Inside Marketing

This week we're joined by Dr. Fiona Kerr, founder and CEO of Adelaide's NeuroTech Institute, for an insightful discussion on how tech impacts our brain health.

This week Vivian Chambers, founder and MD of Bricolage, joins us for an in depth discussion around how smart brands are changing their approach to market research.

Alan Jope, CEO of Unilever, joins us for an in depth discussion on the many issues facing brands today, from true purpose to media relevance.

This week we're gazing into our crystal ball with Dan Calladine, Head of Futures at Carat Global. We're looking at the next marketing megatrends on the way this year and how brands can harness them.

Ciaran O'Kane, CEO of WireCorp, is back with us this week to talk all things ad tech.

On our latest episode Rob Kinsella, Head of Client Solutions at The Irish Times Group, joins us to look back at the last 61 episodes of Inside Marketing highlighting some of our key interviews and themes from the past 2 plus years.

This week Lauren O'Reilly & Bidemi Afolabi from brand data experts Promotion Intelligence join us to discuss how their platform helps brands gain a deeper understanding of their customer purchase data.

This week Aideen O'Neill and Brian Muldowney of Verve Marketing join us to discuss the future of Experiential marketing in a post pandemic world.

Laurence Green, independent creative advisor and founder of Fallon London and 101, joins us for an in-depth discussion around current creative trends and executions.

This week we're joined by Mark Noble, Marketing Manager Heineken Brand, Heineken Ireland, to discuss what marketers can learn from the way brands have approached their creative during the pandemic.

This week on Inside Marketing we're joined by true advertising royalty, a man so good at what he does that he received a knighthood for it. Sir John Hegarty takes us through his era defining career and shares his thoughts on the marketing world with us.

This week Sharon Yourell Lawlor, founder of Think, Plan, Do, a strategic retail and shopping consultancy, joins us to look at shopper marketing and how it can help with the challenges of an increasingly complex consumer journey in a post pandemic economy.

This week Jill Holtz, founder of Mykidstime.com and ParentsandBrands.com, joins us to discuss how parents are fairing since the pandemic and how they're more than just a gateway for brands to reach children.

This week legendary marketing expert, professor and brand consultant Mark Ritson joins us for a wide ranging, very frank and unabashedly honest discussion on all things marketing.

This week Ian Blake, MD and founder of Squaredot Marketing joins us to discuss B2B and the importance of creativity when building a B2B brand.

This week we're joined by Niall Corcoran MD of CI Studio and Trade Mark Attorney Adam Flynn of IP specialist lawyers FR Kelly to discuss the importance and pitfalls of naming for brands.

This week Dan White author of The Smart Marketing Book and The Soft Skills Book joins us to discuss how CMO's can lead the way.

This week Geoff Lyons, MD of OOH specialists PML Group joins us to discuss how the pandemic has impacted and changed the way out of home advertising is consumed.

Author Will Page, former Chief Economist at Spotify, joins us this week to discuss his book Tarzan Economics and how brands should be preparing for their own "Napster moment".

Niamh Boyle MD and Founder of the Reputations Agency joins us to discuss the concept of brand reputation, why it's important and how brands can enhance theirs.

In the latest episode we talk to Carolyn Odgers, Business Director Carat Ireland, Alison Cowzer Co-Founder of East Coast Bakehouse and Gerard O'Neill Chairman of Amarach Research about diversity in business both visible and invisible and the opportunity and benefits of investing in a diverse workforce.

Ronan McCormack from Heineken joins us to discuss what it takes to manage some of the biggest sports sponsorships in the world especially during the pandemic and David McHugh from Line Up Sports brings us some real insight into the world of sports management.

Ray Sheerin, the founder of Chemistry and now an independent director and brand and marketing consultant talks to us about the importance of creativity in media.

We're joined by Pauline Browne, Marketing and E-Commerce Director at Currys PC World Ireland and Meabh Connellan Head of Strategy at Dentsu to discuss the recent explosion in the e-commerce sector, whether it's going to continue post Covid and what the future of retail looks like.

Maxine Hands, General Manager Vizeum Ireland, joins us to look at Media Planning and question whether the plethora of new metrics developed in the last decade have been a help or a hindrance.