Beyond The Gym Floor

Welcome to Beyond The Gym Floor, our podcast's fresh coat of paint! Here are 20 of the most important things we've learned over 200 episodes. This week's topics: 1. Our experience with James Smith PT 6:43 2. Even the 'best' are still figuring it out 25:10 3. Lessons in content creation & clout chasing 37:15 4. Our podcast - From $0 to a $40k quarter 1:00:37 5. People you should surround yourself w...

We sat down with Ben & Brooklyn from Matter Marketing, to discuss issues personal trainers have with their brand and their marketing - unfortunately it's probably not the algorithm's fault - so what's the missing link in your business' image? https://instagram.com/matter_marketing This week's topics: 1. From 9-5 to an online business 11:51 2. Create community with vulnerability 26:45 3. Don't mist...

This week we chatted to Suzanne Borden, director of Evolve Marketing, with 25 years of marketing experience. We discuss the intricacies of branding, marketing and application of paid ads (should you or shouldn't you?) for personal trainers / business owners. https://evolvemarketing.com.au This week's topics: 1. What is marketing vs. branding? 6:23 2. Content - Trends, creation approach 18:38 3. Pa...

We sat down with Will Crozier & Mikki Wescombe of Nexus Performance, talking all things gym ownership - expectations, staffing, marketing and overall mentality - does owning a gym live up to every PT's dream? https://instagram.com/nexusperformance.aus This week's topics: 1. Why online coaches opened a physical gym 3:20 2. Competing with big commercial gyms 19:20 3. Who are you speaking/marketing t...

The boys sip on whiskey and recap the whirlwind that was our week-long Queensland trip. Enjoy! This week's topics: 1. Whiskey review & pancake adventures 1:57 2. How the photoshoot & workshop went 11:03 3. The podcast tour & our new mate 'Nugget' 22:57 4. Pick an influential person to train with? 36:54 5. What this journey has taught us 46:40 Check out our IG story highlight on how to win a $4k pr...

This week we announce our new partner & inclusion to the Standout PT program, along with a joint celebration giveaway. Tune in to find out how to enter! This week's topics: 1. Announcing our new partner & giveaway! 2:54 2. How to solve team communication delays 22:55 3. Goodbye Logitech... hello Manscaped? (JK) 34:25 4. The reality of running a small business 44:21 Check out Standout PT & our ment...

This week we discussed with osteo Allie how you, as a coach, can better serve your clients by working with allied health professionals in the best way possible. https://alliebrownosteo.com.au/ This week's topics: 1. Working with gen pop vs. athletes 14:26 2. Signs of a good osteo / A.H.P. 23:22 3. Pain is rarely solved acutely / quickly 39:55 4. How to work better with your A.H.P. 1:00:24 5. How o...

We sat down with Ash from Emay Services, to explore how successful online coaches thrive, where business systems are usually strong/lacking, as well as passive income potential as a PT. Check out Emay Services: https://emayservices.com.au/ This week's topics: 1. Business processes that kill your time 5:54 2. What you require as an online coach 27:50 3. The fear every business owner has 39:01 4. Wh...

We had a great sit-down with Mike MacDonald, CEO of training software 'MyStrengthBook' - chatting all things online coaching, start-up obstacles, and optimising business systems. Check out MyStrengthBook: https://mystrengthbook.com/ This week's topics: 1. Powerlifting accountant to software CEO 14:32 2. Why most software start-ups fail 29:56 3. Coaching is moving online/hybrid 38:07 4. Communicati...

Here's how you can reduce the issues and friction in your business, so you can focus on more important things. This week's topics: 1. A.I. isn't as scary as you think 12:01 2. How to get more leads on demand 24:35 3. Balancing work with life/partners 36:29 4. Why your clients won't listen/check-in 52:51 5. How to shift your demographic 1:12:00 6. New clients - How often? Waitlists? 1:14:40 Check o...

This week we welcome Jess, STCfit Learning Mentorship head mentor, chatting all things raising a family while running a successful business + having the freedom and lifestyle you want. https://instagram.com/jess.tirpkos This week's topics: 1. Who is the G.O.A.T. athlete? 2:54 2. Why Jess approached us 19:24 3. From Criminal Justice to the gym 28:08 4. How having a child changed things 40:47 5. Pla...

This week, the boys tackle "creepy" gym interactions, to marketing spend, to periodising for powerlifters. This week's topics: 1. "Creepy" interactions in the gym 7:49 2. How to balance out a physique 32:05 3. Training approach, post PL comp? 46:41 4. Over 5 reps for S/B/D? (For a PL'er) 1:00:07 5. Dealing with client frustration 1:07:48 6. Brand, marketing, getting leads 1:18:01 Check out Standou...

Running through this checklist could alter your business' trajectory exponentially. This week's topics: 1. Self 11:27 2. Systems 39:47 3. Service 58:11 4. Sales 1:07:23 5. Skills 1:11:53 Take the Scorecard: https://stcfitlearning.com/Scorecard As always, if you have any questions or suggestions, feel free to drop a comment or get in touch!

Wondering what's out there, besides clocking in, clocking out for sessions, going to sleep, and repeat? Here's what, and how. This week's topics: 1. Business expansion considerations 13:48 2. Putting on a valuable client event 22:44 3. Transitioning from gen pop to niche 33:35 4. Re-evaluate your business to grow 45:20 Check out the mentorship & Standout PT: https://stcfitlearning.com/Programs As...

This week the boys revisit high school shenanigans, the importance of fuses, and Ben's unexpected staffy encounter. This week's topics: 1. School pranks that went overboard 1:28 2. Having handyman skills 15:29 3. Why these holidays felt better 20:21 4. Ben's dog story (It's ok, it ends well) 33:58 5. What the year ahead looks like 42:10 Check out the mentorship & Standout PT: https://stcfitlearnin...

What training/nutrition/education trends should die? This week the boys "poke the bear", but also get a bit real. This week's topics: 1. Menstrual programs & sh*t flexible diets 12:47  2. Selling mindset over getting results 28:15 3. Should you S/B/D over 5 reps? 36:41 4. Business mentors with no businesses 44:50 5. Online coach with no F2F experience? 56:34 6. Our lowest point this year... 1:04:5...

A bottle of wine + night time Instagram-lead Q&A. What could go wrong? (If you're seeing this, we did alright)  This week's topics: 1. Should every sport just be untested? 6:05  2. Ben & Jason in life or death situations 14:23 3. Olympia - will Classic overtake Open? 29:33 4. Worst gym accidents we've seen/had 47:50 5. Trip highlights / Alternate careers? 56:11  Check out the mentorship & Standout...

The boys recap lessons learned from the recent Penrith, NSW trip - F2F workshop, charity lift-off, and all-around good times with good people. This week's topics: 1. Unfavourable AirBnB conditions 1:04  2. F2F workshops are better 19:25 3. Our first interstate lift-off 31:04 4. Keeping the PT tools sharp 39:16 5. A place for extreme dieting 49:31 6. Exciting 2023 announcements 56:50 Check out the...

What is it like coaching world-class athletes vs. gen pop, and what does it take as a coach?  Tune in with special guest Durham McInnis from Core Advantage! https://instagram.com/durham.mcinnis This week's topics: 1. Working with world-class athletes 5:31 2. Why veer away from what works? 22:01 3. Cardio doesn't kill your gains 38:20 4. Having a degree / Getting into S&C 58:27 5. Velocity, running...

What goes into procuring a selection of exercises that will ensure progress, whether that be strength or physique orientated? This week's topics: 1. How to decide which muscles to target 27:15 2. Misconception of stability / rigidity 34:19 3. Skill & the perception of difficulty 40:33 4. Hypertrophy for a strength athlete 53:01 5. Categorising your exercise choices 59:56 Secure your tickets now fo...

Considered going online, but don't know exactly how you'd do it? Tune in as the boys detail the steps to online success for your coaching business. This week's topics: 1. Online & F2F are different clients 7:57 2. Identify who your ideal client is 19:56 3. Speak your client's language 26:55 4. Actually pulling the trigger 40:56 Become a Standout PT: https://stcfitlearning.com/Standout Building an...

Being a good PT is part of the job description. But how do you make a scalable business and career out of it?  This week's topics: 1. Self - Mentality & values 7:45 2. Systems - Business efficiency 21:42 3. Service - Client value & retention 30:43 4. Sales - Attract clients you want 42:36 5. Skill - Be good at your job 54:22 Become a Standout PT: https://stcfitlearning.com/Standout As always, if y...

From the barbell to the track, weekly benders to getting a mortgage... how do you see your training and business evolving as your life progresses? This week's topics: 1. Making important life changes 10:31 2. Barbells to long-distance runs 26:28 3. Shifting training modalities 33:01 4. The responsibility of influence 42:38 5. Some projects we're cooking up 49:19 Become a Standout PT: https://stcfi...

Is cardio "bad" for any specific pursuit/goal? Or are you approaching it in a sub-optimal way? Tune in with special guests Denis & Lewi from Robur Strength and Conditioning! https://instagram.com/RoburSandC This week's topics: 1. Does crossfit deserve the bad rap? 5:04 2. You can be big, strong, fit & fast 15:43 3. Genetics and PEDs in elite sports 26:53 4. Juggling strength & conditioning 32:23 5...

With coaching slowly but surely shifting in a new direction, how do you tackle pushing your message as a coach? And more importantly, in a way that resonates with your audience? Tune in with special guests Denis & Lewi from Robur Strength and Conditioning! https://instagram.com/RoburSandC This week's topics: 1. What training looks like in the army 15:03 2. The compression & expansion model 24:59 3...