Influencing

Influencing Insider

News EN ↓ 159 episodes

The most effective way to gain media coverage is to give the media exactly the information they're looking for. Influencing Insider is a regular interactive video series where we interview Australia's most influential media and journalists to find out how PR professionals and those looking for publicity can most successfully interact with them. Each episode of Influencing Insider runs for about 30 minutes and covers off topics like what to pitch, what not to pitch and when and how to do it. You'll gain an insight into each of our guest's media outlets and the work they create.

Author

Influencing

Category

News

Podcast website

influencing.com

Latest episode

Jun 18, 2026

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Episodes

Influencing Insider with TheDailyAus' Adella Beaini 18.06.2026

Want to know how news is spread across social media? We’ll join us next Thursday, 18th June at 2 pm AEST when we delve inside the inner sanctum of The Daily Aus, with News Editor Adella Beaini joining us to discuss:  How does The Daily Aus craft and tailor news items for social media What topics beyond the current newscycle does The Daily Aus cover? How has Adella found the masthead since joining?...

Influencing Insider with Chris Button 11.06.2026

Want to know how the reigning Best Technology Reviewer at the Lizzies goes about his work? Then don’t miss out on Influencing Insider next Thursday, 11th June at 2 pm AEST when GadgetGuy Editor Chris Button joins the show to discuss:  How does Button craft his award-winning reviews? What Consumer Tech topics are most likely to resonate with Button and his colleagues  Chris’ pitching preferences an...

Influencing Insider with Christopher Kelly 28.05.2026

With Australian Fashion Week now firmly in the rearview mirror, it’s time to hear all the secrets of the trade. Ragtrader’s Editor-in-Chief Christopher Kelly joins Influencing Insider on Thursday May 28th at 2pm AEST to discuss:  What trends and topics Ragtrader is interested in reporting on What makes for a great fashion or retail industry story How Christopher likes to receive pitches from PRs ...

Influencing Insider with Jason Pollock 22.05.2026

Hard to believe nextmedia’s techpartner.news has already surpassed its one-year anniversary. So if you want to find out all the details about the masthead, be sure to join Influencing Insider on Thursday, 14th May 2026 at 1 pm AEST when News Editor Jason Pollock joins to discuss: What topics are techpartner.news interested in? How PR practitioners can build a relationship with Jason and the team? ...

Influencing Insider with Peter Griffin 22.05.2026

After picking up the only New Zealand interview with Microsoft CEO Satya Nadella, Freelance Science and Technology Journalist Peter Griffin joins Influencing Insider on Thursday, 14th May at 1 pm AEST/3 pm NZST to discuss: The topics he’s particularly interested in covering His experience interviewing Satya Nadella  How he likes to engage with PRs, including his pitching do’s and don’ts? About Pet...

Influencing Insider with Petra Stock 15.05.2026

The environment continues to be a hot topic, especially in regards to climate and sustainability. So, it’s only right that Influencing Insider welcomes The Guardian’s Petra Stock on Thursday, 7th May at 2 pm AEST to discuss:  What environment-related topics Petra believes will get traction over coming months How Petra combines churning out topical news stories with finding time for deep-dive inves...

Influencing Insider with David Swan 15.05.2026

Note: Influencing Subscriber Insider hosted 23/04/26. To book a demo with Influencing, reach out to Jemma@influencing.com. Fresh off scooping up not one, not two, not three, but FOUR Lizzies at the recent Samsung IT Journalism Awards, including a Gold Lizzie win for Best Journalist, The Age and & Sydney Morning Herald’s David Swan joins Influencing Insider Thursday, April 23rd at 2 pm AEST to...

Influencing Insider with Karissa Breen 08.04.2026

The media world as we know it is well and truly changing. The rise of streaming, as well as AI, is beginning to influence people's day-to-day lives. KBI.Media’s Karissa Breen is seeing all these trends, and she joins Influencing Insider at the special time of next Wednesday at 10 am AEST from the US to discuss: - How AI is reshaping media power - The White House is legitimising independent med...

Influencing Insider with Edmond Tran 19.03.2026

This year’s Samsung Australian IT Journalism Awards are inching closer and closer, and what better way to mark it than by having multiple Lizzie winner Edmond Tran of This Week in Video Games join Influencing Insider on Thursday, 19th March 2026 at 1 pm to discuss: What topics are you and This Week In Video Games interested in covering? How does This Week In Video Games' editorial model work?...

Influencing Insider with Paul Wallbank 05.03.2026

Influencing Insider returns with a bang next Thursday, March 5, at 2 pm, when we welcome News Corp Metro’s NSW Business Reporter, Paul Wallbank to the show to discuss: What is the role of a NSW Business Reporter and how does he work with other metros? What topics is Paul interested in? What’s the best way to pitch to Paul directly? Paul’s pitching do’s and don’ts About Paul Wallbank Paul Wallbank’...

Influencing Insider with Lauren Deighton 29.01.2026

About ripe in Town: ripe is a newly-launched digital publication highlighting the "juiciest picks and freshest takes" on Australia's regional towns.  ripe's mission is simple: to provide “ripe” ideas for travellers whilst supporting Australia’s small towns and regions by highlighting the diverse food, drink, culture, and experiences that make each community unique. About Lauren:...

Influencing Insider with Weird Tech's Tegan Jones 18.12.2025

ORIGINALLY AIRED: 06/09/25 Have you heard?! Weird Tech Media has officially been launched! 🚀 Tune in for a very special episode of Influencing Insider where we'll be looking at Weird Tech: the brand new offering from award winning duo Rae Johnston and Tegan Jones . Co-founder and Co-CEO Tegan Jones joins us thi s Friday 6th September at 2pm - ⁠ you can get ahead and download the brand new Wei...

Influencing Insider with Are Media's Jayde Malifa 18.12.2025

ORIGINALLY AIRED: 07/11/24 Australia and New Zealand’s leading multi-channel publisher, Are Media has been producing content across lifestyle, entertainment, fashion, beauty and food for over eight decades. Overseeing the lifestyle & food at Are Media is Head of Digital - Lifestyle, Jayde Malifa . She joins us on Influencing Insider next Thursday 7th November at 1pm to discuss: The digital tit...

Influencing Insider with AAP's Jennifer Dudley-Nicholson 18.12.2025

ORIGINALLY AIRED: 30/01/25 The first  Influencing Insider  of the year sees  Jennifer Dudley-Nicholson , award-winning  tech journalist  for the  Australian Associated Press , join host Mike Woodcock on  Thursday 30th, January at 1 pm  to discuss:  What is the best way to work with tech journalists?  What particular topics are relevant in the tech/renewable energy sector? What makes a good news pi...

Influencing Insider with Giles Parkinson 18.12.2025

ORIGINALLY AIRED: 29/05/25 Renewable energy and electric cars - many say that’s our future and thanks to two online publications, RenewEconomy and The Driven you can stay fully informed about all the cutting edge technology reshaping our future.  And who better to talk to about this than Giles Parkinson, founder of both those publications and an ex-deputy editor of The Australian Financial Review....

Influencing Insider AI Roundtable. 04.12.2025

Artificial Intelligence is becoming the most dominant topic of discussion in today’s landscape, impacting everybody. Therefore, it makes it a perfect topic to discuss for Influencing Insider’s end-of-year roundtable. Join technology journalist Chris Griffith, AI Australia Podcast host Emma Bromet and AAP Editor Andrew Drummond, along with host Tony Bosworth, on Thursday, 4th December at 1 pm AEDT...

Influencing Insider with Belinda Jennings 20.11.2025

Mum Central is hugely successful and has 1.1 million Facebook followers, 36.5k on Instagram, 1.6k on X, and 29.6k on TikTok. Areas covered will include: How did Belinda begin Mum Central? Its use of social media in growing its audience What topics is Mum Central interested in? How Mum Central interacts with PRs How you PRs pitch story ideas to Mum Central. About Belinda Jennings Belinda Jennings i...

Influencing Insider with Tom Williams 13.11.2025

Information Age, published by The Australian Computer Society, is at the forefront of technology issues reporting, and we’ve got IA’s senior technology journalist Tom Williams joining us on Wednesday, November 12 at 2 pm. We’ll be covering a broad range of areas with Tom, including: Who is Tom Williams and how did he get started? What topics are Information Age interested in? How does Information...

Influencing Insider with Marc Dodd 13.11.2025

Award-winning journalist Marc Dodd joins Influencing Insider on Thursday, October 23 at 1pm when he will be talking about online news, including how it is changing, what works now, and what the future holds for both print and online journalism. Marc is Editor of Nine.com.au , part of the Nine Digital News Team, and he began his career in the UK as Assistant Sports Editor for the Metro newspaper, b...

Influencing Insider with Lindsay Reed 16.10.2025

Trade media is evolving, and Lindsay Reed at DCN - Daily Cargo News is leading the charge! Join us on Thursday, 16 October at 1 pm for an Influencing Insider with Tony Bosworth and Lindsay to unpack: 🎙️ How DCN went from a weekly newspaper to a contemporary magazine🎙️ Lessons from launching and sustaining a weekly podcast🎙️ The importance of industry awards🎙️ And the future of freight and logistic...

Influencing Insider with Fiona Ellis-Jones 18.09.2025

After a short break, Influencing Insider is back — and we’re kicking off with a big name. Fiona Ellis-Jones, Head of News & Information at ARN joins us on Influencing Insider. 📅Date: Thursday, 18th September 2025 🕗Time: 1pm 📍 Online: register below Fiona is an experienced newsreader, journalist, and media executive and today leads a large team of journalists at ARN.  In this session, Fiona...

Influencing Insider with Scott Purcell 14.08.2025

On Thursday, August 14th  at 1:00pm AEST, we’re sitting down with Scott Purcell, co-founder of Man of Many the men’s lifestyle outlet that started in a spare bedroom in 2012 and has grown and built a global audience: Man of Many the origin story The future for digital publications and what the key drivers are Topics the publication is interested in, and what’s hot right now How Man of Many is deve...

Influencing Insider with Alice Clarke 17.07.2025

Want to know how one of the best consumer-technology/gaming freelance journalists goes about their work? Join Influencing Insider next Thursday, 17th July, at 1 pm when Alice Clarke stops by to discuss:  The consumer technology topics and games she’s interested in writing about How she crafts stories and topics for different audiences/publications. How does a freelancer engage with PRs? Alice reve...

Influencing Insider with Giles Parkinson 11.07.2025

Renewable energy and electric cars - many say that’s our future and thanks to two online publications, RenewEconomy and The Driven you can stay fully informed about all the cutting edge technology reshaping our future.  And who better to talk to about this than Giles Parkinson, founder of both those publications and an ex-deputy editor of The Australian Financial Review.  Join us this coming Thurs...

Influencing Insider with Misha Ketchell 11.07.2025

Join us on Influencing Insider next Thursday July 10 at 1pm when we welcome The Conversation’s Editor Misha Ketchell who will talk about the publication, its plans for the future and its unique publishing model.  Areas covered will include: How The Conversation came about The unique collaborative business model, unique points and audience The key role academia plays The importance of quality journ...

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