STClearn
Beyond The Gym Floor
STClearn is a business coaching team that gets personal trainers more clients & more income in less time.
Be sure to visit the podcast's website and support the creator: stcfit.com
Where to listen?
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Episodes
Ep 225 - Traits of the successful 29.10.2023 1:17:08
How do you learn to become magnetic, and bring value to those around + ahead of you? This week's topics: 1. "But what if no one shows up to my event?" 19:42 2. Differentiate yourself from the rest 31:28 3. Communicating to get the best from people 44:40 4. Bring value to the table (that isn't money) 1:07:06 Join our community: Access As always, if you have any questions or sug...
Ep 224 - How to level up your business 15.10.2023 1:07:23
We recently learned some things that look to change our business' trajectory - Here they are. This week's topics: 1. We went to an... interesting seminar 15:59 2. Breaking the traditional life cycle 24:16 3. Adding more value for the same time 35:53 4. What's beyond being in the trenches 46:08 5. Understanding team types & dynamics 55:02 Join our community: Access As always, if yo...
Ep 223 - Why you're not coaching who you want 08.10.2023 1:12:15
Branding vs. messaging vs. marketing - Here's how we messed it up for years, and how it can catapult your business forward. This week's topics: 1. The number one athlete right now 7:40 2. What does your brand trigger? 21:08 3. Get your message to the right people 33:37 4. What marketing actually means 46:37 5. The actionable steps you should take 55:34 Join our community: Access As always...
Ep 222 - How to last in the fitness industry 01.10.2023 1:01:16
How do you know when you should make the jump into personal training? And how do you make it lifelong? This week's topics: 1. Dealing with job uncertainty 9:10 2. Staying the immense highs and lows 19:49 3. People are no longer providing proof 31:54 4. What has worked... will still work 45:21 Join our community: Access As always, if you have any questions or suggestions, feel free to drop a c...
Ep 221 - How to find a business partner 24.09.2023 1:01:50
We've raved on about how useful it is having a team. So how would you go about assembling your own? This week's topics: 1. Signs of shady business coaches 10:41 2. What does real ambition look like? 17:56 3. Deciding who to do business with 34:49 4. How to nail marketing & programming 53:01 Join our community: Access As always, if you have any questions or suggestions, feel free to dr...
Ep 220 - We KNOW there's more to a PT career 17.09.2023 1:17:16
The "old guys in the industry" reflect on what has been our biggest milestone yet. This week's topics: 1. Melb Intensive Weekend review 4:29 2. Joys & difficulties of presenting 21:46 3. We've been where you are 33:40 4. What we've learned from you 44:01 5. The ultimate, average Tuesday 55:39 6. Proving again, we walk the talk 1:02:55 Join our community: Access As always...
Ep 219 - How to unlock imposter syndrome 10.09.2023 1:07:26
Here's how we moved past fear, then imposter syndrome - but not completely or forever, nor should it be the case. This week's topics: 1. Celebrate wins while staying grounded 8:52 2. The moments that determine your success 24:27 3. How to benefit from imposter syndrome 37:47 4. The gap from in the gym, to going online 43:15 5. Want to start running your own events? 50:16 Join our community...
Ep 218 - Don't limit your business' growth 03.09.2023 1:08:38
Feel like your business has stopped growing, or that you're limited by your own capability? This week's topics: 1. Religion in elite sport mentality 9:14 2. Audio books & dodgy biz coaches 29:27 3. Settling for a lack of urgency 36:59 4. The confidence of having a team 47:58 5. How to "get good at the thing" 53:19 Join our community: Access As always, if you have any questio...
Ep 217 - What enables you to stay in the industry 27.08.2023 1:07:16
What do you mean, another squat technique seminar won't get me more clients? This week's topics: 1. Top 3 PT skills that aren't programming 14:56 2. Why sales might feel/sound sleazy 22:06 3. What you need to level up to go online 33:23 4. The misconception of upskilling 45:49 LAST CHANCE Intensive tix: Access Join our community: Access As always, if you have any questions or suggest...
Ep 216 - This is who you should market to 20.08.2023 1:20:52
Are you wary/careful that your content/message isn't alienating who you think you're selling to? This week's topics: 1. Are skinny jeans & Lambos still cool? 8:34 2. Will content only become shorter? 22:24 3. Are some questions "too easy"? 32:52 4. Careful who your content alienates 40:13 5. Who are our role models? 1:03:08 Melbourne Intensive: Access Join our community:...
Ep 215 - Your business must-haves, ft. Jess Tirpkos 13.08.2023 1:07:06
Here's the breakdown on what makes your service good enough to attract AND retain clients. This week's topics: 1. What are we currently reading? 3:31 2. Managing energy around clients 20:05 3. Authority based P.T. has changed 38:42 4. The non-negotiables of a good service 46:35 5. What Jess looked for in Ben's coaching 58:37 Melbourne Intensive earlybird / VIP: Access Join our communi...
Ep 214 - How to keep your clients for longer 06.08.2023 1:10:52
Sending a hundred welcome/instruction messages, waiting for check-ins, setting aside 2 hours to write every new program... Here's how to stop that. This week's topics: 1. Is business just slow, or is it you? 16:12 2. Want to work online? Be online 33:37 3. Why your business isn't running smoothly 39:26 4. You don't have to program from scratch 52:57 5. The business 'hard skills...
Ep 213 - How to get through your absolute lowest 30.07.2023 1:12:28
Ever had those absolutely sh*t days where you've questioned everything? Us too... Here's how we kept going. This week's topics: 1. Being less mean on social media 5:56 2. Text vs. video content? Threads? 23:35 3. Your 'why' will get you through the lows 35:49 4. Knowing your values is crucial 56:10 5. What will you be doing in the future? 1:05:46 Your First $1k Week: Access Jo...
Ep 212 - How to make personal training a career, ft. Jess Tirpkos 23.07.2023 1:14:38
You've heard people downplay PT as low-earning, a part-time job, not life-long/sustainable... But today we'll explain how you can succeed. This week's topics: 1. Financially planning to become a parent 6:19 2. Get your sh*t together to do adult things 17:33 3. Prioritising family, work, and values 29:01 4. You're capable of more than you think 47:11 5. The most important focus for...
Ep 211 - You can't teach what you haven't done 16.07.2023 1:03:01
Do you value a mentor who's walked the talk? Is it a red flag if they completely moved from coaching to business coaching? This week's topics: 1. How we've been using 'Threads' 2:01 2. Business coaches without businesses 20:45 3. Mentoring isn't about the money 32:29 4. You need flexibility in work schedule 46:48 Your First $1k Week: Access Join our community: Access As a...
Ep 210 - Why you're struggling to get more clients 09.07.2023 1:14:12
The boys dive into sales / social media psychology, perks of being hot, and why your hit rates on the phone are dropping. This week's topics: 1. Clients won't follow your logic 22:20 2. Our misconceptions on social media 41:38 3. Not being blessed with good looks 52:38 4. Don't let your outreach quality drop 59:09 Your First $1k Week: Access Join our community: Access As always, if y...
Ep 209 - Overcoming feeling inadequate 02.07.2023 1:25:09
How to crack your first $1k (& $2k) week, overcoming imposter syndrome and body / business dysmorphia, and more. This week's topics: 1. Telling yourself you're busy 6:54 2. Cracking your first $1k week 16:32 3. Close sales & keep clients for longer 27:28 4. Feeling imposter syndrome? 46:15 5. The body dysmorphia checklist 56:24 6. How successful people get "lucky" 1:17:43...
Ep 208 - Condition yourself to keep winning 25.06.2023 1:30:33
What's the correlation between video games and business? Tune in as Ben & Jason delve into the mentality required to succeed in your business. This week's topics: 1. Don't put online coaching on a pedestal 10:14 2. Deliberately choosing adversity 27:46 3. Bringing others down vs. yourself up 43:24 4. Why the winners will keep winning 55:33 5. Your "morning routine" isn't helping 1:18:44 Join our c...
Ep 207 - Making money shouldn't be scary 18.06.2023 53:07
Have you ever been told to pay as little tax as possible? Here's why that may not turn out well for you. This week's topics: 1. Life lessons from outside your locale 7:13 2. Know the data, so the lows aren't scary 27:47 3. Why you shouldn't avoid taxes 35:56 4. Having your own 'admin' is life-changing 44:16 As always, if you have any questions or suggestions, feel free to drop a comment or get in...
Ep 206 - How soon are we all doomed? 12.06.2023 1:00:21
What's the realistic timeline of AI progress, what can we expect, and how can we utilise it? This week, Ben shares his recent artificial intelligence learnings from sources such as ex Google chief business officer Mo Gawdat, on the Diary of a CEO podcast. This week's topics: 1. What happens when AI is 1 billion x smarter? 1:56 2. Social implications of "partner" robots 15:50 3. The human factor -...
Ep 205 - The hardest battles we face 04.06.2023 1:07:10
If you ever have felt or are feeling low, we've been there. Reach out to someone, whether a friend or a professional. Beyond Blue: 1300 22 4636 This week's topics: 1. More people =/= A better service 4:02 2. Does price influence experience? 23:16 3. Experiencing depression vs. having it 32:26 4. Positives & negatives of comparison 51:33 5. mental & physical health correlation 55:36 As always, if y...
Ep 204 - The 'training program' your business needs 28.05.2023 1:01:13
If you feel like you're wasting time answering repetitive questions, getting bogged down with admin tasks, and losing client retention... this ep is for you. This week's topics: 1. Downers & uppers for performance? 2:04 2. Best client onboarding process we've found 19:52 3. Inform your leads before you meet them 35:59 4. Resources & admin - reduce time & stress 47:15 Check out Standout PT & our m...
Ep 203 - How to actually market your product 21.05.2023 1:05:20
How do you build a lead magnet that works, and convert those leads to product-buyers? Here's how we're doing it. This week's topics: 1. Dealing with backlash on social media 3:41 2. Ditching struggles & the idea of balance 17:35 3. Lessons for PTs from the gym floor 27:54 4. We all just want affirmation 34:48 5. Why your products don't get any leads 44:33 Check out Standout PT & our mentorship: ht...
Ep 202 - Your social media portrayal (Sex, wealth...) 14.05.2023 58:24
The recent spike in hyper-sexualised coaching content - what, how, why... and is showing off wealth also the same? This week's topics: 1. Converting from coffee to tea 1:24 2. The hyper-sexualisation of coaching 9:49 3. Sharing your whole life on social media 27:25 4. Creating next-level social media content 44:55 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As alway...
Ep 201 - PT business fundamentals checklist 07.05.2023 1:01:15
If your business hasn't got any/all of these... you're losing both time & money. This week's topics: 1. Friction with levelling up content creation 0:00 2. Good impressions - Forms, hero content, EDDR 22:32 3. Back end - T&C's, onboarding, admin email 32:28 4. The metrics you should be tracking 47:11 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have...
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