Marketers of Technology

In this episode of The Marketing Front Lines, we speak with Liene Lapsevska , Head of Marketing & Communications at OroraTech . OroraTech is a German space tech company using satellite data for wildfire detection and earth observation. Liene brings a unique perspective from her journey through journalism, classical music events, public relations, and now B2B tech marketing. Based between Germa...

In this episode of The Marketing Front Lines, we speak with Patricia Mejia , CMO of GoTab . GoTab is a hospitality technology platform that goes beyond traditional point-of-sale systems, integrating mobile ordering, payment processing, kitchen operations, and third-party tools like event management and gaming into one cohesive platform. Operating in a competitive landscape dominated by well-funded...

In this episode of The Marketing Front Lines, we speak with Michael Passanante , Senior Vice President of Marketing and Communications at Capital Rx . Capital Rx operates as both a full-service pharmacy benefit manager (PBM) and a SaaS technology provider, serving self-insured employers and health plans in the complex healthcare ecosystem. Michael shares his approach to navigating the unique chall...

In this episode of The Marketing Front Lines, we speak with Sarah Basiri , Chief Revenue Officer at Biome Makers , a global agtech leader that sequences soil microbiome DNA to deliver agronomic insights. Sarah's journey from traditional publishing to cutting-edge B2B marketing provides a unique perspective on audience-first demand generation. At Biome Makers, she's mastered the art of breaking int...

In this episode of The Marketing Front Lines, we speak with Sherry Chapman , VP of Marketing at Fortera , a climate tech company revolutionizing the concrete industry with low-CO2 cement. Fortera has developed a breakthrough technology that captures industrial CO2 emissions from cement production and mineralizes them back into cement, creating their "ReAct" green cement product. Chapman brings a u...

In this episode of The Marketing Front Lines, we speak with Barbara Lewis , CMO of Coactive AI , a company helping enterprises unlock value from their image and video content using AI. Barbara brings a unique perspective as an eight-time startup marketing leader who has consistently chosen early-stage companies over established ones. With a background spanning from Siebel Systems during the dot-co...

In this episode of The Marketing Front Lines, we s with Jessica Pratt , Director of Marketing and Communications at PeakMetrics . PeakMetrics is pioneering the narrative intelligence category, helping brands monitor and respond to emerging online conversations that can impact their reputation and bottom line. As the first marketing hire at this AI-driven startup, Jessica has built a relationship-f...

In this episode of The Marketing Front Lines, we speak with Jaimi Klein , Head of Marketing at STAX Engineering . STAX is an emissions capture and control company that treats exhaust emissions from cargo vessels when they're docked at ports worldwide. Operating in an emerging market where air quality regulations are driving demand, STAX faces the unique challenge of building credibility in an indu...

In this episode of The Marketing Front Lines, we speak with Diana Rabba , Head of Marketing at Exein , a cybersecurity company securing over 1 billion connected IoT devices globally. Diana shares her tactical approach to transforming cybersecurity marketing from the ground up, including how she achieved 300% organic traffic growth within her first few months through content strategy overhaul, buil...

In this episode of Front Lines Marketing, we speak with Tara Bartley , Vice President of Marketing at REsurety , a provider of data, software and services to the clean energy economy. As the first dedicated marketing hire at the 65-person company, Tara built REsurety's entire marketing function from the ground up over nearly four years. Her journey from implementing basic marketing automation to d...

In this episode of Marketing Front Lines, we speak with Maja Hamberg , Head of Marketing at Sixfold . Sixfold builds AI solutions for insurance underwriters, automating the manual document review process that slows down insurance applications. Operating in a market where buyers are still figuring out how to purchase AI solutions, Maja has developed a marketing playbook focused on radical simplicit...

In this episode of The Marketing Front Lines, we speak with Cristina Bunea , Head of Marketing at Paraform . With a unique background as a technical founder turned marketer, Cristina brings a refreshing perspective on creating distinctive B2B marketing that cuts through the noise. From building a magazine-quality blog that customers rave about to running experimental marketing campaigns that chall...

In this episode of The Marketing Front Lines, we speak with Kevin Allen , Head of Marketing at ValidMind . Kevin's journey from Chicago Sun-Times journalist to startup marketing leader offers unique insights into building content-driven marketing programs at scale. At IBM, he transformed a $600,000 content budget into a zero-cost internal creator program by mobilizing technical employees as brand...

  In this episode of The Marketing Front Lines, we speak with Alex McEachern , Head of Marketing at Intelligems . Alex brings a decade of B2B marketing experience in the e-commerce space, having witnessed the evolution from early content marketing tactics to today's sophisticated, personality-driven strategies. Through his journey from accidentally landing in marketing to leading content strategy...

In this episode of The Marketing Front Lines, we speak with Lisa O'Reilly , Vice President of Marketing at iVerify . iVerify is pioneering mobile endpoint detection security, providing advanced protection against real threats that face all mobile devices, including both iOS and Android. As the first full-time marketing hire at the company, Lisa has built a marketing program from the ground up in o...

In this episode of The Marketing Front Lines, we speak with Philipp de la Haye , Senior Vice President of Marketing at FrontNow . FrontNow is transforming omnichannel retail by using GenAI to replicate the in-store shopping experience online, helping retailers who are strong offline but struggle to compete with Amazon and other marketplaces online. After joining FrontNow eight months ago, Philipp...

In this episode of The Marketing Front Lines, we speak with Carolyn Crandall , a seasoned marketing executive who has spent four decades in B2B tech marketing, from the early days of Cisco and Juniper to her most recent role at Attivo Networks (acquired by SentinelOne for over $600M). After transitioning from full-time executive roles to fractional CMO work, Carolyn shares the tactical realities o...

In this episode of The Marketing Front Lines, we speak with Jayashree Rajan , CMO of Nexla . With an engineering background that evolved into marketing leadership, Jayashree shares how she transformed Nexla's marketing approach from founder-led sales to a sophisticated, data-driven operation. She discusses the radical transformation of her marketing program over just eight months - implementing di...

In this episode of The Marketing Front Lines, SVP of Market Caitlin Allen and Growth Marketing Manager Lexie Sirak from Simbe Robotics reveal how they've built a powerhouse event marketing strategy that drove 70% of the company's net new pipeline in 2024 - more than all previous years combined. They share their three-tiered approach to market development through events, creative booth strategies (...

In this episode of Marketing Front Lines, we speak with Bryan McCarty , Director of Product and Product Marketing at Orum . Bryan shares how his background in the punk rock scene shaped his DIY marketing ethos and unpacks Orum's innovative event strategy that's setting them apart in the FinTech space. A veteran of the FinTech world since 2011, Bryan discusses his philosophy that "your work's not d...

In this episode of The Marketing Front Lines, we speak with Corey Washington , Senior Marketing Manager at Amenities Health . Amenities Health gives health systems a turnkey solution to compete with retail concierge care players like One Medical by offering premium concierge care memberships delivered entirely under the health system's brand. The company eliminates operational lift, resource strai...

In this episode of The Marketing Front Lines, we speak with Jocelyn Nowak , Marketing & Sales Enablement Lead at FIGUR8 . FIGUR8 has revolutionized musculoskeletal assessment by miniaturizing complex biomechanical measurement technology into a laptop-sized device, bringing objective data to a historically subjective field. With deployment in over 3,000 physical therapy clinics nationwide, FIGU...

In this episode of Marketing Front Lines, we speak with Bobby Vo , Head of Growth at Authentic . Authentic is transforming commercial insurance through embedded solutions for vertical SaaS platforms, franchisors, and affinity groups. Bobby shares his journey building a growth strategy from scratch at a Series A insurtech startup, redefining partner enablement in a traditionally commoditized indust...

In this episode of Marketing from the Frontlines, we speak with Fay Scott , VP of Marketing at April , a fintech startup creating embedded tax solutions. Fay joined April at the Series A stage and built their marketing function from the ground up, establishing a category in embedded tax while navigating the challenges of startup brand evolution. Drawing from her psychology background and 12 years...

In this episode of Marketing from the Frontlines, we speak with Táňa Rulková , VP of Marketing at TipHaus , a hospitality tech solution focused on tip management. With deep roots in the hospitality industry and a passion for beverage brands, Táňa shares how she built a lean, high-performing marketing team that produced over 50 case studies in just one year. Her approach combines strategic inbound...