Back on T-R-A-C-K

Most elite consultants and B2B fractionals don't have a lead generation problem. They have an offer-market fit problem. They remain trapped on a stressful pipeline roller coaster—delivering brilliant results for a client one month, only to realize their pipeline has gone completely quiet the moment they stop actively grinding for the next deal. In this episode of Back on T-R-A-C-K, I sit down with...

Many corporate boards operate under the belief that the only way to hit ambitious pipeline goals is to push marketing teams to the point of burnout. High turnover is seen as an unavoidable cost of scaling a B2B company. That belief is completely misplaced. In this episode of Back on T-R-A-C-K, I talk with Jane Serra, Global Head of Marketing at memoryBlue, about how she delivered 40–70% year-over-...

Most growth-stage companies don’t have a marketing team problem. They have a pipeline clarity problem.   They confuse motion with progress—pouring thousands into outdated lead-gen metrics while real buyers quietly educate themselves in private Slack communities, dark social circles, and AI-driven search. In this episode of Back on T-R-A-C-K, I’m joined by Scott Wasserman, Fractional CMO and founde...

Megan Ratcliff joins Back on T-R-A-C-K to discuss why most AI initiatives struggle to deliver meaningful business results. From disconnected workflows and tool overload to change fatigue and misalignment, she explains what organizations need to build true AI fluency across their GTM teams. We explore how curiosity-driven teams outperform tech-driven teams, what ethical AI adoption looks like in pr...

Most marketing teaches businesses how to get attention. Very few teach them how to earn trust. If you are posting daily, sending emails, and buying every shiny new MarTech tool, but still feel like you’re shouting into a void—you are trapped on the demand gen hamster wheel. In this episode of Back on T-R-A-C-K, I sit down with Moni Oloyede, Founder of MO MarTech and former Director of Marketing In...

Google just changed the rules of search — and most brands aren’t ready for what comes next. In this episode of Back on T-R-A-C-K , Kerry Guard and Evan Patterson unpack the massive shift happening across AI search, SEO, content strategy, and brand visibility. From Google’s new AI-first search experience to the rise of AI-generated recommendations, they explore why traditional “blue link” SEO is di...

Pipeline isn’t just a number — it’s a perception problem. In this episode of Back on T-R-A-C-K , Kris Anderson breaks down why sales and marketing teams often struggle to align around the pipeline, even when everyone is chasing the same revenue goals. We explore the shift from volume-based lead generation to quality-driven engagement, why attribution alone can’t explain pipeline impact, and how br...

Most growth strategies are boring. Theresa Potratz’s strategy is "unhinged"—and it works. From managing $2M budgets in AI robotics to hosting a top 10% global podcast about weird history, Theresa knows that data without storytelling is just noise. In this episode of Back on T-R-A-C-K , we dive into:  How to double email open rates using hyper-personalization (the Clay playbook).  Moving from "Foun...

Most leaders are great at what they do, but terrible at telling the world about it. They have the expertise, but they lack the Authority Asset . In this episode of Back on T-R-A-C-K , Scott Turman , CEO of BrightRay Publishing and former NASA technologist, discusses how to scale your brand with precision. We dive into:  • Why a book is the ultimate "filter" for high-value clients.  • How to build...

Most early-stage marketing doesn’t fail because of effort. It fails because complexity isn’t translated into clarity. In this episode of Back on T-R-A-C-K, I’m joined by Aerin Paulo, a marketing strategist and leader who specializes in building marketing functions from the ground up for early-stage companies. Aerin has been a team of one, built small but mighty teams, and knows exactly how to turn...

Being "technically right" doesn't mean you'll win the market. In the world of enterprise tech and security, the bridge between a great product and a market leader is built by Analyst Relations . In this episode of Back on T-R-A-C-K , I’m joined by Kelly O'Dwyer-Manuel , Head of Global Industry Analyst Relations at NXP Semiconductors . Kelly is a "mega tech nerd" who knows exactly how to turn analy...

Most B2B marketing doesn’t fail because of tactics — it fails because of targeting. In this episode, Yehuda Cagen breaks down why a strong Ideal Customer Profile (ICP) is the foundation of effective marketing. We explore how to identify the right accounts, find internal champions, navigate complex buying committees, and build messaging that actually resonates with skeptical cybersecurity and tech...

They view it as a "sunk cost" or a series of buttons to push, rather than a long-term investment. In this episode of Back on T-R-A-C-K, Lee Moscowitz, growth marketing expert and host of the Sassiest podcast, discusses why marketing needs its seat back at the table. Lee explains that when marketing is treated as a transactional commodity, the brand-building stops—and eventually, the pipeline dries...

AI is changing the agency world fast — but not always for the better. In this episode, Kerry Guard joins the conversation to unpack what AI is really doing to agencies, search, and marketing strategy. She shares why some teams are becoming too dependent on AI, where expert judgment still matters most, and how agencies can use AI to go deeper and faster without sacrificing quality. The discussion a...

In this episode of Back on T-R-A-C-K, Aaron Smillie talks about how motion, 3D, and brand strategy can drive real growth—without heavy campaigns that waste budget. In this conversation, we’ll explore: • When animation and motion are actually worth the investment • How to build brand “worlds” through 3D storytelling • Aligning creative with SEO and paid media instead of competing with them • Why ev...

Most businesses don’t stall because they run out of ideas. They stall because clarity slips. In this episode of Back On T-R-A-C-K , Charlie Sells , founder of Clarity Over Everything, talks about the hidden cost of messy marketing. Charlie helps leaders untangle complexity so teams can move faster and communicate with confidence. We explore: • Why messaging becomes muddy over time • How too many p...

In this episode of Back on T-R-A-C-K , we sit down with Marlena Sarunac , Fractional CMO and Founder of The Company Advice , to explore how startups market complex products in emerging categories. Marlena has led marketing from Series A to Series B in health tech , building analytics-first go-to-market systems while helping companies articulate value in markets where there is no shared language ye...

In this episode of Back On T-R-A-C-K , we’re joined by Jenna Nelson , Founder of HerAIgency, to talk about AI, automation, and what it really takes to scale without burning out. Jenna works with female founders who are ready to grow — without sacrificing their time, creativity, or sanity. We’ll explore: • Where founders waste the most time (and how AI fixes it) • How to build a CustomGPT that prot...

On this episode of Back on T-R-A-C-K, we’re diving into social media algorithms.  The blessing and the curse of modern marketing. When it works, you reach exactly the right audience. When it doesn’t, you’re left wondering what “doing it right” even means.  Because it’s not just about posting. It’s about aligning the channel, audience, timing, and—most importantly—the message.  Zachary Walker and K...

If growth requires more from you every year, something’s off. In this episode of Back on T-R-A-C-K , Robyn Goldenberg , President of Strategy Leaders , shares how she helps owner-led and mid-sized businesses scale without burning out their leaders or teams. Robyn brings a rare lens at the intersection of: • Strategic growth planning • Leadership development • Operational capacity • Sustainable per...

Everyone says their product is “AI-powered.” But… is it really? On this episode of Back on T-R-A-C-K,  Michele Nieberding , Director of Product Marketing, AI at Treasure Data, breaks down what’s real versus what’s hype. This is a fun way to get into a serious conversation about: • AI trust and transparency • Product marketing in the age of hype • How buyers actually evaluate “AI” claims This episo...

In this episode of Back On T-R-A-C-K , Laura McAliley , Founder & Fractional CMO at Pebble Marketing, breaks down how she helps pre-seed to Series A companies build GTM clarity that supports both growth and fundraising. The conversation covers: • Positioning and messaging that reflect real buyer behavior • Marketing systems built for small teams and limited runways • Founder-to-market translat...

Scaling marketing isn’t about doing more. It’s about doing the right things at the right time. In this episode of Back on T-R-A-C-K, Kathie Johnson — Founder & CMO of Accel Growth Partners — shares how she helps B2B SaaS and AI companies build GTM engines that scale with clarity and discipline. Kathie brings deep experience from Salesforce, Talkdesk, Sitecore, and Dassault Systèmes, and now ap...

Content doesn’t fail. Misalignment does. In this Back on T-R-A-C-K episode, Jess Vigorito  shares how she builds content-led GTM strategies that drive real business impact through sales alignment, community, and clear positioning. Jess brings hands-on experience across SaaS, CX, AI, and media, delivering: • 2–3× MoM membership growth • 60% revenue increases • Meaningful pipeline from partnerships...

Is your marketing actually driving revenue, or just making noise? We’re getting "Back on T-R-A-C-K" with Quincy Johnson, a Marketing Ops expert who helps startups and small businesses turn chaotic data into compound growth. In this sprint session, we’re ditching the fluff. We are diving straight into what actually worked in 2025 and what you need to build to survive 2026. Quincy will break down th...