Employer Content Marketing

I’ve known Des since school, and these days the main way I get to see him is when he pops up in a TV advert or on a popular BBC show. That usually ends with me pointing at the screen shouting “It’s Des!”, and someone in my family telling wondering how on earth?! So it was really nice to actually get him into a studio for a proper conversation. I always enjoy getting into a studio and having chats...

Employer branding still has to shout for a seat at the table as a strategic business asset - and the people who can change that fastest are the practitioners themselves, by using their voice. Sang-Kyun ("Sanny") Park, Global Expert for Employer Branding and Talent Attraction at KWS, is one of them. He's spent the past 18 months building a voice on LinkedIn, and it’s more than just sharing a post o...

RecFest 2026 was my fourth year going, and Jamie Leonard and the team knocked it out of the park once again. Taking a recruitment conference and mashing it together with a summer festival is no small task — but thousands of talent acquisition and employer brand people in a field at Knebworth showed that it just works. This year I went to find out what’s on the minds of TA and EB people right now —...

I had a conversation with Nick Homer at Chapter 2 about the future of employer branding — it was such a good one that we decided to do a shorter episode on the future of employer branding agencies. This article covers the things we talked about. Watch the episode above, or listen to it below. The agency landscape has changed a lot across mine and Nick’s careers. Recruitment advertising agencies th...

In Episode of 155 of Employer Content Marketing, Chris Le’cand-Harwood is joined by Crista and Matt Vance - co-founders of Mobrium and hosts of The Culture Profit podcast - to explore the powerful link between company culture and business performance. With global employee disengagement on the rise (as highlighted in Gallup’s State of the Workplace report), organisations can no longer afford to tre...

Employee advocacy is growing - and that's a good thing for employer brand. But there's a gap between where most organisations are and where they could be. Right now, the dominant model is using employees as a distribution channel. Brand creates content. Employees reshare it. A bit more reach, not much more engagement, and the people involved don't feel especially connected to any of it...

Nick Homer has done employer branding in-house and in agencies across his career, most recently at Chapter 2. In this conversation, we get into where agencies genuinely add value, where the current model is falling short, and what a more relevant version of the relationship between agencies and in-house teams might look like. The honest answer isn't that agencies are irrelevant. It's how w...

Most employer brand content is built to attract - too often built to fix underlying business issues. Nick Homer has been making this argument for a while - and his case is that until EB teams start treating reputation as something to be improved rather than marketed around, they'll keep filling a bucket with a hole in it. I had a great conversation with Nick about what employer branding actual...

Do you want to understand workplace happiness? Get your sleeves rolled up and see what motivates and engages people at work? Understanding this isn’t a nice to have - it’s a strategic business imperative. It’s what makes businesses succeed. I was fortunate enough to be invited to the launch of The Global Workplace Happiness Report at Google in London - hosted by The Happiness Index. I did a Substa...

Recently I had the pleasure of being a guest on The Culture Profit Podcast, hosted by Crista and Matt Vance, to talk about something I believe more organisations should be doing: turning workplace culture into meaningful content. The Culture Profit Podcast focuses on something that really resonates with me: that workplace culture is not just an internal “people topic”, but something that can direc...

How do you scale employer branding when multiple teams, stakeholders and regions are involved? Whether you work in a global company or a growing organisation with several departments, employer branding quickly becomes complex. In this episode, I chat with Jane Mehringer, Global Head of Talent Attraction at ABB, about how organisations bring employer branding together across teams, stakeholders and...

How do you scale employer branding when multiple teams, stakeholders and regions are involved? Whether you work in a global company or a growing organisation with several departments, employer branding quickly becomes complex. In this episode, Chris Le’cand-Harwood speaks with Jane Mehringer, Global Head of Talent Attraction at ABB, about how organisations bring employer branding together across t...

Employer branding is often portrayed as large campaigns, polished EVP launches, and big budgets. But the reality inside most organisations looks very different. Employer branding often grows organically - it evolves through experimentation, testing ideas, learning what works, and adapting along the way. And that’s not a weakness - it’s often exactly how effective employer branding develops. In thi...

AI has become one of those topics that risks an automatic eye-roll. Another tool. Another trend. Another thing we’re supposed to care about. But when it comes to employer branding and talent attraction, AI isn’t a gimmick. It’s solving a problem teams have struggled with for years. I was discussing this recently with Erik Rivas , alongside my fellow Employer Content Club co-host Chris Murdoch , an...

In the world of employer branding, we can fall into the trap of polishing the truth until it shines like a commercial. But after 20+ years in workplace content, I’ve learned a fundamental truth: Advertising sells, but content builds trust . When candidates or employees are considering your organisation, they don’t want sales messages. They want real stories, opinions, and experiences from the peop...

From October to December I had the pleasure of recording a series with my Employer Content Club co-host, Chris Murdoch [Host of the Employer Bland podcast and Co-Founder of Voyse]. And after conversations with practitioners like Ally Brown from VCA Animal Hospitals and Erik Rivas from Police Now, and a night out at the Recruitment Marketing Awards, I got into the studio with Chris just before Chri...

Welcome to the final episode of Employer Content Club's Co-Created series! 🎙️In this special studio session, me and Chris Murdoch wrap up the series by revealing the five essential pillars for creating authentic employee content over the next 12 months. Whether you're a solo practitioner or part of a small EB team working with tight budgets, this episode gives you a practical framework to...

While Employee Generated Content is essential, it’s important [and realistic] to balance high-production content with employee-generated stories. While it would be great to be able to go on multiple film shoots, the real world doesn’t always have the budget for that. So employee generated content is the answer. As part of the Employer Content Club series that I’m hosting with Chris Murdoch [host o...

In this episode of the Co-Created Series, Erik Rivas, Head of Employer Brand and Recruitment Marketing at Police Now, reveals how building an efficient employee content engine - balanced with high-production content - drives authenticity, agility, and measurable ROI for their employer branding and recruitment marketing. The Core Message:It's not either/or - it's about balance. High-product...

Yesterday reminded me and Chris Murdoch why building Employer Content Club matters. We spent the morning in a London studio filming the final episode of our “Co-Created” series about how to build authentic content with your employees. In just one hour, we grabbed loads of valuable conversation, walking through a five-point framework for in-house teams who want to accelerate their content strategy...

You might think AI is a threat to creative work. But in a recent conversation me and Chris Murdoch had with Ally Brown [Employer Branding lead at VCA Animal Hospitals] you’ll see AI as a “sidekick” — especially as a solo practitioner. For her, AI isn’t a rival, it’s a friend and force‑multiplier. She explains how AI helps her: * Work faster and smarter when she’s doing employer‑branding content al...

Want to see how an organisation co-creates authentic content with employees? Go behind the scenes with us at VCA Animal Hospitals. Ally Brown, who leads employer brand at VCA (1,000+ veterinary hospitals across the US and Canada), reveals the strategies and tactics she uses to get busy veterinary professionals creating compelling content - even when they're seeing pets all day. This is your in...

What does Award-Winning work at the Recruitment Marketing Awards look like? Employer Content Club took a look recently. As part of the latest episode in our series “Co-Created: How to build authentic content with your employees,” I chatted with Chris Murdoch about BP’s “We’re Making BP Work for Women” campaign. They won the Grand Prix award - the best of the best on the night. It was just one of t...

I’m loving Employer Content Club - me and Chris Murdoch set it up so that we could elevate the role and importance of employer content creation. And our series “Co-Created: How to build authentic content with your employees” is well underway. So when I went to the Recruitment Marketing Awards a few weeks ago, I kept an eye out for award winners in certain categories. One category that particularly...

Events are brilliant for learning, connecting, and seeing what’s happening in the industry. That’s why Episode 2 of the Employer Content Club’s Co-Created series takes you behind the scenes of the Recruitment Marketing Awards — where creativity meets strategy, and employer brand work gets the spotlight it deserves. Why This Episode Matters This autumn, I’m running a new series called Co-Created: H...