Employer Content Marketing

When budgets are tighter it can simplify the employer branding process. Here's my take - what do you think? This is another super shot episode to get you thinking. Thanks for watching. Thanks for listening. Chris Host of the Employer Content Marketing Pod Director - Strategy & Production Lead The Employer Content Studio www.employercontent.studio Content Marketing Pod Ltd www.contentmarket...

What are the fears and frustrations of Gen Z about entering the world of work? I chatted with Conor Cotton - Managing Director at Not Going To Uni - to find the answers. Conor's company is a job board, social media agency, and content production studio all wrapped into one. And it gives him access to lots of people who are taking their first steps into the world of work. So we asked some quest...

Think like a journalist and you transform your employer branding - and you create content people are actually interested in! This super short episode is just to get you thinking about the role journalism can play in your employer branding. There's more to come on this over the following weeks keep your eyes and ears open for these. Thanks for watching. Thanks for listening. Chris Host of the E...

For all of the talk about employer branding, it can be overcomplicated. So what do you do to keep things simple... Simplicity is the answer to making employer branding more accessible to all! This is another super snacky episode for you! I'm trying out these over the next few months so let me know what you think! :) Thanks for watching. Thanks for listening. Chris Host of the Employer Content...

Getting productivity right is the key to creative thinking IMO! The productivity space has exploded in the past 3 years to help us find focus and do quality work. And the tech that's available now can really help anyone in employer branding and marketing. So I jumped back into the rabbit hole of productivity apps in January and it's really helped - this episode shares my favourite app and...

Chief Joy Officer - Max Hunter of Motivators@AtWork - took the stage at the Empple Festival of employer branding in Belgrade last October, with the bold statement:  "If it's a sh*t place to work, your employer branding is a lie."    Max was a fellow speaker at this brilliant conference and it was such a great talk that I just had to get him on an episode.  We discussed the rela...

How do you get into marketing and build a career in it? In this episode 72, I’m joined by Laura Dunne, the Head of Marketing at Not Going To Uni. As someone in the early stage of her marketing career, Laura is in a great position to share her experiences and offer valuable advice to anyone looking to break into the industry. Not Going To Uni is a platform that helps young people find their first j...

Branding and design....are key components in employer branding!   I chat with Nikola Kalinovic, Co-Founder of BrandSprint in episode 71 of the Employer Content Marketing Pod.   We explore the misconceptions surrounding branding and design and uncover the true meaning of these critical components for your business.    From understanding the difference between logos and brands to...

Any employer branding team is constantly trying to stand out in their markets and earn people's valuable attention. So it's important to see what's happening inside, and outside, the employer branding/marketing space. The Employer Marketing Perspective is a new regular slot in the podcast that looks at great working in the employer and consumer spaces. First up is Josh Tumbridge, Commercial Direct...

In Part 2 of this Future Content Trends mini-series, I chat with Nick Francis - Co-Founder of Casual - about which brands are winning with these content trends. We talk about some great examples - from Mr Beast to The NBA to Formula 1 and Nick shares why they are winning.    And, most importantly, Nick talks about what brands can learn from these successes and apply them to their own con...

Which content trends must employer brands focus on to be a success in 2023, and beyond...especially when businesses need to succeed when economies are struggling?   This is the topic of Episode 68 of the Employer Content Marketing Pod. And it's a must-watch/listen for employer brand/marketing of talent acquisition teams.   I chat with Nick Francis - Co-Founder of Casual - about future co...

It was February 2022 and I was at home - iPhone in hand - ready to record the trailer for the Employer Content Marketing Pod.    I was a little bit nervous...I'd wanted to have a marketing podcast for at least 5 years and now was the time to finally do it. I knew I had plenty to share but part of you always wonders if anyone will care to listen.   But I hit record and just started t...

We're chatting leadership while watching the footie! Because leadership is a massive part of changing any team, whether in employer branding or in international football.   I did a watch along of England's World Cup opener against Iran with Sean Hagger yesterday.    Sean is a leadership consultant and we chat about the transformation of the England team from Euros flops in 2016 to W...

Let's talk LinkedIn! Crying CEOs, fake personal stories, obvious motivational statements...they're all part of the personal branding trend that's all too often driven by corner-cutting consultants. And many would say it's leading to empty content that doesn't reflect the true meaning of personal branding. This is certainly the opinion of Mariano Aragunde, Digital Leader for Recruitment Marketing a...

In this episode, we're talking communities with Mariano Argunde - Digital Leader for Recruitment Marketing at IBM.  Mariano is involved in a big IT community in Argentina that boasts tens of thousands of members who are highly active on platforms from Discord to in-person conferences. So he's a great person to chat with for sure.  The word community is well-used in the world of marketing...

The marketing world faces constant challenges, and leading an agency takes a lot. The ability to adapt and grow is a challenge for all businesses, particularly in marketing. So how can agencies keep up with the speed of change, help their clients, and keep their employees happy? The answers to these simple questions have big outcomes for agencies.    In this episode, recorded during a heatwave in...

Creativity is at the heart of great agencies, and it takes a lot of work to get it right. Especially when it comes to pitching.  For every idea that wins, several don't see the light of day. Do they just end up in The Ideas Graveyard?   In this episode I chat with Pete Rice, Director of A Different Kind of Animal Ltd, and an Associate Creative Consultant who has been an Executive Creativ...

Empathetic Employer Brand Lead...this is the description on Priti Soni's LinkedIn profile. Empathy is often underrated or misunderstood in the business of promoting employers and their job opportunities. But it's a true super power in employer branding - is there a truer superpower to have? Priti has worked in the world of recruitment for over 15 years and she was recently Recruitment Marketing &a...

I created the Employer Content Marketing Pod because I fundamentally believe that employer branding / employer marketing is a business-critical function.  Only 21% of employees are engaged with their work - that means $8 trillion in lost productivity [Gallup's State of the Global Workplace 2022] - so more needs to be done. Attracting and retaining the right talent is THE number 1 challenge fa...

How do you use content and storytelling to support mental health and social care? Getting it right requires a lot of work but the results are far-reaching - You end up hiring the right mental health and social care professionals, and you engage the very people you care for. At the end of the day, it's about changing people's lives every single day.  In this episode I chat with Raf Hamaizia, M...

What does living and working in different countries bring to your marketing career? And how do you make international marketing teams work? Welcome to Episode 58 of the Employer Content Marketing Pod. I’m chatting with Keira Pintão, Senior Employer Brand Strategist at AMS. Keira has lived and worked in several countries and worked remotely years before it became a necessity for us all. She’s worke...

In this mini episode, I chat with Barbara Zych - Barbara leads the team behind the global online festival called the EB Stars Conference. Barbara chats with me about the employer branding event that covers three regions across 6 days. There will be 80 case studies and 9 masterclasses across September, October, and November. And with big brands such as Uber Sephora, Shopify, TikTok, Meta, EY, and P...

Organisations don’t truly value employer branding without data.  If only more people knew how business-critical employer branding is. Finding, and retaining, the right talent is the number 1 challenge facing organisation. Without the right people, you just don’t have a successful business.  But this isn’t reflected in employer branding and employer marketing budgets. It’s serious busines...

How do you create content that truly means something to the people you want to engage with? In Episode 55 of the Employer Content Marketing Pod, I chat with Jord Muckley. Jord has been in social media since his days at Coventry University and Aston University. He’s been a head of social at a TikTok agency and he’s recently joined the social media team at Moonpig. And with Pride Month happening las...

In Episode 54 we’re unboxing Web3 and what it means for creators, marketers, and the future of work 💭 And it’s HAM the Illustrator who joins me on the pod and gets his explainer boots on. He talks about his experience with big brands like Nike + the awesome opportunities available with Web3 🙌🏻 We cover a range of things in this episode: ✅ creativity through collaboration ✅ community backed co...