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How do you stand out in a world where AI writes the first draft (and sometimes the final say)? Kerry Guard, Tea Time with Tech Marketing Leaders host, dives into marketing with machines. Product marketing expert and RevGenAI founder Mike Moreno shares a smarter way to approach SEO, messaging, and visibility in the age of ChatGPT. We dig into Generative Engine Optimization (GEO) , the power of frac...

"How do you speak to your audience?" Exploring the intersection of creativity, marketing, and the challenges of authenticity in content creation. Kerry Guard, host of Tea Time with Tech Marketing Leaders, is joined by Alex Boyd, co-founder of Aware , to discuss the influence of feedback on creative expression, the journey through various career transitions, and the importance of understanding huma...

"I call what I do message therapy." Joel shares his unique approach to messaging, which he refers to as 'message therapy,' emphasizing the importance of clarity, focus, and emotional connection in communication. Part of digital marketing is what, friends?  Great messaging.   Kerry Guard, host of Tea Time with Tech Marketing Leaders, joins Joel to dive into common pitfalls in marketing, the signifi...

What do a military coup, personal loss, and the fierce world of branding have in common? They’ve all shaped Beatrice, the visionary behind Badassery by B, into a relentless force in the world of authentic branding.  Kerry Guard learns from Beatrice Gutknecht , founder of Badassery by B , about the importance of branding in driving business success. Beatrice shares her journey from adversity to emp...

"Attribution models need to evolve to account for AI and dark funnel dynamics." -- Anne Gotay, Growth VP and Co-Founder Kerry Guard, host of Tea Time with Tech Marketing Leaders dives into show guest, Anne Gotay, from her path from a BDR in cybersecurity to a marketing leader, challenges of marketing in the cybersecurity space, and the importance of attribution in understanding the buyer journey....

Engaging with customers directly leads to better marketing outcomes. People are realizing they have problems faster. Thereasa Roy joins Tea Time host, Kerry Guard, to explore the evolving landscape of product marketing, emphasizing the importance of customer engagement and the challenges marketers face today. Thereasa shares her journey from sales to product marketing, highlighting the significanc...

In this episode of Tea Time with Tech Marketing Leaders, Jen VanAntwerp shares her extensive experience in marketing across various industries, including cybersecurity.  She discusses her journey from automotive to healthcare and finally to cybersecurity, highlighting the importance of community and knowledge sharing in the industry.  Jen also introduces her nonprofit, Sober and Cyber, which aims...

"It's a dating game for brands and influencers." Sammy Norman, Marketing and Social Media expert, discusses the evolving landscape of influencer marketing, emphasizing the importance of authenticity and relatability in brand messaging. She shares her journey from fitness coaching to marketing, highlighting the necessity of influencer engagement in both B2B and B2C contexts.  Best practices for sel...

"SEO has done us a disservice in the way we think about content." Kerry Guard, host of Tea Time with Tech Marketing Leaders , is joined by Sarah Hartland to discuss the evolution of demand generation, the challenges faced by startups, and the shifting landscape of content marketing in the age of generative AI.  They explore the importance of brand awareness, the future of account-based marketing,...

Technical Content Writing is tough to navigate.  Aurora Starita, a Technical Product Marketing Manager,  answers critical questions to help us make a difference in the technical content writing space.  How do I balance human and AI driven content? Technical Product Marketing ManagerWhere is my impact and value?  Why can't big companies ungate for the good of the community? Earn your free marketing...

Kerry Guard, host of  @ttwtml , chats with John Connolly about  the importance of building equity in marketing, the skills developed through various experiences, and the significance of community and authenticity in business. He emphasizes that marketing should focus on creating genuine connections and trust with customers, rather than just transactional relationships. The discussion also highligh...

"You can't just show up to sell anymore." George Kamide joins Kerry Guard, host of Tea Time with Tech Marketing Leaders to chat about memories from his journey from creative writing to the cybersecurity industry, emphasizing on the importance of understanding customer needs, and the nuances of effective marketing. Tackling the challenges of storytelling in a saturated market, the critical role of...

"Red flags matter." Theresa Potratz joins Kerry Guard, Host of  @ttwtml   discuss the intricacies of job searching, particularly in the marketing field. They explore the importance of networking, the challenges faced during the job search process, and the significance of data-driven strategies.  Building connections, spreading good professional karma, tracking your success, leveraging tech, and al...

Let's stop using Fear, Uncertainty, and Doubt in our marketing messaging. Aileen Casmano, Demand Gen Director at Blink Ops, is back for a different marketing message as she discusses hardships, mental pain, and adversity during a lengthly lay-off.  This week on Tea Time with Tech Marketing Leaders the thoughtful Aileen Casmano is back! She was a guest many moons ago where she spilled the tea on th...

Kelsey, a Marketing Communications Director at Entro Security, spills the tea: - Her unconventional path to marketing (which started in high school) - Nailing brand position and standing out - Working with visual creative and neurotypical learners - Diving into her plans, thoughts, and vision on an upcoming campaign involving street interviews.  This episode is soooo good (pinky promise).  Sharing...

If you're looking for immediate gains after spending some marketing cash in Taryn's world, you're doing it wrong.  Kerry Guard, your Tea Time host, and Taryn Talley, Marketing Mastermind, nerd out on digital marketing, creating communities, GTM, hair-pulling experiences, ambitions, success, and some secrets behind their success.  Taryn is a Data-driven marketer with over 20+ years experience rangi...

Bronwen Hudson, Marketing Lead at Reveal Risk, is a champion of women and queer people in the Cyber Industry.  Kerry and Bronwen chat about memorable moments from Cyber Marketing Con speakers, how intentional thought leadership is massive for ROI, why you shouldn't let AI write for you, building personal brands based on cringe, as well as the importance of connecting with people often.  Reveal you...

Sometimes, to maximize ROI, you have to reinvent what success looks like.  This Head of Marketing is unconventional, creates her own success from nothing, and isn't afraid to go to market with 80% product polish.   Tight budgets, limited resources, and only so many hours in the day.  Kerry chats with Vladlena about how she's leaning into slick AI tools like Claude and SOMA, being confident in maki...

Kerry spills the tea with an experienced Oracle Product Manager to chat about brand building in today's market.  Anita Moorphy, a computer engineer by trade, focuses on challenges faced by startups.  Today's discussion highlights practical advice budget-conscious start-ups, balancing short-term performance metrics with long-term brand investment, insights on building community engagement and influ...

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Clark Barron, founder and CEO of Demand Gen Therapy, to discuss aligning sales and marketing teams. Clark shares his journey from agency life to cybersecurity marketing, highlighting the parallels between marketing tactics and cybersecurity. They explore the importance of clear communication, understanding internal...

In this episode of Tea Time with Tech Marketing Leaders, Kerry Guard sits down with Heidi Joy Tretheway to discuss the evolving marketing landscape and the critical role of understanding your audience. Heidi shares her journey from journalism to marketing leadership, emphasizing the importance of product market fit, building trust with multiple decision-makers, and creating value through genuinely...

Join Kerry Guard as she discusses with Anri du Toit, Head of Marketing at Zero Cybersecurity, the innovative strategy of using a book to build trust and credibility in the cybersecurity industry. Learn how this dynamic approach integrates content creation, events, and authentic engagement to elevate brand visibility and foster client relationships. Isoflow Anri du Toit on LinkedIn

In this episode of "Tea Time with Tech Marketing Leaders," Kerry Guard interviews Nadia Milani, VP of Marketing at Wellness Living. They discuss the intricacies of managing multiple go-to-market strategies, the importance of segmentation and positioning, and how to layer different marketing motions effectively. Learn from Nadia's extensive experience in SaaS and tech marketing, and gain insights i...

In the final 2023 episode of "Tea Time with Tech Marketing Leaders," Kerry Guard and David Mundy, VP of Marketing at Dasera, explore the indispensability of AI in marketing. They delve into David's journey from cybersecurity startups to his role at Dasera, underscoring AI's pivotal role in content creation and competitive strategy.  Dasera David Mundy on LinkedIn Full transcript on ⁠ ⁠⁠⁠MKG Market...

In this episode of "Tea Time with Tech Marketing Leaders," host Kerry Guard sits down with Dan Sanchez, an expert in audience building and digital marketing. Dan shares his journey from graphic design to marketing, highlighting his experience in transforming a university's enrollment rates through innovative digital strategies.  Close Mode Dan Sanchez on LinkedIn Full transcript on ⁠ ⁠⁠MKG Marketi...