dentsu & Irish Times Media Solutions

Inside Marketing

Business EN ↓ 167 episodes

Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

Author

dentsu & Irish Times Media Solutions

Category

Business

Podcast website

soundcloud.com

Latest episode

Jul 9, 2026

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Episodes

Ep. 17 - Why hasn't display advertising evolved better? 19.03.2020

This week Chris Brennan, Business Director at iProspect Ireland chats to the team about the evolution of digital display advertising over the last 25 years and why it hasn't always delivered on its promise.

Ep. 16 - Getting Every Employee Opted Into Your Brand 27.02.2020

Conor Murphy CEO of Dentsu Consult talks to us about how branding is more than just communications.

Ep. 15 - 5G: Is there another digital disruption on the horizon 20.02.2020

This weeks Inside Marketing the team chat with Paul Carton, Head of Consumer Brand at Vodafone and Ivan Eustace,Account Director at Carat Ireland on implications and opportunities of 5G

Ep. 14 - Meets Ciaran O'Kane 13.02.2020

Known for his canny predictions WireCorp CEO Ciaran O'Kane sat down the Inside Marketing team to discuss the potential pit falls and opportunities for marketers in the not too distant future.

Ep. 13 - Can Anyone Challenge Facebook's Dominance? 06.02.2020

Amy Doody, head of social media at iProspect sits down with the Inside Marketing Team to discuss Facebook's dominance of the social media market.

Ep. 12 - What does the impending death of cookies mean for personalisation? 31.01.2020

Peter Tanham of Nimble Metrics and Suzanne McElligott of the IAB join Dave in the studio to discuss just what the death of cookies will mean for advertisers.

Ep. 11 Purpose Marketing 24.01.2020

Aidan McCullen is joined by Dave Winterlich, Chief Strategy Officer of Dentsu Aegis and Aarron Chalke of Foe discuss the issues around Purpose Marketing and its place in everyday business.

Ep. 10 - Preparing For The Future 17.01.2020

In our latest episode Mark Fagan discusses what Irish brands and marketers must put in place to ensure success over the next decade.

Ep. 9 - Brian Morrissey Editor in Chief of Digiday 13.12.2019

Joining us this week from New York is Brian Morrissey Editor in Chief of Digiday to discuss how he sees the future impacting on the present.

Ep. 8 - Influencers At The Crossroads 05.12.2019

Joining us this week is Anna Nolan, content specialist at Storylab to discuss where influencer marketing will go to next.

Ep. 7 - Long Term Planning 28.11.2019

Joining us this week is CEO of Dentsu Consult Conor Murphy discussing how long term planning can allay mid term pressures.

Ep. 6 - Retention is the new acquisition 22.11.2019

Over the past decade, we’ve seen incredible strides in companies advancing the sophistication of their retention strategy and execution.

Ep. 5 - The Future Of Publishing 15.11.2019

Joining us this week Dave Winterlich, Chief Strategy Officer at Dentsu Aegis Network and Laura Slattery, Media Journalist at The Irish Times discussing the important topic of The Future of Publishing.

Ep. 4 - Artificial Intelligence is Changing Marketing 08.11.2019

Joining us on the show today David Lenny, head of new product design at Dentsu Aegis Network discussing the arrival of Ai and the changes it is bringing to marketing practises.

Ep. 3 E-Sports - An Irish Sleeping Giant 31.10.2019

Joining us this week Meabh Connellan Group Strategy Director of Dentsu Aegis and Aidan Boylan, Founder of Irish Collegiate Esports to discuss the sleeping giant that is E-Sports

Ep. 2 - Connected Homes and Voice 25.10.2019

Joining us this week on the show Mark Fagan, COO and Nate Shurilla, Product Director of iPorspect Global discuss the critical role digital assistance will play in the lives of consumers in the years to come.

Ep. 1 - The Value of Brand and Long Term Marketing 18.10.2019

Joining us this week Shenda Loughnane of Dentsu Aegis and David Haigh, CEO of Brand Finance UK, to discuss whether we invest enough in brands in the Irish market.

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