dentsu & Irish Times Media Solutions

Inside Marketing

Business EN ↓ 167 episodes

Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

Author

dentsu & Irish Times Media Solutions

Category

Business

Podcast website

soundcloud.com

Latest episode

Jul 9, 2026

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Episodes

Ep. 139 (Part 2) – Daniel Lambert - The Accidental Marketer 20.06.2025

Part two of our chat with Bohemians FC COO, Bang Bang Cafe owner and manager of Irish language hip hop group and cultural sensation Kneecap. Bohemians FC https://bohemians.ie/ Kneecap https://www.kneecap.ie/ Bang Bang https://www.bangbang.ie/

Ep. 139 (Part 1) – Daniel Lambert - The Accidental Marketer 12.06.2025

In the first of two parts we’re joined by Bohemians FC COO, Bang Bang Café owner and manager of Irish language hip hop group and cultural sensation Kneecap on his journey from diplomat to where he is today. Bohemians FC : https://bohemians.ie/ Kneecap : https://www.kneecap.ie/ Bang Bang : https://www.bangbang.ie/

Ep. 138 - TV Effectiveness 29.05.2025

This week Elena Jasper, Head of Marketing at Marketing Architects, joins us to talk all things TV.

Ep. 137 - Why Irish people should identify as leprechauns. 15.05.2025

This week we're joined by Folk's Chief Creative Officer Karl Waters as he explains to us why - in the light of EU legislation - Irish people should identify as leprechauns.

IM Bites on Holiday Planning. 08.05.2025

Claire O'Rourke - dentsu's Research Director - joins us to go through the latest findings from dentsu's Pulse report on Holiday Planning. Pulse Report Link https://www.dentsu.com/ie/en/blog/irish-holidaymakers-2025

Ep. 136 - Fergal McGovern from Visible Thread on how AI can make the complex simple. 01.05.2025

This week we're joined by Fergal McGovern, founder and CEO of Visible Thread - experts in compliance and regulatory content and contract software - for a look at how AI can be successfully applied to the contract and RFP process.

Ep. 135 - Advertising Unfiltered With Bob Hoffman 10.04.2025

This week we're joined by legendary ad-man, writer, speaker and award winning blogger Bob Hoffman to get under the hood of the advertising industry. Bob's site https://www.bobhoffmanswebsite.com/

Ep. 134 - Brand Success and Succession with Fiona Curtin 27.03.2025

This week we're joined by Heineken's Marketing Director Fiona Curtin to discuss the evolution of their succession campaign.

Ep. 133 - Tracking Trends With Rachel Ray 13.03.2025

This week we're joined by dentsu's Group Strategy Director, Rachel Ray for a look at current trends in marketing, advertising, culture and media. From "question of living" to" tech isolation" to asking where the "social" is in social media and why war's been declared on play - Rachel breaks down the trends brands should be conscious of in 2025.

Ep. 132 - Bob Neville on what may be a challenging year for retail. 27.02.2025

This week we're joined by strategic global retail leader Bob Neville, who's worked with some of the biggest brands in the world to look at the challenges retail is facing in the year ahead.

Navigating Consumer Concerns as Irish Adults Look Ahead to the Year 21.02.2025

Kicking off our first bite-sized episode we're joined by Claire O'Rourke, Research Director in dentsu to break down key takeaways from our first Pulse report of the year - exploring shifting consumer sentiment, financial pressures, and what it all means for brands.

Ep. 131 - Future Gazing With Ciaran O'Kane 13.02.2025

This week we're joined by Ciaran O'Kane, co-founder of Exchange Wire and General Partner in First Party Capital for a look at the plethora of platforms that face marketeers on a daily basis.

Ep. 130 - Liam McDonnell 29.01.2025

This week we're joined by former CEO of dentsu Liam McDonnell, who, over the last thirty years has pretty much shaped the media agency landscape in Ireland. His journey from messenger to CEO (inspired by a few choice cars along the way) is inspirational and something anyone at any level in the industry will learn from. Liam on LinkedIn https://www.linkedin.com/in/liam-mc-donnell-fmii-b4637933?utm_...

Ep. 129 - 2025 With Dan Calladine 22.01.2025

And we're back! To start things off for 2025 we're talking to Head of Futures at dentsu, Dan Calladine for a look at the trends and developments the will be dominating marketing and media conversations for the year ahead.

Ep. 128 - 2024 In Review 12.12.2024

It's the most wonderful time of the year! This week Dave welcomes Rob Kinsella, Head of Client at The Irish Times Group, in to relive some of the highlights of the year in Inside Marketing.

Ep. 127 - Ireland, The EU's Loneliest Nation 28.11.2024

This week we’re joined by Vivian Chambers, founder of Bricolage and Sarah Van Horn, their Head of Cultural Insights, to investigate the implications for brands given Ireland’s recent poll topping performance as the EU’s loneliest country. Bricolage spoke to experts across psychology, cultural strategy and community making, as well as focus groups to do a deep dive into the topic of loneliness. Get...

Ep. 126 - Siobhan Smith 14.11.2024

This week we're joined by Expleo's Siobhan Smith for a look at the opportunities and pitfalls of B2B marketing.

Ep. 125 - Gerrard Tannam 31.10.2024

This week we're joined by Gerrard Tannam, owner and brand builder at Islandbridge Brand Development to discuss the nuances of marketing for SME's. Islandbridge Brand Development https://www.islandbridge.com/

Ep. 124 - Karen Nelson Field Returns. 18.10.2024

In this week's episode we welcome back Karen Nelson Field who's research into attention metrics in the cluttered ad environment has been a game changer for brands.

Ep. 123 - Funding Content 03.10.2024

New funding models have changed the way content is bought, sold and paid for. In this weeks episode we sit down with Stuart Switzer, founder and former Chief Executive of Coco TV and dentsu's own Head of Content Sinead O'Connor for a look at how these new funding models have disrupted the landscape for the better.

Ep. 122 - Anne O'Leary - Head of Meta Ireland 19.09.2024

This week we're joined by Anne O'Leary, Head Of Meta Ireland, for a discussion around building company culture and community in a workplace that truly spans the globe.

Ep. 121 - Why Brands Thrive On Authenticity. 05.09.2024

On this week’s Inside Marketing we’re joined by Greta Dunne founder of Marker Video, a content platform that trades on authenticity, putting brand stories in the hands of diverse and relatable creators. https://www.markervideo.com/

Ep120 - AdamMorgan - The Cost of Dull in Advertising 25.07.2024

Ep120 - AdamMorgan - The Cost of Dull in Advertising by dentsu & Irish Times Media Solutions

Ep. 119 - Reputations Built Over Time 11.07.2024

This week we're joined by Niamh Boyle, founder of The Reputations Agency, to discuss the value of a good reputation, how one's built, governed and in some cases (easily) destroyed. For more on the work of The Reputations Agency you can check out their website here https://thereputationsagency.ie/

Ep. 118 - Energy Marketing During A Crisis 27.06.2024

This week we're joined by Lisa Browne, Head of Marketing and Customer Insights at ESB Group, to discuss how Electric Ireland a brand that's only been in market for 12 years has risen to the top of the highly competitive and very tough energy market.

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