STClearn
Beyond The Gym Floor
STClearn is a business coaching team that gets personal trainers more clients & more income in less time.
Where to listen?
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Episodes
Ep 234 - What's in/out in 2024 for fitness businesses 14.01.2024 1:15:15
Decline of powerlifting? Rise of evidence-based? Posting crying videos on IG? Here's what we've seen, and predict, for the industry. This week's topics: 1. To-do lists shouldn't be schedules 7:53 2. How we sell online is changing 20:20 3. The comeback of evidence-based 29:31 4. How training styles match life stages 41:53 5. What's happening to fitness in Victoria? 59:51 6. Peop...
Ep 233 - Realities of owning a business with staff, ft. Laura Fox (Fox Physio) 07.01.2024 1:09:00
In this ep, our online physio / Allied Health coach Laura describes going from being an employee to an employer, and all the lessons learned. Laura: https://instagram.com/LauraFox93 This week's topics: 1. The power of word-of-mouth 6:31 2. Attracting more experienced clients? 14:21 3. Opening a brick & mortar in lockdown 25:21 4. Your responsibility with a team 33:12 5. Benefits of havin...
Ep 232 - We're assembling the Avengers 17.12.2023 1:18:17
A lot of cool stuff has happened in 12 months... Here's what we can remember, and what we learned! This week's topics: 1. Is Aussie drinking culture real? 2:27 2. Learning to accept compliments 14:32 3. Introducing our new team 29:16 4. Lessons from ended relationships 42:04 5. Price of living a higher standard 1:03:46 Join our community: Access As always, if you have any qu...
Ep 231 - How to not lose business over the holidays 10.12.2023 1:18:19
Haven't been able to take a holiday without fear of losing clients? This one's for you. This week's topics: 1. Are stringers making a comeback? 16:42 2. Should I make yet another Xmas resource? 28:39 3. How does your ideal client actually think? 38:07 4. The bare minimums of a good business 51:55 5. The friction behind your to-do list 1:02:50 Join our community: Access As...
Ep 230 - Needing help is not a weakness 03.12.2023 1:15:13
Yes, we still go through what you go through - It never gets easier, but you become more resilient and resourceful. This week's topics: 1. Programming workshop review 1:12 2. Still hesitant about ice baths... 15:18 3. Fundamentals back to fundamentals 28:02 4. When all the anxiety comes to a head 37:07 5. You deserve to have a good circle 58:56 Join our community: Access As always,...
Ep 229 - This kind of language is defeating you 27.11.2023 1:09:14
Becoming a leader, running workshops, influencing people, doing more than just PT sessions... Sound good? Here's where you can start. This week's topics: 1. Building your authority & leadership 13:25 2. We're still working on communication 29:12 3. Becoming someone people can depend on 36:36 4. How to undeniably stack your proof 50:13 5. The characteristic over the hard skill 1:00:...
Ep 228 - How to make scary business decisions 19.11.2023 1:09:52
Changing your target market, creating a product to sell, posting more/less of your personality... How do you decide? This week's topics: 1. Post more personality, or information? 14:26 2. The basics are still just as effective 31:17 3. How to shift your client demographic 40:46 4. How & when to launch a product Join our community: Access As always, if you have any questions or sugge...
Ep 227 - Fear & judgement aren't bad things, ft. Lauren 'Loz' Read 13.11.2023 1:30:26
Our new business mentality coach Loz talks through why and how fear, judgement, & loneliness aren't necessarily bad signs. Loz: https://instagram.com/Loz_Ready This week's topics: 1. Your decisions are yours to make 7:08 2. Dealing with outside judgement 25:04 3. It's okay for your circle to get smaller 42:31 4. Different people will (or won't) matter 59:46 5. Why fear can be a...
Ep 226 - How to make your business magnetic 05.11.2023 1:08:04
People seem to be over despair and seriousness, and looking for "fun". How can we implement this? This week's topics: 1. Changing the way we interact with people 4:20 2. The culture shift that is happening now 20:01 3. Introducing fun into your business 39:26 4. You don't have to be the best to succeed 52:56 Why movies, games & fashion get remade 1:03:19 Join our community: ...
Ep 225 - Traits of the successful 29.10.2023 1:17:08
How do you learn to become magnetic, and bring value to those around + ahead of you? This week's topics: 1. "But what if no one shows up to my event?" 19:42 2. Differentiate yourself from the rest 31:28 3. Communicating to get the best from people 44:40 4. Bring value to the table (that isn't money) 1:07:06 Join our community: Access As always, if you have any questions or sug...
Ep 224 - How to level up your business 15.10.2023 1:07:23
We recently learned some things that look to change our business' trajectory - Here they are. This week's topics: 1. We went to an... interesting seminar 15:59 2. Breaking the traditional life cycle 24:16 3. Adding more value for the same time 35:53 4. What's beyond being in the trenches 46:08 5. Understanding team types & dynamics 55:02 Join our community: Access As always, if yo...
Ep 223 - Why you're not coaching who you want 08.10.2023 1:12:15
Branding vs. messaging vs. marketing - Here's how we messed it up for years, and how it can catapult your business forward. This week's topics: 1. The number one athlete right now 7:40 2. What does your brand trigger? 21:08 3. Get your message to the right people 33:37 4. What marketing actually means 46:37 5. The actionable steps you should take 55:34 Join our community: Access As always...
Ep 222 - How to last in the fitness industry 01.10.2023 1:01:16
How do you know when you should make the jump into personal training? And how do you make it lifelong? This week's topics: 1. Dealing with job uncertainty 9:10 2. Staying the immense highs and lows 19:49 3. People are no longer providing proof 31:54 4. What has worked... will still work 45:21 Join our community: Access As always, if you have any questions or suggestions, feel free to drop a c...
Ep 221 - How to find a business partner 24.09.2023 1:01:50
We've raved on about how useful it is having a team. So how would you go about assembling your own? This week's topics: 1. Signs of shady business coaches 10:41 2. What does real ambition look like? 17:56 3. Deciding who to do business with 34:49 4. How to nail marketing & programming 53:01 Join our community: Access As always, if you have any questions or suggestions, feel free to dr...
Ep 220 - We KNOW there's more to a PT career 17.09.2023 1:17:16
The "old guys in the industry" reflect on what has been our biggest milestone yet. This week's topics: 1. Melb Intensive Weekend review 4:29 2. Joys & difficulties of presenting 21:46 3. We've been where you are 33:40 4. What we've learned from you 44:01 5. The ultimate, average Tuesday 55:39 6. Proving again, we walk the talk 1:02:55 Join our community: Access As always...
Ep 219 - How to unlock imposter syndrome 10.09.2023 1:07:26
Here's how we moved past fear, then imposter syndrome - but not completely or forever, nor should it be the case. This week's topics: 1. Celebrate wins while staying grounded 8:52 2. The moments that determine your success 24:27 3. How to benefit from imposter syndrome 37:47 4. The gap from in the gym, to going online 43:15 5. Want to start running your own events? 50:16 Join our community...
Ep 218 - Don't limit your business' growth 03.09.2023 1:08:38
Feel like your business has stopped growing, or that you're limited by your own capability? This week's topics: 1. Religion in elite sport mentality 9:14 2. Audio books & dodgy biz coaches 29:27 3. Settling for a lack of urgency 36:59 4. The confidence of having a team 47:58 5. How to "get good at the thing" 53:19 Join our community: Access As always, if you have any questio...
Ep 217 - What enables you to stay in the industry 27.08.2023 1:07:16
What do you mean, another squat technique seminar won't get me more clients? This week's topics: 1. Top 3 PT skills that aren't programming 14:56 2. Why sales might feel/sound sleazy 22:06 3. What you need to level up to go online 33:23 4. The misconception of upskilling 45:49 LAST CHANCE Intensive tix: Access Join our community: Access As always, if you have any questions or suggest...
Ep 216 - This is who you should market to 20.08.2023 1:20:52
Are you wary/careful that your content/message isn't alienating who you think you're selling to? This week's topics: 1. Are skinny jeans & Lambos still cool? 8:34 2. Will content only become shorter? 22:24 3. Are some questions "too easy"? 32:52 4. Careful who your content alienates 40:13 5. Who are our role models? 1:03:08 Melbourne Intensive: Access Join our community:...
Ep 215 - Your business must-haves, ft. Jess Tirpkos 13.08.2023 1:07:06
Here's the breakdown on what makes your service good enough to attract AND retain clients. This week's topics: 1. What are we currently reading? 3:31 2. Managing energy around clients 20:05 3. Authority based P.T. has changed 38:42 4. The non-negotiables of a good service 46:35 5. What Jess looked for in Ben's coaching 58:37 Melbourne Intensive earlybird / VIP: Access Join our communi...
Ep 214 - How to keep your clients for longer 06.08.2023 1:10:52
Sending a hundred welcome/instruction messages, waiting for check-ins, setting aside 2 hours to write every new program... Here's how to stop that. This week's topics: 1. Is business just slow, or is it you? 16:12 2. Want to work online? Be online 33:37 3. Why your business isn't running smoothly 39:26 4. You don't have to program from scratch 52:57 5. The business 'hard skills...
Ep 213 - How to get through your absolute lowest 30.07.2023 1:12:28
Ever had those absolutely sh*t days where you've questioned everything? Us too... Here's how we kept going. This week's topics: 1. Being less mean on social media 5:56 2. Text vs. video content? Threads? 23:35 3. Your 'why' will get you through the lows 35:49 4. Knowing your values is crucial 56:10 5. What will you be doing in the future? 1:05:46 Your First $1k Week: Access Jo...
Ep 212 - How to make personal training a career, ft. Jess Tirpkos 23.07.2023 1:14:38
You've heard people downplay PT as low-earning, a part-time job, not life-long/sustainable... But today we'll explain how you can succeed. This week's topics: 1. Financially planning to become a parent 6:19 2. Get your sh*t together to do adult things 17:33 3. Prioritising family, work, and values 29:01 4. You're capable of more than you think 47:11 5. The most important focus for...
Ep 211 - You can't teach what you haven't done 16.07.2023 1:03:01
Do you value a mentor who's walked the talk? Is it a red flag if they completely moved from coaching to business coaching? This week's topics: 1. How we've been using 'Threads' 2:01 2. Business coaches without businesses 20:45 3. Mentoring isn't about the money 32:29 4. You need flexibility in work schedule 46:48 Your First $1k Week: Access Join our community: Access As a...
Ep 210 - Why you're struggling to get more clients 09.07.2023 1:14:12
The boys dive into sales / social media psychology, perks of being hot, and why your hit rates on the phone are dropping. This week's topics: 1. Clients won't follow your logic 22:20 2. Our misconceptions on social media 41:38 3. Not being blessed with good looks 52:38 4. Don't let your outreach quality drop 59:09 Your First $1k Week: Access Join our community: Access As always, if y...
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