Influencing

Influencing Insider

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The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them. Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.

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Influencing

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News

Podcast-Website

influencing.com

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6. Nov 2026

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Influencing Insider with Jamie Morton 06.11.2026

In the next episode of Influencing Insider, we look at all things Science, Sustainability and Energy as The Conversation’s Deputy Section Editor Jamie Morton joins Influencing Insider next Friday 6th November at 1:30 AEDT /3:30 NZDT to discuss the following:  How Jamie is working with academics to create engaging and informative content What topics and fields he’s working within? Jamie’s PR pitchi...

Influencing Insider with Rosalea Catterson 29.10.2026

Influencing Insider is taking a look into the world of commerce and retail as we welcome Power Retail’s Senior Editor Rosalea Catterson to the show on Thursday 29th October at 2pm AEDT to discuss the following: What topics and trends she’smost interested in covering at PowerRetail How she’s currently curating content, and what forms of content work best at the masthead? Rosalea’s PR pitching do’s...

Influencing Insider with Madeleine Damo 15.10.2026

Want to know how Wealth and Workplace Reporter at the DailyMail’s Madeleine Damo crafts her stories? Then don’t miss out on October 15th at 2 pm AEDT when she stops by Influencing Insider to discuss the following: What topics is she most interested in reporting? How she goes about crafting her stories? Madeleine’s PR pitching do’s and don’ts  About Madeleine Damo Madeleine Damo is the Daily Mail’s...

Influencing Insider with Ryan Johnston 02.10.2026

From one side of the Tasman to the other, as Influencing Insider makes the jump to the West, we welcome award-winning journalist and The West Australian’s Business Reporter, Ryan Johnson next Thursday 1st October 2026 at 2 pm AEST/12 AWST to discuss: What business reporting looks like within a major newspaper masthead? What type of stories resonate with the masthead and its readers? What topics ar...

Influencing Insider with Jasper Fulcher 17.09.2026

Our next Influencing Insider sees us cross the ditch over to New Zealand, where we welcome the NZ Herald’s Managing Editor for Lifestyle, Jasper Fulcher, to the show to discuss all things Lifestyle at the masthead.  So be sure to join Fulcher on Insider next Thursday, 17th September at 12:30 AEST/ 2:30 NZST to discuss:  What lifestyle topics and angles is a leading masthead in NZ interested in? Wh...

Influencing Insider with Ray Shaw 10.09.2026

Every day we see the latest and quirkiest gadgets and consumer technology previewed and reviewed, and at the forefront of that is I’mTech’s Ray Shaw, who joins Influencing Insider next Thursday, 10th of September 2026 at 1 pm AEST to discuss:  How the six months since I'mTech's launch have gone  I'mTech's review process What topics I'mTech is particularly interested in covering...

Influencing Insider with Neil Griffiths 12.08.2026

It’s time to turn up the volume on Influencing Insider and paint it black as Influencing Insider welcomes Rolling Stone’s ANZ’s editor-in-chief Neil Griffiths to the show on Wednesday 12th August at 2 pm AEST to discuss: What music, film and pop-culture topics he is covering the most at Rolling Stone How Rolling Stone leverages multimedia and creates engaging content Griffiths and Rolling Stone’s...

Influencing Insider with Pallavi Mathur 07.08.2026

Food, Resturants and retail- that’s the bread-and-butter topics for CrumbWire’s Editor Pallavi Mathur as she joins Influencing Insider on Friday 7th August, 2026 at 2 pm AEST to discuss:  The CrumbWire journey What Food topics particularly interest the CrumbWire team?  Pallavi’s Pitching Preferences (Her Do’s and Don’ts) About Pallavi Mathur A former PR practitioner herself and Publicist, Pallavi...

Influencing Insider with Neerav Bhatt 02.08.2026

Note: Originally Aired 31/07/26 EVs have been receiving increasing coverage in the Australian media in recent years. A supercharged episode of Influencing Insider next week sees Electrifying Everything’s Neerav Bhatt join the show on Friday, July 3rd at 1 pm AEST to discuss The rise of EVs and what makes a great EV review What topics is Neerav most interested in? (EVs, Energy) Neerav’s focus on in...

Influencing Insider with Eilidh Sproul-Mellis 02.08.2026

Note: Originally Aired 23/07/26 Want to know how to stand out in the inbox of News Corp’s National Technology Reporter? Then don’t miss out on Influencing Insider Thursday, 23rd July at 2 pm AEST when News Corp’s Eilidh Sproul-Mellis joins to discuss: Eilidh’s transition from Education to Technology reporting What technology topics are critical to her reporting? What Eilidh’s pitching do’s and don...

Influencing Insider with Georgie Healy 02.08.2026

Note: Originally aired 16/07/26. AI is now dominating the media world, so there’s no better time for Influencing Insider to delve deep and discuss the biggest AI topics and issues. And joining us to do so is Georgie Healy – the host of the In The Blink of AI podcast, who stops by Insider on Thursday, 16th July at 2 pm AEST to discuss:  What AI topics and issues is Georgie is most interested in How...

Influencing Insider with TheDailyAus' Adella Beaini 18.06.2026

Want to know how news is spread across social media? We’ll join us next Thursday, 18th June at 2 pm AEST when we delve inside the inner sanctum of The Daily Aus, with News Editor Adella Beaini joining us to discuss:  How does The Daily Aus craft and tailor news items for social media What topics beyond the current newscycle does The Daily Aus cover? How has Adella found the masthead since joining?...

Influencing Insider with Chris Button 11.06.2026

Want to know how the reigning Best Technology Reviewer at the Lizzies goes about his work? Then don’t miss out on Influencing Insider next Thursday, 11th June at 2 pm AEST when GadgetGuy Editor Chris Button joins the show to discuss:  How does Button craft his award-winning reviews? What Consumer Tech topics are most likely to resonate with Button and his colleagues  Chris’ pitching preferences an...

Influencing Insider with Christopher Kelly 28.05.2026

With Australian Fashion Week now firmly in the rearview mirror, it’s time to hear all the secrets of the trade. Ragtrader’s Editor-in-Chief Christopher Kelly joins Influencing Insider on Thursday May 28th at 2pm AEST to discuss:  What trends and topics Ragtrader is interested in reporting on What makes for a great fashion or retail industry story How Christopher likes to receive pitches from PRs ...

Influencing Insider with Jason Pollock 22.05.2026

Hard to believe nextmedia’s techpartner.news has already surpassed its one-year anniversary. So if you want to find out all the details about the masthead, be sure to join Influencing Insider on Thursday, 14th May 2026 at 1 pm AEST when News Editor Jason Pollock joins to discuss: What topics are techpartner.news interested in? How PR practitioners can build a relationship with Jason and the team? ...

Influencing Insider with Peter Griffin 22.05.2026

After picking up the only New Zealand interview with Microsoft CEO Satya Nadella, Freelance Science and Technology Journalist Peter Griffin joins Influencing Insider on Thursday, 14th May at 1 pm AEST/3 pm NZST to discuss: The topics he’s particularly interested in covering His experience interviewing Satya Nadella  How he likes to engage with PRs, including his pitching do’s and don’ts? About Pet...

Influencing Insider with Petra Stock 15.05.2026

The environment continues to be a hot topic, especially in regards to climate and sustainability. So, it’s only right that Influencing Insider welcomes The Guardian’s Petra Stock on Thursday, 7th May at 2 pm AEST to discuss:  What environment-related topics Petra believes will get traction over coming months How Petra combines churning out topical news stories with finding time for deep-dive inves...

Influencing Insider with David Swan 15.05.2026

Note: Influencing Subscriber Insider hosted 23/04/26. To book a demo with Influencing, reach out to Jemma@influencing.com. Fresh off scooping up not one, not two, not three, but FOUR Lizzies at the recent Samsung IT Journalism Awards, including a Gold Lizzie win for Best Journalist, The Age and & Sydney Morning Herald’s David Swan joins Influencing Insider Thursday, April 23rd at 2 pm AEST to...

Influencing Insider with Karissa Breen 08.04.2026

The media world as we know it is well and truly changing. The rise of streaming, as well as AI, is beginning to influence people's day-to-day lives. KBI.Media’s Karissa Breen is seeing all these trends, and she joins Influencing Insider at the special time of next Wednesday at 10 am AEST from the US to discuss: - How AI is reshaping media power - The White House is legitimising independent med...

Influencing Insider with Edmond Tran 19.03.2026

This year’s Samsung Australian IT Journalism Awards are inching closer and closer, and what better way to mark it than by having multiple Lizzie winner Edmond Tran of This Week in Video Games join Influencing Insider on Thursday, 19th March 2026 at 1 pm to discuss: What topics are you and This Week In Video Games interested in covering? How does This Week In Video Games' editorial model work?...

Influencing Insider with Paul Wallbank 05.03.2026

Influencing Insider returns with a bang next Thursday, March 5, at 2 pm, when we welcome News Corp Metro’s NSW Business Reporter, Paul Wallbank to the show to discuss: What is the role of a NSW Business Reporter and how does he work with other metros? What topics is Paul interested in? What’s the best way to pitch to Paul directly? Paul’s pitching do’s and don’ts About Paul Wallbank Paul Wallbank’...

Influencing Insider with Lauren Deighton 29.01.2026

About ripe in Town: ripe is a newly-launched digital publication highlighting the "juiciest picks and freshest takes" on Australia's regional towns.  ripe's mission is simple: to provide “ripe” ideas for travellers whilst supporting Australia’s small towns and regions by highlighting the diverse food, drink, culture, and experiences that make each community unique. About Lauren:...

Influencing Insider with Weird Tech's Tegan Jones 18.12.2025

ORIGINALLY AIRED: 06/09/25 Have you heard?! Weird Tech Media has officially been launched! 🚀 Tune in for a very special episode of Influencing Insider where we'll be looking at Weird Tech: the brand new offering from award winning duo Rae Johnston and Tegan Jones . Co-founder and Co-CEO Tegan Jones joins us thi s Friday 6th September at 2pm - ⁠ you can get ahead and download the brand new Wei...

Influencing Insider with Are Media's Jayde Malifa 18.12.2025

ORIGINALLY AIRED: 07/11/24 Australia and New Zealand’s leading multi-channel publisher, Are Media has been producing content across lifestyle, entertainment, fashion, beauty and food for over eight decades. Overseeing the lifestyle & food at Are Media is Head of Digital - Lifestyle, Jayde Malifa . She joins us on Influencing Insider next Thursday 7th November at 1pm to discuss: The digital tit...

Influencing Insider with AAP's Jennifer Dudley-Nicholson 18.12.2025

ORIGINALLY AIRED: 30/01/25 The first  Influencing Insider  of the year sees  Jennifer Dudley-Nicholson , award-winning  tech journalist  for the  Australian Associated Press , join host Mike Woodcock on  Thursday 30th, January at 1 pm  to discuss:  What is the best way to work with tech journalists?  What particular topics are relevant in the tech/renewable energy sector? What makes a good news pi...

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