Inside Marketing

This week Dan White author of The Smart Marketing Book and The Soft Skills Book joins us to discuss how CMO's can lead the way.

This week Geoff Lyons, MD of OOH specialists PML Group joins us to discuss how the pandemic has impacted and changed the way out of home advertising is consumed.

Author Will Page, former Chief Economist at Spotify, joins us this week to discuss his book Tarzan Economics and how brands should be preparing for their own "Napster moment".

Niamh Boyle MD and Founder of the Reputations Agency joins us to discuss the concept of brand reputation, why it's important and how brands can enhance theirs.

In the latest episode we talk to Carolyn Odgers, Business Director Carat Ireland, Alison Cowzer Co-Founder of East Coast Bakehouse and Gerard O'Neill Chairman of Amarach Research about diversity in business both visible and invisible and the opportunity and benefits of investing in a diverse workforce.

Ronan McCormack from Heineken joins us to discuss what it takes to manage some of the biggest sports sponsorships in the world especially during the pandemic and David McHugh from Line Up Sports brings us some real insight into the world of sports management.

Ray Sheerin, the founder of Chemistry and now an independent director and brand and marketing consultant talks to us about the importance of creativity in media.

We're joined by Pauline Browne, Marketing and E-Commerce Director at Currys PC World Ireland and Meabh Connellan Head of Strategy at Dentsu to discuss the recent explosion in the e-commerce sector, whether it's going to continue post Covid and what the future of retail looks like.

Maxine Hands, General Manager Vizeum Ireland, joins us to look at Media Planning and question whether the plethora of new metrics developed in the last decade have been a help or a hindrance.

Rob Timony, Business Director at audioXI and chair of the IAB's digital audio council joins us to discuss the growing options for brands in the world of digital audio.

Colin Gordon, founder of Engage Consulting, joins us to discuss how marketing has lost its way and what we can do to get back on track.

This week Ian McGrath, media & marketing consultant from EGtH, joins us as we ask why, despite huge audiences,more marketers don't really get gaming.

Dan Calladine, Head of Media Futures, Carat Global joins us for a look at some of the big marketing trends on the horizon for 2021

In our final episode of 2020, a year like no other, Ciaran O'Kane, CEO of WireCorp, returns to look at what the future holds for marketing in 2021.

This week Jerry Daykin, senior media director at GSK, joins us for a discussion around diversity and why it matters for all brands today.

This week David O'Riordan, head of paid search at Dentsu and Maeve Larkin, agency development manager at Google discuss the evolution of search over the past 20 years and look at where it's headed to in the future.

This week on Inside Marketing we chat with Julian Cole, strategy consultant and founder of the Planning Dirty Academy on how strategy means different things to different people.

Olwen Inglis, Client Leadership Team at Dentsu Aegis and Claire Hyland form Thinkhouse PR's YouthLab discuss youth marketing's effectiveness in the current climate.

In a very special Inside Marketing Meets episode, Vice Chairman of Ogilvy UK and all round marketing legend Rory Sutherland joins us for a chat on everything from what now for the office to where brand Ireland should look to next.

In this week's episode media consultant Ian McGrath and account director Olwen Inglis from Dentsu Aegis Network discuss recent findings from Dentsu Consult's research into consumer behaviour and triggers around switching utility and energy suppliers.

Meabh Connellan, Group Strategy Director for Dentsu Aegis discusses how digital display can and will still be effective when addressing specific users even after the death of cookies.

Dave Lenny, Head of New Product at Dentsu Aegis discusses the importance of creative intelligence for brands and how ad tech has evolved to deliver a more holistic approach for campaigns.

This week Meabh Connellan, Group Strategy Director Dentsu Aegis and Marcus Swan, Head of Design at Isobar discuss why investment in UX is crucial for any business.

This week Sinead O'Connor, Head of Storylab and Philip Kampff, MD of Vision Independent Productions discuss the benefits of branded content, it's effectiveness and how it's evolved from luxury to necessity.

Nigel Walley, CEO of media consultancy Decipher and Jill McGrath, CEO of TAM Ireland join the team for an insightful discussion on where TV's future lies.