MKG Marketing Inc
Back on T-R-A-C-K
Back on T-R-A-C-K (formerly Tea Time with Tech Marketing Leaders) is where founders learn how to build a true marketing growth engine — one that runs smoothly, scales sustainably, and supports the business you actually want to lead. After hundreds of conversations with marketing leaders on Tea Time, one truth kept surfacing: too many founders are stuck chasing what’s shiny and new instead of strengthening the systems that create consistent, compounding growth. Back on T-R-A-C-K is your reset. Join me and a lineup of fractional marketing leaders and founders who’ve paved the way — or are findin...
Author
MKG Marketing Inc
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Podcast website
Latest episode
Jul 10, 2026
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Episodes
#54: Social Selling with Quincy Johnson 05.04.2021 45:10
Quincy Johnson is a Marketing and Technology Strategist who teaches at the University of Texas at Dallas. He lectures primarily on how to effectively utilize social media marketing. He started in inside sales as has discovered the wide range of social and martech as it relates to technology companies. Social Selling For Quincy, social media is the grand Truman Show: a great experiment to obse...
#53: Remote Relationship Building with Meghan Nesta 05.04.2021 32:08
Meghan Nesta , Senior Product Manager at AWeber, joins to discuss how she and her team build and maintain relationships while working from home. Agile Resource: Agility Is Key with Lisa Furrow
#52: How to Be Fan-Fing-Tastic with Max Borges 05.04.2021 43:11
Max Borges joins to discuss running public relations agency and How To Be Fan-F*cking-Tastic! Max Borges runs a Public Relations (PR) agency that works exclusively with consumer tech companies. He employs 50 incredibly talented people and has built a profile of 50 clients. When starting, he mentions AFM (anything for money) wherein he built an agency to fill any need that would bring in a payc...
#51: Shock Your Potential With Michael Sherlock 05.04.2021 49:34
Michael Sherlock , Chief Potential Officer at Shock Your Potential, at joins to discuss how to effectively use the mirror test when determining if an employee is properly trained.
#50: Larry Long Jr. - EPIC Values to Drive High Performing Sales Teams 05.04.2021 1:00:16
On the Season 7 premiere, Larry Long Jr. , Director of Collegiate Sales at Teamwork joins to discuss how his EPIC values (Entrepreneurial Spirit, Practice, Internal Drive, Communication) help lead high performing teams. Larry has a goal to change 1,000 lives in 2021. Not B2B or B2C but rather P2P, people to people sales. The most successful people care about others first. For Larry, sales is pla...
#42: Aileen Horgan - Be Fearless in Content Creation 11.01.2021 35:40
Aileen Horgan , VP Marketing at Gremlin , joins to discuss executing fearlessness in content creation and nurturing trust among team-members. "People that work with you and for you don't have to like you, they just have to trust you." Apply to be on Tea Time with Tech Marketing Leaders
#43: Lawrence Elliot - Content That Creates Clients 11.01.2021 42:56
Lawrence Elliot joins to discuss conversion copywriting. Conversion Copywriting Creating In-Depth, PILLAR Content that can be written in a way that both informs and persuades. The best copywriters pass what Lawrence calls the ‘barstool test’; in order to put the reader at ease, imagine as if you were sitting in a restaurant with the reader. By writing in a conversational tone, you invite the reade...
#44: Marlo Oster - A Delicate Balancing Act 11.01.2021 32:44
This week, Marlo Oster joins to discuss the delicate balancing act of project management. She is the entire marketing force at Work Patterns , an app that streamlines management best practices through templates and simplified user experience (UX). The firm is an extremely young, seed-funded startup (out of Beta in August 2020). While the company may be new, Marlo is a veteran of the industry, havi...
#47: Gwen Lafage - Brand Marketing Generates Demand 11.01.2021 43:54
Gwen Lafage , Manager at Sköna - European HQ, joins to discuss how they create impactful branding for B2B tech companies, marrying brand awareness and lead generation. LinkedIn: https://www.linkedin.com/in/gwen-lafage-9500381/ Website: https://www.skona.com Apply to be on Tea Time with Tech Marketing Leaders
#49: Paul Higgens PART II - A Sturdy Foundation For High Performance 11.01.2021 32:14
In order to construct a high performing team, you have to ask during the hiring process - Would you enthusiastically re-employee the people on your team? Paul advocates utilizing the classic, Norton's balanced scorecard of company effectiveness as well as 9 key foundational elements to create a high-performing team. Check out Paul's Mentoring Website HERE - https://www.buildlivegive.com/sales And...
#46: Alex Dunn - Help First, Sell Second 11.01.2021 40:57
Alex Dunn , head of Levelset, joins to discuss the importance of building a content machine. Alex Dunn has been a friend of MKG for a long time. He is a results-oriented business development professional in B2B and B2C marketplaces; he specializes in driving traffic through content solutions Alex is the Head of Demand at Levelset , a payment solutions company for the construction industry. They’ve...
#45: Adam Mendler - We All Have Superpowers 11.01.2021 41:54
Adam Mendler, host of the podcast Thirty Minute Mentors , joins to discuss the importance of understanding your superpower as early as possible. From Los Angeles to Wall Street, Adam Mendler has learned some hard-earned lessons. While earning an MBA at the Anderson School of Management (UCLA), Adam interned in entertainment (Universal). Upon graduation, he returned to finance and worked in large...
#48: Paul Higgens PART I - Talk Less, Do More 11.01.2021 29:04
Originally from Australia, Paul Higgins is a business mentor, podcaster, and publisher who helps coaches and consultants to help build profitable and sustainable online businesses. He previously spent 18 years at the Coca Cola company, managing $700 million in marketing strategy across the world. This conversation shares insight into how set up effective processes to run a global remote team. Shif...
#41: Arel Moodie - Turning Likability Into Leads 11.01.2021 47:25
Arel Moodie is a multi-talented professional speaker and bestselling author. He has spoken to over 650,000 people in 48 states and 5 countries. His podcast The Art of Likability was rated the Number 1 career podcast in iTunes and is listened to in 178 countries worldwide helping people build better relationships with people. Arel Moodie joins to discuss how public speaking can be utilized to gen...
Season 6 Preview - Big Changes For 2021! FULL SEASON RELEASE MONDAY JAN. 11th 04.01.2021 4:49
2021, finally!! We've got some fantastic changes coming to the podcast starting with a new name - Tea Time with Tech Marketing Leaders! We hope that this new name and format can better help our audience grow big, fast through meaningful, measurable marketing. In addition, we're changing our release schedule and releasing all of Season 6 next Monday, January 11th! You can binge to your heart's con...
#40: Tom Martin - F*R*I*E*N*D*S 23.11.2020 1:01:01
On the Season 5 Finale, Tom Martin joins to discuss how to "sell greatly" and bolster marketing efforts by making friends. The sales game has shifted; old models have faded into obscurity. Success is more often achieved when representatives choose to "sell greatly" rather than to "always be closing", to nurture a relationship instead of extracting a prize. *Editor's Note- Thank you so much for tu...
#39: Renato Agrella - Partnerships and Precision Messaging 16.11.2020 51:17
Renato Agrella , Founder of 2A Consulting , joins to discuss how he helps build partnerships and utilize storytelling to communicate highly technical messaging. His firm simplifies the complex stories in ways to make it easier for an unknowing audience member to just hop in and understand the key elements. Whether they've been aware of the offer for 5 years or 5 minutes, the content needs to creat...
#38: Tish Millsap - Scoring Leads & Closing Deals 09.11.2020 42:54
This week, Tish Millsap joins to discuss how to directly connect marketing spend to revenue. For the past 6 years, she has helped dozens of companies implement and sustain effective demand-gen and revenue-boosting solutions.
#37: Jonathan Pogact - Cutting Through The Static (of Cluttered Inboxes) 02.11.2020 43:35
Jonathan Pogact is the VP of Marketing at Seamless. AI . He was the previous VP of Marketing for Drips , a text messaging software that helps brands deliver conversion results. He joins this week to discuss the power of text messaging in business development and solving the 'always on' problem.
#36: Tamsen Webster - Finding the Red Thread 26.10.2020 1:04:39
Tamsen Webster joins to discuss, "The Red Thread", a method to help audiences, organizations, and individuals build and tell the story of their big ideas. The result? Real, transformative change. She works with individuals and organizations on how to talk about their ideas so that other people will act on them. "Your idea, business, product, or service is an answer. It is a new way to slay an old...
#35: Christopher Penn - Cooking Up Solutions With Machine Learning 19.10.2020 34:11
Christopher S. Penn is the Chief Data Scientist/Co-founder of Trust Insights . He is an authority on analytics, digital marketing, marketing technology, data science, and machine learning. Too often, marketers get caught up in the heaps of data without coming to a viable conclusion. If a decision isn't reached, all the statistics and metrics are ultimately useless. As he neatly puts, "analytics w...
#34: Anna Hrach - Debunking Content Myths 12.10.2020 42:43
On this week's podcast, Anna Hrach joins to debunk a few widely-believed myths surrounding content production. Content is a piece of the puzzle that stretches over the entire marketing ecosystem. It remains the primary way in which brands communicate with their audience.
#33: David Liljegren - Digital Marketing Gets Back To Basics 05.10.2020 46:49
On the Season 5 Premiere, our guest is David Liljegren, the President & COO of ADK America. His mission is to aid brands in the complicated process of healthcare marketing. This particular industry requires marketers with a deft touch, who are able to concisely communicate their value propositions. To keep the focus, David encourages the team to keep these four core questions top of mind- What...
Klyn Elsbury - Digital Marketing Meets Neurology & Unconscious Motivators 24.08.2020 43:05
Klyn Elsbury is a keynote speaker, author, and executive trainer. Through her consulting and bestselling book, I Am___:The Untold Story of Success , she helps leaders identify their unconscious motivators and utilize them to grow both personally and professionally. As well, Klyn offers helpful insight and bite-sized pieces of wisdom from ordinary people who have overcome incredible odds. This podc...
Kathleen Booth - Digital Marketing Meets The Keys to Inbound Success 17.08.2020 51:20
Kathleen Booth is the VP Marketing for Attila Security. Her Mission - To help clients bolster inbound marketing utilizing fundamental tactics. By creating compelling content and cultivating community, brands are able to successfully grow. Her podcast Inbound Success helps marketers adjust their strategy and find the key niche for their development.
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