CMO Chats

Peter Yorke, SVP of Marketing at SunTec Business Solutions, brings 34 years of experience in Marketing and Communications. As a key member of the Leadership Team, he oversees marketing strategies for SunTec, a niche financial services company specializing in relationship-based pricing and billing solutions. Episode Highlight Lessons: Building Brand Awareness: Understand the importance of spreading...

Le Gammeltoft, Chief Marketing Officer & Interim CCO of Netcompany, discusses human-centric and purpose-driven marketing, promoting diversity in tech through campaigns, and challenges in scaling brand recognition. Episode Highlight Lessons Raising Brand Awareness: Explore strategies for increasing brand recognition in new and existing markets. Innovative Campaigns: Learn about impactful market...

Cath Brands, Chief Marketing & Innovation Officer of Flintfox, discusses the role of good storytelling in marketing, the significance of measuring marketing effectiveness, and the use of AI in creating marketing content.  Episode Highlights Transitioning from B2C to B2B: The shift from focusing on brand love and health in B2C to generating demand in B2B marketing. Turning Marketing into a Valu...

Steve Statler, CMO of Wiliot, talks to The Ortus Club’s Sabrina Manansala about the Internet of Things connecting everyday objects, building new market categories and industry standards, and how generative AI enhances marketing efficiency. Episode highlights Connecting the Unconnected: Discover how the Internet of Things is expanding beyond expensive items to everyday objects like food and clothin...

Courtney Scales, Global Director of Marketing Operations & Campaigns of Reapit, talks to The Ortus Club’s Sabrina Manansala about the importance of a standardised marketing framework, the impact of digital transformation, and strategies for cross-department collaboration. Episode highlights Adapting to Change: Learn how to stay ahead in a rapidly evolving marketing landscape. Customer Empathy:...

Isaac Lai, Global Head of Marketing at ThreeTrader, talks to The Ortus Club’s Sabrina Manansala about being distinctive, the impact of generative AI, and balancing short-term and long-term strategies. Episode highlights Innovative Campaign Strategies: Explore how innovative marketing campaigns, like the launch in South Korea, can create significant milestones for companies. Balancing Short and Lon...

Kaio Philipe,  Chief Business and Marketing Officer at Inter&Co., talks to The Ortus Club’s Marcella Tortora about building brand love, focusing on growth, and innovative media strategies. Episode highlights Journey to Marketing Leadership: Discover Kaio Philipe's inspiring journey from LatAm to becoming the CMO of Inter&Co., and how his multicultural background shaped his career in ma...

Alin Dobrea, Marketing Director of Zalora, talks to The Ortus Club’s Ciara Manalansan about creating immersive events to enhance customer engagement and loyalty, examining the challenges of adapting to new platforms and consumption patterns, and discussing the evolving role of technology in marketing to focus more on creativity and strategic planning. Episode highlights Journey to Marketing Master...

Andy Weiss, CMO of Ceipal, talks to The Ortus Club’s Austen Clark about integrating storytelling with demand generation, adapting to market changes, and proving marketing's organizational value. Episode highlights Brand Storytelling Meets Demand Generation: Examine how the CMO integrates brand storytelling with demand generation, likening these efforts to the two main processes in photography—...

Gloria Fluxa, CMO at Submer, talks about integrating AI into marketing strategies, the importance of sustainability, and the challenges of keeping up with technological advancements. Episode Highlights Integrating AI in Marketing Strategies: Explore how Submer leverages artificial intelligence to transform customer interactions and enhance marketing efforts. The discussion includes the significant...

Ranjita Ghosh, CMO of APMEA at Wipro Limited, discusses adapting global brand values to local market needs to emphasize customer value and brand commitment to stakeholder ambitions, sustainability, and diversity. Episode highlights Global Reach and Heritage of the Technology Firm: Explore the significant history and worldwide presence of a technology company, showcasing its evolution and impact ov...

David Turner, Former CMO of IRIS Software Group talks about the rapid advancement of AI and Martech technology and the importance of bold and innovative marketing strategies, even in traditional B2B sectors. Episode highlights Revisiting Marketing's Core Principles: Reaffirm the foundational values of marketing – driving sales, brand building, and nurturing creativity amidst the tech-dominated...

Doug Zarkin, Former CMO for Pearle Vision of EssilorLuxottica, talks to The Ortus Club’s Francine Geli about the importance of team building in marketing leadership, building emotional connections in marketing, and managing a brand’s online reputation. Episode Highlights: Leading a Global Franchise: Delve into the dynamics and challenges of managing a global franchise business, where 80% of the lo...

Shuchi Sarkar, Global Head of Marketing-Segments of Amazon Web Services, talks about the role of a CMO, the challenges and strategies of B2B marketing, and shared valuable insights into shaping effective marketing approaches in today's digital world. Episode Highlights: Customer Obsession in B2B Marketing: Shuchi discusses the importance of placing customers at the center of B2B marketing stra...

Edward Pilkington, Chief Marketing and Innovation Officer of Diageo North America, talks to The Ortus Club’s Flandra Sadiku about building the right messaging and channel strategy, the importance of companies contributing to communities, and the future of marketing. The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisati...

Muriel Raffatin, Head of Global Field & Partner Marketing at Talend, a Qlik company, talks about the importance of utilizing data and new technologies, such as intent data, to inform marketing strategies and improve the sales cycle. The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tack...

Ellie Ahmadi, Global CMO of Sago, talks to The Ortus Club’s Petra Barna about the importance of data and research in marketing, successful rebranding campaigns, and staying engaged with customers. The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the impor...

Mark Soares, CMO and Founder of Blokhaus, talks to The Ortus Club’s Marcella Tortora about their focus on providing marketing services for emerging tech companies in the decentralized and blockchain space, highlighting their successful campaigns, challenges in a rapidly evolving ecosystem, and the integration of sustainability into their strategies. The Ortus Club promotes knowledge-sharing on a g...

Ruth Rowan, Chief Marketing Officer of Avanade, talks to mClub’s co-founder Lorna Davidson about the CMO’s role as the driving force behind growth, the keys to being an effective leader, the challenges facing the marketing world now, and more. The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses...

Áine Bryn, Mercer UK’s Partner and CMO, talks to The Ortus Club's Andrea Paolacci about the importance of growth and sustainability while exploring external opportunities. The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful d...

Carrie Mott, FullStory’s Head of Marketing APAC, talks to The Ortus Club's Sabrina Manansala about the importance of digital experiences in today's market. The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant industry issues, the importance of insightful discussions,...

Tala Alnounou, LWK + PARTNERS’s Head of Marketing for the MENA region, talks to The Ortus Club’s Hannah Hodkinson about her expertise in marketing. With over 10 years of experience in the creative industries, Tala is a multi-talented marketing professional, design enthusiast, and passionate storyteller. The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by intervie...

Francois-Xavier Reodo, Capgemini Invent’s CMO for North America, talks to The Ortus Club’s Andrea Paolacci about the growing importance of technology in the role of a marketing leader, as well as the keys to his success as a CMO. The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling re...

Stacy Seah, APAC CMO Lead of Microsoft, discusses with The Ortus Club's Ciara Manalansan the crux faced by marketing professionals in balancing brand and performance marketing whilst maintaining steady growth in today's digital-first world. The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats foc...

Christina Thelin, Founder of High Magic , talks to The Ortus Club ’s Petra Barna about the ever expanding and increasingly vital role of the CMO, as well as the keys to maintaining success and relevance in her profession. The Ortus Club promotes knowledge-sharing on a global scale, and we take it further by interviewing leaders of established organisations. CMO Chats focuses on tackling relevant i...