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Carolyn Lyden is the President/Lead SEO of Search Hermit. Her goal is to help established women-owned businesses improve their online visibility through SEO and content strategy that drives sustainable growth and creates a more substantial online presence. 

AJ Huisman is a coach for chief marketing officers (CMOs) and their teams on how to work better in an effort to generate better business outcomes. His Mission- to offer a fresh perspective and mediate between marketing teams and the CMOs. He pushes the executes to be the chief rainmakers or drivers of change within their organizations.

Pam Didner is a passionate digital and tech marketer, speaker, and author who loves to bring alignment between sales & marketing. She is the author of The Modern AI Marketer and Effective Sales Enablement . Her mission- to help bridge the gap between sales and marketing teams so they can work efficiently and grow together.

Sean Amster is the Manager for Digital Content Solutions at The Hershey Company. He also teaches digital marketing as a comprehensive subject at Pennsylvania State University. His Mission: Oversee innovation and transformation processes to make data-driven decisions in demand generation and overall efficiency.

Samantha Stone is the Founder/CMO of the Marketing Advisory Network and the author of Unleash Possible: A Marketing Playbook That Drives Sales . Her Mission: To unite marketing and sales teams around certain Key Performance Indicators (KPIs) that drive revenue in the sales funnel. She notes 3 metrics that marketers should take ownership of: lead conversion, time spent in the 'buying' phase, and wi...

Maurina Venturelli is a Senior Director of Demand Generation at Sumo Logic and Kate Gigax is the Founder of Development Corps. Kate is Maurina's leadership coach with a mission to challenge and support high-achieving women in reaching their goals.

Heather Seasholtz is the Director of Meeting and Event Management. Her mission is to aid organizations in shifting from live events to virtual meetings in response to the new world of COVID-19. From restructuring sponsorships to reformating content to coaching speakers on the chat function, Heather has helped clients adapt to our new circumstances.

The traditional 'waterfall' approach to project execution is outdated and no longer effective in these unprecedented times. Lisa Farrow is a marketing agilist encouraging teams to use Agile frameworks, such as Scrum and Kanban, to ensure that they meet and exceed customer expectations. By remaining nimble and iterating constantly, teams are able to deliver a product that is exactly what the client...

Latane Conant is the Chief Marketing Officer at 6sense , an A.I. powered Account-Based Marketing platform. Her mission is to utilize big data to personalize engagement with the coveted, in-market accounts that are most likely to purchase and succeed with a product.  

Social media marketing has expanded and grown in importance within the marketing mix. However, teams are consistently hindered by the lack of cohesion and clarity regarding workflow. Xenia Muntean is the CEO and co-founder of Planable , a social media tool that acts as a one-stop-shop for the entire creation process, from writing content to scheduling and distributing across a multitude of channel...

Scott Brinker is a Software Product Leader at HubSpot. He directs the company’s platform strategy, business programs, and tech partners. His mission is to offer guidance in the best practices to utilize evolving and expanding marketing technology (" Martech ") to streamline and coordinate the various aspects of a project. 

Ashley Cohen and Sabrina Galati are marketing solutions architects with TenX4 (Ten by Four”) Their Mission- To help marketers be more effective and cost-efficient in the long-term by aiding the agency-client relationship from the start. TenX4’s goal is to ensure the best possible B2B partnership through intensive review, pain-point recognition, and client-agency matching.

Roderick Jefferson is a Leading Sales Enablement Consultant who has worked with many innovative, category-leading companies (AT&T, eBay, Oracle, Marketo, and Paypal to name a few) His Mission- Drive growth in small and midsized businesses (SMBs) and Fortune 500 companies. He does this by coordinating and conducting multiple units (HR, Product, Marketing, and Sales) to ensure that the sales tea...

Carmen Collins is the Senior Social Media and Talent Brand Manager at Cisco. Her Mission - Build personal connections with future talent by amplifying authentic content from current employees. She does this by using marketing tools to talk about what it’s like to work at a company rather than to “sell” a product, commercial good, or service. Resources https://www.facebook.com/WeAreCisco/ https://t...

Kelby Johnson gets real when talking about messaging for his healthcare brand Providence Health. Creating a succinct message across 150+ hospitals, internal teams, and local caregivers is a daunting task. Not surprisingly (if you know him) Kelby rises to the occasion. See how he created real, authentic messaging, helped produce ideas and content, distributed across the company, and measured its su...

It's very easy to write content to check off a box whether for SEO or just because you know you're supposed to be producing it. By taking a step back, asking the right questions, instead of just checking a box you can tell a compelling story that truly creates conversation and connection. The Content Fuel Framework Story Fuel LinkedIn

Neil Gordon teaches us how to hone our marketing messaging by distilling it down into a simple sentence - action, outcome. Listen to exactly how he does this. Website: https://neilcanhelp.com/ LinkedIn: https://www.linkedin.com/in/neilcanhelp/ Full Show Recap: https://mkgmarketinginc.com/blog/podcasts/neil-gordon-find-your-silver-bullet/

Miri Rodriguez is the Global Head of the Microsoft Internship Program. She's also a storyteller. She believes that your customer should be at the heart of your brand. To do this you have to lead with empathy. In this podcast, Miri walks me through what empathy means and how she has used storytelling and empathy on putting her customer at the heart of Microsoft and created content that did just tha...

Building content, from your customers stories, can fill the negative space of where the your audience is and your competitors are not. Find your Blue Ocean. Michele Mehl worked at a PR Agency that specialized in Start Ups. She has since moved on and created her own company which is a portable exercise machine. With her previous marketing talents she has gone on to build her company on the back of...

If done thoughtfully, the Email Newsletter can be a powerful medium. Here's how to get started. Sean Ryan, founder of Rotary Digital , has created multiple newsletters, dedicated to very specific audiences. Learn how he got them started, why they've worked, and how you can do it too! Sean Ryan on LinkedIn: https://www.linkedin.com/in/seanryanaccelerator/ Rotary Digital: http://www.rotarydigital.ne...

Scale your business and/or team by creating process and documentation in order to onboard and train new hires efficiently and effectively. Jonathan Ronzio, CMO of Trainual, gives us great tips and tricks on how to start documenting how do you things in an effort to clone yourself which allows you to scale quickly. http://trainual.com/ Free Asset from Jonathan, download now! > http://trainual.co...

Kick off 2020 with digging deep and finding your truth. I certainly did! Erin Weed just opened Speaker School. An 8 course class on finding your truth and learning how to deliver it. Learn how Erin found her own truth and decided to start speaker school.  To get started with Speaker School, visit www.speakerschool.com. Connect with Erin Weed on LinkedIn. 

Jo-Anne is out to helps sales men and women be the best sales people they can be to not only win the business but build lasting relationships with their potential buyers. Here’s part 1 where she walks through how to prep and kick off an ideal sales call. Linkedin: https://www.linkedin.com/in/joanne-jaspan/ Website: http://shift-sales.com/collective

Jo-Anne is out to helps sales men and women be the best sales people they can be to not only win the business but build lasting relationships with their potential buyers. Here’s part 1 where she walks through how to prep and kick off an ideal sales call. Linkedin: https://www.linkedin.com/in/joanne-jaspan/ Website: http://shift-sales.com/collective

Have you ever tried to use LinkedIn as a new lead generator and failed? We have. John Bellmay, CEO of Direct MSGing walks me through how we all can be successful in turning LinkedIn from a simple digital business card to demand generator.  If you'd like to see take a look at John's LinkedIn profile for inspiration, you can find it here: https://www.linkedin.com/in/johnbellamy/ Be sure to check out...