CMO Chats

How can B2B marketers build a regional strategy that reflects the realities of each Asian market? Gonzalo Rico, Marketing Director, Asia at Docusign, joins CMO Chats to discuss Docusign’s evolution from e-signature to Intelligent Agreement Management (IAM), and why brand-led demand is key to changing market perception. He explores why there is no “One Asia” strategy, the importance of prioritising...

How can brands stay visible and relevant as AI reshapes the way people discover information? Constance Tan, Product Marketer at Ahrefs, joins CMO Chats to discuss evolving brand positioning beyond traditional SEO, the growing importance of AI visibility, and the challenge of measuring marketing impact when attribution becomes less clear. She explains why consistent messaging matters, how direct cu...

James Baldwin, Head of Influence for APAC at Ogilvy, joins CMO Chats to discuss how brands can build influence programmes that earn trust and deliver lasting value. Drawing on his experience across the region, James explains why APAC campaigns cannot simply be copied from one market to another, and why local culture, community relevance and authentic creator relationships need to shape every strat...

Errol Rodericks, Product Marketing & Solutions Marketing Director for EMEA and LATAM at Denodo, shares how marketers can earn attention in a world where customers are overwhelmed by content and every vendor is talking about AI. Drawing on more than 20 years in enterprise software marketing, Errol discusses his journey from engineering into marketing and why his role today is less about explain...

Claire Robson, Head of Marketing APAC at OneTrust, shares how she approaches regional growth across 11 countries in Asia Pacific and Japan, balancing global programmes with the local nuances of each market. In this conversation with The Ortus Club, Claire discusses the realities of managing a broad marketing remit across events, campaigns, partner marketing, webinars and social, while also navigat...

Matthew Harper, Commercial Marketing Director for EMEA at Palo Alto Networks, shares how modern marketers can scale commercial growth by simplifying their messaging, measuring what matters, and staying close to the customer. In this conversation with The Ortus Club, Matthew discusses his transition from enterprise network security marketing to a new commercial-focused role, where he is focused on...

Louis Debatte-Monroy, Global Head of Marketing at Adyen, shares his perspective on the changing role of B2B marketing in an AI-driven world. In this conversation with The Ortus Club, Louis discusses his transition from product marketing into global marketing leadership, including the challenge of managing former peers, learning adjacent marketing disciplines, and recognising that leadership is oft...

Alex Venus, Director of Growth Marketing at Personio, shares how AI is transforming the way B2B buyers discover and evaluate brands. In this conversation with The Ortus Club, Alex explains why Generative Engine Optimisation (GEO) is becoming an essential part of modern marketing, how Personio is repositioning its messaging to better reflect today's HR leaders, and why marketers must move beyon...

Courtney Cusack, Head of Marketing at FUJIFILM Business Innovation Australia, shares how leading a major brand transformation requires far more than a new visual identity. In this conversation with The Ortus Club, Courtney explains how Fujifilm is repositioning itself from a legacy print and camera company into a modern B2B technology provider by redefining its purpose, customer messaging, and mar...

Karen Strugnell, Senior Marketing Director for France & South West Europe at UiPath, shares how enterprise marketing is shifting away from traditional MQL-driven strategies towards Marketing-Qualified Accounts (MQAs), intent data, and full pipeline ownership. In this conversation with The Ortus Club, Karen explains why modern marketing teams must become true strategic partners to sales by focu...

Suvish Viswanathan, Head of Marketing UK & Europe at Zoho, shares how B2B marketers can stay distinctive in a market increasingly flooded with AI-generated content, disconnected technology stacks, and evolving buyer expectations. In this conversation with The Ortus Club, Suvish explains why modern marketing leaders must balance creativity with commercial accountability, operating as both story...

Caroline Wiemann, Head of Marketing for Asia Pacific at ON24, shares how modern B2B marketers can influence hidden buyers, personalise hybrid experiences, and adapt marketing strategies in an AI-driven world. In this conversation with The Ortus Club, Caroline explores how buying behaviour has fundamentally changed, with more stakeholders shaping purchasing decisions behind the scenes and many neve...

Kathleen Jaedtke, Head of Marketing EMEA Central at Workato, shares how modern B2B marketing leaders must evolve from campaign managers into business orchestrators. In this conversation with The Ortus Club, Kathleen explains how scalable pipeline growth depends on aligning sales, marketing, customer success, and regional teams around shared outcomes, while balancing global consistency with local m...

Jennifer McCarthy, Head of Marketing ANZ at Elastic, shares how predictive AI is reshaping modern B2B marketing by transforming lead scoring, campaign optimisation, and customer engagement into real-time strategic decision-making. In this conversation with The Ortus Club, Jennifer explains how Elastic uses behavioral signals such as website activity, content engagement, and event participation to...

Sophie Mckay, Head of Marketing APAC at Notion, shares how an unconventional career path from receptionist to regional executive shaped her approach to leadership and modern marketing. In this conversation with The Ortus Club, she explains why today’s marketing leaders must rethink how teams operate in the age of AI, moving beyond isolated productivity gains toward fully integrated workflows that...

Prateek Mathur, Head of Marketing at SAP, shares how a career that began in web development evolved into leading marketing for one of the world’s most influential enterprise software organisations. In this conversation with The Ortus Club, he introduces the “Business Yogi” philosophy, where marketing is defined as the unification of Mind (strategy), Body (execution), and Soul (creativity and innov...

Jade Meara, Director of Marketing (APCJ) at F5, operates at the intersection of high-growth markets, evolving regulatory landscapes, and enterprise-scale AI transformation. With a background shaped by storytelling, art, and commerce, she brings a distinctly human perspective to one of today’s most pressing challenges: how to scale AI without losing authenticity. Jade introduces the concept of the...

Marcy Comer, Chief Marketing Officer at EagleView, joins CMO Chats to unpack why most B2B marketing struggles to break through, and why storytelling, not technology, is what truly drives impact. From leading a fast-paced eight-week rebrand and platform launch to navigating the shift towards AI-powered marketing teams, Marcy shares how the role of the modern marketer is evolving rapidly. She explai...

Emma Acton, VP of Marketing EMEA at Zendesk, shares how an accidental move from sales into marketing shaped her into a cross-functional leader navigating one of SaaS’s most dynamic regions. From building strategy across complex markets to leading with curiosity, she explains why modern marketing is no longer just about demand generation, but about connecting strategy, storytelling, and execution....

Jaya Joseph’s 25-year career is a masterclass in cross-functional evolution. Starting as a software engineer in India’s early-2000s tech boom, she moved through project management into high-stakes commercial leadership for global giants like Cisco and Deutsche Telekom. Today, as a Senior Director at SOTI, Jaya oversees marketing and business development across the Middle East, Africa, and Central/...

Christine Royston, the Chief Marketing Officer at Wrike, explores the critical transition of artificial intelligence from isolated experimentation to a scaled and trustworthy operational reality. Drawing on a career that began on the front lines of Wall Street sales, she redefines the role of the modern CMO through the lens of agility, which she identifies as the single most important word for lea...

Sophie Pietremont, the Regional Marketing Director for Southern Europe at Zendesk, focuses on maintaining the "human heart" within the rapidly evolving landscape of intelligent customer experience. Drawing on an extensive career at global technology giants like Microsoft, she redefines modern management as the "Antidote" to the friction and burnout caused by high-performance cu...

Monica-Alexandra Antonescu, who directs Global Customer Marketing at Ivalua, specializes in architecting the internal frameworks necessary to transform successful users into long-term revenue drivers. With a professional background rooted in journalism and political science, she transitions the traditional "brand guardian" role into that of a "commercial orchestrator". Monica-A...

Mariette Snyman, marketing director for IFS across Australia and New Zealand, specializes in building sustainable marketing engines that bridge the gap between creative storytelling and regional commercial strategy. With over 26 years of experience across global enterprises and high-growth tech, she operates as a strategic "lynchpin" at the intersection of brand building, revenue acceler...

Nitika Das, Head of Marketing for India at Dassault Systèmes, leads a strategic team focused on aligning marketing intelligence with the country’s rapid growth momentum. With a career rooted in sales and partner ecosystems, she operates as a "marketing orchestrator" at the intersection of revenue acceleration, long-term brand building, and customer success. Nitika believes modern B2B mar...