Inside Marketing

Ep. 163 - Rachel Ray - "The bargain hunter is now a mainstream shopper"

Video Effectiveness & Long Term Brand Growth

This week on the podcast, we’re joined by Richard Shotton, author of Hacking the Human Mind, to explore how behavioural science can help marketers better understand what really drives people’s decisions. From the hidden biases that shape everyday choices to the simple psychological principles brands can apply in their campaigns, Richard shares practical insights into how marketers can create work...

This week, we’re joined by Darren Smith, Founder and Managing Director of Kite Entertainment, to discuss the hugely successful franchises behind The Traitors and Gogglebox, and to explore the vital role locally produced content plays in today’s media mix.

Former Spotify Chief Economist Will Page joins Inside Marketing to unpack the trends, tensions, and transformations shaping the music industry today. From streaming economics to what’s next for artists, platforms, and brands, this is a must-listen conversation at the intersection of music and marketing.

This week, we welcome Kingsley Kelly, Founder and CTO of Glitch, an AI agent advertising service, to discuss the ongoing transformation of media, advertising, and performance marketing through the lens of AI.

The night time economy in Dublin encompasses far more than just nightclubs. It includes a variety of venues and activities that contribute to the city’s vibrancy after dark, catering to diverse interests and needs and this week Ray O’Donoghue, Dublin’s Night Time Economy Advisor, joins the conversation to discuss the challenges and opportunities involved in developing and promoting the city’s nigh...

This week we're joined once again by Ciaran O'Kane CEO of exchange wire and co-founder of First Party Capital to talk all things AI, ad tech, tech stacks and more! https://www.exchangewire.com/ https://firstpartycapital.com/

This week we're joined by Dr Lollie Mancey, Programme Director for Innovation and Entrepreneurship at UCD's Innovation Academy to discuss AI it's intersections with our lives and some of the possible consequences it promises, intended or otherwise.

This week Andrew Tindall of System 1 discusses his new book The Creative Dividend and how it lays out a practical framework for improving creative effectiveness.

This week we're joined by Jason Brownlee, founder of research and insights company Colourtext, for a look at how media and especially news media impacts upon younger audiences.

This week we're joined by Dael Wood, Strategic Consulting Director and Zsofi Toth, Research and Insights Director from dentsu Ireland to examine the ever changing audio landscape.

Dan Calladine, Head of Media Futures at dentsu international is back with us for a look at the marketing trends that will impact 2026 and beyond.

In this, our 150th episode, Dave is joined by The Irish Times Media Solutions' very own Head of Client Rob Kinsella for a look back at the year in Inside Marketing.

This week we're joined by Mike Follett, CEO of Lumen Research, who talks us through the benefits and methodology of attention tracking.

Brand consultant, marketing professor and, according to Dave, a tech millionaire! After a transformative gap of four years Mark Ritson is back. He fills us in on where his thinking is now on Cannes, data, agencies, ai and where it all fits these days. Mark's mini mba site https://minimba.com/

This week we're joined by Corin Camenisch, Global Marketing Lead Sum Up, for a look at why small business should be cherished (more so than they currently are).

Debbie Byrne, Managing Director of An Post Retail, joins us for a frank discussion on business transformation. Laying out the challenges of balancing a modern refresh while respecting history and position of a legacy brand.

This week we're joined by Aidan O'Driscoll founder of Align Consultancy and Agency to look at why there's sometimes a disconnect between Sales and Marketing.

Paul Keogh, formerly of Guinness, Budweiser and Polygram Records joins us to discuss how sometimes finding the bravery to go with your gut will have positive outcomes for your brand.

This week we're joined by Medal's Yuriy Yarovoy on how Medal, a cross platform tool and social network for gaming, has gone from a standing start to revenues of $30m by harnessing the power of gaming for brands.

We're joined by not one but two judges of this year's Cannes festival of advertising. Cathy Boxall, dentsu's Global Head of Entertainment and dentsu Ireland's Ian McGrath take us through the trends and pitfalls of this year's crop of entries.

This week we're joined by Declan O'Reilly, Group MD of Empathy Research, for a look at what impact AI is having on research methodology and practices.

Claire O'Rourke – dentsu's Research Director – joins us to unpack the latest Pulse findings on grocery shopping in Ireland. From the rise (and limits) of private label to shifting brand loyalties and price sensitivities, we explore what’s really driving consumer choices in 2025.

This week, David Hartigan, CEO & Founder of Hemp Heros, shares how authenticity and purpose can drive brand growth.