Influencing
Influencing Insider
The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them. Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.
Where to listen?
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Episodes
Lifestyle PR with gloss etc’s, Sarah Tarca & Sherine Youssef 23.05.2024 26:03
Designed like a glossy magazine page, gloss etc delves deeper than an Instagram caption, but is snappy enough for today’s time-poor women, delivering an edit of the best beauty products, tips and expert advice, straight to their inbox. Co-founder's Sarah Tarca & Sherine Youssef join us on Influencing Insider next Thursday 23rd May at 1pm to discuss: What gloss etc covers - and why their...
Lifestyle & Beauty PR with Are Media’s, Elise Wilson 02.05.2024 23:38
Influencing women since the 1930s, Are Media are now Australia and New Zealand’s leading multi-channel publisher, reaching 9 in every 10 Australian women every day. Iconic brands such as New Idea, Woman’s Day and Who have helped define the lifestyle genre within the Australian media landscape. Category Beauty Editor for Are Media Elise Wilson joins us on Influencing Insider this Thursday 2nd May...
Media & Marketing PR with Mediaweek's, Brittney Rigby 12.04.2024 26:23
An award-winning and newly-promoted Editor at Mediaweek , Brittney Rigby joins us on Influencing Insider this Friday 12th of April at 2pm and will discuss: What Mediaweek covers, their audience and their content objectives How to share your news content with Brittney The stories Brittney has found the most interesting to work on in her career. About Brittney Rigby Brittney Rigby is the Editor at M...
Tech PR with The Age & Sydney Morning Herald's, David Swan 28.03.2024 29:04
Fresh off his Gold Lizzie win at the 2024 IT Journalism Awards – Technology Editor at The Age and Sydney Morning Herald , David Swan joins us on Influencing Insider this Thursday 28th of March at 1:30pm and will discuss: What The Age & Sydney Morning Herald covers, their audience and their content objectives How to share your news content with David The stories David has found the most interes...
Science & Tech PR with New IT Journalist of the Year nominee Petra Stock 21.03.2024 19:26
This week we welcome to the show, 2024 IT Journalism Award finalist Petra Stock , Science Journalist for Cosmos Magazine Petra joins us on Influencing Insider this Thursday 21st March at 1pm and will discuss: What Cosmos covers, their audience and their content objectives How to share your news content with Petra The stories Petra has found the most interesting to work on in her career. About Pet...
Finance PR with Money Magazine’s, Michelle Baltazar 14.03.2024 25:18
Learn how to get your stories on Money Magazine this Thursday on Influencing Insider 🎉 From property, to budgeting, to investing and everything in between, Money Magazine breaks down everything people need to know when it comes to finances. Leading the team is Editor-in-Chief Michelle Baltazar who joins Influencing Insider on Thursday 14th March at 1pm to discuss: Money Magazine, their areas of i...
Consumer Tech PR with Freelance Journalist, Nick Ross 29.02.2024 27:34
Consumer Tech PR with Freelance Journalist, Nick Ross With more than 20 years in the industry, Freelance editor and journalist Nick Ross has worked across a dozen publications in technology, including some big names: iTWire, ABC, Tech Radar, iTnews, CRN, PC Gamer, Business IT, to name a few. Nick Ross joins us on Influencing Insider this Thursday 29th Feburary at 1pm and will discuss: The differ...
Travel PR with Traveller’s, Craig Tansley 22.02.2024 24:06
Come escape with us this week, as we talk to Australia’s go-to guide for everything travel related 🌏 Freelance Travel Journalist for Traveller at The Sydney Morning Herald , Craig Tansley joins us on Influencing Insider this Thursday 22nd Feburary at 1pm and will discuss: What Traveller covers - and why their audience stays engaged How to best share your story ideas with Craig The stories Craig h...
Consumer Tech PR with SafeWise Australia's, Georgia Dixon 15.02.2024 13:40
SafeWise Australia provides the latest comparisons, advice and review for smart home and security products. Managing editor Georgia Dixon joins Influencing Insider next Thursday 15th February at 1pm to discuss: What SafeWise Australia covers How to share stories with their audience The best ways to pitch SafeWise Australia About Georgia Dixon Georgia Dixon is the Managing editor at SafeWise Austra...
Tech & Gaming PR with GamesHub's Stephanie Panecasio 08.02.2024 23:21
“ GamesHub aims to promote the talents of Australian writers, and foster new voices and perspectives” The new Managing Editor , Stephanie Panecasio joins Influencing Insider on Thursday 8th February at 1pm to discuss: What GamesHub covers How to pitch stories to GamesHub The best time to pitch GamesHub About Stephanie Panecasio Stephanie Panecasio is the Managing Editor of GamesHub. Prior to her r...
Technology & Cybersecurity PR with KBI.Media's Karissa Breen 23.11.2023 27:32
“We all want to lift the global security posture, and we’re actually doing things to make that happen” KBI.Media’s Head of Cyber Security Journalism , Karissa Breen joins Influencing Insider this Thursday 23rd November at 1:40pm to discuss: KBI.Media's audience and their areas of coverage How to best share story ideas with Karissa The stories Karissa has found the most interesting to work on i...
Society & Culture PR with Missing Perspective's Natasha Gillezeau 16.11.2023 19:20
Imagine a news and storytelling platform that aims to bridge narratives and emphasise the importance of representing diverse communities in mainstream media. Missing Perspectives does just that. Product & Strategy Lead Natasha Gillezeau joins Influencing Insider to discuss: What Missing Perspectives covers and their editorial goals What sets their audience apart The best ways to share news wit...
Tech & Business PR with Digital Nation’s Athina Mallis 09.11.2023 20:22
“C-suite executives and company boards are operating in an unprecedented environment of disruption, transformation, and accelerating change.” Digital Nation delivers a forum for robust discussion and debate about the impact of change and the role of business and government in society. Editor Athina Mallis joins Influencing Insider next Thursday 9th November at 1pm to discuss: What Digital Nation c...
Tech PR with InnovationAus', Joseph Brookes 26.10.2023 16:57
Joseph Brookes is the Senior Reporter at InnovationAus . He’s also worked at Which-50 Media, as Journalist and editor; winning Best New Journalist at the 2020 IT Journalism Awards. Joseph joins Influencing Insider next Thursday 26th October at 1pm to talk about: InnovationAus, their areas of interest, and what attracts their audience How to best share story ideas with Joseph The stories Joseph has...
Lifestyle PR with The Australian Women's Weekly's Sudeshna Ghosh 04.10.2023 26:40
We’ll be talking with The Australian Women’s Weekly with their new Digital Managing Editor, Sudeshna Ghosh. Sudeshna joins Influencing Insider next Wednesday 4th October at 1pm to talk about: What The Australian Women’s Weekly covers How to pitch stories The best time to pitch The Australian Women’s Weekly About Sudeshna Ghosh Sudeshna Ghosh has been the Digital Managing Editor at The Australian W...
Consumer Tech PR with Reviews.org/au, Anula Wiwatowska 14.09.2023 17:19
Reviews.org/au welcomes the award-winning Anula Wiwatowska to their content team 🥳 Anula joins us on Influencing Insider next Thursday 14th September at 2pm and will discuss: Reviews.org/au audience and their areas of coverage How to best share story ideas with Anula Feedback on your pitches - don’t forget to share some live :) The stories Anula has found the most interesting to work on in her ca...
Sharing your Business & Tech Stories with ARN’s Julia Talevski 24.08.2023 20:52
Editor for ARN Julia Talevski joins us on Influencing Insider, Thursday 24th August at 1pm and will discuss: What makes the ARN network attractive for audiences How to best share story ideas with Julia Feedback on your pitches - don’t forget to share some live :) The stories Julia has found the most interesting to work on in her career. About Julia Talevski Julia Talevski is an editor for ARN re...
Tech PR with Finder's, Mariam Gabaji 17.08.2023 16:01
Editor for Finder , Mariam Gabaji joins us on Influencing Insider this Thursday 17th August at 1pm and will discuss: Finder’s audience and what keeps them coming back How to best share story ideas with Mariam Feedback on your pitches - don’t forget to share some live :) The stories Mariam has found the most interesting to work on in his career. About Mariam Gabaji Mariam is the editor for utilitie...
Lifestyle PR with Are Media's, Rebecca Mitchell 10.08.2023 26:22
Kicking off Insider for the month of August is Are Media 🎉 Influencing women since the 1930s, Are Media are now Australia and New Zealand’s leading multi-channel publisher, reaching 9 in every 10 Australian women every day. Senior Digital Content Producer Rebecca Mitchell , joins us on Influencing Insider next Thursday 10th August at 1pm to discuss: What Are Media covers - and why their audience...
Lifestyle PR with Mamamia's, Laura Jackel 27.07.2023 26:14
Come join us this week on Influencing Insider as we chat with Mamamia , one of Australia’s most popular lifestyle outlets with more than five million monthly visitors! Family Writer , Laura Jackel, sits down with us Thursday 27th July at 1pm to discuss: Mamamia, their areas of interest, and what attracts their audience How to best share your story ideas with Laura The stories Laura has found the...
Lifestyle PR with 9Honey's, Jo Abi 20.07.2023 28:07
Senior Writer and Journalist for 9Honey , Jo Abi , joins us on Influencing Insider this Thursday 20th July at 1pm to discuss: 9Honey, their areas of interest, and what attracts their audience How to best share your story ideas with Jo The stories Jo has found the most interesting to work on in her career. About Jo Abi Jo Abi is a Senior Writer and Journalist at 9Honey with a special interest in co...
Travel PR with Signature Media’s CEO, Cathy Wagstaff 14.07.2023 22:56
Come escape with us this week, as we talk with Australia’s largest independent travel publisher🌏 Signature Media is a forward-thinking, boutique publishing house – home to titles such as Signature Luxury Travel & Style, Vacations & Travel, Holidays with Kids, Caravan & Camping with Kids and Ski & Snowboard with Kids . CEO & Group Editor, Cathy Wagstaff joins us on Influencing...
Travel PR with Out & About with Kids’, Angela Saurine 29.06.2023 16:20
Award-winning Australian freelance travel writer, food writer, features writer and editor for Out & About with Kids, Angela Saurine joins us on Influencing Insider this Thursday 29th June at 1pm and will discuss: Out & About With Kids, their areas of interest, and what attracts their audience How to best share story ideas with Angela The stories Angela has found the most interesting to wor...
SkyNews & Ausbiz: Tech PR with Djuro Sen 22.06.2023 29:51
The 2023 Lizzies Best Corporate Content Winner and Managing Editor for Image Matrix , Djuro Sen joins us on Influencing Insider this Thursday 22nd June at 1pm and will discuss: Image Matrix Tech, their areas of interest, and what attracts their audience How to best share story ideas with Djuro The stories Djuro has found the most interesting to work on in his career. About Djuro Sen Djuro is Manag...
Lifestyle PR with MiNDFOOD’s CEO & Editor-in-Chief, Michael McHugh 08.06.2023 26:09
Launched in 2008 by passionate husband-and-wife team Michael and Michelle McHugh, this family business continues to share its MiNDFOOD smart thinking philosophy with readers around the globe. We’ll be speaking with CEO & Editor-in-Chief, Michael McHugh, on Influencing Insider this Thursday 8th June at 2pm to discuss: MiNDFOOD’s story: the history, the audience & content philosophy What MiN...
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