CMO Chats

Sreetama Ray, Director of Marketing and Communications, Global at Aon, reflected on her 20-year journey from journalism to leading global marketing across professional services. She shared insights on simplifying strategy, building trust through consistent content, and creating human-centered experiences that cut through digital noise. Sreetama emphasized the growing role of marketing in driving l...

Paula Parks, Group VP of Marketing at ServiceNow, reflected on her global career journey and the evolving role of marketing as a true revenue partner. She discussed leading award-nominated campaigns, driving conversion-focused strategies, and empowering teams through AI and cross-functional collaboration. Paula emphasised the importance of creativity, curiosity, and bold leadership in modern marke...

Rosie Guest, CMO of Apex Group, shared her journey from sales to leading global marketing at a company that scaled from 350 to 13,000+ employees. She highlighted the evolving role of the CMO—from tactical delivery to strategic alignment—emphasising the importance of cross-functional collaboration, early marketing involvement, and process discipline. Rosie explored how marketing can distil value po...

Vsevolod, CMO of Flowwow, shared his journey in global marketing, managing campaigns across 40+ countries with a focus on balancing B2B and B2C strategies, cultural adaptation, and media mix modelling. He emphasised the importance of localised, emotionally resonant campaigns and the challenge of staying culturally relevant while maintaining a unified brand voice. Looking ahead, he believes the fut...

Rachel Conlan, Global CMO at Binance, dives into the dynamic world of crypto marketing at scale. From grassroots education in frontier markets to high-impact global partnerships, she shares how trust, localisation, and innovation fuel Binance’s mission to onboard the next billion users. She unpacks the role of the modern CMO as a mind reader, translator, and strategist. Bridging the gap between em...

Gilbert Camilleri, CMO at Chiliz, dives into the fast-paced world of marketing at the intersection of crypto and sports. From revolutionizing fan engagement with digital assets to embracing the power of AI, he explores how today’s CMO must lead with resilience, making things happen while balancing innovation with brand growth. Watch the full interview on our YouTube channel. Don’t forget to subscr...

Ryan Nelsen, CMO at StackAdapt, shares his insights on leading marketing in a programmatic-first world. He discusses the blend of brand and performance marketing, the rise of AI, personalized omnichannel strategies, and the importance of strong sales collaboration. Ryan emphasizes bold campaigns, setting audacious goals, and staying agile to drive both brand awareness and business growth. Watch th...

Marie Moynihan, CMO at Zyte, unpacks the evolving role of marketing in a world shaped by data, AI, and developer-first strategies. From building community to redefining attribution, she shares how today’s CMO must be both a rainmaker and a storyteller, balancing pipeline impact with brand growth. Watch the full interview on our YouTube channel. Don’t forget to subscribe for more marketing leader i...

Modern marketing is about more than messaging—it’s about impact. Alexandra Lewis, CMO at Aon, shares how marketers are becoming strategic partners, using data and AI to navigate risk and drive business forward. Watch the full interview on our YouTube channel. Don’t forget to subscribe for more marketing leader insights!

Marketing today is all about connection and impact! Min Erh Mah, JAPAC GTM Marketing Director at Palo Alto Networks, shares how brand and demand go hand in hand, why marketers must become orchestrators, and how AI is reshaping the future of customer journeys. Watch the full interview on our YouTube channel: https://youtu.be/mYHMJU5OPNQ. Don’t forget to subscribe for more marketing leader insights!

Marketing is about telling the right story and building trust! Donovan Chee, Head of Marketing & Communications at Bureau Veritas, discusses how B2B marketing can rise above the noise with data-driven insights and purposeful branding. He shares his approach to customer engagement, the role of AI, and the power of collaboration in driving marketing success. Catch the full video on our YouTube C...

Marketing is all about staying ahead of the curve! Matthew Heath, CMO of Invesco, dives into the power of data, brand differentiation, and customer-first strategies in driving marketing success. He shares his approach to navigating the evolving landscape and how marketers can leverage AI to stay relevant. #OrtusClub #KnowledgeSharing #MarketingLeadership #Data #B2BMarketing #CustomerFirst

Marketing is a team sport! Eric Herzog, CMO of Infinidat, shares why collaboration and execution are key to business success. #OrtusClub #KnowledgeSharing #MarketingLeadership #Teamwork #B2BMarketing

Lili, Senior Director of Marketing & Impact at Workiva, shared her journey from systems engineering to leading APAC marketing efforts. With 20+ years of experience, she discussed key campaigns like the Accelerate roadshow, the power of cross-team collaboration, and the challenges of shorter attention spans. Lili emphasized the need for agility, data, and AI in marketing, offering valuable advi...

Brett Chester, CMO at Objective, shares his perspective on marketing’s role in driving growth, innovation, and customer engagement. He discusses the impact of AI on marketing, the importance of authenticity, and how a collaborative approach to account-based engagement is shaping the future of marketing. #CMOChats #OrtusClub #KnowledgeSharing #Marketing

Cate Mills, Marketing Director at Trellix, shared her journey from event management to leading a customer-first ABM strategy. She highlighted its impact on resource efficiency, cross-department collaboration, and customer relationships, while discussing the challenges of reduced budgets and the role of AI in driving efficiency and creativity. #CMOChats #ABMStrategy #EventManagement #OrtusClub

Imran Hussain, Director of Global Marketing Strategy at INSIGHTEC, shares insights on marketing’s role in commercial growth, global expansion, and patient engagement. He discusses innovation, AI’s impact on marketing, and the importance of a learning-driven culture. #CMOChats #MarketingStrategy #BrandAwareness #AI #OrtusClub

Stefano Marrone, Fractional CMO at Siebert Financial, shares insights on brand revitalization, AI’s impact on marketing, and aligning sales with strategic engagement. He also discusses the evolving role of CMOs and the importance of networking in career growth. #CMOChats #MarketingStrategy #BrandAwareness #OrtusClub

Lisa Ortner-Ghouze, Head of Marketing at Standard Chartered Bank, shares insights on being a true business partner, overcoming ROI challenges, and leveraging exclusive B2B engagements. She also offers career advice on navigating corporate politics and understanding your industry. #CMOChats #B2BMarketing #KnowledgeSharing #OrtusClub

Jason Winston, Senior Marketing Director at Wow Business, discussed aligning sales and marketing, supporting SMBs, and leveraging AI to drive customer consideration and meaningful connections in a competitive broadband market. #CMOChats #B2BMarketing #KnowledgeSharing #OrtusClub

Kelly Hopping, Chief Marketing Officer at Demandbase, shared her journey from engineering to marketing, emphasizing pipeline optimization, rebranding, and the importance of sales-marketing alignment to meet evolving industry demands.

Atul Sharma shares his approach to modern B2B marketing at CockroachDB, centring on revenue, recognition, and relationships. As a seasoned tech marketer, he likens effective marketing to "building a house", needing both a solid foundation and a warm, secure environment for the brand to engage customers.

Evihn Vaszily, Illumina’s Global Manager of Omni-channel Marketing, emphasizes the need for adaptable, account-based strategies and effective use of first-party data in response to tighter privacy regulations. He sees AI as a tool to enhance efficiency and believes in creating a seamless customer journey that feels unified across channels.

Luca Destefanis, Vice President of Global Marketing Campaigns and Digital at Kyndryl, discusses Kyndryl's strategic approach to marketing, highlighting campaigns centered on customer impact, brand consistency, emotional connection, and experiential activation, all while balancing creativity, ROI, and authentic storytelling in global markets.

Marni Puente is the SVP/Chief Marketing Officer at SAIC. She focuses on building a growth marketing capability which involves transitioning from general awareness and brand-building to implementing account-based and deal-based marketing to directly drive revenue.