Chris Le'cand-Harwood

Employer Content Marketing

Business EN ↓ 153 episodes

Did you know that only 21% of employees are engaged with their work? That's $8 trillion in lost productivity [Gallup's State of the Global Workplace report]. The principles of content marketing can influence necessary changes in employer branding and talent marketing. Chris Le'cand-Harwood - Strategy & Production Lead at Content Marketing Pod Ltd - is joined by experts in employee engagement, marketing, employer branding, and talent acquisition about how to make workplaces more engaging. We share tips, strategies, and stories to help companies attract, engage, and retain the right talent.

Author

Chris Le'cand-Harwood

Episodes

Book Chat: The New Fire - Harness the power of video for your business with Nick Francis 05.03.2020 47:32

Cisco predicted that 82% of the world's consumer internet traffic will be video by 2021.  What does this mean for business? In this episode I chat with Nick Francis about his book: The New Fire - Harness the power of video for your business.  We talk about why video is so important, the power of stories and how talent acquisition professionals make the most of video.   Nick is a com...

Why Employer Content Marketing? 02.03.2020 4:12

“Choose a job you love, and you will never have to work a day in your life." Confucius. 85% of employees aren't engaged or actively disengaged. That's $7 trillion in lost productivity. You may recognise these ominous numbers from Gallup's State of the Global Workforce Report. It's pretty important for organisations to have happy and engaged employees! I believe attracting the right talent is the N...

Employer Content Marketing (Trailer) 26.02.2020 0:54