STClearn

Beyond The Gym Floor

Business EN ↓ 335 episodes

STClearn is a business coaching team that gets personal trainers more clients & more income in less time.

Author

STClearn

Category

Business

Podcast website

stcfit.com

Latest episode

Jul 5, 2026

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Episodes

Ep 234 - What's in/out in 2024 for fitness businesses 14.01.2024

Decline of powerlifting? Rise of evidence-based? Posting crying videos on IG? Here's what we've seen, and predict, for the industry. This week's topics: 1. To-do lists shouldn't be schedules 7:53 2. How we sell online is changing 20:20 3. The comeback of evidence-based 29:31 4. How training styles match life stages 41:53 5. What's happening to fitness in Victoria? 59:51 6. Peop...

Ep 233 - Realities of owning a business with staff, ft. Laura Fox (Fox Physio) 07.01.2024

In this ep, our online physio / Allied Health coach Laura describes going from being an employee to an employer, and all the lessons learned. Laura: ⁠ https://instagram.com/LauraFox93 This week's topics: 1. The power of word-of-mouth 6:31 2. Attracting more experienced clients? 14:21 3. Opening a brick & mortar in lockdown 25:21 4. Your responsibility with a team 33:12 5. Benefits of havin...

Ep 232 - We're assembling the Avengers 17.12.2023

A lot of cool stuff has happened in 12 months... Here's what we can remember, and what we learned! This week's topics: 1. Is Aussie drinking culture real? 2:27 2. Learning to accept compliments 14:32 3. Introducing our new team 29:16 4. Lessons from ended relationships 42:04 5. Price of living a higher standard 1:03:46 Join our community:  ⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠ As always, if you have any qu...

Ep 231 - How to not lose business over the holidays 10.12.2023

Haven't been able to take a holiday without fear of losing clients? This one's for you. This week's topics: 1. Are stringers making a comeback? 16:42 2. Should I make yet another Xmas resource? 28:39 3. How does your ideal client actually think? 38:07 4. The bare minimums of a good business 51:55 5. The friction behind your to-do list 1:02:50 Join our community:  ⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠ As...

Ep 230 - Needing help is not a weakness 03.12.2023

Yes, we still go through what you go through - It never gets easier, but you become more resilient and resourceful. This week's topics: 1. Programming workshop review 1:12 2. Still hesitant about ice baths... 15:18 3. Fundamentals back to fundamentals 28:02 4. When all the anxiety comes to a head 37:07 5. You deserve to have a good circle 58:56 Join our community:  ⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠ As always,...

Ep 229 - This kind of language is defeating you 27.11.2023

Becoming a leader, running workshops, influencing people, doing more than just PT sessions... Sound good? Here's where you can start. This week's topics: 1. Building your authority & leadership 13:25 2. We're still working on communication 29:12 3. Becoming someone people can depend on 36:36 4. How to undeniably stack your proof 50:13 5. The characteristic over the hard skill 1:00:...

Ep 228 - How to make scary business decisions 19.11.2023

Changing your target market, creating a product to sell, posting more/less of your personality... How do you decide? This week's topics: 1. Post more personality, or information? 14:26 2. The basics are still just as effective 31:17 3. How to shift your client demographic 40:46 4. How & when to launch a product Join our community:  ⁠⁠⁠Access⁠⁠⁠ As always, if you have any questions or sugge...

Ep 227 - Fear & judgement aren't bad things, ft. Lauren 'Loz' Read 13.11.2023

Our new business mentality coach Loz talks through why and how fear, judgement, & loneliness aren't necessarily bad signs. Loz: https://instagram.com/Loz_Ready This week's topics: 1. Your decisions are yours to make 7:08 2. Dealing with outside judgement 25:04 3. It's okay for your circle to get smaller 42:31 4. Different people will (or won't) matter 59:46 5. Why fear can be a...

Ep 226 - How to make your business magnetic 05.11.2023

People seem to be over despair and seriousness, and looking for "fun". How can we implement this? This week's topics: 1. Changing the way we interact with people 4:20 2. The culture shift that is happening now 20:01 3. Introducing fun into your business 39:26 4. You don't have to be the best to succeed 52:56 Why movies, games & fashion get remade 1:03:19 Join our community: ...

Ep 225 - Traits of the successful 29.10.2023

How do you learn to become magnetic, and bring value to those around + ahead of you? This week's topics: 1. "But what if no one shows up to my event?" 19:42 2. Differentiate yourself from the rest 31:28 3. Communicating to get the best from people 44:40 4. Bring value to the table (that isn't money) 1:07:06 Join our community:  ⁠Access⁠ As always, if you have any questions or sug...

Ep 224 - How to level up your business 15.10.2023

We recently learned some things that look to change our business' trajectory - Here they are. This week's topics: 1. We went to an... interesting seminar 15:59 2. Breaking the traditional life cycle 24:16 3. Adding more value for the same time 35:53 4. What's beyond being in the trenches 46:08 5. Understanding team types & dynamics 55:02 Join our community:  Access As always, if yo...

Ep 223 - Why you're not coaching who you want 08.10.2023

Branding vs. messaging vs. marketing - Here's how we messed it up for years, and how it can catapult your business forward. This week's topics: 1. The number one athlete right now 7:40 2. What does your brand trigger? 21:08 3. Get your message to the right people 33:37 4. What marketing actually means 46:37 5. The actionable steps you should take 55:34 Join our community:  Access As always...

Ep 222 - How to last in the fitness industry 01.10.2023

How do you know when you should make the jump into personal training? And how do you make it lifelong? This week's topics: 1. Dealing with job uncertainty 9:10 2. Staying the immense highs and lows 19:49 3. People are no longer providing proof 31:54 4. What has worked... will still work 45:21 Join our community:  Access As always, if you have any questions or suggestions, feel free to drop a c...

Ep 221 - How to find a business partner 24.09.2023

We've raved on about how useful it is having a team. So how would you go about assembling your own? This week's topics: 1. Signs of shady business coaches 10:41 2. What does real ambition look like? 17:56 3. Deciding who to do business with 34:49 4. How to nail marketing & programming 53:01 Join our community:  Access As always, if you have any questions or suggestions, feel free to dr...

Ep 220 - We KNOW there's more to a PT career 17.09.2023

The "old guys in the industry" reflect on what has been our biggest milestone yet. This week's topics: 1. Melb Intensive Weekend review 4:29 2. Joys & difficulties of presenting 21:46 3. We've been where you are 33:40 4. What we've learned from you 44:01 5. The ultimate, average Tuesday 55:39 6. Proving again, we walk the talk 1:02:55 Join our community:  Access As always...

Ep 219 - How to unlock imposter syndrome 10.09.2023

Here's how we moved past fear, then imposter syndrome - but not completely or forever, nor should it be the case. This week's topics: 1. Celebrate wins while staying grounded 8:52 2. The moments that determine your success 24:27 3. How to benefit from imposter syndrome 37:47 4. The gap from in the gym, to going online 43:15 5. Want to start running your own events? 50:16 Join our community...

Ep 218 - Don't limit your business' growth 03.09.2023

Feel like your business has stopped growing, or that you're limited by your own capability? This week's topics: 1. Religion in elite sport mentality 9:14 2. Audio books & dodgy biz coaches 29:27 3. Settling for a lack of urgency 36:59 4. The confidence of having a team 47:58 5. How to "get good at the thing" 53:19 Join our community:  Access As always, if you have any questio...

Ep 217 - What enables you to stay in the industry 27.08.2023

What do you mean, another squat technique seminar won't get me more clients? This week's topics: 1. Top 3 PT skills that aren't programming 14:56 2. Why sales might feel/sound sleazy 22:06 3. What you need to level up to go online 33:23 4. The misconception of upskilling 45:49 LAST CHANCE Intensive tix:  Access Join our community:  Access As always, if you have any questions or suggest...

Ep 216 - This is who you should market to 20.08.2023

Are you wary/careful that your content/message isn't alienating who you think you're selling to? This week's topics: 1. Are skinny jeans & Lambos still cool? 8:34 2. Will content only become shorter? 22:24 3. Are some questions "too easy"? 32:52 4. Careful who your content alienates 40:13 5. Who are our role models? 1:03:08 Melbourne Intensive:  Access Join our community:...

Ep 215 - Your business must-haves, ft. Jess Tirpkos 13.08.2023

Here's the breakdown on what makes your service good enough to attract AND retain clients. This week's topics: 1. What are we currently reading? 3:31 2. Managing energy around clients 20:05 3. Authority based P.T. has changed 38:42 4. The non-negotiables of a good service 46:35 5. What Jess looked for in Ben's coaching 58:37 Melbourne Intensive earlybird / VIP:  Access Join our communi...

Ep 214 - How to keep your clients for longer 06.08.2023

Sending a hundred welcome/instruction messages, waiting for check-ins, setting aside 2 hours to write every new program... Here's how to stop that. This week's topics: 1. Is business just slow, or is it you? 16:12 2. Want to work online? Be online 33:37 3. Why your business isn't running smoothly 39:26 4. You don't have to program from scratch 52:57 5. The business 'hard skills...

Ep 213 - How to get through your absolute lowest 30.07.2023

Ever had those absolutely sh*t days where you've questioned everything? Us too... Here's how we kept going. This week's topics: 1. Being less mean on social media 5:56 2. Text vs. video content? Threads? 23:35 3. Your 'why' will get you through the lows 35:49 4. Knowing your values is crucial 56:10 5. What will you be doing in the future? 1:05:46 Your First $1k Week:  Access Jo...

Ep 212 - How to make personal training a career, ft. Jess Tirpkos 23.07.2023

You've heard people downplay PT as low-earning, a part-time job, not life-long/sustainable... But today we'll explain how you can succeed. This week's topics: 1. Financially planning to become a parent 6:19 2. Get your sh*t together to do adult things 17:33 3. Prioritising family, work, and values 29:01 4. You're capable of more than you think 47:11 5. The most important focus for...

Ep 211 - You can't teach what you haven't done 16.07.2023

Do you value a mentor who's walked the talk? Is it a red flag if they completely moved from coaching to business coaching? This week's topics: 1. How we've been using 'Threads' 2:01 2. Business coaches without businesses 20:45 3. Mentoring isn't about the money 32:29 4. You need flexibility in work schedule 46:48 Your First $1k Week:  Access Join our community:  Access As a...

Ep 210 - Why you're struggling to get more clients 09.07.2023

The boys dive into sales / social media psychology, perks of being hot, and why your hit rates on the phone are dropping. This week's topics: 1. Clients won't follow your logic 22:20 2. Our misconceptions on social media 41:38 3. Not being blessed with good looks 52:38 4. Don't let your outreach quality drop 59:09 Your First $1k Week:  Access Join our community:  Access As always, if y...

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