Ali Hollands Hook

Creating A Thriving Hypnotherapy Business

Health EN ↓ 46 episodes

A podcast for new and experienced hypnotherapists looking to flourish in practice and stay in business. Being a hypnotherapist is rewarding and tough. I’m Ali Hollands Hook; I’ve been a solution focused hypnotherapist for over a decade, teach hypnotherapy and I’m a hypnotherapy supervisor. I started this podcast for you, because I was fed up with seeing amazing hypnotherapists, many of whom I’d trained, stumble and give up. My dream for you is to make a hypnotherapy business that sustains you and a practice you can be proud of.

Be sure to visit the podcast's website and support the creator: www.thehypnotherapybusinessclub.co.uk

Author

Ali Hollands Hook

Category

Health

Latest episode

Oct 24, 2023

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Episodes

45 Business Q and A: networking, burnout and referrals 24.10.2023

Welcome to the co-hosted Business Surgery Q&A Creating a Thriving Hypnotherapy Business. The reason for doing this is that I wanted to make this podcast a valuable resource that truly helps you in your every day business life and to do that I'll need to address your very real challenges. Katie Churms, who you may know from a previous episode talking about her transition from ⁠⁠teaching to...

44 Business Q&A with Katie Churms 18.10.2023

Welcome to the co-hosted Business Surgery Q&A Creating a Thriving Hypnotherapy Business. The reason for doing this is that I wanted to make this podcast a valuable resource that truly helps you in your every day business life and to do that I'll need to address your very real challenges. Katie Churms, who you may know from a previous episode talking about her transition from ⁠teaching to h...

43 Business mentor Q&A with co-host Katie Churms 27.09.2023

Welcome to the first co-hosted episode of Creating a Thriving Hypnotherapy Business. The reason for doing this is that I wanted to make this podcast a valuable resource that truly helps you in your every day business life and to do that I'll need to address your very real challenges. Welcome to my co-host, Katie Churms, who you may know from a previous episode talking about her transition from...

42 Public Speaking as Marketing 20.09.2023

How do you feel about Public Speaking? Do you do any public speaking? If you do, what do you get from giving talks? Do you get paid for talking to groups? Would you like to create an income stream from speaking to organisations and groups? Personally - I ADORE public speaking. I would do a talk every day of the week happily. I know that lots of interesting things come about from the times I do tal...

41 What's the hardest part of running a hypnotherapy business? 06.09.2023

I asked a question, what's the hardest part of running a business , in the community group last week and the response was brilliant - so good in fact I had to talk a little bit more about the brilliant points you all brought up. A little bit of a mess up on my part though - I used names and then realised that was breaking confidentiality of the group. This means the editing is a bit clunky in...

40 Gaining traction 23.08.2023

Traction. What does that word mean to you, because to me it means I’m starting to see the fruits of my labours. It doesn’t mean success exactly, but it does mean things are starting to get going. Traction is what happens when all your hard works begins to pay off and it is a great place to be. Le's get into it...but before we do... If you’re a new or established hypnotherapist who wants to flo...

39 Content anchors and Chat gpt 09.08.2023

Catch up with me as I talk about content anchors (I know...I'm getting the lingo) and also explore the rocky territory of ai content writing. If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way. Series 3 is a real time account of business building and the weird level of thought that goes into that!...

38 Stay flexible and build business momentum 26.07.2023

Catch up with me as I talk about the need to stay flexible, learning to hack my own brain and building business momentum in my hypnotherapy business. If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way. Series 3 is a real time account of business building and the weird level of thought that goes into t...

37 Public Speaking, Networking and Core Principles 18.07.2023

Catch up with me as I talk about going networking, public speaking and some core principles of running your hypnotherapy business. If you’re a new or established hypnotherapist who wants to flourish in practice and stay in business but feels like you’re sometimes losing your way. Series 3 is a real time account of business building and the weird level of thought that goes into that! As your wing w...

36 content pillars and SEO 11.07.2023

Building a hypnotherapy business can be hard but you don't have to do it alone. Season 3 is my weekly account of what I'm doing to help me rebrand and regrow my hypnotherapy business from scratch, but with over a decade of experience behind me. This week I am playing catch up after a week off. My schedule is off and I'm finding it hard to keep on track, but I still managed to have a ve...

35 Have a dependable business 04.07.2023

I read a post by one of my favourite business authors, Mike Michalowicz, who wrote Profit First. The post said ‘If your business depends on you, you don’t have a dependable business’. I felt attacked, I felt angry and I desperately wanted to reject his view. But the thing is, he's right. What does that mean for us as therapists, who's very business rests on the work we do one to one in rea...

34 I don't have enough clients 28.06.2023

Does NOT having enough clients mean your business is failing...maybe not. This week we delve into the metrics and mindset of client numbers. "Whilst I would rather do this as a job, than anything else in the entire world not every day or week or even month as a hypnotherapist is going to be your favourite. I genuinely believe running a business is the best personal development you’ll ever get...

33 From Vision to Plan 20.06.2023

Having a vision for your business is incredibly important - it motivates , inspires and clarifies why you get up every day. However, without a plan attached to it, what you have is a nice daydream. We need the vision to set the direction and the plan to help us get there. I talk about Sustainability vs consistency Calibrating yourself so you can plan how much work and how long things will take to...

32 - starting again, from experience 13.06.2023

Come with me as I rebuild my hypnotherapy business and my brand from the ground up; not from scratch but from experience. Not a very positive intro to the third series, or a series about having a thriving hypnotherapy business, but wait - it get's better. Lots of things have changed for me and the world in the last couple of years and this has led to me to where I am now, with a hypnotherapy b...

31 Brand Photography with Rebecca Lisney 30.05.2023

And just like that season 2 hits finale with the epic human that is Rebecca Lisney of Lilith Body Positive Photography. Brand photography is one of the necessary evils of running a business, but how do you know what to have done and who to use? This episode introduces the concept, how to get the best out of it and I get to introduce you to Becky. Becky runs Lilith Body Positive Photography, which...

30 Synergy between Businesses with Lesley Edwards 23.05.2023

Lesley Edwards runs a successful and thriving hypnotherapy Practice from her home in Cambridgeshire. However, Calmer Life Hypnotherapy is not the only way Lesley helps people reach goals and achieve calm; she is also a very experienced Slimming World consultant of many years. In today's episode we talk about how these two businesses support one another as well as delving into Lesley's work...

29 The Value of a Virtual Assistance 16.05.2023

Cassie Evans is a virtual assistant (VA)...which means she is the person you can hand over those essential tasks that make your business a success but take you away from the thing only you can do. Having a VA is the ultimate delegation high! In this episode we delve into what a VA does, different types of VA, how to look for a great VA, how to get the best out of the experience and how to be a gre...

28 Police Inspector to Full Time Hypnotherapist with Benn Baker-Pollard 09.05.2023

Benn Baker Pollard grew up dreaming of joining the police. In record time, Ben went from a quite village upbringing to a challenging London borough; rising to Police Inspector. Dealing with the daily challenges and threats began to impact negatively, which led Benn to explore a career break and hypnotherapy. After training with CPHT he now works full time as a clinical solution focused hypnotherap...

27 Connect through story telling with Sonya and Julie 02.05.2023

Sonya Whittam and Julie Firth are the beating heart of Story 22, a full-service marketing agency that uses the StoryBrand framework to make every aspect of marketing clear and compelling so their clients marketing stands out. With over half a century of industry knowledge and experience between them and a knack for getting to getting to the core of what connects clients and customers. In this epis...

26 Reproducing Success with Andy Charles Hypnotherapy 25.04.2023

Andy Charles is already a very successful business owner, but last time he was in start up mode faxes were a thing. His new venture, Andy Charles Hypnotherapy is just a couple of years old and this baby has very different needs, but as Andy says "A business is a business - just the tools and the culture have changed." As ever, we talk about the highs and lows of running a hypnotherapy bu...

25 Accountancy Real Talk with Vikki Moody 18.04.2023

Vikki Moody owns Striped Leopard Accountancy. She's also my accountant. In this episode we talk about pricing, getting the most out of your accountant and you get to hear some of my shameful and instructive experiences with accountants and HMRC. Let me lessons be your lessons! Vikki is a force for good in business and you'll come away feeling more hopeful and excited about your business, a...

24 Life After Teaching with Katie Bagnall 11.04.2023

Katie Bagnall used to be a teacher , but a few years ago she decided it was time for a change. After retraining in Solution Focused Hypnotherapy with CPHT she opened her practice Songbird Hypnotherapy. Already, in just a few years, she has helped hundreds of people regain happiness, control and enjoyment of life. As one of the most consistently successful hypnotherapists I know, I wanted to pick K...

23 Systems Success with Toyah Spooner 04.04.2023

Hypnotherapists talk a lot about habits and automatic thoughts and behaviours; often how to change, make or improve them. Habits are great because it means you don't have to constantly think about what you're are going to do next -it just happens. Building helpful and healthy habits is something we happily support our clients to do, because everyone knows good habits make life easier. Gues...

22 Police, PTSD and building a Practice with Emma Jones 28.03.2023

Emma Jones is a full time solution focused hypnotherapist and psychotherapist who works with adults and children in Basildon, Essex. After a highly successful career as a detective working on serious crimes, mental and physical illness and recovery, Emma found a new way to support her local community. In this episode we talk about diagnosis, healing, managing, recovering and living with physical a...

21 Personal Branding with Deborah Turner 21.03.2023

"You have a brand whether you think you do or not" Deborah Turner is a prominent figure in the women's business community in London and the South East UK. She has a portfolio business including a property expert, advising organisations, institutions and government departments on their property portfolio management. Deb shares her story of making her way as a woman of colour in a whit...

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