Inside Marketing

Rob Timony, Business Director at audioXI and chair of the IAB's digital audio council joins us to discuss the growing options for brands in the world of digital audio.

Colin Gordon, founder of Engage Consulting, joins us to discuss how marketing has lost its way and what we can do to get back on track.

This week Ian McGrath, media & marketing consultant from EGtH, joins us as we ask why, despite huge audiences,more marketers don't really get gaming.

Dan Calladine, Head of Media Futures, Carat Global joins us for a look at some of the big marketing trends on the horizon for 2021

In our final episode of 2020, a year like no other, Ciaran O'Kane, CEO of WireCorp, returns to look at what the future holds for marketing in 2021.

This week Jerry Daykin, senior media director at GSK, joins us for a discussion around diversity and why it matters for all brands today.

This week David O'Riordan, head of paid search at Dentsu and Maeve Larkin, agency development manager at Google discuss the evolution of search over the past 20 years and look at where it's headed to in the future.

This week on Inside Marketing we chat with Julian Cole, strategy consultant and founder of the Planning Dirty Academy on how strategy means different things to different people.

Olwen Inglis, Client Leadership Team at Dentsu Aegis and Claire Hyland form Thinkhouse PR's YouthLab discuss youth marketing's effectiveness in the current climate.

In a very special Inside Marketing Meets episode, Vice Chairman of Ogilvy UK and all round marketing legend Rory Sutherland joins us for a chat on everything from what now for the office to where brand Ireland should look to next.

In this week's episode media consultant Ian McGrath and account director Olwen Inglis from Dentsu Aegis Network discuss recent findings from Dentsu Consult's research into consumer behaviour and triggers around switching utility and energy suppliers.

Meabh Connellan, Group Strategy Director for Dentsu Aegis discusses how digital display can and will still be effective when addressing specific users even after the death of cookies.

Dave Lenny, Head of New Product at Dentsu Aegis discusses the importance of creative intelligence for brands and how ad tech has evolved to deliver a more holistic approach for campaigns.

This week Meabh Connellan, Group Strategy Director Dentsu Aegis and Marcus Swan, Head of Design at Isobar discuss why investment in UX is crucial for any business.

This week Sinead O'Connor, Head of Storylab and Philip Kampff, MD of Vision Independent Productions discuss the benefits of branded content, it's effectiveness and how it's evolved from luxury to necessity.

Nigel Walley, CEO of media consultancy Decipher and Jill McGrath, CEO of TAM Ireland join the team for an insightful discussion on where TV's future lies.

This week Inside Marketing plays host to Deirdre Waldron CEO of TBWA and Ciaran Cunningham CEO of Carat and Vizeum to discuss how pitching for not only new but also existing business has been impacted by our current reality.

This week Dave is joined by Niamh Boyle, founder and managing director of Dublin based strategic comms and PR house The Reputations Agency, to discuss why now is the right time for brands to focus on their purpose and direction.

This week MD of Harte Media and former Newstalk Editor in Chief Garrett Harte discusses with Dave how Irish radio needs to capitalise on its trust factor.

This week Dael Wood, Strategic Consulting Director and Claire O'Rourke, Research Lead, at Dentsu Aegis Network discuss their research into what influences and triggers the modern consumer.

Digiday senior correspondent Lara O'Reilly joins Dave virtually in the IM studio for an informative discussion on where brand thinking is during the pandemic as well as where it should be.

David Hoctor, Brand Partnerships at TikTok talks to Dave about the exponential growth of the social entertainment platform.

Julie Murray, Strategic Planning Director at JWT Folk discusses with Dave how brands can and should be behaving during this period of crisis.

Vincent Flood, Editor in Chief of Videoadnews.com, talks Dave through the rapidly evolving video landscape and the opportunities for brands during these difficult times.

Neal Davies CEO of BBDO and Charley Stoney CEO of IAPI join Dave to discuss the industry's obsession with efficiency and effectiveness.