Back on T-R-A-C-K

In this episode of Back on T-R-A-C-K , host Kerry Guard sits down with global campaign manager Natasha Mendez to unpack the practical realities of using generative AI in modern marketing without losing the human touch. Natasha candidly shares how she moved from being an initial AI skeptic to building customized AI agents that automate competitive intelligence, streamline campaign planning, and org...

In this episode of Back on T-R-A-C-K , host Kerry Guard sits down with Daniel Roth—operations veteran, author of The E3 Effect , and founder of The Pangea Effect—to explore how organizations can bridge the dangerous divide between strategic vision and day-to-day execution. Broadcasting from his custom-converted Sprinter van, Daniel explains the concept of "execution drift," showing how well-intent...

Marketers are drowning in AI agents, cold outreach spam, and bloated software bills. But while everyone is automating the noise, who is actually taking the time to talk to the customer?   Catch our live conversation on Back on T-R-A-C-K with Bonnie Taylor (Fractional Marketing Consultant & Growth Strategist). We’re breaking down how lean teams can rebuild their B2B revenue funnels using radica...

In this episode of Back on T-R-A-C-K , host Kerry Guard interviews Nicol Dejadon, founder and principal adviser at True House Advisory, about why businesses struggle with stalled revenue and how to address underlying marketing inefficiencies rather than prematurely increasing ad spend. Dejadon argues that when growth plateaus, leaders often reflexively throw money at paid ads instead of fixing fou...

Most cybersecurity content sounds completely identical—a sea of corporate buzzwords, generic claims, and AI-generated text that ignores real buyer pain points. In this episode of Back on T-R-A-C-K , I sit down with Lea Rabinowitz , Vice President of Marketing Services at AimPoint Group and Founder of &content marketing, to discuss how to build high-converting content engines in the cybersecuri...

In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Caitlin Zigthor, CEO of Zigthor Marketing, for an insightful dive into what happens when a marketing generalist gets "under the hood" of a client's business. From untangling broken email flows and fragmented CRMs to aligning front-line sales data with marketing messaging, Caitlin breaks down the reality of fixing a company's fou...

In this episode of Back on T-R-A-C-K , host Kerry Guard speaks with Bowe Hoy, Chief Revenue Officer (CRO) of EdgeFi (formerly Edge Networks), as part of her ongoing CRO interview series. Hoy discusses his 20-plus years in cybersecurity and outlines EdgeFi's fresh rebrand from a broader IT service provider into a specialized cybersecurity firm focused on the financial services sector, detailing how...

In this episode of Back on T-R-A-C-K , host Kerry Guard (CEO of MKG Marketing) sits down with Shannon Curley, Director of Marketing and Growth at Tactical Logistic Solutions, to explore the evolving landscape of modern marketing, AI, and authentic relationship-building. Curley details her approach to using AI as an "entry-level intern" to augment expertise rather than replace it, advocating for ac...

In this episode of Back on T-R-A-C-K  hosted by Kerry Guard, guest Sar Ruddenklau—a fractional marketing strategist for early-stage startups—discusses how B2B companies can build sustainable brand authority and navigate the shifting landscape of search and AI. Ruddenklau emphasizes that brand is more than logos; it represents the overarching thread of trust and credibility that runs through every...

In this episode of Back on T-R-A-C-K , host Kerry Guard sits down with Aakash Desai, Chief Revenue Officer at LumenData, to break down how B2B organizations can tear down traditional departmental silos and build a truly cohesive, interconnected revenue ecosystem. Aakash digs into the evolving mechanics of the CRO role alongside the CMO and CFO, emphasizing why tightening market conditions demand t...

In this episode of Back on T-R-A-C-K , host Kerry Guard sits down with Adamma Ihemeson, founder and CEO of The Automated CMO , to discuss shifting from surface-level AI use (like prompt generation) to building truly autonomous, agentic AI workflows. Following a 10-day silent meditation retreat reset, Adamma shares her practical, step-by-step approach to systematizing AI within marketing, how to ov...

In this episode of Back on T-R-A-C-K , host Kerry Guard sits down with Larry Long Jr., CEO and "Chief Energy Officer" at Larry Long Jr. Enterprises, to dive into the evolution of B2B sales outreach and examine whether cold calling is truly dead in today's digital landscape. Together, they break down how modern sales professionals can transition away from transactional, high-volume dialing toward i...

In this episode of Back on T-R-A-C-K, host Kerry Guard sits down with Rachael Woods, founder of Woods MarCom, to explore how a background in science shapes a structured, data-driven approach to marketing strategy. Drawing from her transition from chemistry to corporate marketing and agency ownership, Rachael shares practical ways to build reliable marketing infrastructure, measure true acquisition...

Product-led growth (PLG) in enterprise cybersecurity rarely follows the traditional B2B playbook. Rather than using self-serve trials to adopt software independently, security practitioners often use frictionless trials simply to validate marketing claims before requesting a guided demo. True growth requires combining a streamlined product validation flow with a bold, distinct brand identity that...

The traditional B2B marketing funnel is officially broken. Joined by guest Heidi Ramich on Tea Time with Tech Marketing Leaders , host Kerry Guard explores why modern customer journeys look less like a straight line and more like a Jackson Pollock painting—and what smart marketing teams are doing about it. In a landscape where buying decisions are driven by entire committees rather than solo decis...

How do you streamline marketing, maintain content quality, and scale global campaigns when resources are tight? In this episode of Tea Time with Tech Marketing Leaders , host Kerry Guard chats with Annette Reed (Senior Director, Global Campaigns & Demand Gen at SentinelOne). Together, they break down: • Operationalizing Marketing: Why SOPs, documentation, and processes actually make you faster...

Marketing leaders are caught in a classic trap: assuming AI is a shortcut to outputting endless content and automating whole campaigns. But pumping out more noise doesn’t build market presence—it just creates clutter. The reality? AI hasn't made marketing easier or faster; it’s raised the bar for what great execution looks like. In this episode, we sit down with Ashish Malpani explore what it actu...

Most revenue leaders are convinced that hitting predictable targets requires overly complex scoring systems, endless qualification criteria, and a hyper-linear executive playbook. They mistake administrative clutter for actual pipeline control. The truth? Complexity is the enemy of execution. In this episode of Back On T-R-A-C-K, Bethany Ibarra joins the show to break down how to strip away the no...

In this episode of Back on T-R-A-C-K, I sit down with Chloe Addis, Head of Marketing at Headley Media and Co-Host of B2B Marketers: Off The Record, to map out how to scale a highly personalized, multilingual demand-gen architecture.   We dive into: • The Multi-Brand Playbook: Managing audience trust and data compliance across 7 tech verticals and 32 languages. • The Corporate Media Shift: Why Head...

Most SaaS executives assume that driving hyper-growth in a private equity ecosystem requires treating your team like line items on a spreadsheet. They believe metrics and empathy can't coexist. They are completely wrong. In this episode of Back On T-R-A-C-K , I sit down with Christopher Collier , Vice President of Marketing at EHS Insight, to unpack how he scaled ARR from $60M to $125M and boosted...

Most elite consultants and B2B fractionals don't have a lead generation problem. They have an offer-market fit problem. They remain trapped on a stressful pipeline roller coaster—delivering brilliant results for a client one month, only to realize their pipeline has gone completely quiet the moment they stop actively grinding for the next deal. In this episode of Back on T-R-A-C-K, I sit down with...

Many corporate boards operate under the belief that the only way to hit ambitious pipeline goals is to push marketing teams to the point of burnout. High turnover is seen as an unavoidable cost of scaling a B2B company. That belief is completely misplaced. In this episode of Back on T-R-A-C-K, I talk with Jane Serra, Global Head of Marketing at memoryBlue, about how she delivered 40–70% year-over-...

Most growth-stage companies don’t have a marketing team problem. They have a pipeline clarity problem.   They confuse motion with progress—pouring thousands into outdated lead-gen metrics while real buyers quietly educate themselves in private Slack communities, dark social circles, and AI-driven search. In this episode of Back on T-R-A-C-K, I’m joined by Scott Wasserman, Fractional CMO and founde...

Megan Ratcliff joins Back on T-R-A-C-K to discuss why most AI initiatives struggle to deliver meaningful business results. From disconnected workflows and tool overload to change fatigue and misalignment, she explains what organizations need to build true AI fluency across their GTM teams. We explore how curiosity-driven teams outperform tech-driven teams, what ethical AI adoption looks like in pr...

Most marketing teaches businesses how to get attention. Very few teach them how to earn trust. If you are posting daily, sending emails, and buying every shiny new MarTech tool, but still feel like you’re shouting into a void—you are trapped on the demand gen hamster wheel. In this episode of Back on T-R-A-C-K, I sit down with Moni Oloyede, Founder of MO MarTech and former Director of Marketing In...