Employer Content Marketing

You should spend less money on your next ad! This was a point of view shared on stage at The Youth Marketing Strategy Summit in East London back in June. And I just had to get the person who gave this talk on to the pod! I chat with Simon Lucey, Founder & Managing Director of Hype Collective - a student marketing agency who work with some big brands in the consumer and employer marketing space...

Why are so few employees engaged at work? Search for Gallup State of the Global Workforce and you'll see some shocking stats about how disengaged employees are, and how much this hits the bottom line [over $7 trillion in lost productivity!]. So finding and retaining the right talent for the right job is the NUMBER 1 issue facing organisations!  This is one of the reasons I started this podcas...

In this episode we’re chatting about how the challenges facing digital media will affect brands, and how content marketing is the answer. Data privacy concerns are forcing platforms to restrict targeting capabilities in advertising. Brands will certainly feel the impact. And that’s on top of keeping up to date with the many platform changes and tactics at marketers disposal. But not to worry, Josh...

It’s Episode 50! And a big little milestone for a podcast that’s soon to hit 50,000 streams. I love chatting with my guests about all things employer content marketing. For this episode I hand over the host mic to Conor Cotton, MD of Not Going To Uni, and I’m his guest. Conor asks me about why I set up the Employer Content Marketing Pod and what it takes to get to 50 episodes, and beyond. Thanks t...

What can vlogging do for your personal brand and your business? And what does it take to start and maintain a vlog? Welcome to my first video podcast and the first episode shot in a studio. Good times for the podcast! I chat with Conor Cotton, Managing Director of Not Going To Uni, about why it's important for a leader of a business to have a vlog. And he chats about his sources of inspiration and...

Welcome to Episode 48 of the Employer Content Marketing Pod.  I chat with With David Angus, Chief Strategy Officer at Curated Digital , about his experience in developing a consultancy offering in an agency. Business’s ability to adapt is as important now more than ever - especially in the world of marketing where agencies need to constantly add value and differentiate from their competitors....

What happens when you film comedy sketches about agency life on your phone and publish them on social media? You get over 25,000 followers on LinkedIn in a matter of months. And 100,000 followers on TikTok. Rob Mayhew is a stand-up comedian who has also been in the agency world for 20 years. His comedy sketches about agency life have taken TikTok and LinkedIn by storm. He really is The Comedy King...

How can you develop your creative confidence? Finding the answer could just change your marketing. In episode 46 of the Employer Content Marketing Pod, I chat with Jasper Marriott - dancer, actor, teacher, long-distance runner, and magician. Jasper has loads of experience on the stage that we can all learn from to help us develop our creative confidence. It’s all about having a magic mindset. We c...

In episode 45 I chat about employer branding and people comms having a seat in the boardroom with Emma Coleman. Emma is Employer Brand Strategy Manager at Caraffi and Talent Advisory consulting firm. Without hiring and retaining the right talent, you don’t have a business. Certainly not a successful one. So why are the people responsible for that not represented enough in the boardroom? Emma and I...

Happy New Year! We’re already 2 years deep into this decade. My goodness! In episode 44, let’s look to the future by looking at today. We’re chatting Artificial Intelligence. What does Artificial Intelligence mean for marketers and, in particular, how we produce content? I chat with Andy Lambert, Director of Growth at ContentCal, a software provider that helps marketers plan, schedule, and analyse...

Episode 43 is the last episode of 2021 and what a year it’s been for us all. Thanks to all of my guests and listeners. I’m really looking forward to giving you more podcast goodness in 2022. In this episode I chat with Raaj Govintharajah , Founder and CEO of The Martec, an AI-powered, employee-generated content platform. Employee Generated Content has picked up in popularity with employers, especi...

How do you produce award-winning content marketing for mental health care recruitment? In episode 42 I chat with Rowan Marriott, Head of Resourcing at Cygnet Health Care about the why, what and how of employer content marketing. I’ve been working with Rowan for over a year and a half now and we’ve produced over 200 pieces of content in that time. We talk about the Talent Pool Content Series that h...

In Episode 41, we chat with Mariano Aragunde who is part of the Global Talent Marketing Team at IBM, and based in Buenos Aires, Argentina. A few weeks ago I saw one of Mariano’s articles on LinkedIn. It was titled: “Most emails and newsletters for candidates suck.” His article went on to tell the story of how they’ve got their content right for their candidates. So I had to get him on the podcast....

Why do brands talk about themselves more than they think about their customers or candidates? It’s an important question, especially for the employer branding world. In this episode, I chat with James Ellis. James is the author of "Talent Chooses You: Hire Better with Employer Branding". And he's a self-confessed employer brand nerd. While reading his book a particular chapter made me want to get...

Inspire and help first. Sell second. This is what employer content marketing is all about, and it's the topic for episode 39.  I was invited to the EB Stars Conference in September 2021 to talk about employer content marketing and how it can transform employer brands. Joined by two of my clients, Rowan Marriott [Head of Resourcing at Cygnet Health Care] and Conor Cotton [Managing Director at...

Stories. Marketeers love to talk about the importance of stories. Myself included. They’re a massive part of telling the walking stories of the people behind a brand. Episode 38 of the Employer Content Marketing Pod is a podcast within a podcast. I've helped tell the Campkins Cameras story - one that started in Cambridge in 1800. Just a 30-minute chat in a coffee shop resulted in a mini-podcast ep...

What’s it like being an A Level student, and going through results day and university clearing, especially in a world affected by the pandemic? You’ll get to find out in my chat with Miles Tragen Miles is a University of Liverpool student who works for Fanbytes [a social media and influencer marketing agency who help brands engage with Gen Z]. He also manages the popular University of Liverpool St...

In this episode, we talk about employer branding and the future intentions and challenges of UK employers. This is based on extensive research produced by Neil Harrison of NH237 Consulting, in partnership with WDAD Communications. They recently tapped into the views and experiences of talent acquisition and employer branding teams across the UK. The opportunities for the employer branding professi...

In episode 35 of the Employer Content Marketing Pod I talk about how using employee engagement data can make your employer marketing content on-point and true to the employee experience. I chat with Matthew Phelan, Co-Founder of the Happiness Index. Matt and the team have built an established employee experience software platform for humans. Think employee engagement surveys taken the to the next...

"But this is a professional network!" LinkedIn is changing: formats, tactics, and behaviours. But some don't like this change and believe in a certain type of "professional" content on LinkedIn.  In episode 34 of the Employer Content Marketing Pod I chat with Dan Knowlton who is Co-Founder of Knowlton Marketing.  Dan and his brother also create stand-out content on LinkedIn that uses ent...

What is content marketing and why do brands use it to great success? Take a look around you and you’ll see brands taking content marketing seriously. Tesco, Waitrose, easyJet, British Airways, the BBC, Land Rover, and Levi's….they’re all doing it. And did you know the Michelin Guide, and their coveted stars, is a classic piece of content marketing to help sell tires? We chat about it all today in...

Are employers doing enough to engage kids at school and college? Employers have an important role in helping educate kids about the world of work. Don’t start with the corporate-speak, and don't start with selling your career opportunities. Help first. Sell second. This is the crux of the chat in this episode of the Employer Content Marketing Pod. I chat with Danny Heath, founder of YourGamePlan,...

Welcome to Episode 31 of the Employer Content Marketing Pod, and part 2 of my chat with Steven Brand about talent communities. Steven is Talent Attraction, Marketing and Experience Lead at HSBC and we talk about examples of organisations creating content worthy of talent communities, how you can nurture your talent communities into hires, and what the ROI of well-run talent communities looks like....

It's episode 30 of the Employer Content Marketing Pod! I published Episode 1 on 2nd March last year and I've loved getting to 30, and over 20,000 listens. Thanks to everyone who has listened and to my guests who have taken the time out to chat about employer marketing through a content marketing lens.  In this episode, we have the next installment of my chat with Steven Brand - Talent Attract...

In this episode, I chat with Steven Brand. Steven is Talent Attraction, Marketing & Experience Lead at HSBC with a wealth of experience both agency and client-side. It was great catching up with Steven. We were meant to talk about the role of talent communities in employer and recruitment marketing but our Green Room chat was completely different. So I’ve made it an episode in its own right. W...