dentsu & Irish Times Media Solutions

Inside Marketing

Business EN ↓ 176 episodes

Inside Marketing is a podcast and content series brought to you by dentsu and Irish Times Media Solutions, exploring the issues and opportunities facing the world of media and marketing, with expert input from senior marketing personnel and thought leaders.

Be sure to visit the podcast's website and support the creator: soundcloud.com

Author

dentsu & Irish Times Media Solutions

Category

Business

Podcast website

soundcloud.com

Latest episode

Nov 5, 2026

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Episodes

Ep. 26 - The Pitch In Focus 18.06.2020

This week Inside Marketing plays host to Deirdre Waldron CEO of TBWA and Ciaran Cunningham CEO of Carat and Vizeum to discuss how pitching for not only new but also existing business has been impacted by our current reality.

Ep. 25 - Rethinking Purpose. 11.06.2020

This week Dave is joined by Niamh Boyle, founder and managing director of Dublin based strategic comms and PR house The Reputations Agency, to discuss why now is the right time for brands to focus on their purpose and direction.

Ep - 24. Turning The Dial On Irish Radio 28.05.2020

This week MD of Harte Media and former Newstalk Editor in Chief Garrett Harte discusses with Dave how Irish radio needs to capitalise on its trust factor.

Ep - 23. The Conscious Consumer. 14.05.2020

This week Dael Wood, Strategic Consulting Director and Claire O'Rourke, Research Lead, at Dentsu Aegis Network discuss their research into what influences and triggers the modern consumer.

Ep. 22 - Inside Marketing Meets - Digiday's Lara O'Reilly 07.05.2020

Digiday senior correspondent Lara O'Reilly joins Dave virtually in the IM studio for an informative discussion on where brand thinking is during the pandemic as well as where it should be.

Ep. 21 - Timing Is Everything, the rise of TikTok 30.04.2020

David Hoctor, Brand Partnerships at TikTok talks to Dave about the exponential growth of the social entertainment platform.

Ep. 20 - How Smart Brands Can Learn From Past Crises 08.04.2020

Julie Murray, Strategic Planning Director at JWT Folk discusses with Dave how brands can and should be behaving during this period of crisis.

Ep. 19 - Video IN Demand 02.04.2020

Vincent Flood, Editor in Chief of Videoadnews.com, talks Dave through the rapidly evolving video landscape and the opportunities for brands during these difficult times.

Ep. 18 - Efficiency and Effectiveness 26.03.2020

Neal Davies CEO of BBDO and Charley Stoney CEO of IAPI join Dave to discuss the industry's obsession with efficiency and effectiveness.

Ep. 17 - Why hasn't display advertising evolved better? 19.03.2020

This week Chris Brennan, Business Director at iProspect Ireland chats to the team about the evolution of digital display advertising over the last 25 years and why it hasn't always delivered on its promise.

Ep. 16 - Getting Every Employee Opted Into Your Brand 27.02.2020

Conor Murphy CEO of Dentsu Consult talks to us about how branding is more than just communications.

Ep. 15 - 5G: Is there another digital disruption on the horizon 20.02.2020

This weeks Inside Marketing the team chat with Paul Carton, Head of Consumer Brand at Vodafone and Ivan Eustace,Account Director at Carat Ireland on implications and opportunities of 5G

Ep. 14 - Meets Ciaran O'Kane 13.02.2020

Known for his canny predictions WireCorp CEO Ciaran O'Kane sat down the Inside Marketing team to discuss the potential pit falls and opportunities for marketers in the not too distant future.

Ep. 13 - Can Anyone Challenge Facebook's Dominance? 06.02.2020

Amy Doody, head of social media at iProspect sits down with the Inside Marketing Team to discuss Facebook's dominance of the social media market.

Ep. 12 - What does the impending death of cookies mean for personalisation? 31.01.2020

Peter Tanham of Nimble Metrics and Suzanne McElligott of the IAB join Dave in the studio to discuss just what the death of cookies will mean for advertisers.

Ep. 11 Purpose Marketing 24.01.2020

Aidan McCullen is joined by Dave Winterlich, Chief Strategy Officer of Dentsu Aegis and Aarron Chalke of Foe discuss the issues around Purpose Marketing and its place in everyday business.

Ep. 10 - Preparing For The Future 17.01.2020

In our latest episode Mark Fagan discusses what Irish brands and marketers must put in place to ensure success over the next decade.

Ep. 9 - Brian Morrissey Editor in Chief of Digiday 13.12.2019

Joining us this week from New York is Brian Morrissey Editor in Chief of Digiday to discuss how he sees the future impacting on the present.

Ep. 8 - Influencers At The Crossroads 05.12.2019

Joining us this week is Anna Nolan, content specialist at Storylab to discuss where influencer marketing will go to next.

Ep. 7 - Long Term Planning 28.11.2019

Joining us this week is CEO of Dentsu Consult Conor Murphy discussing how long term planning can allay mid term pressures.

Ep. 6 - Retention is the new acquisition 22.11.2019

Over the past decade, we’ve seen incredible strides in companies advancing the sophistication of their retention strategy and execution.

Ep. 5 - The Future Of Publishing 15.11.2019

Joining us this week Dave Winterlich, Chief Strategy Officer at Dentsu Aegis Network and Laura Slattery, Media Journalist at The Irish Times discussing the important topic of The Future of Publishing.

Ep. 4 - Artificial Intelligence is Changing Marketing 08.11.2019

Joining us on the show today David Lenny, head of new product design at Dentsu Aegis Network discussing the arrival of Ai and the changes it is bringing to marketing practises.

Ep. 3 E-Sports - An Irish Sleeping Giant 31.10.2019

Joining us this week Meabh Connellan Group Strategy Director of Dentsu Aegis and Aidan Boylan, Founder of Irish Collegiate Esports to discuss the sleeping giant that is E-Sports

Ep. 2 - Connected Homes and Voice 25.10.2019

Joining us this week on the show Mark Fagan, COO and Nate Shurilla, Product Director of iPorspect Global discuss the critical role digital assistance will play in the lives of consumers in the years to come.

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