From Lab to Label: The Scientification of Consumer Brands

Many supplement brands are adopting a “science-forward” image. ASYSTEM is at the forefront of this wave of industry change. Moving away from white plastic bottles that collect dust in your cabinet, they’re investing in sustainable packaging, third-party product testing, and full transparency about how they formulate their products. Henry Simonds, President of ASYSTEM, knows that consumers are educ...

In this product claims-focused episode, Susanne and Heather Bustos discuss: What brands get wrong about product claims What a warning letter from the NAD (National Advertising Division) really means Can a consumer bring a claim against a brand with the NAD? Your best prevention method for warning letters from the NAD Getting into the specifics behind cosmetic claims language How much substantiatio...

In this episode, Susanne and Jodi answer your most commonly asked questions about putting your product through a clinical trial. What to expect, from start to finish  Can you create legitimate skincare claims if you don’t have a dermatologist review your data? Can you bundle products under one clinical trial as a cost-saving opportunity? Is there a price difference between consumer perception stud...

Cary Lin saw an opportunity to make sustainability truly accessible when even big, innovative companies were falling short. Common Heir was born out of this vision. Cary believes in our collective power to make change and her quest to preserve beauty in the world. She joins Susanne Mitschke, Co-Founder & CEO of Citruslabs to discuss why the clean beauty industry needs to embrace scientific evi...

Abby Mercado is the Co-Founder & CEO of Rescripted, a former VC investor, an ever-entrepreneur, and a mom of IVF twins. She joins Susanne Mitschke, Co-Founder & CEO of Citruslabs to chat women’s health and why it’s ridiculous to treat it as a niche market. 51% of the world’s population are women and their health deserves full attention–not just an afterthought. In this episode, she and Sus...

Today, we welcome Matt Crane, Co-founder and Head of Product at Semaine Health . Semaine is on a mission to provide solutions to women's health while shifting the paradigm in how we talk about these natural parts of our lives. In this episode Susanne and Matt discuss Types of clinical studies, including one that’s affordable and can help your brand generate marketing claims Which types of stud...

The health and wellness industry has exploded in recent years, with more and more brands entering the market than ever before. Some are making claims about what their products can do, but how are they substantiating these claims? In this introductory episode, our host Susanne Mitschke, CEO and co-founder of Citruslabs, introduces the topics we'll be covering in each episode of From Lab to Labe...