Creating A Thriving Hypnotherapy Business

Claire Noyelle is a solution focused hypnotherapist, hypnotherapy lecturer and she's also a practicing pharmacist of over 2 decades.  As a season premier I don't think you get much better than Claire.  She's had a long career as a pharmacist in our communities, including work with drug and alcohol rehabilitation and being on the front line during every stage of covid.  She knows the lo...

Design the perfect business then repeat until retirement...ummmm, no.  Like you, your business is going to be an ever changing thing that is reflective of you, the wider environment and what's happening to the people you interact with. The field of hypnotherapy is ever changing and your business will need to keep up. So let's talk about that, ahead of season 2, which starts next week.  L...

Overwhelm is a risk of running a business. When you're on your 5th cuppa and still not got started on that instagram post or replied back to that interesting opportunity you might start to realise you've slipped into overwhelm. As a hypnotherapist you've probably helped many people cope with their feelings and symptoms of overwhelm but that doesn't mean we find it any easier to cope with.  Li...

What is strategy and how do you do it?  I'm naturally a wing it and hope for the best planner but over the years I have learnt (and learnt many times over) that having a strategy in place makes my life a whole lot easier. However, before I could effectively use a strategy I had to translate what it was from pseudo business hype (most of what you'll find on the web) into something that actuall...

We’re between seasons so for the next few episodes you’ll just have me covering topics suggested by the Thriving Hypnotherapy Business Community, or stuff I’ve seen come up in the community more than once. Today I want to throw some thoughts around on the sometimes thorny topic of pricing, free stuff and knowing your worth. Where to start? This suddenly feels like a huge topic, but a really import...

We’re between seasons for a few weeks while I gather a whole host of fabulous humans for season two. Rather than just having a break, this seems like the ideal opportunity to do a few little bonus episodes. Just me riffing on some of the topics suggested by the Thriving Hypnotherapy Business Community. I’m gonna start off today talking about the ‘why’ of your hypnotherapy business. Your why is wha...

Budgeting and managing your finances while growing a business can feel daunting.  For the last episode in this first 'foundations' series I wanted to talk about the challenges of changing from a fixed and regular income to self employment, the uncertainty that comes with that and how budgeting can support a smoother transition. Lucy Wallington is a budgeting blogger, trainer and advisor. She...

Paid advertising online is about getting in front of the right people who already have an intent to buy. This episode dips its toe in the water of Google marketing, PPC, paid for search marketing and advertising and all things online and paid for...even Bing! I'm delighted (and frankly thankful!) to interview Ben Clay, who runs Digital Defined. Digital Defined is a digital marketing agency special...

Bold title, but trust me, there is only one person who would ever be able to keep you awake long enough to get across the importance, value and intricacies of GDPR. It's Judith and you're going to feel so much better once you've listened to this episode.  We find out about the UK's obsession with privacy (yes, even in a post Brexit landscape) You get the five year old's definition of GDPR and...

Does the word sales make you a little bit queazy? Think that selling goes against the ethos of being a helping professional? Wonder why you are struggling to convert clients from enquiry to customer? This episode is for you. Sales is a vital skill for us as hypnotherapists, but one we often struggle with and feel very uncomfortable even discussing, let alone doing. My best hopes for you, after you...

Video on a landing page or home page more than doubles the likelihood of someone getting in touch with you and 50% more likely to show up in page one search results.  The value of adding video to your website, your social media and your communications cannot be underestimated.  But for many people, being on camera gives you the ick. I get it - it's public speaking but worse, because the...

Your words have the power to attract and inform your ideal client and getting it right may not be as difficult as you think. Join me today as I talk in depth to Nicola Joyce , AKA thefitwriter. Nicola is a copywriter and copywriting coach whose target market is the fitness industry.  You'd be forgiven for wondering why this is the copywriter we're hearing from, but as you'll find out, there a...

You can build your hypnotherapy business on networking, but only if you do it well. Networking is one of the most enjoyable and effective ways to grow your hypnotherapy business, community and peer group. Finding networking events and a network to belong to was right at the top of my priorities when I moved because it forms a central pillar of every business I've run or owned.  This interview...

In the words of my guest today "A website without SEO is like a house without a postcode!"  Do you know what search engine optimisation (SEO) is, or why it is so important for your hypnotherapy business? If not, that's fine (you're in good company - lots of people don't) - we're going to fix that in today's episode and shine a light on the dark art of search engine Optimisation with today's g...

I had the extreme privilege of talking to Toyah Spooner of The business Bean about all things website. Toyah specialises in working with women owned businesses, where she aims to educate, inspire and empower them to take control of their website and systems. You don't need to be a woman to listen to this episode, because information of this magnitude is definitely gender neutral! Expect ladles of...

Studying, student life and stepping up to professional hypnotherapist The leap from student to professional is both exciting and a bit (a LOT) scary. The learning curve is vertical and the path can be rocky in a few places...so what better time than this to interview someone about their current and lived experiences. Woo hoo! Seriously though - Graham is an absolute star and I am so grateful for h...

Accountancy and Business Basics. For many of us, when we started or hypnotherapy practice it was also the first business we'd started. Gaining confidence as a therapist at the same time as learning how to set up and flourish in business is a lot.  What's more, after marketing, finance is the most daunting topic I ever discuss with students and graduate hypnotherapists. You wonder how much to...

Marketing is the way we bring awareness to what we do and how we can help. It's how people find us. It's also the thing which often worries hypnotherapists the most, particularly if you've never run your own business. On this episode, Elle Cloke, of We Do Social Media and the Social Media Gym brings her sunny disposition and decade of experience in marketing and social media to uncover the essenti...

In all the podcast stuff you can read about out there they always say you should do an intro show about you. If you’re not fussed and want to get into hearing from the experts I will not be offended. If you do fancy a listen to the wacky world of Ali Hollands Hook, the accidental hypnotherapist – listen on my friend, otherwise I’ll catch you on the next one. If you are a hypnotherapist (in trainin...

Hypnotherapy is a rewarding, varied and potentially lucrative career path. Running your own business gives you the freedom to build a practice that suits you and supports your lifestyle. However, it's not always straightforward or easy. This podcast will help you think about what's important, encourage you to be brave, pick you up when you're losing heart and kick you up the bum to get back on tra...

Hi and welcome to Creating a Thriving Hypnotherapy Business – the get your shit together podcast. This podcast is for new and experienced hypnotherapists looking to flourish in practice and stay in business. Being a hypnotherapist is rewarding on a level most of us were not expecting. However, it can be tough too. Not only do you need to keep up with the latest research and training, run your busi...