Inside Marketing

This week we're joined by Peter Field whose research on long term brand building versus short term activity has changed the way we look at effectiveness throughout the industry.

**Milestone Episode** In our 100th episode columnist, author and chairman of Ogilvy and Mather, Rory Sutherland joins us to celebrate our centenary and get into where marketing and advertising are today and where it's all headed.

Former chairman of McConnells advertising and current marketing and brand lecturer at the Smurfit and Quinn schools of Business John Fanning joins us for a look at how Ireland sells itself on the world stage.

This week Kieran Campbell, Market Lead at Polestar Ireland joins us to discuss how Polestar's Direct To Consumer model is disrupting the automotive industry, why they're doing it and what growth looks like.

This week we're joined by artist, master creative and a founder of Rothco, one of Dublin's best and most decorated creative agencies, for a chat on creativity in advertising and marketing.

This week we're joined by Vivian Chambers from cultural insights agency, Bricolage, for a look at young peoples habits around news. How they're engaging with it and what they're getting from it?

Paul Dervan, CMO of The National Lottery and author of Run With Foxes joins us for a chat about the importance of being brave, getting consumer research right as well as measurement and metrics.

This week we're joined by Oli Cook founder of fintech firm Ekko to discuss sustainability, the perils of greenwashing, consumer confusion and more.

This week gaming consultant and strategist Darragh Barker joins us for a look at gaming from a brand perspective. We look at how brands can get involved in more immersive gaming experiences and what brands need to do to test the gaming waters.

This week we're joined by Claire Hyland, head of The Youth Lab at Thinkhouse PR to discuss the results of their recent youth survey.

This week we're joined by Adam Harrisson of start up Lever to discuss the current tumult in the tech sector and what opportunities there are for former big tech employees in the start up world.

Industry legend, creative director, copy writer, agency founder and author Dave Trott joins us this week for a chat about the current state of marketing and his new book Crossover Creativity.

Ep89 - Social Media and the impact of cancel culture on brands by dentsu & Irish Times Media Solutions

Dan Calladine, Head Of Futures at dentsu joins us for a look at upcoming trends in a year that no one's quite sure what to make of so far.

This week Ciaran O'Kane, Chief Strategy Officer at WireCorp and ExchangeWire joins us for a look at the year ahead in marketing.

This week we're joined by The Irish Times' Head of Client Solutions Rob Kinsella for a look back at the year that was on Inside Marketing.

This week we're joined by Dave Lenny, Head Of Innovation at dentsu for a deep dive into the rapid development of automation in media.

This week we're joined by Michelle Spillane, Marketing and Brand Director at Paddy Power UK&I to talk about what goes into making a memorable marketing campaign.

This week we’re joined by Radiocentre CEO Ciaran Cunningham for a look at how audio’s doing, where radio’s headed and how it’s perceived as a future facing innovative medium.

This week we're joined by Professor Karen Nelson-Field, author of The Attention Economy, to discuss how attention is an integral part of any brand strategy.

This week we’re joined by IAPI’s CEO Charley Stoney and Bonfire’s Creative Director Sean Hynes to discuss what IAPI are doing to promote creativity within the industry.

It’s been 12 years since Professor Byron Sharp published the seminal “How Brands Grow” and this week Professor Sharp joins us to discuss its meteoric rise and whether its findings are still as relevant today.

This week we're joined by Jodie Hopperton, Head Of Product Innovation at INMA, to discuss the role of product thinking in the overall marketing mix.

On this week’s inside marketing we talk to Orlando Wood, Chief Innovation Officer at System One Group and author of Lemon and Lookout, about whether advertising has been dominated by left brain thinking and what that means for long term growth.

This week we're joined by ad contrarian Bob Hoffman to investigate whether there's a lack of diversity in creative, just what's going on with surveillance advertising and why advertising people are just like golfers...