Beyond The Gym Floor

Over a decade in, and these big shifts / decisions still frighten us - here's what we wish we knew earlier on. This week's topics: 1. What running 4 businesses' pages taught me 17:31 2. Why the "correct" career path doesn't exist 23:38 3. Evolving my niche scared the sh*t out of me 32:51 4. How to reach your perfect work week 39:55 AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠...

Going viral, running workshops / events, getting referrals... What will actually reliably get you clients? This week's topics: 1. You can't shortcut coaching expertise 6:25 2. Should you run a workshop, or event? 19:13 3. Underrated: Referrals & up-selling 27:45 4. How many clients going viral got me 37:10 AI Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠ Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠...

Content stresses you out because you're poorly equipped; Here's how to build better systems to fix that. This week's topics: 1. Stop reactively posting & start building 18:14 2. What to do instead of "just post more" 26:05 3. Are you talking to the wrong person? 28:37 4. A.I. isn't the problem, bad use of it is 34:40 Content Builder: ⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠ Breakout PT...

We can still remember the exact moments we've felt like quitting. Nothing's working, you're going flat-out, with no end in sight... Here's how you can turn the tide. This week's topics: 1. The times we've felt like giving up 13:06 2. When to pivot or seek help instead 20:52 3. Understanding the gap of knowledge 29:17 4. Maybe you haven't actually failed yet 35:52 Conten...

This is how you take charge of your business, stop being beholden to leads, and present yourself as (and be) a leader. This week's topics: 1. Overcoming the fear of pushback 6:42 2. What leadership looks like, to clients 18:15 3. How to become a leader / expert 25:24 4. Is it any different / harder online? 34:04 $2.5k Scorecard: ⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠ Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Not every business owner has to "eat sh*t" for years, especially if it's not the right sh*t. Here are our biggest lessons in how to set up your days/weeks how you want. This week's topics: 1. Should you co-coach clients? 3:14 2. What does your week consist of? 10:05 3. How to work towards your ideal week 18:40 4. Maybe you have more in your tank 30:35 $2.5k Scorecard: ⁠⁠⁠⁠⁠Access...

After years face-to-face, Yiannis made the transition online - Here are the toughest lessons he learned on the way to full books. This week's topics: 1. Online coaching isn't as "free" as expected 10:35 2. The most invaluable thing about F2F PT 20:30 3. What F2F PTs massively under-estimate 26:20 4. When your systems get stress-tested 48:05 $2.5k Scorecard: ⁠⁠⁠⁠Access⁠⁠⁠⁠ Breakou...

After over a decade and still going strong, here are our biggest takeaways concerning business systems, effort / burnout, and self-confidence. This week's topics: 1. STC 'Before Jess' era vs. after 2. Is cafe work culture B.S.? 12:23 3. Can a CRM benefit even sole traders? 20:35 4. Do people buy you or your results? 29:08 5. Is burnout inevitable for success? 36:54 $2.5k Scorecard: ⁠⁠⁠...

We were in your shoes - tired, stuck, spiraling. Here's how to take the reins back and build your ideal business. This week's topics: 1. The spiral of poor money habits 9:00 2. Determining your "lifestyle" amount 11:38 3. Your perfect week - Ideal income & capacity 25:10 4. How money anxiety led us to bad decisions 31:38 $2.5k Scorecard: ⁠⁠Access⁠⁠ Breakout PT program:⁠⁠⁠⁠⁠⁠...

Wondering how to get started with ads as a personal trainer? This ep's for you - We cover setup, structure, budget, monitoring, ROI and more. This week's topics: 1. Why organic should come before paid 16:25 2. When would paid ads make sense? 22:37 3. The structure of an ad funnel 25:15 4. What it realistically costs to get a return 34:50 $2.5k Scorecard: ⁠Access⁠ Breakout PT program:⁠⁠⁠⁠⁠⁠...

Tired of your business / clients running you? Here's what you need to make a career out of doing what you're passionate about, instead of feeling burnt out. This week's topics: 1. Self - why you're still stuck 4:41 2. Systems - freedom by structure 8:05 3. Service - more than just sessions 14:10 4. Sales - it's results, not sleaze 19:25 5. Skills - how to keep growing 24:09 $2....

What matters the most in showing up online, and what your audience really cares about and follows you for, might not be as complicated as you think. This week's topics: 1. A defined client avatar changes everything 9:41 2. Your signature offer = Better than the rest 21:46 3. Professional vs. authentic - What sells? 28:54 4. Your personality outlasts everything else 37:44 Breakout PT program:⁠⁠...

What's Ben shifting to, after over 10 years? We share what he's learned from coaching, how that's changing, and what we all have to look forward to. This week's topics: 1. Changing niche after 10 years - fears, goals 8:18 2. How I defined my new ideal client 13:44 3. Build your business, body & mentality 16:42 4. Why it took me one year to launch 25:10 Breakout PT program:⁠⁠⁠⁠⁠...

Books full, long hours in the gym, with no end or growth in sight? We were there too - here's how we got out, and grew. This week's topics: 1. The ceiling of only delivering sessions 12:20 2. You need your time back, not more work 26:15 3. Let go of thinking like just a sessions PT 33:55 Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT: ⁠⁠⁠⁠⁠⁠...

Still have your doubts about picking up the phone? This episode is for you. This week's topics: 1. How Jess built a business 1 call at a time 3:07 2. What good sales doesn't sound like 14:04 3. How to get fewer "No"s on the phone 21:25 4. Sales is a skills most PTs aren't practicing 27:21 Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a Stando...

Giveaways won't build your client book for less work... Here are the real benefits to your business. This week's topics: 1. Why most giveaways don't work 10:26 2. The real R.O.I. - relationships, not reach 19:05 3. How much should you share online? 32:22 4. The giveaway strategy - from start to finish 41:59 Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a...

Likes and followers can help, but don't translate to sales. Here's what matters more for your online presence. This week's topics: 1. Why trends don't build businesses 10:32 2. Can style beat substance? 18:04 3. Content that converts 23:45 4. Posts aren't enough - you still need DMs 31:32 Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT:...

Books full, but feel burnt out, almost at your limits? We were in the same boat. Here's how you can grow out of it. This week's topics: 1. The ceiling of only delivering sessions 14:42 2. Creating space = Being able to scale 26:45 3. What a $10k/month business model looks like 33:38 4. What I unlearned, to scale my PT business 39:33 5. Scaling isn't about more access to you 38:13 Break...

Forward vision, scalability, and patience - What we wish we knew, back when we first started as PTs. This week's topics: 1. A business is more than delivering sessions 10:31 2. You can't scale what you haven't defined 20:51 3. Over-supporting clients can break you 26:47 4. Your offer is more than just your time 31:34 5. Scaling isn't about more access to you 38:13 Breakout PT progr...

Want to prep clients for the stage/platform? Here's everything you should consider. This week's topics: 1. What we love about prep coaching 8:31 2. Bodybuilding vs. Powerlifting preps 18:28 3. Who should actually compete? 26:08 4. Collaborative vs. Authoritative coaching 44:49 Register for our free workshop: ⁠⁠⁠Access⁠⁠⁠ Breakout PT program:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become...

Want committed, high-calibre clients? Here's how to create them, instead of waiting for them. This week's topics: 1. Why most PTs attract the wrong clients 11:54 2. Don't wait for better clients - Build them 17:01 3. Standards - For yourself & your clients 28:00 4. Inspiration isn't proof - Lead by example 33:31 Register for our free workshop: ⁠⁠Access⁠⁠ Breakout PT:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠...

Ok, we're not actually doomed. So here's how you can actually leverage AI to make you and your business function even better, daily and weekly. This week's topics: 1. Do we still matter? 5:29 2. Will AI replace or make you better? 18:52 3. A 40-day sprint fixed my PT business 24:23 4. Hybrid PTs: Your weekly AI checklist 50:02 Register for our free workshop: ⁠Access⁠ Breakout PT:⁠⁠⁠⁠⁠⁠...

PTs spend way too much time in their content, marketing, consults, onboarding and sales... Here's how you can streamline it all. This week's topics: 1. Could you be reaching your cap? 6:49 2. Time is costing you leads / income 16:38 3. How to nail your consult & sale 25:49 4. What kills onboarding & check-ins 32:51 Register for our free workshop: Access Breakout PT:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠⁠...

How do you make a bulletproof offer that not only guarantees results, but also confidence for your client? This week's topics: 1. What makes up a great offer? 8:56 2. The pitfalls of too many options 18:20 3. What are you guaranteeing? 23:34 4. What makes your service premium? 37:30 Breakout PT:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

These are the biggest things we see coaches under-estimate when going online. This week's topics: 1. The goal of your online content 3:29 2. When & how to get into paid ads 14:01 3. Nailing your online consultation 23:58 4. A smooth onboarding is crucial 27:25 5. An under-rated organic strategy 29:48 Pre-register for Breakout PT:⁠⁠⁠⁠⁠⁠ ⁠⁠⁠⁠ ⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Become a Standout PT: ⁠⁠⁠⁠⁠⁠...