The Front Lines

Marketers of Technology

Business EN ↓ 171 episodes

Conversations with the marketers building the narratives, brands, and categories that shape technology adoption.

Author

The Front Lines

Category

Business

Latest episode

Jul 3, 2026

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Episodes

Mastering Organic Growth: Insights from Heyflow's Head of Marketing 14.08.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Cory Schmidt , Head of Marketing at Heyflow , a no-code interactive form and landing page builder that has raised $10 Million in funding. Here are the most interesting points from our conversation: Journey...

The Art of Being the First Marketing Hire: Insights from Nikki Stones 14.08.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Nikki Stones , VP of Marketing at CleanHub , a company building a scalable solution to plastic pollution that has raised $3 Million in funding. Here are the most interesting points from our conversation: P...

Aurelie Guerrieri, Chief Marketing & Alliances Officer at DataDome: 20 Years in Silicon Valley - Insights on the Evolving Tech Landscape 13.08.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Aurelie Guerrieri , Chief Marketing & Alliances Officer at DataDome , a leading online fraud protection platform that has raised over $80 Million in funding.  Here are the most interesting points from...

Dan Malgran, VP of Marketing at Steno: Elevating Legal Tech with Revenue-Driven Marketing Strategies 13.08.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Dan Malgran , VP of Marketing at Steno , a legal tech startup that has raised over $100 Million in funding. Here are the most interesting points from our conversation: The Shift from Sales-Driven to Market...

Revenue-Driven Marketing: Insights from Nicole Fuselier of Bonusly 05.08.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Nicole Fuselier , VP of Marketing at Bonusly , an employee recognition and engagement platform that's raised over $15 Million in funding. Here are the most interesting points from our conversation: Revenue...

The Art of B2B Brand Strategy: Insights from Avichai Tenenbaum 30.07.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Avichai Tenenbaum , Head of Marketing at Qbiq , an embedded analytics platform that's raised over $275 Million in funding. Here are the most interesting points from our conversation: Marketing Path: Avicha...

Scaling Fintech Across Borders: GTM Insights with Embat's Magali Chapuis 15.07.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Magali Chapuis , Marketing Manager of Embat , a fintech company providing treasury management solutions that streamline cash flow visibility and financial processes. Here are the most interesting points fr...

Harleen Singh, Director of Marketing at Flow: The Importance of Deep Customer Understanding in B2B Marketing 03.07.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Harleen Singh , Marketing Director at Flow , an insurance technology company that has raised over $20 Million in funding.  Here are the most interesting points from our conversation: Harleen’s Marketing Ph...

Event Marketing Mastery: Martin Kosak on Sensoneo’s Success at Trade Shows 03.07.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Martin Kosak , Head of Marketing at Sensoneo , a smart waste management platform that's raised $12.6 Million in funding. Here are the most interesting points from our conversation: Journey to Waste Managem...

Omed Habib, VP of Marketing at Sapient AI: A Technical Founder's Guide to B2B SaaS Marketing 03.07.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Omed Habib , VP of Marketing at Sapient AI , a software quality company that has raised $5 Million in funding. Here are the most interesting points from our conversation: Transition from Engineering to Mar...

Ariana Faustini, Head of Global Marketing at Golioth: Embracing Authenticity in Developer Marketing 03.07.2024

Welcome to another episode of Marketing From the Front Lines — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Ariana Faustini , Head of Global Marketing at Golioth , an IoT developer platform that has raised over $7 Million in funding. Here are the most interesting points from our conversation: Ariana’s Entry into Marketing: Ari...

Liz Deranja, Fractional CMO for Insuretech Companies: Leveraging Email Marketing for Engagement and Growth 18.06.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Liz Deranja , Fractional CMO for Insuretech Companies.  Here are the most interesting points from our conversation: Early Career and Transition into Marketing: Liz's journey into marketing began from a fou...

Maddie Buras, VP of Marketing at RepeatMD: Navigating the Shift from Enterprise to SMB Marketing 14.06.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Maddie Buras , VP of Marketing at RepeatMD , a healthcare tech startup that has raised over $54 Million in funding. Here are the most interesting points from our conversation: Accidental Entry into Marketi...

Jukka Knuutinen, Head of Marketing at Quanscient: How to Create Problem Awareness By Not Being Boring 06.06.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Jukka Knuutinen , Head of Marketing at Quanscient , a simulation technology company that's raised $5 Million in funding. Here are the most interesting points from our conversation: Simulation Technology Ex...

Anika Brown, VP of Marketing at Spring Free EV: Adapting Marketing Strategies from Google to the EV Industry 06.06.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Anika Brown , VP of Marketing at Spring Free EV , a commercial EV fleet leasing and financing platform that has raised over $41 Million in funding. Here are the most interesting points from our conversatio...

Hoang Pham, Head of Marketing at Monite: Thought Leadership as a Startup Imperative - Lessons from Monite's Content Marketing Strategy 05.06.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Hoang Pham , Head of Marketing at Monite , a fintech infrastructure platform that has raised over $17 Million in funding. Here are the most interesting points from our conversation: Transition from Science...

Stephen Karaolis, Marketing Director at Cleary: Mastering Speed to Market - The Key to Dynamic Content Strategy 05.06.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Stephen Karaolis , Marketing Director at Cleary , an employee experience platform that has raised $7.5 Million in funding. Here are the most interesting points from our conversation: Transitioning to Marke...

Rodrigo Leme, Marketing Director at Right-Hand Cybersecurity: Standing Out in a Crowded Market - Niche Targeting and Customer-Centric Approach 05.06.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Rodrigo Leme , Marketing Director at Right-Hand Cybersecurity , a human risk management platform that has raised $6 Million in funding.  Here are the most interesting points from our conversation: Evolutio...

Helen Chong, Head of Growth at Puzzle: Collaborating with Founders - Insights for Effective Marketing Alignment 04.06.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Helen Chong , Head of Growth at Puzzle , an autonomous accounting platform that has raised over $45 Million in funding. Here are the most interesting points from our conversation: Transition from Consumer...

Max Goldstein, Head of Marketing & Strategy at Stakeholder Labs: Reimagining Corporate Communication for the Digital Age 20.05.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Max Goldstein , Head of Marketing & Strategy at Stakeholder Labs , an investor relations platform that has raised over $4 Million in funding.  Max's Passion for Marketing: Max discusses his early fasci...

Rich Taylor, VP of Marketing at Seek AI: Balancing Thought Leadership and Product Messaging 30.04.2024

Welcome to Marketing From the Front Lines, where we have unfiltered conversations with the B2B marketers who are bringing innovative technology to market. In today's episode, we're speaking with Rich Taylor , VP of Marketing at Seek AI , a generative AI platform for data analysis that has raised $10.5 Million in funding.    Here are the most interesting points from our conversation:   The Appeal o...

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