Beyond The Gym Floor

What would we do if we had to start from scratch? Here are our exact steps from zero to full books, and beyond. This week's topics: 1. We're being targeted by ads & bots 3:29 2. Face-to-face is the best route 19:30 3. Balancing face-to-face, adding online 40:04 4. How much money podcasting makes 52:13 5. Leveraging our experience & A.I. 56:40 Value Compass: ⁠Access⁠ Join our commun...

If you're wondering when you get to train more serious or advanced clients, this is the episode for you. This week's topics: 1. Fitness expos have changed 15:53 2. Was getting an expo booth worth it? 27:38 3. Is cafe productivity real? 40:11 4. Developing your niche will take time 56:22 5. What if you don't want competitors? 1:09:11 Value Compass: Access Join our community:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Are you still posting for likes? Wondering why no one's filled out your link-in-bio form? Here's a better approach. This week's topics: 1. Creating YouTube & blog content again 3:31 2. What to do when business is slow 14:27 3. Putting together cohesive content 21:11 4. What F2F coaches get wrong online 37:51 5. Here's exactly what our campaign is 55:48 Join our community:  ⁠⁠⁠⁠...

The biggest red flag we see with business coaching nowadays... This week's topics: 1. Coffee snob or not? 2:28 2. Business coaches that sell 'potential' 13:22 3. What new business owners rush 34:52 4. How do you recognise burnout? 50:42 5. Why PTs fail to sell on social media 59:54 Join our community:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ As always, if you have any question...

Would you be crushed? How would you rebuild? Here's what we'd do. This week's topics: 1. Ben's near-death F1 encounter 15:02 2. What we'd do if Instagram died... 18:21 3. A.I. tools we've been looking at 42:04 4. What are we doing at an expo? 59:22 5. Putting out fires as a sole trader 1:07:08 Join our community:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ As always, if...

Here's our checklist on what to expect, and how to thrive, as an online coach. This week's topics: 1. Self: The 1000 hour pre-requisite 8:07 2. Service: Talk to clients, not coaches 28:12 3. Systems: What are you tracking (or not)? 53:15 4. Sales: Does your product suit them? 1:00:48 5. Skills: What you're paid to do 1:11:46 Sales podcast episode: Ep 210 Join our community:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Feeling burnt out? Too many clients complaining? Tired of going through the motions? Here's something to reframe your thinking. This week's topics: 1. When debate becomes personal attack 6:33 2. "Working in" / Gym equipment etiquette 14:54 3. Limiting training / work distractions 27:32 4. What's causing the unfulfilled feeling 43:32 5. Put out what you want to receive 1:09:32...

The boys recount the Programming Workshop weekend that just went by in Queensland. This week's topics: 1. More followers =/= More sales 1:13 2. Good times on the Gold Coast 8:01 3. Workshop delivery reflections 26:31 4. It all comes back to Jetstar... 40:45 5. Is the annual biz upswing here 52:07 Join our community:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ As always, if you have any questions...

Whether you're just starting out, or at capacity and wondering what's ahead - here's how your future could look. This week's topics: 1. It all starts with your flagship 26:40 2. When to offer a lower tier 45:12 3. Before you put on coaches... 52:39 4. The right time to go online 1:02:27 5. The costs of opening a gym 1:09:02 Join our community:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠...

Paid ads, workshops, call lists, free resources, challenges, giveaways... Which is the best for lead gen? This week's topics: 1. The easiest ways to gain sessions 6:07 2. Likes & followers =/= Paid clients 22:29 3. Two steps back, to go three forward 36:21 4. It's tough when you don't see returns Join our community:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ As always, if you have any q...

There are times to push... and times to find people to help you push. This week's topics: 1. Unfamiliar with discomfort 12:52 2. Influences on your work ethic 23:32 3. The concept of balance 39:10 4. The importance of role models 56:08 5. Advice from the right people 1:06:26 Gold Coast programming workshop: ⁠⁠⁠Tickets⁠⁠⁠ Join our community:  ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ As always, if you...

A deep dive into assessing, periodising, and maximising outcomes for both physique and strength athletes. This week's topics: 1. Periodising strength vs. hypertrophy 15:30 2. Weight classes & time between comps 22:28 3. Numbers won't tell you everything 38:41 4. The hierarchy of exercise selection 51:12 5. Assessing physique/morphological needs 1:14:10 Gold Coast programming workshop:...

When you first meet a client, what's your process to formulating their first program, and the one after that? This week's topics: 1. Who'd rule the post-apocalyptic world? 9:05 2. How to initially assess movement online 24:52 3. Planning long-term program progress 29:26 4. Everyone needs a foundation of strength 37:34 5. Determining recovery & volume 49:23 Gold Coast programming wo...

With some recent mandatory time off, Buff Daddy (TM) Ben drops some newly philosophised epiphanies. This week's topics: 1. Lewis Hamilton, Maxibons & armchair critics 3:56 2. Training your decision-making skill 31:48 3. Being able to hand over responsibility 42:22 4. Be mindful of what takes your energy 57:35 5. More action & creation than consumption 1:18:32 Gold Coast programming wor...

Are you in your 1st / 2nd year of PT, and not sure what the future holds with scaling or sustainability? This ep is for you. This week's topics: 1. The first steps the "creating" a business 9:33 2. Becoming a coach without having a coach 21:53 3. When do you "get better clients"? 32:31 4. The compounding effect of wasting time 43:41 5. Mistakes that we didn't have to ma...

Feel like you have no right standing up there presenting to a group of people? Here's why you should do it regardless. This week's topics: 1. What if no one buys a ticket / comes? 3:22 2. Embracing the uncomfortability 12:03 3. Your values will decide everything 21:21 4. How do you write a workshop? 45:55 5. Talking through our biggest fears 1:00:20 Finding Food Freedom tickets: Grab yours...

Decline of powerlifting? Rise of evidence-based? Posting crying videos on IG? Here's what we've seen, and predict, for the industry. This week's topics: 1. To-do lists shouldn't be schedules 7:53 2. How we sell online is changing 20:20 3. The comeback of evidence-based 29:31 4. How training styles match life stages 41:53 5. What's happening to fitness in Victoria? 59:51 6. Peop...

In this ep, our online physio / Allied Health coach Laura describes going from being an employee to an employer, and all the lessons learned. Laura: ⁠ https://instagram.com/LauraFox93 This week's topics: 1. The power of word-of-mouth 6:31 2. Attracting more experienced clients? 14:21 3. Opening a brick & mortar in lockdown 25:21 4. Your responsibility with a team 33:12 5. Benefits of havin...

A lot of cool stuff has happened in 12 months... Here's what we can remember, and what we learned! This week's topics: 1. Is Aussie drinking culture real? 2:27 2. Learning to accept compliments 14:32 3. Introducing our new team 29:16 4. Lessons from ended relationships 42:04 5. Price of living a higher standard 1:03:46 Join our community:  ⁠⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠⁠ As always, if you have any qu...

Haven't been able to take a holiday without fear of losing clients? This one's for you. This week's topics: 1. Are stringers making a comeback? 16:42 2. Should I make yet another Xmas resource? 28:39 3. How does your ideal client actually think? 38:07 4. The bare minimums of a good business 51:55 5. The friction behind your to-do list 1:02:50 Join our community:  ⁠⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠⁠ As...

Yes, we still go through what you go through - It never gets easier, but you become more resilient and resourceful. This week's topics: 1. Programming workshop review 1:12 2. Still hesitant about ice baths... 15:18 3. Fundamentals back to fundamentals 28:02 4. When all the anxiety comes to a head 37:07 5. You deserve to have a good circle 58:56 Join our community:  ⁠⁠⁠⁠⁠Access⁠⁠⁠⁠⁠ As always,...

Becoming a leader, running workshops, influencing people, doing more than just PT sessions... Sound good? Here's where you can start. This week's topics: 1. Building your authority & leadership 13:25 2. We're still working on communication 29:12 3. Becoming someone people can depend on 36:36 4. How to undeniably stack your proof 50:13 5. The characteristic over the hard skill 1:00:...

Changing your target market, creating a product to sell, posting more/less of your personality... How do you decide? This week's topics: 1. Post more personality, or information? 14:26 2. The basics are still just as effective 31:17 3. How to shift your client demographic 40:46 4. How & when to launch a product Join our community:  ⁠⁠⁠Access⁠⁠⁠ As always, if you have any questions or sugge...

Our new business mentality coach Loz talks through why and how fear, judgement, & loneliness aren't necessarily bad signs. Loz: https://instagram.com/Loz_Ready This week's topics: 1. Your decisions are yours to make 7:08 2. Dealing with outside judgement 25:04 3. It's okay for your circle to get smaller 42:31 4. Different people will (or won't) matter 59:46 5. Why fear can be a...

People seem to be over despair and seriousness, and looking for "fun". How can we implement this? This week's topics: 1. Changing the way we interact with people 4:20 2. The culture shift that is happening now 20:01 3. Introducing fun into your business 39:26 4. You don't have to be the best to succeed 52:56 Why movies, games & fashion get remade 1:03:19 Join our community: ...