Beyond The Gym Floor

Ready to give your business a boost in leads, traction and market awareness? If you're already on top of your content, clients and outreach - this might be your next step. This week's topics: 1. Giveaways aren't just about the winner 20:27 2. The biggest reasons giveaways fail 23:35 3. How to structure your giveaway 27:36 4. The costs required to maximise it 40:57 Become a Standout PT:...

Want to build your messaging, niche, marketing and sales so you end up with a full book of clients you love coaching? This ep is for you. This week's topics: 1. What we'd do if we had to start as fresh PTs 9:30 2. Why sales/DMs scare so many trainers 29:34 3. Why you're frustrated with your niche 36:05 4. How to work with the clients you want 52:13 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Finding it tough to get clients in this economy? Here's what's actually happening, and what you should do about it. This week's topics: 1. Yes, people are still spending money 8:34 2. The risk/distrust around A.I. & automation 16:15 3. How the fitness/coaching industry changed 22:35 4. What personal trainers can do right now 39:45 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

This is the biggest obstacle we see for gym floor PTs making the online move. This week's topics: 1. You're speaking to repel, not just attract 10:18 2. What are they really frustrated about? 18:41 3. One line that says exactly who you help 32:57 4. What happens outside of your coaching? 42:13 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

When is it time to make the leap, or maybe actually say "no"? If you're feeling uncertain about making a call, this episode is for you. This week's topics: 1. When to move from the full-time job 12:12 2. How to make your own program templates 22:47 3. When to say "no" to a business decision 30:01 4. What clients care about on social media 40:47 Become a Standout PT:⁠⁠⁠⁠...

Struggling to get follows or DM responses? Here's what you need to check off, before you boost your online coaching business with paid ads. This week's topics: 1. When you are ready for paid ads? 4:02 2. Non-negotiable metrics to track 21:43 3. Why you get no DMs / follows 25:10 4. How much to spend & the stats to watch 32:29 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

We all know it's not as simple as upping prices to scale a business... but here's the deeper reason as to why that decision is so hard for so many personal trainers. This week's topics: 1. We don't realise how we feel about money 6:05 2. Signs that show up in your business 19:12 3. What we would've done differently 22:36 4. The conversation that changes everything 27:52 Become...

This is why you haven't moved from your gen pop client book, onto the more advanced and experienced clients you're looking for online. This week's topics: 1. Why you're frustrated with your clients 16:11 2. Differences in programming priorities 27:01 3. The biggest difference with nutrition 33:31 4. Communication is the make-or-break 41:10 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

If you're a gym floor PT looking to make the move online, train the clients you want, and stand out amongst the sea of online coaches, this episode is for you. This week's topics: 1. How to stand out on social media 8:25 2. Should you get a nutrition qualification? 22:37 3. How to separate your F2F & online coaching 28:23 4. When a client just isn't getting results 39:54 Become a S...

Online coaching is already hard enough, but it's even harder when you're fronting a different personality. Here's what we'd tell our younger selves. This week's topics: 1. When I realised I wasn't being myself 8:55 2. Why we stopped trying to be professional 15:08 3. How to deal with pushback & online hate 21:42 4. The line between relatable & personal Become a Stan...

Struggling to get online clients, no leads, getting ghosted, no results to post? This episode is for you. This week's topics: 1. What to do when you need more clients 9:42 2. Running challenges gives you proof & more 24:50 3. How to run & maximise giveaways 35:17 4. Why you keep getting ghosted in the DMs 39:41 Get online clients in 15 minutes: ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a...

Unfortunately spending 3 hours writing the perfect, individualised program won't get you more clients. Here's how we've coached for over a decade, not burning out writing thousands of programs. This week's topics: 1. How to deal with varying types of clients 11:39 2. What dictates workout frequency? 19:10 3. How to dial in a program for an individual 26:00 4. Your coaching value is...

Reels popping off left, right and centre, but still no DMs, leads or new clients? This is what we found out, the long/hard way. This week's topics: 1. Content doesn't convert - conversations do 4:56 2. How the system sells, not the content 15:16 3. Where lead magnets go wrong & right 27:25 4. The impact of ambassadors & giveaways 38:29 Get online clients in 15 minutes: ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠A...

Your product isn't broken, so stop trying to fix it - instead take a look at what you're selling outside of it. This week's topics: 1. More effort doesn't fix a broken system 10:08 2. People buy outcomes, not features 19:29 3. What we're changing in our content 26:31 4. The numbers that are keeping you stuck 38:00 Online clients in 15 minutes: ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a...

Frustrated with months/years of effort still not paying off? We were too, up until recently. This week's topics: 1. We thought it was our content (It wasn't) 8:28 2. We spent too long fixing what wasn't broken 19:44 3. The ignored numbers are the problem 23:24 4. Our positioning / market blindspot 29:50 Online clients in 15 minutes: ⁠ ⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠...

What is the impact these fat loss peptides actually have on you as a coach? This week's topics: 1. What do peptides mean for coaching? 11:32 2. The ethical, moral & legal dilemmas 17:08 3. When might they be suggested / useful? 20:34 4. Your niche is the issue, not the market 26:22 Online clients in 15 minutes: ⁠ ⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Are you stuck at 20 sessions? Is online coaching really over-saturated? How are coaches able to take holidays? And more this week. This week's topics: 1. Your profile is your business card 6:36 2. How PTs can afford to take time off 18:50 3. Online hate? Over-saturation of coaches? 23:35 4. Lower prices won't get you past 20 sessions 40:51 Online clients in 15 minutes: ⁠ ⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠...

What do people want more of on social media in 2026? Here's why it's not as simple as just reels or photo dumps. This week's topics: 1. What used to work, but now doesn't 2. Why personality beats information 11:27 3. Three layers of content to convert 26:26 4. Change this perspective & you'll win 38:36 Online clients in 15 minutes: ⁠ ⁠⁠⁠⁠Access⁠⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠...

This is how you keep clients year after year, through price raises and service evolutions. This week's topics: 1. No method, no business systems 10:36 2. This is what your client cares about 18:50 3. The long game matters the most 22:45 4. The smoothest onboarding experience 29:46 Online clients in 15 minutes: ⁠ ⁠⁠⁠Access⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠...

What value does a client see in your service, that they would gladly pay for? This week's topics: 1. Define the offer, define the price 10:52 2. Designing a valuable service 24:42 3. What should you base pricing on? 33:09 4. Your market determines your ceiling 40:43 Online clients in 15 minutes: ⁠ ⁠⁠Access⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Ever wonder how fellow coaches confidently promise results, then simply deliver them? This episode is for you. This week's topics: 1. Why PTs are afraid to market clear promises 19:09 2. The ethics / sustainability of fast results 23:41 3. How to build a reliable method you trust 30:42 4. Holding a standard without losing clients 42:06 Online clients in 15 minutes: ⁠ ⁠Access⁠⁠ Become a Standou...

Online coaching involves systems and issues most PTs are not even aware of, let alone ready for. This week's topics: 1. Client-reactivity vs. having proactive systems 13:58 2. Going online isn't as easy as it seems 22:52 3. How to train the clients you actually want 31:40 4. Posting isn't enough to get online clients 36:46 Online clients in 15 minutes: ⁠ Access⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Our paid ads flopped, but not in the way we expected - here's what we learned from it. This week's topics: 1. Paid ads don't "fail" the way you'd expect 10:28 2. When are you ready to use paid ads? 17:28 3. Funnels explained - Top, middle & bottom 25:40 4. The magic is in small tweaks, long-term 38:14 Get online clients in 8 weeks: Access Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠...

These quiet thoughts can have you beating yourself up, frustrated and burnt out long before you even realise it. This week's topics: 1. What's actually driving your decisions? 12:39 2. Stories coaches use to justify staying stuck 21:22 3. How it affects boundaries, confidence, pricing 28:27 4. Replacing stories with values-led action 44:00 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

We worked hard, put in extra hours and laser focused for years - but made exponentially more progress when that changed. This week's topics: 1. What a perfect week is, and what it isn't 13:54 2. How to structure your work week 19:42 3. Why you're not actually recovering 29:27 4. Alone time, focus, and fake work ethic 36:25 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠...