Inside Marketing

Ep. 171 - Understanding Ireland's Next Generation of Consumers - With Viv & Niamh from Bricolage by dentsu & Irish Times Media Solutions

Your customers are talking. Is your brand listening? Oisin Byrne, Research Director and Co-Founder of iReach Insights, joins us to explore how brands can turn complaints, praise and customer feedback into research that drives a better brand experience.

To mark the upcoming CCA Effectiveness Conference, this bonus episode brings together three leading voices from across the industry: CCA CEO Siobhan Masterson, former McDonald’s CEO Alistair Macrow and former M&C Saatchi CEO Zaid Al-Qassab. Tune in for a fast-paced, 360-degree take on what effectiveness really means, from the industry, client and agency perspectives.

Effectiveness in Focu

Ep. 168 - Garvan Callan - ONEZERO1 by dentsu & Irish Times Media Solutions

Episode 167 - The Hiddent Cost of Reducing Brand Investment

This week, we’re joined by Amy Williams, founder and CEO of Good-Loop, the purpose-powered advertising platform helping brands make a positive impact. We’ll explore how she built a business that puts people and the planet at the heart of digital advertising, why purpose and performance can work hand in hand, and what the future holds for a more responsible media industry.

After a sweltering summer break, Inside Marketing is back! And we’re kicking off with a conversation worth tuning in for. This week, Jonny Boyle, Executive Creative Director at Fuel, joins us to unpack what separates a forgettable brand activation from one that genuinely lands. From creative ambition to real-world impact, it’s a sharp look at why some campaigns work harder, travel further and stay...

Episode 164 - EV Conversation Fully Charged with Simon Andreucetti , MD of Nevo by dentsu & Irish Times Media Solutions

Ep. 163 - Rachel Ray - "The bargain hunter is now a mainstream shopper"

Video Effectiveness & Long Term Brand Growth

This week on the podcast, we’re joined by Richard Shotton, author of Hacking the Human Mind, to explore how behavioural science can help marketers better understand what really drives people’s decisions. From the hidden biases that shape everyday choices to the simple psychological principles brands can apply in their campaigns, Richard shares practical insights into how marketers can create work...

This week, we’re joined by Darren Smith, Founder and Managing Director of Kite Entertainment, to discuss the hugely successful franchises behind The Traitors and Gogglebox, and to explore the vital role locally produced content plays in today’s media mix.

Former Spotify Chief Economist Will Page joins Inside Marketing to unpack the trends, tensions, and transformations shaping the music industry today. From streaming economics to what’s next for artists, platforms, and brands, this is a must-listen conversation at the intersection of music and marketing.

This week, we welcome Kingsley Kelly, Founder and CTO of Glitch, an AI agent advertising service, to discuss the ongoing transformation of media, advertising, and performance marketing through the lens of AI.

The night time economy in Dublin encompasses far more than just nightclubs. It includes a variety of venues and activities that contribute to the city’s vibrancy after dark, catering to diverse interests and needs and this week Ray O’Donoghue, Dublin’s Night Time Economy Advisor, joins the conversation to discuss the challenges and opportunities involved in developing and promoting the city’s nigh...

This week we're joined once again by Ciaran O'Kane CEO of exchange wire and co-founder of First Party Capital to talk all things AI, ad tech, tech stacks and more! https://www.exchangewire.com/ https://firstpartycapital.com/

This week we're joined by Dr Lollie Mancey, Programme Director for Innovation and Entrepreneurship at UCD's Innovation Academy to discuss AI it's intersections with our lives and some of the possible consequences it promises, intended or otherwise.

This week Andrew Tindall of System 1 discusses his new book The Creative Dividend and how it lays out a practical framework for improving creative effectiveness.

This week we're joined by Jason Brownlee, founder of research and insights company Colourtext, for a look at how media and especially news media impacts upon younger audiences.

This week we're joined by Dael Wood, Strategic Consulting Director and Zsofi Toth, Research and Insights Director from dentsu Ireland to examine the ever changing audio landscape.

Dan Calladine, Head of Media Futures at dentsu international is back with us for a look at the marketing trends that will impact 2026 and beyond.

In this, our 150th episode, Dave is joined by The Irish Times Media Solutions' very own Head of Client Rob Kinsella for a look back at the year in Inside Marketing.

This week we're joined by Mike Follett, CEO of Lumen Research, who talks us through the benefits and methodology of attention tracking.

Brand consultant, marketing professor and, according to Dave, a tech millionaire! After a transformative gap of four years Mark Ritson is back. He fills us in on where his thinking is now on Cannes, data, agencies, ai and where it all fits these days. Mark's mini mba site https://minimba.com/