Employer Content Marketing

In Episode of 155 of Employer Content Marketing, Chris Le’cand-Harwood is joined by Crista and Matt Vance - co-founders of Mobrium and hosts of The Culture Profit podcast - to explore the powerful link between company culture and business performance. With global employee disengagement on the rise (as highlighted in Gallup’s State of the Workplace report), organisations can no longer afford to tre...

Employee advocacy is growing - and that's a good thing for employer brand. But there's a gap between where most organisations are and where they could be. Right now, the dominant model is using employees as a distribution channel. Brand creates content. Employees reshare it. A bit more reach, not much more engagement, and the people involved don't feel especially connected to any of it...

Nick Homer has done employer branding in-house and in agencies across his career, most recently at Chapter 2. In this conversation, we get into where agencies genuinely add value, where the current model is falling short, and what a more relevant version of the relationship between agencies and in-house teams might look like. The honest answer isn't that agencies are irrelevant. It's how w...

Most employer brand content is built to attract - too often built to fix underlying business issues. Nick Homer has been making this argument for a while - and his case is that until EB teams start treating reputation as something to be improved rather than marketed around, they'll keep filling a bucket with a hole in it. I had a great conversation with Nick about what employer branding actual...

Do you want to understand workplace happiness? Get your sleeves rolled up and see what motivates and engages people at work? Understanding this isn’t a nice to have - it’s a strategic business imperative. It’s what makes businesses succeed. I was fortunate enough to be invited to the launch of The Global Workplace Happiness Report at Google in London - hosted by The Happiness Index. I did a Substa...

How do you scale employer branding when multiple teams, stakeholders and regions are involved? Whether you work in a global company or a growing organisation with several departments, employer branding quickly becomes complex. In this episode, Chris Le’cand-Harwood speaks with Jane Mehringer, Global Head of Talent Attraction at ABB, about how organisations bring employer branding together across t...

Employer branding is often portrayed as large campaigns, polished EVP launches, and big budgets. But the reality inside most organisations looks very different. Employer branding often grows organically - it evolves through experimentation, testing ideas, learning what works, and adapting along the way. And that’s not a weakness - it’s often exactly how effective employer branding develops. In thi...

Welcome to the final episode of Employer Content Club's Co-Created series! 🎙️In this special studio session, me and Chris Murdoch wrap up the series by revealing the five essential pillars for creating authentic employee content over the next 12 months. Whether you're a solo practitioner or part of a small EB team working with tight budgets, this episode gives you a practical framework to...

In this episode of the Co-Created Series, Erik Rivas, Head of Employer Brand and Recruitment Marketing at Police Now, reveals how building an efficient employee content engine - balanced with high-production content - drives authenticity, agility, and measurable ROI for their employer branding and recruitment marketing. The Core Message:It's not either/or - it's about balance. High-product...

Want to see how an organisation co-creates authentic content with employees? Go behind the scenes with us at VCA Animal Hospitals. Ally Brown, who leads employer brand at VCA (1,000+ veterinary hospitals across the US and Canada), reveals the strategies and tactics she uses to get busy veterinary professionals creating compelling content - even when they're seeing pets all day. This is your in...

In this episode of Co-Created, I sit down with my Employer Content Club co-host Chris Murdoch to debrief the Recruitment Marketing Awards (RMAs). Fresh from a night of celebrating great work, rubbing shoulders with the EB community, and yes, a decent-sized dance floor, we dive into the conversations that matter. We cover the real challenges facing the industry right now, explore the role of co-cre...

Welcome to Employer Content Club and our Autumn Series! In this episode, we're launching our exciting Autumn Series: "Co-Created: How to Build Authentic Content with Employees."Chris Le'cand-Harwood and Chris Murdoch [co-hosts of Employer Content Club] discuss why employer content is the beating heart of effective talent attraction, and why creating community around content creat...

Just wrapped up an incredible day at IHR London Live! Here are my top takeaways from this year's event:🔗 LinkedIn Networking Power: Being active on LinkedIn before events transforms your experience - within minutes I was reconnecting with familiar faces and building on existing conversations🤖 AI vs Human Touch: While AI dominated the conversations, the real focus was on maintaining authentic...

AI isn’t here to take over employer branding—but it is reshaping the way teams approach it. In this episode of the Cliquify mini-series, Chris sits down with Amit Parmar, CEO of Cliquify, to explore how AI is changing the role of employer branding. From early adoption to advanced use, we unpack where the opportunities really are - and what EB leaders need to focus on next. What you’ll hear in this...

Employer branding is changing fast. It’s no longer just about creative campaigns, job posts, or a flashy career site - it’s about proving ROI, winning leadership buy-in, and connecting EB to real business impact. In this episode, Chris sits down with Amit Parmar, CEO of Cliquify (with 20+ years in TA and EB leadership), to explore: • How employer branding is evolving in 2025 • The real challenges...

Whether you're in talent acquisition or employer branding right now, you're probably feeling the squeeze. The lines between these disciplines are blurred, and the stakes have never been higher. In my latest podcast episode, I sat down with Mike Bradshaw, VP of Talent at Pinpoint, who's spent 15 years in HR and TA - from Apple to being the first Head of People at multiple startups. What...

Transform your talent attraction with authentic employee-generated content. Welcome to a special episode that combines the podcasts, Employer Content Marketing with Chris Le'cand-Harwood and Employer Bland with Chris Murdoch. Welcome to Employer Content Club, where we help people in the employer content creation profession through conversations online and in-person. Our first event in London w...

Ever wonder what it takes to create employer brand content that actually wins awards? Chris and Roger have both been judges at multiple awards and have been involved in more submissions than they can remember over their careers. And they've had nominations and won some awards recently. So they got together to lift the lid on what it takes to produce nomination and award worthy work. In this ep...

I spent a blazing hot day at RecFest 2025 talking to talent acquisition leaders about the one thing keeping them up at night: CHANGE.From Rory Sutherland's brilliant keynote on behavioural science and hiring "weirdos" to game-changing AI tools that are transforming interviews, here's what I discovered about the future of talent acquisition. KEY TAKEAWAYS:• Rory Sutherland's &...

Struggling to find your creative flow at work? Want to be more strategically productive instead of just busy? In this flow state episode, Chris sits down with Steven Puri, founder of The Sukha Company, who reveals how to unlock your creative potential and work with true intention. Steven has one of the most unique career journeys you'll ever hear - from software engineer at IBM to Academy Awar...

Join me as I take you behind the scenes of EB Con, one of Europe's largest employer branding conferences. I share insights from my talk on employer content creation and feature conversations with other speakers on topics such as AI, employee advocacy, and strategy activation. Learn how companies are evolving their employer branding approaches to attract and retain talent, the importance of employe...

Being the The EB Space's first Employer Branding Unconference was great! EB Uncut promised to be a different kind of conference for the EB community. And it lived up to it for sure. As part of my coverage of the conference, I did some Vox Pops with some of the panelists and attendees. We talk about a load of things:✅ Purpose✅ Resilience✅ Giving employees a voice through AI✅ The underrated...

EB Uncut - the Employer Branding Unconference was at King's Cross on 7th May. It's the first conference from the wonderful team [Claire de Souza and Alex Her] who founded The EB Space. I was invited to capture some of the conversations at the conference with my fellow podcaster Chris Murdoch - host of the Employer Bland podcast]. Resilience, Diversity, Inclusion, AI, EB career advice, EB T...

How do you get hiring right? Especially when you have to do more with less. Especially when AI is bringing both opportunities and challenges. If you’re in talent acquisition or employer branding then Episode 131 of Employer Content Marketing is for you. I chat with Katrina Collier, the author of “Reboot Hiring”. I first met Katrina over 10 years ago and she’s got a couple of decades in recruitment...

We had our very first Employer Content Club event today! It's a community for employer content creators. A place to share experiences, offer advice and even therapy! Subscribe if you want to find out about the next event!https://www.employercontent.marketing/