Beyond The Gym Floor

How to crack your first $1k (& $2k) week, overcoming imposter syndrome and body / business dysmorphia, and more. This week's topics: 1. Telling yourself you're busy 6:54 2. Cracking your first $1k week 16:32 3. Close sales & keep clients for longer 27:28 4. Feeling imposter syndrome? 46:15 5. The body dysmorphia checklist 56:24 6. How successful people get "lucky" 1:17:43...

What's the correlation between video games and business? Tune in as Ben & Jason delve into the mentality required to succeed in your business. This week's topics: 1. Don't put online coaching on a pedestal 10:14 2. Deliberately choosing adversity 27:46 3. Bringing others down vs. yourself up 43:24 4. Why the winners will keep winning 55:33 5. Your "morning routine" isn't helping 1:18:44 Join our c...

Have you ever been told to pay as little tax as possible? Here's why that may not turn out well for you. This week's topics: 1. Life lessons from outside your locale 7:13 2. Know the data, so the lows aren't scary 27:47 3. Why you shouldn't avoid taxes 35:56 4. Having your own 'admin' is life-changing 44:16 As always, if you have any questions or suggestions, feel free to drop a comment or get in...

What's the realistic timeline of AI progress, what can we expect, and how can we utilise it? This week, Ben shares his recent artificial intelligence learnings from sources such as ex Google chief business officer Mo Gawdat, on the Diary of a CEO podcast. This week's topics: 1. What happens when AI is 1 billion x smarter? 1:56 2. Social implications of "partner" robots 15:50 3. The human factor -...

If you ever have felt or are feeling low, we've been there. Reach out to someone, whether a friend or a professional. Beyond Blue: 1300 22 4636 This week's topics: 1. More people =/= A better service 4:02 2. Does price influence experience? 23:16 3. Experiencing depression vs. having it 32:26 4. Positives & negatives of comparison 51:33 5. mental & physical health correlation 55:36 As always, if y...

If you feel like you're wasting time answering repetitive questions, getting bogged down with admin tasks, and losing client retention... this ep is for you.  This week's topics: 1. Downers & uppers for performance? 2:04 2. Best client onboarding process we've found 19:52 3. Inform your leads before you meet them 35:59 4. Resources & admin - reduce time & stress 47:15 Check out Standout PT & our m...

How do you build a lead magnet that works, and convert those leads to product-buyers? Here's how we're doing it. This week's topics: 1. Dealing with backlash on social media 3:41 2. Ditching struggles & the idea of balance 17:35 3. Lessons for PTs from the gym floor 27:54 4. We all just want affirmation 34:48 5. Why your products don't get any leads 44:33 Check out Standout PT & our mentorship: ht...

The recent spike in hyper-sexualised coaching content - what, how, why... and is showing off wealth also the same? This week's topics: 1. Converting from coffee to tea 1:24 2. The hyper-sexualisation of coaching 9:49 3. Sharing your whole life on social media 27:25 4. Creating next-level social media content 44:55 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As alway...

If your business hasn't got any/all of these... you're losing both time & money. This week's topics: 1. Friction with levelling up content creation 0:00 2. Good impressions - Forms, hero content, EDDR 22:32 3. Back end - T&C's, onboarding, admin email 32:28 4. The metrics you should be tracking 47:11 Check out Standout PT & our mentorship: https://stcfitlearning.com/programs As always, if you have...

Welcome to Beyond The Gym Floor, our podcast's fresh coat of paint! Here are 20 of the most important things we've learned over 200 episodes. This week's topics: 1. Our experience with James Smith PT 6:43 2. Even the 'best' are still figuring it out 25:10 3. Lessons in content creation & clout chasing 37:15 4. Our podcast - From $0 to a $40k quarter 1:00:37 5. People you should surround yourself w...

We sat down with Ben & Brooklyn from Matter Marketing, to discuss issues personal trainers have with their brand and their marketing - unfortunately it's probably not the algorithm's fault - so what's the missing link in your business' image? https://instagram.com/matter_marketing This week's topics: 1. From 9-5 to an online business 11:51 2. Create community with vulnerability 26:45 3. Don't mist...

This week we chatted to Suzanne Borden, director of Evolve Marketing, with 25 years of marketing experience. We discuss the intricacies of branding, marketing and application of paid ads (should you or shouldn't you?) for personal trainers / business owners. https://evolvemarketing.com.au This week's topics: 1. What is marketing vs. branding? 6:23 2. Content - Trends, creation approach 18:38 3. Pa...

We sat down with Will Crozier & Mikki Wescombe of Nexus Performance, talking all things gym ownership - expectations, staffing, marketing and overall mentality - does owning a gym live up to every PT's dream? https://instagram.com/nexusperformance.aus This week's topics: 1. Why online coaches opened a physical gym 3:20 2. Competing with big commercial gyms 19:20 3. Who are you speaking/marketing t...

The boys sip on whiskey and recap the whirlwind that was our week-long Queensland trip. Enjoy! This week's topics: 1. Whiskey review & pancake adventures 1:57 2. How the photoshoot & workshop went 11:03 3. The podcast tour & our new mate 'Nugget' 22:57 4. Pick an influential person to train with? 36:54 5. What this journey has taught us 46:40 Check out our IG story highlight on how to win a $4k pr...

This week we announce our new partner & inclusion to the Standout PT program, along with a joint celebration giveaway. Tune in to find out how to enter! This week's topics: 1. Announcing our new partner & giveaway! 2:54 2. How to solve team communication delays 22:55 3. Goodbye Logitech... hello Manscaped? (JK) 34:25 4. The reality of running a small business 44:21 Check out Standout PT & our ment...

This week we discussed with osteo Allie how you, as a coach, can better serve your clients by working with allied health professionals in the best way possible. https://alliebrownosteo.com.au/ This week's topics: 1. Working with gen pop vs. athletes 14:26 2. Signs of a good osteo / A.H.P. 23:22 3. Pain is rarely solved acutely / quickly 39:55 4. How to work better with your A.H.P. 1:00:24 5. How o...

We sat down with Ash from Emay Services, to explore how successful online coaches thrive, where business systems are usually strong/lacking, as well as passive income potential as a PT. Check out Emay Services: https://emayservices.com.au/ This week's topics: 1. Business processes that kill your time 5:54 2. What you require as an online coach 27:50 3. The fear every business owner has 39:01 4. Wh...

We had a great sit-down with Mike MacDonald, CEO of training software 'MyStrengthBook' - chatting all things online coaching, start-up obstacles, and optimising business systems. Check out MyStrengthBook: https://mystrengthbook.com/ This week's topics: 1. Powerlifting accountant to software CEO 14:32 2. Why most software start-ups fail 29:56 3. Coaching is moving online/hybrid 38:07 4. Communicati...

Here's how you can reduce the issues and friction in your business, so you can focus on more important things. This week's topics: 1. A.I. isn't as scary as you think 12:01 2. How to get more leads on demand 24:35 3. Balancing work with life/partners 36:29 4. Why your clients won't listen/check-in 52:51 5. How to shift your demographic 1:12:00 6. New clients - How often? Waitlists? 1:14:40 Check o...

This week we welcome Jess, STCfit Learning Mentorship head mentor, chatting all things raising a family while running a successful business + having the freedom and lifestyle you want. https://instagram.com/jess.tirpkos This week's topics: 1. Who is the G.O.A.T. athlete? 2:54 2. Why Jess approached us 19:24 3. From Criminal Justice to the gym 28:08 4. How having a child changed things 40:47 5. Pla...

This week, the boys tackle "creepy" gym interactions, to marketing spend, to periodising for powerlifters. This week's topics: 1. "Creepy" interactions in the gym 7:49 2. How to balance out a physique 32:05 3. Training approach, post PL comp? 46:41 4. Over 5 reps for S/B/D? (For a PL'er) 1:00:07 5. Dealing with client frustration 1:07:48 6. Brand, marketing, getting leads 1:18:01 Check out Standou...

Running through this checklist could alter your business' trajectory exponentially. This week's topics: 1. Self 11:27 2. Systems 39:47 3. Service 58:11 4. Sales 1:07:23 5. Skills 1:11:53 Take the Scorecard: https://stcfitlearning.com/Scorecard As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Wondering what's out there, besides clocking in, clocking out for sessions, going to sleep, and repeat? Here's what, and how. This week's topics: 1. Business expansion considerations 13:48 2. Putting on a valuable client event 22:44 3. Transitioning from gen pop to niche 33:35 4. Re-evaluate your business to grow 45:20 Check out the mentorship & Standout PT: https://stcfitlearning.com/Programs As...

This week the boys revisit high school shenanigans, the importance of fuses, and Ben's unexpected staffy encounter. This week's topics: 1. School pranks that went overboard 1:28 2. Having handyman skills 15:29 3. Why these holidays felt better 20:21 4. Ben's dog story (It's ok, it ends well) 33:58 5. What the year ahead looks like 42:10 Check out the mentorship & Standout PT: https://stcfitlearnin...

What training/nutrition/education trends should die? This week the boys "poke the bear", but also get a bit real. This week's topics: 1. Menstrual programs & sh*t flexible diets 12:47  2. Selling mindset over getting results 28:15 3. Should you S/B/D over 5 reps? 36:41 4. Business mentors with no businesses 44:50 5. Online coach with no F2F experience? 56:34 6. Our lowest point this year... 1:04:5...