Influencing
Influencing Insider
The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them. Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.
Where to listen?
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Episodes
Tech PR with InnovationAus', Justin Hendry 02.06.2023 17:27
From business innovation and public policy to investors & research – independent publishing company InnovationAus provides information and insight on the application of new technology to continued national prosperity. Editor for InnovationAus , Justin Hendry joins us on Influencing Insider this Friday 2nd June at 1pm and will discuss: InnovationAus, their areas of interest, and what attracts...
Tech PR with Information Age's, Casey Tonkin 26.05.2023 17:47
The 2023 Lizzies Best Technical Journalist Winner and Senior Writer for Information Age , Casey Tonkin joins us on Influencing Insider this Friday 26th May at 1pm and will discuss: Information Age, their areas of interest, and what attracts their audience How to best share story ideas with Casey The stories Casey has found the most interesting to work on in his career. About Casey Tonkin A lifelo...
Tech PR with SBS & ABC's, Marc Fennell 18.05.2023 34:07
Fresh off his Gold Lizzie win at the 2023 IT Journalism Awards – journalist, broadcaster , and author, Marc Fennell joins us on Influencing Insider this Thursday 18th of May at 1pm and will discuss: His audience and the type of stories he is interested in How to share your news content with SBS & ABC The best way to reach out to Marc About Marc Fennell Marc Fennell is an award-winning journal...
Lifestyle PR with Lifehacker’s, Stephanie Nuzzo 04.05.2023 17:00
Kicking off Insider for the month of May is Lifehacker Australia 🎉 Lifehacker covers everything from the latest entertainment events and food trends, to personal finance and cool tech gadgets, all with a healthy dose of fun. Lifehacker Editor , Stephanie Nuzzo , joins us on Influencing Insider next Thursday 4th May at 1pm to discuss: What Lifehacker covers, their audience and their content object...
Tech PR with SBS & NITV's, Rae Johnston 27.04.2023 25:47
Science & Technology Editor for NITV at SBS, Rae Johnston joins us on Influencing Insider this Thursday 27th April at 1pm and will discuss: What NITV covers, their audience and their content objectives How to share your news content with NITV The best way to reach out to Rae About Rae Johnston Rae Johnston is a multi-award-winning journalist focusing on the geekier side of life. The first Sci...
Travel PR with Trudi Jenkins 20.04.2023 25:47
Come escape with us next week, as we talk to Australia’s go-to guide for everything travel related 🌏 Traveller is your daily escape to dream destinations. Be transported to the wild Kimberley Coast of Western Australia or a sun lounge on the Cote d’Azur in France, with a mimosa in hand. Traveller has got you covered for your next vacay! Traveller’s Content Director, Trudi Jenkins joins us on Infl...
Business PR with Kanebridge Media Editor in Chief, Robyn Willis 06.04.2023 19:32
With rates rising & the housing market uncertain about what it wants to do next, we thought we’d talk to the experts about communicating in this space. Covering Australian and international property, lifestyle and finance news since 1999, Kanebridge Media’s titles ‘Kanebridge News’ and ‘Kanebridge Quarterly’ have become a go-to digital destination for investment analysis. Editor in Chief for K...
Lifestyle PR with The Latch Lifestyle Editor, Sangeeta Kocharekar 30.03.2023 25:58
Rounding off our month of Lifestyle is Australian publishing platform, The Latch 🎉 Since 2020, The Latch has brought new perspectives on the ever-changing topics relating to the way we live. Nothing is off limits, sharing news, informative deep dives, tips and advice across travel, fashion, sustainability, relationships, sex, career, interiors — the list goes on. Lifestyle Editor for The Latch ,...
Lifestyle PR with Sitchu Co-founder & Editor-in-Chief, Holly Perks 22.03.2023 24:50
There is no other site that does city guides or suburb profiles quite like Sitchu . Combining beautiful photography with tailored content, they tell the story of what it’s like to be a local. Through bespoke editorial features, Sitchu shares inspiring stories and insider tips from some of Australia’s most stylish and influential locals. We’ll be speaking with Co-founder and Editor-in-Chief Holly P...
Lifestyle & Food PR with Are Media Digital Managing Editor, Jayde Malifa 16.03.2023 25:49
Australia and New Zealand’s leading multi-channel publisher, Are Media has been producing content across lifestyle, entertainment, fashion, beauty and food for over eight decades. Their Food & Lifestyle division delivers unique content; from the inspirational escapism of Gourmet Traveller ; to the practical, fun and fresh approach of Australian Women’s Weekly Food . Overseeing the team for lif...
Lifestyle PR with Are Media Lifestyle Director, Claire Isaac 09.03.2023 27:46
Influencing women since the 1930s, Are Media are now Australia and New Zealand’s leading multi-channel publisher, reaching 9 in every 10 Australian women every day. Iconic brands such as New Idea, Woman’s Day and WHO have helped define the lifestyle genre within the Australian media landscape. Lifestyle Director for Are Media’s weekly titles, Claire Isaac , joins us on Influencing Insider next Thu...
Lifestyle & Travel PR with Qantas Magazines’, Kirsten Galliott 02.03.2023 22:30
Qantas Magazine gives you access to the best travel features and guides written by experts around the world, as well as business, sport, food, wine, style and more. Their editorial captures a unique, clearly defined audience each and every single day. Leading the team is Editor in Chief, Kirsten Galliott joins us on Influencing Insider next Thursday 2nd March at 12pm and will discuss: What Qantas...
Tech PR with iTnews, Kate Weber 23.02.2023 16:01
Covering technology in the government, telco and finance sectors with a strong focus on cyber-security news, Australia's technology community relies on iTnews for accurate, up-to-the-minute news, analysis and research. Experienced Journalist, Kate Weber joins us on Influencing Insider next Thursday 23rd February at 2pm and will discuss: Her audience and the type of stories she is interested in How...
Insider: Business with Optus' Sally Oelerich, Director of Corporate Affairs 19.02.2023 27:00
Optus is Australia's second largest telco carrier; with a nationwide network serving over ten million subscribers across households and businesses. Sydney based Director of Corporate Affairs for Optus , Sally Oelerich , will join Insider Business next Friday to discuss: Her background & day to day role The complexities of media and public engagement within a high profile firm The rising import...
Tech PR with SmartCompany's, Tegan Jones 08.02.2023 21:12
Senior writer for SmartCompany and award-winning technology journalist Tegan Jones joins Insider on Wednesday 8th February at 3pm to discuss: What SmartCompany covers How to share stories with their audience The best ways to pitch SmartCompany About Tegan Jones Tegan Jones is a Senior technology journalist with SmartCompany and is co-host of top technology podcast “Queens Of The Drone Age.” Prior...
Tech PR with AAP Journalist, Jennifer Dudley-Nicholson 01.02.2023 22:14
Jennifer Dudley-Nicholson has 23 years’ experience in the Australian media, writing hard news, lifestyle pieces, feature stories, and premium journalism; and has been a regular commentator on ABC Radio National, 4BC Radio, Download This Show, and The Project. Fresh off celebrating her 100th article for the Australian Associated Press, Jennifer joins Influencing Insider on Wednesday 1st February at...
Lifestyle & Health PR with Australian Men’s Health, Ben Jhoty 07.12.2022 24:34
If you're looking for expert advice and tips on the best workouts, cooking a tasty, nutritious meal in 15 minutes, reducing stress levels or updating your wardrobe, Men’s Health is on top of it all! Australian Men’s Health’s Editor-in-chief, Ben Jhoty joins Influencing Insider next Thursday 17th November at 2pm to discuss: What stories Men’s Health covers How to share story ideas Their audience -...
Tech & Business PR with Freelance journalist, Jennifer O'Brien 01.12.2022 18:26
Freelance writers are integral to journalism. Offering a different perspective, they usually bring a wealth of experience together with creative freedom. This is especially true of our guest next week Jennifer O’Brien. Founder of Stories Ink, Jennifer O’Brien joins Influencing Insider next Thursday 1st December at 2pm to discuss: What stories Jennifer covers How to pitch tech and business stories...
Business & Aged Care Industry News with Inside Ageing, Sean McKeown 23.11.2022 18:56
Aged Care services have been prominent in the news cycle for the past couple of years. Informing this challenging sector is Inside Ageing. Looking at facilities management, best practice and more, Inside Ageing serves the professionals that serve our aged care industry. Inside Ageing’s Publisher, Sean McKeown joins Influencing Insider next Wednesday 23rd November at 2pm to discuss: What stories In...
Insider: Business with DoorDash's Simran Kodesia, Director of International Communications 10.11.2022 20:54
Operating in over 7,000 cities around the world, and easily dominating the US with 59% of food service sales , DoorDash is a key player in the global food delivery industry. Joining us Friday at 9am to discuss the challenges and opportunities of this fast-paced industry is DoorDash's Director of International Communications, Simran Kodesia . Simran will discuss: Challenges in cross-cul...
Consumer Tech PR with Gizmodo's Asha Barbaschow 09.11.2022 23:47
With emerging tech on the rise like blockchain, industry issues from big social media names and data security, Gizmodo can answer all your burning tech questions! Gizmodo’s Editor, Asha Barbaschow joins Influencing Insider next Wednesday 9th November at 2pm to discuss: What Gizmodo’s audience is interested in How Gizmodo sources their content The best ways to pitch story ideas About Asha Barbascho...
Introducing Influencing Insider: Business - with Cisco's Cori Moran, Head of Communications and PR ANZ 04.11.2022 31:12
Influencing Insider is very excited to announce our newest program: ' Insider: Business' . Starting next Friday 4th November at 11am , we’ll look at the other side of business communications: navigating a complex offering, dealing with different audiences, responding to challenges, interacting with journalists, and of course, crisis communications. Our very first guest on the show will be Cori Mor...
Tech PR with Award winning technology issues journalist, Daniel Van Boom 02.11.2022 19:46
CNET’s News editor Daniel Van Boom has been awarded Best technology issues journalist for two years running at the Samsung IT Journalism Awards. He joins Influencing Insider next Wednesday 2nd November at 2pm to discuss: What CNET covers How to share stories with their audience The best ways to pitch CNET About Daniel Van Boom Daniel Van Boom is the News Editor at CNET based in Sydney, Australia....
Tech & Business PR with Digital Nation's, Velvet-Belle Templeman 26.10.2022 22:53
“C-suite executives and company boards are operating in an unprecedented environment of disruption, transformation, and accelerating change” Nominee for the IT Journalism Awards 2022 is Digital Nation's Lead journalist and Reporter, Velvet-Belle Templeman . She joins Influencing Insider next Wednesday 26th October at 2pm to discuss: What Digital Nation covers How to share stories with their audien...
Gaming PR with Digitally Downloaded, Matt Sainsbury 19.10.2022 21:17
Digitally Downloaded are a committed bunch of writers, and love games of all kinds. They’re also committed to giving indie developers and publishers a go, because it's the indies that have the most to gain from digital distribution. Leading the wittiest and passionate crew is Publisher and Editor-in-Chief, Matt Sainsbury . He joins Influencing Insider next Wednesday 19th October at 2pm to discuss:...
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