Inside Marketing

This week we're joined by Nick Emery of Brandtech Media to discuss why it's so exciting to be in marketing right now.

This week we’re joined by Prof Jonathan Wilson, expert in brand strategy and culture and Rachel Ray, Group Strategy Director, Dentsu, as we look at the issues surrounding Brand Authenticity.

This week Chris Twining, Global Innovation & Media Director at Dentsu, joins us to explain how Web 3.0, the Metaverse and NFT's are impacting brands both now and into the future.

This week Converge Digital CEO and founder Ian Maxwell talks to us about the potentially sustainable future of digital advertising.

This week Rachel Ray, Group Strategy Director at Dentsu, joins us for a look at what's coming down the line at the wider economy.

This week we're joined by Eric Fulwiler and DuBose Cole from marketing agency Rival to discuss how every brand can be a challenger.

Sir Martin Sorrell, co-founder of S4 Capital and former head of WPP, joins us for an engaging discussion on the current agency model and where he sees it evolving in the future.

Ep. 69 Where do you get your News by dentsu & Irish Times Media Solutions

This week, former VP at Twitter and now bestselling writer on workplace culture, Bruce Daisley joins us to discuss how our new reality has impacted upon our productivity.

This week we're joined by Dr. Fiona Kerr, founder and CEO of Adelaide's NeuroTech Institute, for an insightful discussion on how tech impacts our brain health.

This week Vivian Chambers, founder and MD of Bricolage, joins us for an in depth discussion around how smart brands are changing their approach to market research.

Alan Jope, CEO of Unilever, joins us for an in depth discussion on the many issues facing brands today, from true purpose to media relevance.

This week we're gazing into our crystal ball with Dan Calladine, Head of Futures at Carat Global. We're looking at the next marketing megatrends on the way this year and how brands can harness them.

Ciaran O'Kane, CEO of WireCorp, is back with us this week to talk all things ad tech.

On our latest episode Rob Kinsella, Head of Client Solutions at The Irish Times Group, joins us to look back at the last 61 episodes of Inside Marketing highlighting some of our key interviews and themes from the past 2 plus years.

This week Lauren O'Reilly & Bidemi Afolabi from brand data experts Promotion Intelligence join us to discuss how their platform helps brands gain a deeper understanding of their customer purchase data.

This week Aideen O'Neill and Brian Muldowney of Verve Marketing join us to discuss the future of Experiential marketing in a post pandemic world.

Laurence Green, independent creative advisor and founder of Fallon London and 101, joins us for an in-depth discussion around current creative trends and executions.

This week we're joined by Mark Noble, Marketing Manager Heineken Brand, Heineken Ireland, to discuss what marketers can learn from the way brands have approached their creative during the pandemic.

This week on Inside Marketing we're joined by true advertising royalty, a man so good at what he does that he received a knighthood for it. Sir John Hegarty takes us through his era defining career and shares his thoughts on the marketing world with us.

This week Sharon Yourell Lawlor, founder of Think, Plan, Do, a strategic retail and shopping consultancy, joins us to look at shopper marketing and how it can help with the challenges of an increasingly complex consumer journey in a post pandemic economy.

This week Jill Holtz, founder of Mykidstime.com and ParentsandBrands.com, joins us to discuss how parents are fairing since the pandemic and how they're more than just a gateway for brands to reach children.

This week legendary marketing expert, professor and brand consultant Mark Ritson joins us for a wide ranging, very frank and unabashedly honest discussion on all things marketing.

This week Ian Blake, MD and founder of Squaredot Marketing joins us to discuss B2B and the importance of creativity when building a B2B brand.

This week we're joined by Niall Corcoran MD of CI Studio and Trade Mark Attorney Adam Flynn of IP specialist lawyers FR Kelly to discuss the importance and pitfalls of naming for brands.