this episode of The Marketing Front Lines, we speak with Zach O'Neal , Global Head of Marketing at Flawless AI . After five years leading product marketing at Disney+ (including launches of IMAX Enhanced, Apple Vision Pro experiences, and the Disney/Hulu/ESPN bundle), Zach joined Flawless AI—a post-production AI company revolutionizing film and TV through ethical, assistive artificial intellige...

In this episode of The Marketing Front Lines, we speak with Kirti Dewan , Chief Marketing Officer of Fiddler AI , an enterprise AI observability platform. Kirti navigates one of the most challenging marketing environments in B2B tech history—where buying committees have exploded in size, new AI personas emerge constantly, and competitive dynamics shift every 15 minutes. From implementing quarterly...

In this episode of The Marketing Front Lines, we speak with Bianca Buckridee , VP of Product Marketing at Infios . Bianca shares her unconventional path from banking operations to product marketing leadership, culminating in her current mission to transform how supply chain technology companies tell their stories. After launching Chase Bank's social media customer service category and leading gene...

In this episode of The Marketing Front Lines, we speak with Nicholas Lembo , VP of Marketing at Coast , a modern finance solution revolutionizing expense management for trades businesses. Coast is disrupting the legacy fuel card industry by providing fleet managers with unprecedented control and visibility across fuel and non-fuel expenses. From landscapers to HVAC companies, Coast serves business...

In this episode of The Marketing Front Lines, we speak with Elizabeth Wiet , Senior Vice President of Marketing at VieCure . VieCure is an oncology care innovation company building the digital ecosystem that connects cancer care providers with life science organizations, enabling fully personalized treatment delivery. As cancer therapies rapidly evolve with innovations like mRNA vaccines and AI-po...

In this episode of The Marketing Front Lines, we speak with Alice Wyatt , a Fractional CMO who recently made the leap from full-time leadership roles at companies like Adyen and Kodat to fractional consulting. Alice shares the real challenges of transitioning to fractional work—from positioning and pricing to managing ego when the recruiter calls stop coming. She discusses her current stealth-mode...

In this episode of The Marketing Front Lines, we speak with Rebecca McNeil , VP of Marketing at SureCost , a smarter procurement and inventory solution for pharmacies. Rebecca shares how her team built a unified marketing operation where BDRs report directly to marketing, creating seamless alignment from top-of-funnel campaigns through demo booking. In an industry where traditional digital channel...

In this episode of The Marketing Front Lines, we speak with Carole Winqwist , CMO of GitGuardian , a cybersecurity company specializing in secret detection and code vulnerabilities. Carole shares how her team approaches rapid response marketing during major security breaches, the evolution from traditional SEO to answer engine optimization (AEO), and how AI is fundamentally reshaping marketing tea...

In this episode of The Marketing Front Lines, we speak with Adam Singer , VP of Marketing at AdQuick . AdQuick is transforming out-of-home advertising from a fragmented, manual process into a programmatic ad tech platform. By consolidating over 2,000 media owners and millions of inventory pieces into a single ecosystem, AdQuick enables marketers to treat physical-world advertising with the same pr...

In this episode of The Marketing Front Lines, we speak with Annika Björkholm , VP of Marketing at L2L , a Boston-based B2B SaaS company serving the industrial manufacturing sector. L2L helps asset-intensive manufacturers prevent costly production stoppages by delivering real-time operational intelligence directly to factory floors. Annika shares her decade-long journey marketing complex, unsexy B2...

In this episode of The Marketing Front Lines, we speak with Harmony Hickman Anderson , VP of Growth & Marketing at Superhuman . Fresh off Grammarly's acquisition of Superhuman in July 2025, Harmony shares her playbook for bold, outcomes-driven marketing in high-growth B2B startups. She reveals how she launched Superhuman's biggest campaign ever just six weeks into her role, why she believes en...