Marketers of Technology

Claire Buffington spent 25 years in national security—as a Marine Corps intelligence officer, chief of staff at the Office of the Director of National Intelligence, and intelligence officer for the U.S. Capitol Police. After running continuity of government operations and writing whole-of-government counterterrorism strategies, she joined defense tech startup OpenInfer . In this conversation, Clai...

In this episode of The Marketing Front Lines, we speak with Ted Skinner , Vice President of Marketing at Fullintel . As AI transforms how buyers research and evaluate solutions, B2B marketers face an urgent imperative: adapt to answer engine optimization or risk invisibility. With 89% of procurement departments now starting their vendor search with AI, and the average search query expanding from 2...

In this episode of The Marketing Front Lines, we speak with Michael Cole , Senior Vice President of Marketing at Everflow . Everflow is a bootstrapped partner marketing platform that has scaled to $28 million in ARR through a referral-driven growth engine and exceptional customer success. Michael shares how affiliate marketing is evolving from a performance-only channel into a strategic driver of...

In this episode of The Marketing Front Lines, we speak with Amit Gupta , Senior Director of Marketing Operations at Fortanix . With 11 years of experience building marketing and sales infrastructure from the ground up, Amit shares his journey from co-founding a marketing operations consulting firm (later acquired by Deloitte Digital) to transforming Fortanix from Excel sheets to a comprehensive Hu...

In this episode of The Marketing Front Lines, we speak with Brandon Young , CMO of Garner Health . Brandon brings a provocative perspective on modern B2B marketing's evolution—or devolution, as he argues. With decades of experience spanning the early digital era to today's AI-driven landscape, Brandon shares unfiltered views on why marketing has lost its craft, how AI is restructuring marketing or...

In this episode of The Marketing Front Lines, we speak with Alexandre Teplitxky , Senior Vice President of Marketing at SmartPM Technologies . SmartPM operates in the construction technology space, serving an industry that employs millions and builds the physical world around us. Alexandre shares a comprehensive masterclass on executing high-impact original research reports, specifically detailing...

In this episode of The Marketing Front Lines, we speak with Debbie Soon , Head of Marketing at Privy . Privy provides embedded wallet infrastructure that powers crypto applications across DeFi, consumer trading, and enterprise use cases. Following their acquisition by Stripe, Privy operates as an autonomous brand within Stripe's ecosystem, serving developers building crypto applications and enterp...

In this episode of The Marketing Front Lines, we speak with Nupur Bhade Vilas , Head of Product Marketing at Kustomer . Nupur has architected product marketing functions across venture-backed companies including InMobi, SmartRecruiters, Twilio (scaled from 1,000 to 7,000 employees), and Segment post-acquisition. At Kustomer, she's executed a complete rebrand, transitioned from per-seat to outcome-...

In this episode of The Marketing Front Lines, we speak with Oz Rodriguez , Head of Product and Marketing at Akselos . Akselos is creating the "structural performance management" category in the oil and gas industry, using physics-based AI and real-time data to create digital twins of critical equipment. Their technology helps operators predict equipment failures, optimize performance, and extend a...

In this episode of The Marketing Front Lines, we speak with Megan Howard , VP of Marketing at Vali Cyber . Vali Cyber has carved out a unique position in the cybersecurity market by becoming the first runtime hypervisor security platform. After initially focusing on Linux server protection, the company made a strategic pivot based on direct customer feedback and input from their CISO advisory boar...

In this episode of The Marketing Front Lines, we speak with Gerry Abbey , Head of Marketing at Copia Automation . Copia provides an industrial DevOps platform that helps manufacturing and distribution companies protect against ransomware attacks through operational technology cyber resilience. In industries where downtime costs millions of dollars per hour, Copia's backup solutions enable rapid re...

In this episode of The Marketing Front Lines, we speak with Halle Kaplan-Allen , Head of Marketing at Sydecar . Sydecar is a fintech and legal tech platform that handles the "back office" functions of VC investing - everything from legal documents to regulatory filings that VCs don't want to deal with. Starting as content creators in the VC operations space during the 2020-2021 investing boom, Syd...

In this episode of The Marketing Front Lines, we speak with Matt Lyman , VP of Marketing at Flosum . Matt brings a unique perspective to B2B marketing, having evolved from bankruptcy collections to theater background into marketing leadership. His philosophy centers on "business-to-human" (B2H) marketing—recognizing that even in B2B environments, you're always selling to people, not companies. Thr...

In this episode of The Marketing Front Lines, we speak with Anthony (Tony) Lombardo , VP of Marketing at ThreatModeler Software . Tony brings a unique engineering-to-marketing background to cybersecurity demand generation, where he's discovered that most companies are confusing demand capture with true demand generation. In a noisy cybersecurity market where every vendor sounds identical, Tony has...

In this episode of The Marketing Front Lines, we speak with Ben Levine , Senior Director of Product Management and Marketing at Axiado Corporation . Axiado delivers AI-driven hardware anchored platform security and system management for enterprise data centers and cloud infrastructure. Ben brings a unique perspective to B2B tech marketing, having transitioned from academia to engineering to produc...

In this episode of The Marketing Front Lines, we speak with Alex Cwirko-Godycki (ACG) , Vice President of Marketing & Strategy at Pave . Pave is pioneering the compensation intelligence category by combining market data with internal business intelligence to help companies make better compensation decisions. As Pave evolves from serving early-stage startups to enterprise customers, ACG shares...

In this episode of The Marketing Front Lines, we speak with Fiona Sherwood , CMO at Dasseti . Dasseti is transforming the investment management industry by replacing archaic due diligence processes with a streamlined digital platform. Instead of the traditional back-and-forth of Word documents, PDFs, and Excel spreadsheets via email, Dasseti provides institutional investors and investment managers...

In this episode of The Marketing Front Lines, we speak with Deirdre Mahon , VP of Marketing at super{set} , a unique venture studio that co-founds, funds, and forms AI-centric technology companies. With five successful startup exits under her belt, Deirdre brings a wealth of experience in building marketing engines from the ground up. At super{set}, she works across multiple portfolio companies si...

In this episode of The Marketing Front Lines, we speak with Stephanie Seril , Head of Marketing at Tough Leaf . Tough Leaf is transforming the construction industry by helping general contractors source and manage small and certified subcontractors through their service-based platform, with their first SaaS product launching this fall. After seven months at the company, Stephanie is building marke...

In this episode of The Marketing Front Lines, we speak with Jessica Davies , Head of Marketing at Aerobotics . Aerobotics operates in the highly specialized agritech space, using drones and smartphones to measure trees and fruit for the global fruit and nut industry. From her base in Cape Town, South Africa, Jessica leads marketing for a SaaS company that serves a finite, geographically distribute...

In this episode of The Marketing Front Lines, we speak with Rachael O'Brien , Head of Demand and Brand at Opna , a seed-stage climate tech startup specializing in carbon removal solutions. O'Brien shares her journey from marketing bedroom furniture to building brand and demand generation strategies in the rapidly evolving climate tech space. Through her experience at Opna, she reveals how AI-nativ...

In this episode of The Marketing Front Lines, we speak with Matthew Besch , VP of Marketing at ACCURE Battery Intelligence . ACCURE is a Series B cleantech company pioneering the Predictive Battery Analytics category, helping utilities, independent power producers, and automotive OEMs optimize safety, performance, and lifetime of battery systems ranging from electric vehicles to grid-scale install...

In this episode of The Marketing Front Lines, we speak with Fahad Muhammad , VP of Marketing at TealBook . With 16 years of marketing experience across startups, mid-stage, and growth-stage organizations, Fahad shares his sophisticated approach to implementing AI across marketing operations. From his early exposure to IBM Watson in enterprise risk analysis to today's GenAI applications, he provide...

In this episode of The Marketing Front Lines, we speak with Glenn Manoff , CMO of Riverlane , a Cambridge University spin-out developing quantum error correction technology. Riverlane is positioning itself to become the "Nvidia of quantum computing" by solving one of the industry's most critical technical challenges - preventing quantum computers from becoming unreliable as they scale. With quantu...

In this episode of The Marketing Front Lines, we speak with Omer Maman , VP of Marketing at Healthee . Omer brings a unique perspective to health tech marketing, having navigated from engineering through product management to executive marketing roles at early-stage and growth startups. At Healthee, an AI-powered healthcare platform, he's tackling one of marketing's most challenging environments -...