Beyond The Gym Floor

Online coaching is already hard enough, but it's even harder when you're fronting a different personality. Here's what we'd tell our younger selves. This week's topics: 1. When I realised I wasn't being myself 8:55 2. Why we stopped trying to be professional 15:08 3. How to deal with pushback & online hate 21:42 4. The line between relatable & personal Become a Stan...

Struggling to get online clients, no leads, getting ghosted, no results to post? This episode is for you. This week's topics: 1. What to do when you need more clients 9:42 2. Running challenges gives you proof & more 24:50 3. How to run & maximise giveaways 35:17 4. Why you keep getting ghosted in the DMs 39:41 Get online clients in 15 minutes: ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a...

Unfortunately spending 3 hours writing the perfect, individualised program won't get you more clients. Here's how we've coached for over a decade, not burning out writing thousands of programs. This week's topics: 1. How to deal with varying types of clients 11:39 2. What dictates workout frequency? 19:10 3. How to dial in a program for an individual 26:00 4. Your coaching value is...

Reels popping off left, right and centre, but still no DMs, leads or new clients? This is what we found out, the long/hard way. This week's topics: 1. Content doesn't convert - conversations do 4:56 2. How the system sells, not the content 15:16 3. Where lead magnets go wrong & right 27:25 4. The impact of ambassadors & giveaways 38:29 Get online clients in 15 minutes: ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠A...

Your product isn't broken, so stop trying to fix it - instead take a look at what you're selling outside of it. This week's topics: 1. More effort doesn't fix a broken system 10:08 2. People buy outcomes, not features 19:29 3. What we're changing in our content 26:31 4. The numbers that are keeping you stuck 38:00 Online clients in 15 minutes: ⁠ ⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a...

Frustrated with months/years of effort still not paying off? We were too, up until recently. This week's topics: 1. We thought it was our content (It wasn't) 8:28 2. We spent too long fixing what wasn't broken 19:44 3. The ignored numbers are the problem 23:24 4. Our positioning / market blindspot 29:50 Online clients in 15 minutes: ⁠ ⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠...

What is the impact these fat loss peptides actually have on you as a coach? This week's topics: 1. What do peptides mean for coaching? 11:32 2. The ethical, moral & legal dilemmas 17:08 3. When might they be suggested / useful? 20:34 4. Your niche is the issue, not the market 26:22 Online clients in 15 minutes: ⁠ ⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Are you stuck at 20 sessions? Is online coaching really over-saturated? How are coaches able to take holidays? And more this week. This week's topics: 1. Your profile is your business card 6:36 2. How PTs can afford to take time off 18:50 3. Online hate? Over-saturation of coaches? 23:35 4. Lower prices won't get you past 20 sessions 40:51 Online clients in 15 minutes: ⁠ ⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠...

What do people want more of on social media in 2026? Here's why it's not as simple as just reels or photo dumps. This week's topics: 1. What used to work, but now doesn't 2. Why personality beats information 11:27 3. Three layers of content to convert 26:26 4. Change this perspective & you'll win 38:36 Online clients in 15 minutes: ⁠ ⁠⁠⁠⁠Access⁠⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠...

This is how you keep clients year after year, through price raises and service evolutions. This week's topics: 1. No method, no business systems 10:36 2. This is what your client cares about 18:50 3. The long game matters the most 22:45 4. The smoothest onboarding experience 29:46 Online clients in 15 minutes: ⁠ ⁠⁠⁠Access⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠...

What value does a client see in your service, that they would gladly pay for? This week's topics: 1. Define the offer, define the price 10:52 2. Designing a valuable service 24:42 3. What should you base pricing on? 33:09 4. Your market determines your ceiling 40:43 Online clients in 15 minutes: ⁠ ⁠⁠Access⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Ever wonder how fellow coaches confidently promise results, then simply deliver them? This episode is for you. This week's topics: 1. Why PTs are afraid to market clear promises 19:09 2. The ethics / sustainability of fast results 23:41 3. How to build a reliable method you trust 30:42 4. Holding a standard without losing clients 42:06 Online clients in 15 minutes: ⁠ ⁠Access⁠⁠ Become a Standou...

Online coaching involves systems and issues most PTs are not even aware of, let alone ready for. This week's topics: 1. Client-reactivity vs. having proactive systems 13:58 2. Going online isn't as easy as it seems 22:52 3. How to train the clients you actually want 31:40 4. Posting isn't enough to get online clients 36:46 Online clients in 15 minutes: ⁠ Access⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Our paid ads flopped, but not in the way we expected - here's what we learned from it. This week's topics: 1. Paid ads don't "fail" the way you'd expect 10:28 2. When are you ready to use paid ads? 17:28 3. Funnels explained - Top, middle & bottom 25:40 4. The magic is in small tweaks, long-term 38:14 Get online clients in 8 weeks: Access Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠...

These quiet thoughts can have you beating yourself up, frustrated and burnt out long before you even realise it. This week's topics: 1. What's actually driving your decisions? 12:39 2. Stories coaches use to justify staying stuck 21:22 3. How it affects boundaries, confidence, pricing 28:27 4. Replacing stories with values-led action 44:00 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

We worked hard, put in extra hours and laser focused for years - but made exponentially more progress when that changed. This week's topics: 1. What a perfect week is, and what it isn't 13:54 2. How to structure your work week 19:42 3. Why you're not actually recovering 29:27 4. Alone time, focus, and fake work ethic 36:25 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠...

Here's how the goals, habits and identity you build over one year can change the trajectory of the next. This week's topics: 1. What surprised & frustrated us the most 11:45 2. The importance of personal goals 16:24 3. Habits that changed things for the better 27:34 4. Who I needed to become, to close the gap 35:21 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠...

This is what we foresee staying and changing in the industry, and how it affects coaches / coaching. This week's topics: 1. Where is the fitness industry headed? 9:02 2. The systems & content people care about 23:03 3. Training trends that affect coaches 35:10 4. Has social media affected gym culture? 44:29 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Acces...

This is how Sandra doubled her client book and grew her business while deep in bikini comp prep. Sandra: https://instagram.com/SculptbySandra This week's topics: 1. From trainer to business owner 8:50 2. Managing overwhelm as you grow 17:13 3. Lessons I wish I knew, but had to learn 21:32 4. Building a business that fits your life 35:40 Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Wrapping up the year, here are our biggest lessons learned. (Part 2/2) This week's topics: 1. What we're getting rid of next year 1:29 2. What we're doubling down on 8:37 3. Appreciating the people around us 21:27 4. Our single takeaway from the year 38:30 AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Wrapping up the year, here are our biggest lessons learned. (Part 1/2) This week's topics: 1. What are we proudest of this year? 5:03 2. What we struggled with the most 13:43 3. The wins that no one else saw 24:11 4. Our personal lessons / wins 33:54 AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠...

Experienced or new - this will guide your decision-making and growth as a coach / business owner. This week's topics: 1. What is your identity as a coach? 13:01 2. Is it who YOU are, or someone else? 23:16 3. Identity isn't limited by experience 29:05 4. Your specific version of success 41:13 AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT:⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Want to go online? From target market to lead gen, to dialing in your offer and your weekly data - here's what you need to know. This week's topics: 1. Make content that speaks to one person 0:00 2. People follow for you, not information 9:16 3. How to actually do outreach in the DMs 12:24 4. Nail your consult & sales, step-by-step 22:33 AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Bec...

Want to go online? From target market to lead gen, to dialing in your offer and your weekly data - here's what you need to know. This week's topics: 1. Don't talk to the wrong market 11:51 2. The right offer for the right buyer 17:58 3. Knowing your systems = Having direction 29:53 4. Systemising so you never lose leads 36:09 AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT:...

From the gym floor to online, and everything in-between, here's how to make a full-fledged career as a personal trainer and business owner. This week's topics: 1. Developing confidence as a coach/person 8:55 2. What going all-in F2F can get you 21:10 3. What going all-in online can get you 26:25 4. Not just "more" - What scaling looks like 33:30 AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Acc...