Beyond The Gym Floor

Here's how the goals, habits and identity you build over one year can change the trajectory of the next. This week's topics: 1. What surprised & frustrated us the most 11:45 2. The importance of personal goals 16:24 3. Habits that changed things for the better 27:34 4. Who I needed to become, to close the gap 35:21 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠...

This is what we foresee staying and changing in the industry, and how it affects coaches / coaching. This week's topics: 1. Where is the fitness industry headed? 9:02 2. The systems & content people care about 23:03 3. Training trends that affect coaches 35:10 4. Has social media affected gym culture? 44:29 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Acces...

This is how Sandra doubled her client book and grew her business while deep in bikini comp prep. Sandra: https://instagram.com/SculptbySandra This week's topics: 1. From trainer to business owner 8:50 2. Managing overwhelm as you grow 17:13 3. Lessons I wish I knew, but had to learn 21:32 4. Building a business that fits your life 35:40 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Wrapping up the year, here are our biggest lessons learned. (Part 2/2) This week's topics: 1. What we're getting rid of next year 1:29 2. What we're doubling down on 8:37 3. Appreciating the people around us 21:27 4. Our single takeaway from the year 38:30 AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Wrapping up the year, here are our biggest lessons learned. (Part 1/2) This week's topics: 1. What are we proudest of this year? 5:03 2. What we struggled with the most 13:43 3. The wins that no one else saw 24:11 4. Our personal lessons / wins 33:54 AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠...

Experienced or new - this will guide your decision-making and growth as a coach / business owner. This week's topics: 1. What is your identity as a coach? 13:01 2. Is it who YOU are, or someone else? 23:16 3. Identity isn't limited by experience 29:05 4. Your specific version of success 41:13 AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Want to go online? From target market to lead gen, to dialing in your offer and your weekly data - here's what you need to know. This week's topics: 1. Make content that speaks to one person 0:00 2. People follow for you, not information 9:16 3. How to actually do outreach in the DMs 12:24 4. Nail your consult & sales, step-by-step 22:33 AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bec...

Want to go online? From target market to lead gen, to dialing in your offer and your weekly data - here's what you need to know. This week's topics: 1. Don't talk to the wrong market 11:51 2. The right offer for the right buyer 17:58 3. Knowing your systems = Having direction 29:53 4. Systemising so you never lose leads 36:09 AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT:...

From the gym floor to online, and everything in-between, here's how to make a full-fledged career as a personal trainer and business owner. This week's topics: 1. Developing confidence as a coach/person 8:55 2. What going all-in F2F can get you 21:10 3. What going all-in online can get you 26:25 4. Not just "more" - What scaling looks like 33:30 AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Acc...

Over a decade in, and these big shifts / decisions still frighten us - here's what we wish we knew earlier on. This week's topics: 1. What running 4 businesses' pages taught me 17:31 2. Why the "correct" career path doesn't exist 23:38 3. Evolving my niche scared the sh*t out of me 32:51 4. How to reach your perfect work week 39:55 AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠...

Going viral, running workshops / events, getting referrals... What will actually reliably get you clients? This week's topics: 1. You can't shortcut coaching expertise 6:25 2. Should you run a workshop, or event? 19:13 3. Underrated: Referrals & up-selling 27:45 4. How many clients going viral got me 37:10 AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠ Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠...

Content stresses you out because you're poorly equipped; Here's how to build better systems to fix that. This week's topics: 1. Stop reactively posting & start building 18:14 2. What to do instead of "just post more" 26:05 3. Are you talking to the wrong person? 28:37 4. A.I. isn't the problem, bad use of it is 34:40 Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠ Breakout PT...

We can still remember the exact moments we've felt like quitting. Nothing's working, you're going flat-out, with no end in sight... Here's how you can turn the tide. This week's topics: 1. The times we've felt like giving up 13:06 2. When to pivot or seek help instead 20:52 3. Understanding the gap of knowledge 29:17 4. Maybe you haven't actually failed yet 35:52 Conten...

This is how you take charge of your business, stop being beholden to leads, and present yourself as (and be) a leader. This week's topics: 1. Overcoming the fear of pushback 6:42 2. What leadership looks like, to clients 18:15 3. How to become a leader / expert 25:24 4. Is it any different / harder online? 34:04 $2.5k Scorecard: ⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠ Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Not every business owner has to "eat sh*t" for years, especially if it's not the right sh*t. Here are our biggest lessons in how to set up your days/weeks how you want. This week's topics: 1. Should you co-coach clients? 3:14 2. What does your week consist of? 10:05 3. How to work towards your ideal week 18:40 4. Maybe you have more in your tank 30:35 $2.5k Scorecard: ⁠⁠⁠⁠⁠Access...

After years face-to-face, Yiannis made the transition online - Here are the toughest lessons he learned on the way to full books. This week's topics: 1. Online coaching isn't as "free" as expected 10:35 2. The most invaluable thing about F2F PT 20:30 3. What F2F PTs massively under-estimate 26:20 4. When your systems get stress-tested 48:05 $2.5k Scorecard: ⁠⁠⁠⁠Access⁠⁠⁠⁠ Breakou...

After over a decade and still going strong, here are our biggest takeaways concerning business systems, effort / burnout, and self-confidence. This week's topics: 1. STC 'Before Jess' era vs. after 2. Is cafe work culture B.S.? 12:23 3. Can a CRM benefit even sole traders? 20:35 4. Do people buy you or your results? 29:08 5. Is burnout inevitable for success? 36:54 $2.5k Scorecard: ⁠⁠⁠...

We were in your shoes - tired, stuck, spiraling. Here's how to take the reins back and build your ideal business. This week's topics: 1. The spiral of poor money habits 9:00 2. Determining your "lifestyle" amount 11:38 3. Your perfect week - Ideal income & capacity 25:10 4. How money anxiety led us to bad decisions 31:38 $2.5k Scorecard: ⁠⁠Access⁠⁠ Breakout PT program:⁠⁠⁠⁠⁠⁠...

Wondering how to get started with ads as a personal trainer? This ep's for you - We cover setup, structure, budget, monitoring, ROI and more. This week's topics: 1. Why organic should come before paid 16:25 2. When would paid ads make sense? 22:37 3. The structure of an ad funnel 25:15 4. What it realistically costs to get a return 34:50 $2.5k Scorecard: ⁠Access⁠ Breakout PT program:⁠⁠⁠⁠⁠⁠...

Tired of your business / clients running you? Here's what you need to make a career out of doing what you're passionate about, instead of feeling burnt out. This week's topics: 1. Self - why you're still stuck 4:41 2. Systems - freedom by structure 8:05 3. Service - more than just sessions 14:10 4. Sales - it's results, not sleaze 19:25 5. Skills - how to keep growing 24:09 $2....

What matters the most in showing up online, and what your audience really cares about and follows you for, might not be as complicated as you think. This week's topics: 1. A defined client avatar changes everything 9:41 2. Your signature offer = Better than the rest 21:46 3. Professional vs. authentic - What sells? 28:54 4. Your personality outlasts everything else 37:44 Breakout PT program:⁠⁠...

What's Ben shifting to, after over 10 years? We share what he's learned from coaching, how that's changing, and what we all have to look forward to. This week's topics: 1. Changing niche after 10 years - fears, goals 8:18 2. How I defined my new ideal client 13:44 3. Build your business, body & mentality 16:42 4. Why it took me one year to launch 25:10 Breakout PT program:⁠⁠⁠⁠⁠...

Books full, long hours in the gym, with no end or growth in sight? We were there too - here's how we got out, and grew. This week's topics: 1. The ceiling of only delivering sessions 12:20 2. You need your time back, not more work 26:15 3. Let go of thinking like just a sessions PT 33:55 Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT: ⁠⁠⁠⁠⁠⁠...

Still have your doubts about picking up the phone? This episode is for you. This week's topics: 1. How Jess built a business 1 call at a time 3:07 2. What good sales doesn't sound like 14:04 3. How to get fewer "No"s on the phone 21:25 4. Sales is a skills most PTs aren't practicing 27:21 Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a Stando...

Giveaways won't build your client book for less work... Here are the real benefits to your business. This week's topics: 1. Why most giveaways don't work 10:26 2. The real R.O.I. - relationships, not reach 19:05 3. How much should you share online? 32:22 4. The giveaway strategy - from start to finish 41:59 Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a...