CMO Chats

Heidi Bullock is the Chief Marketing Officer at Tealium. Originally a molecular biologist, she highlighted how her scientific background informs her structured approach to marketing, focusing on translating complex ideas for broader audiences. Now as CMO of Helium, she emphasises clear communication of value to customers and places a premium on data-driven personalisation, leveraging Helium’s Cust...

Natalie Truong is the Chief Marketing Officer ay EY Oceania. She is a creative and bold marketing leader known for her relentless curiosity and ability to challenge the status quo. She fosters high-performing teams that embrace disruption, utilizing an inclusive and courageous leadership style to inspire action. Passionate about learning and development, Natalie is dedicated to transforming her te...

Tyler Lessard, Chief Marketing Officer at TechnologyAdvice, shares insights on building a world-class brand and creating a scalable demand engine to elevate business growth. He also leads the Marketing Insiders media brand and community, driving innovation in the marketing space.

Thomas McGrath is the Director of Content, Digital Marketing & PR at Nexthink. He is a seasoned tech marketing professional with over 11 years of experience (predominantly in leadership roles). He is also the founder and co-host of the industry-leading DEX Show podcast, where he discusses the latest advancements in digital workplace experience with top industry experts. Throughout his career,...

David Keene is the Chief Marketing Officer for Europe at Wipro, leading all aspects of regional marketing, strategy, planning, sales enablement, and demand, reporting directly to the regional CEO and global CMO. He is in charge of orchestrating marketing strategy aligned to country-specific P&L targets, driving bookings, margin, and revenue growth across six geographic regions. He achieves rev...

Victoria Perea-Usher is the Vice President of Marketing Communications Europe at JCB International. With over 18 years of experience in the payments industry, Victoria is a results-focused, highly driven and passionate strategic marketer. She specialises in end-to-end business to business marketing, with a proven track record of delivering innovative and impactful solutions that drive brand growth...

Jonathan Kriner is the Head of Ad Growth Marketing at Roku. He is a people-focused business and marketing leader with a background in high-growth and fast-moving industries.

James Hall is the Associate Director of Digital Marketing at Cooley LLP. He is an experienced Digital Marketing expert with a demonstrated history of working in the legal, education technology, B2B, and hospitality industry. 

Kasturi Pal is the Head of Product at Amazon. She is an Engineer with an MBA in Marketing and 12+ years of professional experience in helping build and grow new businesses within North American and International markets (Asia-Pacific, Europe, Middle East).

Kathryn Benjamin is the Director of International Marketing at Riskonnect. She is an experienced senior marketing leader with a demonstrated history of working across multiple brands. 

Steve Armenti is the Vice President of Revenue Marketing at DigitalOcean. Over the past 15 years, he has held several leadership positions in demand and growth marketing, working with top clients like HP, Samsung, IBM, and Verizon. Before joining DigitalOcean, Steve made significant contributions at Google, where he led global demand generation and product-led growth strategies.

Mark Hayes is the Head of Growth Marketing at TASK Group. As a strategic and commercial leader in marketing, he brings over 10 years of experience in devising and executing growth strategies. His career, enriched by extensive international and cross-cultural experiences, includes collaboration with leaders and teams across North America, China, Australia, and Japan.

Deon Pillay is the Head of Marketing Technology, Enablement, and Governance at Legal & General Investment Management. He is an experienced chartered leader with a demonstrated history of working in the investment management industry. He is skilled in Banking, Asset Management, Operations, Customer Relationship Management (CRM), Asset Management, Pension Funds, Regulatory Change, Fund and Clien...

Ben Lai is the Vice President of Product and Lifecycle Marketing at Mural. He focuses on leading market insights, positioning and messaging initiatives, narrative-building, team management and influencing the product team across developing customer-centric products.

Farzeen Quadir-Hegde is the Head of Marketing of ASUS Systems Business Group. With over 18 years of B2B and B2C marketing experience across Consumer Electronics, IT and Distribution industries she is an experienced leader with people driven focus and diversity.

Bibhuti Bhusan Routray, the Head of Marketing for CSM Technologies talks about how to create impactful marketing campaigns that captivate audiences. Armed with an MBA and a deep understanding of business and finance, he has successfully led digital campaigns for emerging companies in India. Beyond marketing, Bibhuti co-founded Standpoint India to promote democracy and public service, and serves as...

Ben Preston, Chief Marketing Officer (CMO) at WeMoney discusses how digital marketing, data analytics, and customer insights allow him to create impactful campaigns that resonate with WeMoney's audience.

Peter Yorke, SVP of Marketing at SunTec Business Solutions, brings 34 years of experience in Marketing and Communications. As a key member of the Leadership Team, he oversees marketing strategies for SunTec, a niche financial services company specializing in relationship-based pricing and billing solutions. Episode Highlight Lessons: Building Brand Awareness: Understand the importance of spreading...

Le Gammeltoft, Chief Marketing Officer & Interim CCO of Netcompany, discusses human-centric and purpose-driven marketing, promoting diversity in tech through campaigns, and challenges in scaling brand recognition. Episode Highlight Lessons Raising Brand Awareness: Explore strategies for increasing brand recognition in new and existing markets. Innovative Campaigns: Learn about impactful market...

Cath Brands, Chief Marketing & Innovation Officer of Flintfox, discusses the role of good storytelling in marketing, the significance of measuring marketing effectiveness, and the use of AI in creating marketing content.  Episode Highlights Transitioning from B2C to B2B: The shift from focusing on brand love and health in B2C to generating demand in B2B marketing. Turning Marketing into a Valu...

Steve Statler, CMO of Wiliot, talks to The Ortus Club’s Sabrina Manansala about the Internet of Things connecting everyday objects, building new market categories and industry standards, and how generative AI enhances marketing efficiency. Episode highlights Connecting the Unconnected: Discover how the Internet of Things is expanding beyond expensive items to everyday objects like food and clothin...

Courtney Scales, Global Director of Marketing Operations & Campaigns of Reapit, talks to The Ortus Club’s Sabrina Manansala about the importance of a standardised marketing framework, the impact of digital transformation, and strategies for cross-department collaboration. Episode highlights Adapting to Change: Learn how to stay ahead in a rapidly evolving marketing landscape. Customer Empathy:...

Isaac Lai, Global Head of Marketing at ThreeTrader, talks to The Ortus Club’s Sabrina Manansala about being distinctive, the impact of generative AI, and balancing short-term and long-term strategies. Episode highlights Innovative Campaign Strategies: Explore how innovative marketing campaigns, like the launch in South Korea, can create significant milestones for companies. Balancing Short and Lon...

Kaio Philipe,  Chief Business and Marketing Officer at Inter&Co., talks to The Ortus Club’s Marcella Tortora about building brand love, focusing on growth, and innovative media strategies. Episode highlights Journey to Marketing Leadership: Discover Kaio Philipe's inspiring journey from LatAm to becoming the CMO of Inter&Co., and how his multicultural background shaped his career in ma...

Alin Dobrea, Marketing Director of Zalora, talks to The Ortus Club’s Ciara Manalansan about creating immersive events to enhance customer engagement and loyalty, examining the challenges of adapting to new platforms and consumption patterns, and discussing the evolving role of technology in marketing to focus more on creativity and strategic planning. Episode highlights Journey to Marketing Master...