Employer Content Marketing

In this episode, I chat with Nick Francis - Chairman and Co-Founder of Casual Films - about how to write a winning brief.  I’ve had Nick on the pod before to talk about his book - The New Fire, Harness the Power of Video for your business.  We flick through the book again, this time on the chapter - How to write a winning brief. Nick and his team have been involved in producing over 10,0...

Happy New Year and here’s to a 2021 with lots of awesome content from employers that informs and inspires current and future employees. In this episode I want to share something I’ve been working on with the awesome team at Cygnet Healthcare and Springpod.  Why We Care is the nursing career podcast powered by the people of Cygnet Healthcare. Season 1 is full of stories, opinions and advice to...

In this episode I chat with Richard Gordon, Employer Brand Manager at Entain, formerly known as GVC.  Entain is one of the world’s largest sports-betting and gaming groups, operating both online and in the retail sector. The Group employs a workforce of more than 24,000, in 20 offices across five continents. Rich leads the employer brand at Entain. Rich and his team are responsible for employ...

In this episode I chat with Matt Clerkin about some great projects he's been working on in the consumer space. He's a Creative Director / Strategist and our chat takes you through approaches and techniques that can also be used to help elevate your employer marketing content.  I used to work with Matt at Havas People when he worked in the ATS world. His move into a creative role has been insp...

In this episode I chat with Bob Athwal, Fellow of ISE and currently leading Racial Diversity at Skyscanner. Bob has a vast range of experience in recruitment and higher education. This makes him the perfect chap to chat with about early careers recruitment in a decade that has been kick-started by crisis. Bob gives us an inside view from both the early careers recruitment and the university market...

In this episode I chat with Angela Siddall, who is Senior Global Director of Talent Attraction, Experience & Inclusion at Veeam Veeam is a fast-paced software company and the leader in backup solutions that deliver Cloud Data Management™.  So, pace is important in a company like Veeam. We talk about what Ange has been up to at Veeam and the traditional approach to employer branding.  Is e...

In this episode I catch up with Andrew Griffiths, an employer branding specialist based in Melbourne, Australia.  I used to work with Andrew at Havas People in London before he moved to Australia to continue his work in the world of employer branding and employer/recruitment marketing.  It was great catching up and getting his view on what the world of employer branding is like in Austra...

What's trending on TikTok and why is Trump trying to ban the app in the US? Are Instagram Reels and Triller the same as TikTok? And what does this all say about how Gen Z consume and create content in 2020? This is what we're covering on episode 21 of the Employer Content Marketing Pod. I chat with Ollie Oram, a campaign manager at the Gen Z influencer marketing agency, Fanbytes. Links discussed i...

In Episode 20 of the Employer Content Marketing Pod we talk about what it takes to be best in class in recruitment communications. With the RAD Awards entries opening this week, I chat with last year's Chair of Judges, Mark Horley. As well as judging the best work in the industry, Mark is Co-Founder of Tonic, the employer marketing agency that's worked with a whole host of organisations over the l...

In episode 19 of the Employer Content Marketing Pod, with Chris Le'cand-Harwood, we chat about how employers can adapt and succeed in a decade kick started by crisis. We’ve seen organisations going through radical transformation because of Coronavirus. Pivoting, moving online, working from home and keeping employees motivated. How can organisations adapt and succeed in a decade kickstarted by cris...

In this episode I'm chatting LinkedIn. It celebrated its 18th birthday this summer and will likely pass the 1 billion users mark by the time it gets to 20 years old. It can rightly claim the title of the biggest professional network on the planet. So what's it like working at LinkedIn? I chat with Laura Fox, a former employee [who joined in the early days for the business in the UK]. I get an insi...

What does Jack Whitehall, the comedian, actor, and TV presenter, have to do with early careers marketing? In this episode, I find out with Rob Fryer, Director of Student Life at the University of Leicester. Rob has extensive experience in the early careers market from his time as Head of Student Recruitment at Deloitte and board member of the Institute of Student Employers. So, what Rob has to say...

In this episode we’re chatting transparency and truth in employer branding and what that means for content and conversations with current, and future, employees. In March, Edelman's Trust Barometer ran a special report in response to the Coronavirus pandemic. This 10-country study found “my employer” was the most trusted institution. This was ahead of NGOs, government, and the media. That's a big...

In this episode I chat employee stories with Andrew Sewell.  Employee stories make up your employer brand and stories have literally built cultures. So, how do you go from employee profiles to employee stories? You help your employees tell their story. Andy and I come up with some tips on how to do this. Get employees to look at their life as chapters and themes in a book. You'll then have a...

Episode 14 is my first in-person episode as lockdown starts to lighten (it also includes my first exclusive....heady times for The Pod!). In this episode I chat with one of my good mates from the advertising industry, Duncan James. He talks about his photography side hustle that started with an impromptu photo of some Mods outside a Greggs in Baker Street, Enfield.  Duncs is an Art Director a...

In this episode of the Employer Content Marketing Pod I chat early careers marketing. What do students and graduates want from early careers recruiters? Early careers recruitment sees organisations vying for the attention [and applications] of thousands of students and graduates every year. What stands you out from the crowd and how can you react to the impacts of Coronavirus? Conor Cotton joins m...

In this episode I chat with Ollie Fisher, CMO & Co-Founder of Springpod.  Ollie is the perfect person to talk to about early careers marketing. He set up Springpod Studios which produces content that really does live up to the Springpod mission of helping school leavers, students and graduates enter the world of work prepared and inspired.  Ollie and the team are a great bunch and I...

What content would you create if you thought like a broadcaster? This was a question I posed to listeners in Episode 6 with Nick Francis, co-founder of Casual Films. As the world comes out of lockdown we've joined forces to come up with a framework to help you reset your approach to creating content that engages people in a post-COVID world. Nick kindly invited me onto his Better Video Podcast las...

In this episode I'm featuring a chat I had on another podcast. CA3's Cup of Tea series is hosted by Sarah Wardle. Sarah's also an ex-teammate from back in the day when she was starting out in the industry. So it was great catching up with her. Onboarding is a big part of their business [they've some great onboarding tech call Eli]. So this episode is about content marketing and what it means for o...

How do you go from 50 job applications received each week to 900 job applications each week? For this episode's guest the answer is by vlogging. The Daily Goat means a lot to The Goat Agency and it's been watched by thousands of people on LinkedIn every week. I chat with Harry Hugo. He's the Co-Founder of The Goat Agency, a global influencer marketing agency. We talk about how vlogging has played...

Look out, Gen Z and TikTok are well and truly here!  Gen Z are the school kids, school leavers, college students...they are at university and they're entering the workforce.  TikTok was the world’s second most downloaded app in 2019 and regularly topped the app download charts. Lockdown has resulted in a 23% rise in average viewing time between January and March [Sensor Tower 2020]. And...

This is a super short episode about TikTok. I'm dropping a longer episode with a guest soon but I wanted to share a little something with you.  TikTok has taken the world by storm in the past 12 months. It was the world’s second most downloaded app in 2019 (behind WhatsApp) and regularly topped the app download charts. It's extremely popular with 16-24 year olds and it's becoming a major deal for...

Content marketing is extremely valuable in employer marketing.  What is it? It's a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action (Content Marketing Institute). That's why I wanted to continue the chat I had with Nick Francis in Episo...

Video is no doubt an important format for marketing and the role of employees is a big part of this. The 2018 Edelman Trust report found 71% of people say employees are more believable spokespeople for a company than CEOs. And 67% of people would refuse to work for, or expect higher pay from, an organization that did not share their values. But how do you get employees involved in video? Technolog...

In this episode, I look at a great example of content marketing from the education marketing world. I flick through the University of Plymouth's Student Life Magazine that I received in the post recently. Employers, particularly in the apprenticeship and graduate space, can take great inspiration from this.  Universities recruiting students is big business: Big-ticket products (annual cost of stud...