Beyond The Gym Floor

If you're a PT struggling to make decisions in your business without constantly second-guessing, it can come down to these reasons - here's how we're still overcoming it ourselves. This week's topics: 1. How fear can unknowingly show up 6:06 2. Why it can feel like a personal attack 15:16 3. Being upfront with our insecurities 26:41 4. Flipping the stories & beliefs 34:58 12 cl...

With James Smith announcing his academy closure and new platform pivot - here's how the good coaches are still thriving and winning in the industry. This week's topics: 1. Is personal training harder right now? 8:42 2. What your message & content are missing 24:28 3. The holes in your outreach & automations 33:42 4. How to have clients staying for longer 39:07 12 clients in 12 week...

Here's what we learned from a week overseas, learning from a room full of our mentors and other killer business owners. This week's topics: 1. Why we spent a week with our mentors 9:03 2. Messaging comes before everything 23:17 3. The metrics that don't really matter 29:28 4. Two weeks sick & content didn't stop 35:54 12 clients in 12 weeks: ⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠ Become a Standout P...

If you're stressing over your bio and content, here's how to get clients you actually love coaching. This week's topics: 1. A narrow niche gets more clients 9:33 2. Stop just selling your features 21:38 3. Creating content they care about 28:56 4. How to audit / tailor your profile 38:50 12 clients in 12 weeks: ⁠⁠⁠⁠Access⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Hint: It's more than just your messaging. Here's the truth behind dealing with client problems, expectations & what they (& you) really want. This week's topics: 1. The moral & ethical standpoint 12:11 2. Client-side & authority pitfalls 19:00 3. Look at yourself, or your clients first? 28:37 4. Setting your expectations & language 40:02 12 clients in 12 weeks: ⁠⁠⁠A...

With the ever-changing IG algo/market, here are the latest profile tweaks we've made, for ourselves and Standout PT students. This week's topics: 1. The importance of your bio 13:28 2. Your profile photo should be this 22:33 3. What to put in your pinned posts 29:17 4. Don't post this kind of content 35:52 12 clients in 12 weeks: ⁠⁠Access⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

How to set your prices, when to increase, what you offer... all of this, and more, depend on these core 'service' principles. This week's topics: 1. Why you need to know your turnover 18:32 2. Is your service worthy of your price? 23:10 3. What a client really costs you 34:54 4. What makes up a "good" service? 39:46 12 clients in 12 weeks: ⁠Access⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠...

Confidence in yourself and your business will always come across to your clients, and potential leads. Here's how to build it for yourself when it seems so out of reach. This week's topics: 1. How our lack of confidence showed up 14:46 2. You have more wins than you realise 32:14 3. Why you need to know your own story 37:15 4. How to build confidence & leadership 43:18 12 clients in 12...

Here's how to get consistent leads from your gym, fill your books, and make a career as a face-to-face personal trainer. This week's topics: 1. You go backwards without these stats 12:25 2. How to actually get leads & clients 23:09 3. What makes clients stay for longer 28:45 4. What separates the PTs that make it? 35:42 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠...

You wouldn't even recognise 'you' from three years ago. So who will you be three years from now - in business and life? This week's topics: 1. Who do you need to become? 9:34 2. Is online any different? 21:25 3. Your values, personality & skills 25:00 4. Environment - Your circles & habits 39:08 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Don't want to feel pushy or sleazy? Here are 4 sales obstacles every trainer we talk to experiences, and how they get past them. This week's topics: 1. Reducing friction for your prospect 11:59 2. Navigating the sales calls & DMs 21:26 3. Set yourself apart with hero content 27:40 4. How to nail the consultation process 31:35 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

This week we broke down exactly what four Standout PT coaches changed and executed in their businesses, that catapulted their growth in a matter of weeks. This week's topics: 1. How followers translates to clients 12:20 2. Don't under-estimate phone calls 29:30 3. The true value of paid ads 39:51 4. From generic content to specific 44:52 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

We're now so quick to be able to spot lazy AI use in content - Here's what you can actually/better use AI for in your business as a personal trainer / online coach. This week's topics: 1. What's the current status of AI? 11:03 2. How businesses are (poorly) using AI 16:31 3. What we regularly use AI for 26:34 4. The effort & detail you need to input 35:50 Become a Standout PT:⁠...

Here's everything we wish we knew when we were face-to-face PTs looking to go online (but didn't, so found out the hard way, just for you guys). This week's topics: 1. The numbers that decide everything 5:02 2. Make sure you're in the right rooms 11:23 3. Solve problems you actually have 28:30 4. "Knowledge" is slowing you down 37:49 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Here's what we've found keeps clients with you for longer -what they care about with their training, nutrition and lifestyle, from beginner to advanced gym-goers. This week's topics: 1. Good retention starts with the sales call 19:24 2. How is coaching a beginner different? 23:55 3. Where to start with nutrition guidance 28:54 4. Coaching mistakes - Training & programs 31:32 Become...

Just posting doesn't get sales. A niche isn't just "20-40 y/o busy _____". Here's what actually turns likes & followers into a thriving online business. This week's topics: 1. The level of niching most trainers miss 9:50 2. How I show up online as a female coach 16:11 3. The language shift to repel non-niche 26:19 4. Why just posting won't get you sales 35:28 Beco...

Ready to give your business a boost in leads, traction and market awareness? If you're already on top of your content, clients and outreach - this might be your next step. This week's topics: 1. Giveaways aren't just about the winner 20:27 2. The biggest reasons giveaways fail 23:35 3. How to structure your giveaway 27:36 4. The costs required to maximise it 40:57 Become a Standout PT:...

Want to build your messaging, niche, marketing and sales so you end up with a full book of clients you love coaching? This ep is for you. This week's topics: 1. What we'd do if we had to start as fresh PTs 9:30 2. Why sales/DMs scare so many trainers 29:34 3. Why you're frustrated with your niche 36:05 4. How to work with the clients you want 52:13 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Finding it tough to get clients in this economy? Here's what's actually happening, and what you should do about it. This week's topics: 1. Yes, people are still spending money 8:34 2. The risk/distrust around A.I. & automation 16:15 3. How the fitness/coaching industry changed 22:35 4. What personal trainers can do right now 39:45 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

This is the biggest obstacle we see for gym floor PTs making the online move. This week's topics: 1. You're speaking to repel, not just attract 10:18 2. What are they really frustrated about? 18:41 3. One line that says exactly who you help 32:57 4. What happens outside of your coaching? 42:13 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

When is it time to make the leap, or maybe actually say "no"? If you're feeling uncertain about making a call, this episode is for you. This week's topics: 1. When to move from the full-time job 12:12 2. How to make your own program templates 22:47 3. When to say "no" to a business decision 30:01 4. What clients care about on social media 40:47 Become a Standout PT:⁠⁠⁠⁠...

Struggling to get follows or DM responses? Here's what you need to check off, before you boost your online coaching business with paid ads. This week's topics: 1. When you are ready for paid ads? 4:02 2. Non-negotiable metrics to track 21:43 3. Why you get no DMs / follows 25:10 4. How much to spend & the stats to watch 32:29 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

We all know it's not as simple as upping prices to scale a business... but here's the deeper reason as to why that decision is so hard for so many personal trainers. This week's topics: 1. We don't realise how we feel about money 6:05 2. Signs that show up in your business 19:12 3. What we would've done differently 22:36 4. The conversation that changes everything 27:52 Become...

This is why you haven't moved from your gen pop client book, onto the more advanced and experienced clients you're looking for online. This week's topics: 1. Why you're frustrated with your clients 16:11 2. Differences in programming priorities 27:01 3. The biggest difference with nutrition 33:31 4. Communication is the make-or-break 41:10 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

If you're a gym floor PT looking to make the move online, train the clients you want, and stand out amongst the sea of online coaches, this episode is for you. This week's topics: 1. How to stand out on social media 8:25 2. Should you get a nutrition qualification? 22:37 3. How to separate your F2F & online coaching 28:23 4. When a client just isn't getting results 39:54 Become a S...