Back on T-R-A-C-K

In this week’s Back On T-R-A-C-K episode, we speak with JD Miller , Go-To-Market Consultant and best-selling author of “The CRO’s Guide to Winning in Private Equity”. He’s spent decades rebuilding revenue engines inside PE-backed and high-growth SaaS companies. JD will break down: How to build a unified “SMarketing” culture What PE-backed companies get right (and wrong) about GTM How to lead sales...

Modern marketing teams don’t need more headcount. They need better systems. In this Back on T-R-A-C-K episode, Executive Marketing Leader Scott Wasserman shares how he builds lean, high-impact growth engines for SaaS companies — from $5K ARR deals to $3M enterprise contracts. Scott breaks down: How he increased LinkedIn reach by 400% with employee advocacy Why targeted mini-webinars yielded a 48%...

Your marketing workflow takes 4 weeks to approve a campaign? Alyssa Maker cut hers to 3 days . How? AI-powered systems, aligned teams, and a mindset built on measurable impact. In this episode of Back on T-R-A-C-K , we unpack: Why “AI visibility” and “agentic workspaces” are the future of B2B. How to make data, creativity, and innovation work together. What global demand gen looks like when it act...

In 2025, your founder’s voice is your best distribution channel. Evan Patterson joins Back on T-R-A-C-K to share how he helps B2B SaaS leaders:  Build social-led content engines that actually scale.  Show up in AI search results.  Turn personal brands into predictable pipeline.   It’s a conversation about growth, visibility, and keeping marketing human, even in an AI-driven world.   Click here to...

Customer Success is changing fast: automation, dashboards, AI… but Ruth Wisniewski believes the real differentiator is clarity with empathy. As Senior Director of Customer Success at Vehlo, Ruth has led her team through major change—building systems that scale and relationships that last. Today on Back on T-R-A-C-K , we talk about:  Coaching with compassion while holding accountability  Defining s...

Hiring is broken. Leaders know it. Recruiters feel it. Candidates live it. So what’s next? In this conversation, we sat down with recruiting leader  Desiree Goldey to dive into the current job market struggles that thousands of candidates are facing. We spoke of best practices when it comes to personal branding, building connections, and being kind to yourself during burnout phases. This episode i...

How do you scale eight brands at once without burning out? On the very first episode of Back on T-R-A-C-K ( formerly Tea Time with Tech Marketing Leaders ), Kerry Guard sat down with Jonathan Tasman to talk about building repeatable systems that turn content into pipeline—across LinkedIn, podcasts, and YouTube.   This episode is powered by MKG .  We manage the details, so you may capture the marke...

Rebekah Bradford knows how to perform when the plan shifts and the pressure spikes. In this conversation, Rebekah joins Kerry Guard to share the mindset that took her to the 2010 Winter Olympics and now powers global GTM work in the energy software space. On this episode, we dig into customer-led innovation that actually ships, running hackathons that influence the roadmap, and using AI to speed c...

What does it take to launch a cybersecurity startup from stealth, cut through market noise, and bring security and engineering into true alignment? Valerie Zargarpur , VP of Marketing at Hopper Security, joins Kerry Guard to share how she’s helping redefine open-source risk management with clarity, humility, and bold storytelling. In this conversation, Valerie opens up about the balancing act of b...

Unpack honesty, transparent growth, and lessons learned while being human. Kerry Guard , our CEO and co-founder at MKG takes the guest seat in a safe space for transparent sharing about her leadership, dreams, and vision for MKG. We're diving into what makes our digital agency tick, from cybersecurity to B2B growth. Kerry's got some real insights on building a people-first culture and mastering SE...

What happens when a front-end dev falls in love with SEO? Nathan Stenberg shares his journey from coding to building MKG’s repeatable growth engine. While HR's on PTO, Nathan spills some secrets about how MKG’s people-first culture and packaged, scalable service model help deliver consistent results for high-growth cybersecurity, SaaS, and B2B clients. He didn't sign an NDA, right? No? We good!  W...

 Ken Marshal l, Chief Growth Officer & Managing Partner at Revenue Zen, reveals how he’s using AI not as a replacement for human strategy, but as an accelerator for it. From building his own custom GPT “Kenbot” to automating complex workflows with Cursor , n8n , and brand visibility monitoring software, Ken shares how to leverage AI for meaningful, measurable B2B growth without losing your bra...

From debits to dinner parties, Stephen Hedlund proves you can scale finance, keep your sanity, and still crack LinkedIn jokes that drive pipeline. Finance doesn’t have to be dry (and neither does this conversation with Stephen Hedlund, Head of Finance at Rillet, the AI-native ERP built to close the books in hours, not weeks.  Stephen spills the secret sauce, if you will, on scaling a Series-A star...

Forget random acts of marketing. Jeff Schaffzin reveals how intentional storytelling and cross-functional empathy drive double-digit growth in cybersecurity, SaaS, and AI. Messaging feeling flat? Tired of tech buzzwords? Jeff Schaffzin is here to help you cut through the hype and craft Go-To-Market strategies that stick. Jeff, a seasoned product marketing leader with deep roots in AI, cybersecurit...

When the old GTM playbooks stopped working, she built her own. . This episode breaks down how she builds trust, drives pipeline, and dodges fear-mongering like a pro. Laura Kenner shares a grounded, no-BS approach to content that drives real growth in technical markets. Did you know that Laura Kenner didn’t start in tech? She didn’t even start in marketing!  As she says, "this kind of happened lik...

“You can't wait until you’re ready to launch. The PR game is not the same anymore, and if you're not feeding the LLMs now, you’re invisible later.” Messaging that earns impressions and revenue? Carmen Harris has the blueprint. In this episode, she joins Kerry Guard to talk RSA ROI, founder pitfalls, comms vs. marketing, and how to train LLMs to ensure your brand gets seen online.  This one’s for m...

Unlock the secret sauce behind B2B tech growth. In this episode of Tea Time with Tech Marketing Leaders , Kerry Guard sits down with brand strategist Margie Agin to understand why “lead gen” often hides a deeper messaging problem.  She shares three simple questions to uncover your ICP’s real pain. You’ll get quick-fire tactics to unite marketing and sales under one clear story. Plus, walk away wit...

Ready to borrow B2C secrets to supercharge your B2B funnel in under 30 days? Kerry Guard , host of Tea Time with Tech Marketing Leaders as we sit down with Krissy Camacho who is the founder and principal at Tricrest Growth Advisors LLC.  With two decades of B2B and B2C experience under her belt, Krissy shares the moment she realized that early-stage startups don’t need another hero campaign. They...

What if your greatest marketing strength had nothing to do with tools, tactics, or timelines? Instead, everything to do with empathy ? In this episode of Tea Time with Tech Marketing Leaders , Kerry Guard sits down with Alexandra Mattiesen , a marketing executive with a passion for brand storytelling, deep technical understanding, and most importantly, emotional intelligence. Alexandra shares her...

What if sales, marketing, and product actually worked as one?   Matt Kanaskie is proving it’s possible (and, yes, even fun). In this episode of Tea Time with Tech Marketing Leaders, we explore how alignment, experimentation, and just the right guardrails are helping Cyber Advisors move at the speed of sales. Tea Time with Tech Marketing Leaders is powered by MKG Marketing ; the digital marketing a...

Champions aren’t who they used to be. Andrew Morton breaks down how the role of a "champion" in the sales process has shifted (and why your team might need to rethink what that actually means). He gets into the real talk around: What a CRO is actually responsible for now Why modern buying committees are so complex (and how to map them) How to spot, support, and activate your true internal champion...

Kerry Guard welcomes Bill Macaitis , a seasoned marketing leader with experience at some of the fastest-growing SaaS companies, to explore the evolution of go-to-market strategies. They break down the misconceptions surrounding GTM, the importance of integrating sales, marketing, and product teams, and how AI reshapes the landscape. Bill emphasizes the role of customer-centric metrics, such as Net...

Host Kerry Guard interviews Arpine , VP of Global Demand Gen at ThreatConnect , about waterfall metrics, data-driven marketing, and sober networking at conventions. Learn how clear marketing goals and tracking KPIs measure meaningful success. Arpine also discusses when adjusting marketing strategies and goals is actually effective throughout the year (versus changing goals to boost leaders' egos)....

On this episode of T ea Time with Tech Marketing Leaders , guest host Elijah Drown fills in for Kerry Guard (temporarily voiceless but still producing from the sidelines) and chats with Mark Bliss, VP of Marketing at Sutra AI . The topic? All things go-to-market: aligning sales and marketing, building smarter ABM campaigns, and using AI without losing your mind—or your budget. Mark shares hard-won...

Kerry Guard, host of   Tea Time with Tech Marketing Leaders, is joined by Alina Timofeeva who's a strategic advisor in technology and data.  Story of what immigrating to the UK and becoming a recognized expert in her field.  We dive into challenges of building a personal brand, the importance of public speaking, and how organizations can support their employees in developing their own brands.  Ali...