CMO Chats

Courtney Cusack, Head of Marketing at FUJIFILM Business Innovation Australia, shares how leading a major brand transformation requires far more than a new visual identity. In this conversation with The Ortus Club, Courtney explains how Fujifilm is repositioning itself from a legacy print and camera company into a modern B2B technology provider by redefining its purpose, customer messaging, and mar...

Karen Strugnell, Senior Marketing Director for France & South West Europe at UiPath, shares how enterprise marketing is shifting away from traditional MQL-driven strategies towards Marketing-Qualified Accounts (MQAs), intent data, and full pipeline ownership. In this conversation with The Ortus Club, Karen explains why modern marketing teams must become true strategic partners to sales by focu...

Suvish Viswanathan, Head of Marketing UK & Europe at Zoho, shares how B2B marketers can stay distinctive in a market increasingly flooded with AI-generated content, disconnected technology stacks, and evolving buyer expectations. In this conversation with The Ortus Club, Suvish explains why modern marketing leaders must balance creativity with commercial accountability, operating as both story...

Caroline Wiemann, Head of Marketing for Asia Pacific at ON24, shares how modern B2B marketers can influence hidden buyers, personalise hybrid experiences, and adapt marketing strategies in an AI-driven world. In this conversation with The Ortus Club, Caroline explores how buying behaviour has fundamentally changed, with more stakeholders shaping purchasing decisions behind the scenes and many neve...

Kathleen Jaedtke, Head of Marketing EMEA Central at Workato, shares how modern B2B marketing leaders must evolve from campaign managers into business orchestrators. In this conversation with The Ortus Club, Kathleen explains how scalable pipeline growth depends on aligning sales, marketing, customer success, and regional teams around shared outcomes, while balancing global consistency with local m...

Jennifer McCarthy, Head of Marketing ANZ at Elastic, shares how predictive AI is reshaping modern B2B marketing by transforming lead scoring, campaign optimisation, and customer engagement into real-time strategic decision-making. In this conversation with The Ortus Club, Jennifer explains how Elastic uses behavioral signals such as website activity, content engagement, and event participation to...

Sophie Mckay, Head of Marketing APAC at Notion, shares how an unconventional career path from receptionist to regional executive shaped her approach to leadership and modern marketing. In this conversation with The Ortus Club, she explains why today’s marketing leaders must rethink how teams operate in the age of AI, moving beyond isolated productivity gains toward fully integrated workflows that...

Prateek Mathur, Head of Marketing at SAP, shares how a career that began in web development evolved into leading marketing for one of the world’s most influential enterprise software organisations. In this conversation with The Ortus Club, he introduces the “Business Yogi” philosophy, where marketing is defined as the unification of Mind (strategy), Body (execution), and Soul (creativity and innov...

Jade Meara, Director of Marketing (APCJ) at F5, operates at the intersection of high-growth markets, evolving regulatory landscapes, and enterprise-scale AI transformation. With a background shaped by storytelling, art, and commerce, she brings a distinctly human perspective to one of today’s most pressing challenges: how to scale AI without losing authenticity. Jade introduces the concept of the...

Marcy Comer, Chief Marketing Officer at EagleView, joins CMO Chats to unpack why most B2B marketing struggles to break through, and why storytelling, not technology, is what truly drives impact. From leading a fast-paced eight-week rebrand and platform launch to navigating the shift towards AI-powered marketing teams, Marcy shares how the role of the modern marketer is evolving rapidly. She explai...

Emma Acton, VP of Marketing EMEA at Zendesk, shares how an accidental move from sales into marketing shaped her into a cross-functional leader navigating one of SaaS’s most dynamic regions. From building strategy across complex markets to leading with curiosity, she explains why modern marketing is no longer just about demand generation, but about connecting strategy, storytelling, and execution....

Jaya Joseph’s 25-year career is a masterclass in cross-functional evolution. Starting as a software engineer in India’s early-2000s tech boom, she moved through project management into high-stakes commercial leadership for global giants like Cisco and Deutsche Telekom. Today, as a Senior Director at SOTI, Jaya oversees marketing and business development across the Middle East, Africa, and Central/...

Christine Royston, the Chief Marketing Officer at Wrike, explores the critical transition of artificial intelligence from isolated experimentation to a scaled and trustworthy operational reality. Drawing on a career that began on the front lines of Wall Street sales, she redefines the role of the modern CMO through the lens of agility, which she identifies as the single most important word for lea...

Sophie Pietremont, the Regional Marketing Director for Southern Europe at Zendesk, focuses on maintaining the "human heart" within the rapidly evolving landscape of intelligent customer experience. Drawing on an extensive career at global technology giants like Microsoft, she redefines modern management as the "Antidote" to the friction and burnout caused by high-performance cu...

Monica-Alexandra Antonescu, who directs Global Customer Marketing at Ivalua, specializes in architecting the internal frameworks necessary to transform successful users into long-term revenue drivers. With a professional background rooted in journalism and political science, she transitions the traditional "brand guardian" role into that of a "commercial orchestrator". Monica-A...

Mariette Snyman, marketing director for IFS across Australia and New Zealand, specializes in building sustainable marketing engines that bridge the gap between creative storytelling and regional commercial strategy. With over 26 years of experience across global enterprises and high-growth tech, she operates as a strategic "lynchpin" at the intersection of brand building, revenue acceler...

Nitika Das, Head of Marketing for India at Dassault Systèmes, leads a strategic team focused on aligning marketing intelligence with the country’s rapid growth momentum. With a career rooted in sales and partner ecosystems, she operates as a "marketing orchestrator" at the intersection of revenue acceleration, long-term brand building, and customer success. Nitika believes modern B2B mar...

Katie Marcham, VP of Marketing at ThoughtSpot, leads EMEA and APJ marketing for a global AI analytics company focused on making data accessible to every business user. With a non-linear career journey and deep experience across hardware and software, she operates at the intersection of pipeline generation, enterprise brand building, and product-led growth. Katie believes modern B2B marketing is ab...

Putney Cloos, Chief Marketing Officer at Bombora, leads marketing for a global B2B data company best known for pioneering intent data. With a career spanning brand management, consulting, financial services, and SaaS, she operates at the intersection of data, revenue, and go-to-market strategy. Putney believes modern marketing leadership is about harnessing high-quality data to power AI-driven gro...

Laura Holton, Head of Field Marketing at The Adaptavist Group, leads a globally distributed team focused on executive engagement, community, events, and pipeline acceleration. With experience across both sales and marketing in the technology and Atlassian ecosystems, she operates at the intersection of strategy, sales alignment, and experience-led growth. Laura believes modern marketing leadership...

Gabriel Madureira, Chief Marketing Officer at Azion, leads marketing for a platform that enables organisations to build, scale, and secure modern applications. With an engineering background and deep experience in developer-focused technology companies, he operates at the intersection of product, marketing, and go-to-market. Gabriel believes modern marketing leadership is about trust, technical cr...

Laurence Lepelley, Marketing Director at Nutanix for France and Northwest Africa, leads regional marketing strategy across diverse and fast-evolving markets within the IT industry. With more than a decade of experience, she focuses on building pipeline through close partnership with sales, connecting with senior decision-makers, and using data to deliver relevant, timely engagement. Laurence belie...

Karol Holdynski, Marketing and Inside Sales Director for international markets at Webfleet, leads global marketing strategy across regions outside Europe for one of the world’s leading fleet management solutions. With a strong focus on data-informed decision-making, end-to-end thinking, and continuous improvement, he champions marketing that drives real business impact rather than just activity. K...

Vanessa Gentile, Head of Marketing at Salesforce Switzerland, leads end-to-end marketing strategy at the intersection of brand, demand, and growth. With a strong emphasis on value-driven, customer-centred storytelling, she focuses on cutting through complexity to deliver relevance, clarity, and meaningful market impact beyond pipeline and revenue. Vanessa defines success as marketing that earns a...

Majken Nielsen, Senior Marketing Director for Northern Europe at Salesforce, leads modern marketing with a blend of strategic clarity, technological fluency, and empowered adaptability. Responsible for shaping and executing marketing strategy across eight countries and ten languages, she brings a regional perspective grounded in digital maturity and commercial accountability, with pipeline and pro...