From Lab to Label: The Scientification of Consumer Brands

In this episode, Susanne chats with Bridgitte Mallinson, founder and CEO of GutPersonal, a gut health brand on a mission to bring personalization, empowerment, and real healing to the supplement space. Bridgitte shares how her experience with IBS, chronic migraines, and multiple health challenges ultimately led her to discover functional medicine. That journey inspired her to create GutPersonal’s...

In this episode, Susanne chats with Carlos Viña Bas, co-founder of IVB Wellness, a supplement brand rooted in science, integrity, and community. Carlos shares how he partnered with his sister Isabel, a pioneering medical doctor and influential voice in wellness, to launch IVB and reshape the supplement conversation across Europe and the U.S. Rooted in science and driven by purpose, IVB Wellness is...

In this episode, Susanne chats with Monica Grohne, founder and CEO of Marea, a micronutrient supplement brand on a mission to transform hormonal health for women! Monica shares how her personal battle with PMDD sparked a journey from frustration to innovation, leading to Marea, a brand cutting through the noise with research-backed nutrients that target mood swings and hormonal imbalances. With a...

In this episode, Susanne sits down with Alisa Vitti, the pioneering voice in functional nutrition and founder of FLO Living, and Carolyn Simmons, a seasoned CPG investor and former partner at Melitas Ventures. Alisa shares how she turned personal hormone health struggles into a self-funded femtech platform that’s empowered thousands of women to sync their cycles with nutrition, fitness, and lifest...

In this episode, Susanne chats with Austin Collins, the CEO of 5Strands, a pet health testing company that’s helping pet parents get to the root of their animals’ discomfort! Austin shares his journey from college athlete to wellness entrepreneur and explains how 5Strands uses bioresonance technology to identify intolerances and imbalances in pets. From generic kibble to raw food rotations, Austin...

In this episode, Susanne sits down with Meredith Diehn, the SVP of Marketing at Goodwipes. Their company is redefining personal care with a bold mission to break taboos around hygiene and make self-care feel fresh, fun, and effortless. With two decades of experience in the CPG world, Meredith shares her journey from analytics to brand building and how Goodwipes is activating real communities in a...

In this episode, Susanne sits down with Dr. Harry Jarrett, the Head of Science and Research at Heights, a forward-thinking supplement company on a mission to merge rigorous academic research with real-world product innovation. From his early passion for nutrition research to Heights’ flagship “Vitals” multivitamin and probiotic, Harry reveals how true scientific integrity can transform a fast-pace...

In this episode, Susanne sits down with Molly Latham, President and CFO of Global Healing, a family-owned wellness company that’s grown from a small clinic to one of the earliest e-commerce supplement brands! From Molly’s California upbringing among fruit trees to the research backing of Global Healing’s top products like Oxy-Powder®, they dive into how pure formulations and advanced delivery meth...

In this episode, Susanne sits down with Stephen Smith, the founder and CEO of Nuturn - an innovative skincare brand that aims to revitalize both the skin and the earth! From Stephen’s roots in fine art and biodynamic agriculture to the scientific evidence behind Nuturn’s impressive clinical results, they explore how regenerative farming practices can spark the next big shift in beauty. Get ready f...

In this episode, Susanne sits down with Dr. Swathi Varanasi, one of Citruslabs’ Principal Investigators, for a candid conversation about what it really takes to conduct a successful clinical study in the health and wellness space. From debunking the myth of “100% results” to explaining why a one-size-fits-all approach simply doesn’t work, they share valuable insights on how to design meaningful re...

In this episode, Susanne sits down with veterinarian and Citruslabs’ Pet Health Lead, Dr. Davide Stefanutti, to discuss the rise of pet wellness products and why they’re in demand now more than ever! You’ll learn how human health trends are influencing pet care, the difference between consumer perception studies and clinical trials for pet products, and how to avoid common pitfalls when developing...

In this episode, Susanne is joined by Ellen O’Gorman, Principal Investigator, and Travis Proctor, Director of Partnerships at Citruslabs, to discuss the secrets to maximizing your ROI with clinical research. With experience in hundreds of trials, they offer insights into study design, research methodologies, and turning data into impactful, science-backed claims. They also address misconceptions a...

In this episode, Susanne sits down with Jami and Hannah Heidegger, the mother-daughter team behind Retrouvé, a luxury skincare brand rooted in over four generations of expertise! Jami and Hannah discuss how their family legacy, including their time as third-generation owners of Kiehl’s, inspired Retrouvé’s mission to redefine skincare with science-backed, sustainable, and transformative products....

In this episode, Susanne chats with Victoria Thain Gioia, Co-founder of Perelel, a groundbreaking women’s health brand redefining vitamins and supplements for every stage of life. Victoria shares how her personal experiences inspired Perelel’s mission to transform women’s healthcare, starting with motherhood. The episode dives into the challenges women face in a healthcare system that often overlo...

In this episode, Susanne chats with Pia Rampling, the Global Marketing Manager at Mānuka Health, to uncover the secrets behind one of the most buzzworthy brands in wellness! Discover how Mānuka Health harnesses the power of 1.5 billion bees to create revolutionary products packed with the magic of Mānuka honey, propolis, and royal jelly. Pia reveals how her global marketing expertise has skyrocket...

In this episode, Susanne chats with Megan Picurro, the Director of Marketing at the iconic skincare brand Mario Badescu! Megan shares how Mario Badescu, a beloved brand since the 1960s, continues to successfully blend their rich heritage with modern innovation, while redefining beauty across generations. Learn how Megan’s expertise in global marketing keeps their brand relevant and beloved by cons...

In this episode, Susanne sits down with Mark Menning, the founder of the innovative skincare brand Mark Los Angeles! Mark reveals how he launched Mark Los Angeles, a groundbreaking brand that harnesses the power of plant flavonoids to achieve healthier skin. Discover how his cutting-edge expertise in drug delivery and formulations led to the creation of skincare solutions that truly shine! We’ll e...

In this episode, our host Susanne Mitschke sits down with James van Elswyk, the visionary behind the brand Rest Religion. Together, they dive deep into the world of innovative skincare products and groundbreaking clinical studies. James shares the journey of Rest Religion, and talks about his consumer perception study with Citruslabs. The episode also explores the critical role of branding and pac...

Today Susanne is joined by Teresa Pueyo from Superlativa! In this episode you’ll learn about Teresa’s personal journey that inspired the creation of her company. Teresa shares how her experiences living in Southeast Asia opened her eyes to the power of integrating traditional and modern medicine. Join us as we explore the story behind Superlativa and how Teresa is shaping the supplement industry! ...

Today, Susanne is joined by Daniel Adix from LiQure! In this episode, they uncover the inner workings of LiQure and explore how Daniel and his team are revolutionizing the hangover recovery space with their innovative DHM-based gummies. Tune in to discover how LiQure is transforming the way we bounce back after a night of having a few too many 😉 In today’s episode we’ll discuss:  What makes LiQur...

Karina Urdaneta talks about cycle and women’s health (one of our favorite topics at Citruslabs!) with Susanne. She also shares her journey as a first-time entrepreneur and shares advice for others looking to start their own wellness company.  The personal inspiration behind Xula Herbs Her 5 year struggle to get a medical diagnosis for endometriosis  The herbs behind Xula Herbs The pilot study resu...

Susanne sits down with Chloe Giraldi, Vice President, Nutrition Science at Hologram Sciences to uncover why women’s health has been overlooked and how Hologram Sciences is combining technology, personalization, and, clinically-backed ingredients to make positive changes in health. Together, they discuss:  The three pillars that inform Hologram Sciences’ mission  What excites her about nutrition an...

Today, we're talking sustainability, growth, and product-market fit--all on a bootstrapped budget (which is how she likes it) with Belinda Lau from ELIMS. You'll hear: How ELIMS markets a fluoride-alternative toothpaste (with an ingredient developed by NASA) How they win with sustainability built into the fabric of their business operations and strategies  Belinda’s biggest learnings from...

Imagine if you built your career in the SaaS space and wanted to transition to consumer goods--specifically in the food and beverage industry. Would you anticipate some challenges? That's exactly what Vincent Bradley did when he co-founded Proper Wild! In this episode, we chat with Vincent about: How he was inspired by his personal health journey to create Proper Wild Proper Wild’s biggest cha...

Join us as we delve into the captivating story of how Bilal accidentally stumbled upon the formulation for his renowned kale powder, turning a chance discovery into a game-changing brand. In this episode, we discuss How he accidentally but successfully formulated his kale powder The most important element for building a brand from scratch His controversial viral Facebook ad that generated a lot of...